Product Photography Guide. Woolworths Digital V1.0

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Grace Bradford
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1 Product Photography Guide Wooworths Digita V1.0

2 CONTENT OVERVIEW 2. IMAGE SPECIFICATIONS & NAMING CONVENTION REQUIREMENTS 3. FRESH, NON PACKAGED IMAGE GUIDE 4. PACKAGED IMAGE GUIDE 5. BUNDLE/GROUP SHOTS 6. APPAREL ITEMS 7. OTHER PRODUCTS Vendor_Interna_product photography guide_v1.0

3 OVERVIEW 3.0 This document is intended to serve as a guide to ensure products have the best advantage highighting the reevant features, aiming to provide customers with as much information whist providing an enjoyabe shopping experience. Pease Note: Renders or other artwork wi not be accepted forms of product imagery. The document wi outine: 1. The specifications that images are required to be in order for them to be shown on our website. 2. The stying of products, ensuring products are shown consistenty whist highighting their features in an appeaing way to the customer. Vendor_Interna_product photography guide_v1.0

4 2 IMAGE SPECIFICATIONS & NAMING CONVENTION REQUIREMENTS Vendor_Interna_product photography guide_v1.0

5 OVERVIEW 5.0 The aim of the fresh product imagery is to present food in a way to ensure the customer is abe to ceary see the vibrancy and coours of the product, highighting it s mouth-watering freshness. Vendor_Interna_product photography guide_v1.0

IMAGE SPECIFICATIONS 6.0 IMAGE CHECKLIST A images must conform to the foowing requirements: Must be at east 300dpi. Must be suppied on a square canvas. Must be minimum of 2000x 2000 px.

6 IMAGE SPECIFICATIONS 6.0 IMAGE CHECKLIST A images must conform to the foowing requirements: Must be at east 300dpi. Must be suppied on a square canvas. Must be minimum of 2000x 2000 px. The product in the kmage must measure at east 300 mm aong its ongest edge. Fies must be suppied in any of the foowing formats: tiff, png, or first generation jpeg. If providing a cipping path, pease ensure the path is named Path 1. Coour space must be RGB. Preferred coour profie is Adobe RGB (1998). Image resoution 300+ dpi Coour space RGB Cipping Path Longest edge of product must be a minimum of 300mm pixes. Do not appy any sharpening to the image. Vendor_Interna_product photography guide_v1.0

foowing: Fies must be named according to the artice number, eg

Order and naming convention for images is as foows: artice

jpg Right Side artice number_5.jpg Top artice number_6.

jpg 2D Front articenumber_1.jpg Left Side articenumber_3.

jpg * If the product does not have a 3d front shot, due to the

7 NAMING CONVENTION REQUIREMENTS 7.0 IMAGE CHECKLIST Image fies must be named according to the foowing: Fies must be named according to the artice number, eg Order and naming convention for images is as foows: artice number.jpg Hero 3D front image* artice number_1.jpg 2D Front Image artice number_2.jpg Back Image artice number_3.jpg Left Side artice number_4.jpg Right Side artice number_5.jpg Top artice number_6.jpg Bottom Hero 3D Front articenumber.jpg 2D Front articenumber_1.jpg Left Side articenumber_3.jpg Back articenumber_2.jpg Right Side articenumber_4.jpg * If the product does not have a 3d front shot, due to the type of product then the 2D Front image is named articenumber.jpg and the remaining products foow the same naming convention ie, back shot wi sti be named articenumber_2.jpg. Top articenumber_5.jpg Bottom articenumber_6.jpg Vendor_Interna_product photography guide_v1.0

IMAGE SPECIFICATIONS - ANGLED SHOTS 3D 8.0 3D SPECIFICATIONS 3D images shoud be photographed according to the foowing specifications: Use an eevated camera ange to expose the top edge of the product.

8 IMAGE SPECIFICATIONS - ANGLED SHOTS 3D 8.0 3D SPECIFICATIONS 3D images shoud be photographed according to the foowing specifications: Use an eevated camera ange to expose the top edge of the product. Ensure that the eft corner of the product is aways sitting forward with the vertica edge to maintain a 90 degree upright position. The bottom edge of the product shoud sit on a 4 degree ange to the horizonta. Most products benefit from this ange. It shows the height, width and depth of the product. Jars & cans (ie, round products) shoud be tited forwards to show depth and top of the product. The vertica axis of the product is aigned to the edge of the canvas. Cartons which show branding shoud be tited forward so that either one third of the image contains the top of the id or two thirds of the image contains the top of the id. No sides visibe for cartons, box/round product 2D front shot. Most products benefit from this ange. It shows height, width, and depth. Vendor_Interna_product photography guide_v1.0

IMAGE SPECIFICATIONS - ANGLED SHOTS 2D 9.0 2D SPECIFICATIONS 2D images shoud be photographed according to the foowing specifications: Products shoud be photogrpahed from front on to the camera.

9 IMAGE SPECIFICATIONS - ANGLED SHOTS 2D 9.0 2D SPECIFICATIONS 2D images shoud be photographed according to the foowing specifications: Products shoud be photogrpahed from front on to the camera. The depth of the image shoud not be seen. Neither the sides nor top or bottom of the product shoud be visibe in shot. Ensure that the product is centred in the frame with no cropping appied. Vendor_Interna_product photography guide_v1.0

does not beed in the dark areas or bow out in the ight areas.

10 IMAGE SPECIFICATIONS - QUALITY & TONE REQUIREMENTS 10.0 WHITE & BLACK CONTRAST There must be a medium contrast range setting to ensure that the product does not beed in the dark areas or bow out in the ight areas. The darkest point of the product must not be beow 15/15/15 RGB vaue and the whitest point of the product must not be above 240/240/240 RGB vaue. Vendor_Interna_product photography guide_v1.0

A points of the photograph must be in focus. Text and branding must be readabe.

11 IMAGE SPECIFICATIONS - QUALITY & TONE REQUIREMENTS 11.0 LIGHTING & PACKAGING Ensure that your product is free from dust, creases, scuff marks and any imperfections. A points of the photograph must be in focus. Text and branding must be readabe. Lighting shoud present a cear, crisp and descriptive product with cean and defined edges. Highights must be managed to a minimum and not obscure product branding or text in any areas. Light gow from too much back ight or ighting from beow wi not be accepted. Vendor_Interna_product photography guide_v1.0

12 3 FRESH NON-PACKAGED PRODUCE Vendor_Interna_product photography guide_v1.0

13 OVERVIEW 13.0 The aim of fresh product imagery is to present food that make your eyes water, with vibrancy and coours that make you say WOW. Beautifu food that begs to be eaten but most importanty, to focus on the freshness by showing a detai that can ony be seen when you hod produce in your hand, is what our food imagery shoud communicate. Vendor_Interna_product photography guide_v1.0

14 APPROVED BOARDS 14.0 Loose dei items such as oives, fetta etc. on white background. Meat Dei - Wooden board with baking paper. Raw Meat - Wooden board with baking paper. Seafood - Dark sate. Bakery - Wooden board ight to medium brown. - White background for other bakery. *Aways ensure packaged shots are captured as we as styed images. Vendor_Interna_product photography guide_v1.0

15 GARNISHING & APPROVED GARNISHES 15.0 GARNISHING Garnishes are used to add coour and make the product ook more appeaing to the customer. Ensure you do not use too many / much Di Mint Orange Twist Lemon Wedges Lime garnish, the product must sti be ceary seen and not overpowered by the garnish option/s. Ensure the garnishes used are edibe. Edibe Fowers Garic Basi Tomatoes Rosemary Thyme Bay Leaf Parsey Chive Chiies Four sprinked on wooden board Sat Fakes Pepper Corn Cooured Peppercorns Vendor_Interna_product photography guide_v1.0

Images are fattened on a web white background. Products are centred in the frame with no cropping appied. Image must try to fi the square space.

16 REQUIREMENTS - FORMAT & COMPOSITION 16.0 FRESH - NON PACKAGED FRUIT AND VEG A main image shoud be captured for each product and any additiona images shoud highight key aspects of the product, such as a singe piece of fruit. Images are fattened on a web white background. Products are centred in the frame with no cropping appied. Image must try to fi the square space. Arrangement must have an irreguar & interesting shape - not square. Water spritz where appropriate. Shoot from eye eve ooking down into the product. Leaves can be added if reevant for freshness. Add perspective with 1 or more products in the background. Cut open produce to show freshness inside. Show 2-3 hero products at the front. Vendor_Interna_product photography guide_v1.0

Bring in a touch of freshness and garnish. Wooden board with piece of baking paper. Light - medium brown.

17 OTHER REQUIREMENTS - FRESH DELI 17.0 DELI MEATS Show the best part of the products. Arrange product to create an interesting or Add perspective and height to create abundance. Bring in a touch of freshness and garnish. Wooden board with piece of baking paper. Light - medium brown. DELI - NOT MEAT ITEMS Deep etched on white background. If suppied in tub/pack, then ensure pack shots and hero images with some of the product infront of the packaging on white background. Vendor_Interna_product photography guide_v1.0

18 OTHER REQUIREMENTS - FRESH MEAT 18.0 RAW MEATS Show the best part of the product. Arrange in a staggered step formation and add height. Bring in a touch of freshness and garnish. Wooden board with piece of baking paper. Light - medium brown. Vendor_Interna_product photography guide_v1.0

OTHER REQUIREMENTS - SEAFOOD 19.0 FRESH FISH Show the best part of the product. Arrange in a staggered step formation and add height. Add perspective and height to create abundance.

19 OTHER REQUIREMENTS - SEAFOOD 19.0 FRESH FISH Show the best part of the product. Arrange in a staggered step formation and add height. Add perspective and height to create abundance. Bring in a touch of freshness and garnish. Thin sate tie. PRAWNS Show three hero products at the front. Dispay a parts of the product amongst the group, incuding the head, tais and backbone. Cut ong whiskers if needed. Buid around heroes to create an interesting shape. Add perspective by having one or two products in the background. Bring in a touch of freshness and garnish. Thin sate tie. Vendor_Interna_product photography guide_v1.0

OTHER REQUIREMENTS - BAKERY 20.0 LARGE LOAVES Ensure packaged shot is aso captured for nuttritiona information. Show the best part of the product at the front.

Bring in a touch of freshness with four sprinked on board. Wooden board ight to medium brown. BREAD ROLLS Show best part of the product at the front.

20 OTHER REQUIREMENTS - BAKERY 20.0 LARGE LOAVES Ensure packaged shot is aso captured for nuttritiona information. Show the best part of the product at the front. If required, position the product on a sma board to make it ook arger. Add perspective and height to create abundance - ie: sices, cut or torn bread. Bring in a touch of freshness with four sprinked on board. Wooden board ight to medium brown. BREAD ROLLS Show best part of the product at the front. Dispay a parts of the product amongst the group, incuding the the top, sides and grooves. Add perspective and height to create abundance - ie: sices, cut or torn bread. Bring in a touch of freshness such as sprinke of four on board. Wooden board medium brown - square shape. Vendor_Interna_product photography guide_v1.0

Cakes to be styed, cut a piece out and pace

21 OTHER REQUIREMENTS - BAKERY 21.0 CAKES AND OTHER BAKERY ITEMS Cakes etc. styed with pieces cut out and styed sighty out of cake. Cakes to be styed, cut a piece out and pace sighty forwards. Items on white background. Vendor_Interna_product photography guide_v1.0

22 4 PACKAGED IMAGE GUIDE Vendor_Interna_product photography guide_v1.0

Additiona image to be provided which shows

packaged good as hero image. Some exampe beow.

PACKAGED MEAT Aways capture pack images *

23 PACKAGED 23.0 PACKAGED FRUIT Aways capture pack images Additiona image to be provided which shows the product out of pack styed infront of the packaged good as hero image. Some exampe beow. These to be shot on white background. PACKAGED MEAT Aways capture pack images Additiona image to be provided which shows the product out of pack styed infront of the packaged good as hero image. Some exampe beow. These to be shot on white background. * When produce sod in bag/pack/punnet, dispay oose in front. Vendor_Interna_product photography guide_v1.0

24 PACKAGED 24.0 PACKAGED BAKERY Ensure a of the pack shots are captured as per packaged guide. A information on the side of the pack must be captured. Try to capture one image with pack and a few pieces out of pack infront to show the actua product _ _2 Vendor_Interna_product photography guide_v1.0

25 5 BUNDLE/GROUP SHOTS

26 BUNDLES/GROUPS BUNDLES/GROUPS A group/bunde shots must aso have products shot individuay as per the specifications. A bundes are to be briefed prior to photography. A food styist shoud be used. Do not shoot from birds eye view. Vendor_Interna_product photography guide_v

27 6 APPAREL PHOTOGRAPHY GUIDE Vendor_Interna_product photography guide_v1.0

Ensure packs of 3 or ess short socks are

28 REQUIREMENTS - APPAREL 28.0 SOCKS & UNDERWEAR Shoot socks and underwear in their packaging but remove the hanger part of the packaging. Ensure packs of 3 or ess short socks are fanned. If more than 3 in a pack when shooting out of pack shot, ensure they are aid out as shown. Pack Shot OOP Shot Pack Shot OOP Shot More than 3 Pack Shot OOP Shot for more than 3 Vendor_Interna_product photography guide_v1.0

29 REQUIREMENTS - APPAREL 29.0 CLOTHS Pack Shot. Out of Package Shot (OOP) - fat ay, ayered if more than 1 and show different patterns. Pack Shot OOP Shot Pack Shot OOP Shot OOP Shot (mutipes) Vendor_Interna_product photography guide_v1.0

30 REQUIREMENTS - APPAREL 30.0 BLANKETS, CLOTHS & BIBS Pack Shot. Out of Package Shot (OOP) - Show each item ceary, nicey foded, etc, stacked showing patterns. Pack Shot OOP Shot 5 or more OOP Shot if graphic (4 or ess ony) Pack Shot OOP Shot Vendor_Interna_product photography guide_v1.0

31 7 OTHER PRODUCT PHOTOGRAPHY Vendor_Interna_product photography guide_v1.0

32 REQUIREMENTS - OTHER PRODUCT PHOTOGRAPHY 32.0 ELECTRONICS, KITCHEN Pack Shot. Out of pack shot required. (food stying not necessary) Pack Shot OOP Shot Pack Shot OOP Shot Vendor_Interna_product photography guide_v1.0

REQUIREMENTS - OTHER PRODUCT PHOTOGRAPHY 33.

Different coours need to be shot separatey.

33 REQUIREMENTS - OTHER PRODUCT PHOTOGRAPHY 33.0 UMBRELLAS Pack Shot. Out of pack shot if possibe. Hande of umbrea to be at the top with the string hanging to the right. Different coours need to be shot separatey. With Cover Shot (Hero image) OOP Shot Open Umbrea - OOP aternative Vendor_Interna_product photography guide_v1.0

REQUIREMENTS - OTHER PRODUCT PHOTOGRAPHY 34.

If box foow packaged naming convention up to 6 mages them image no.7 = OOP shot.

jpg Hero 3D front image* artice number_1.jpg 2D Front Image artice number_2.

jpg Right Side OOP Shot OOP Shot OOP Shot artice number_5.

jpg Bottom * If the product does not have a 3d front shot, due to the type of

34 REQUIREMENTS - OTHER PRODUCT PHOTOGRAPHY 34.0 TOYS Pack Shot & OOP Shot if possibe to show the product features more ceary. If box foow packaged naming convention up to 6 mages them image no.7 = OOP shot. Order and naming convention for images is as foows: artice number.jpg Hero 3D front image* artice number_1.jpg 2D Front Image artice number_2.jpg Back Image artice number_3.jpg Left Side artice number_4.jpg Right Side OOP Shot OOP Shot OOP Shot artice number_5.jpg Top artice number_6.jpg Bottom * If the product does not have a 3d front shot, due to the type of product then the 2D Front image is named articenumber.jpg and the remaining products foow the same naming convention ie, back shot wi sti be named articenumber_2.jpg. Pack Shot Pack Shot Vendor_Interna_product photography guide_v1.0

35 WOOLWORTHS SUPPORTED SUPPLIERS OF PHOTOGRAPHY AND PRODUCT CONTENT Wooworths Digita accepts product imagery and content from a sources, provided our photography guideines are foowed and the image specifications and the data provided is correct. Beow are some providers that we currenty work with. Pease contact productdata@wooworths.com.au if you have any questions. Photography and Product Content Services GS1 Austraia SKUvantage (02) Photography Services DLibrary Wecom Vendor_Interna_product photography guide_v1.0

Method of Build. Kameo 75. Love the space you re in.

Method of Build. Kameo 75. Love the space you re in. Kameo 75 - a 75mm radius edge trim system in a stee stud and pasterboard construction with pre-assembed window frames Kameo 75 Method of Buid Love the space you re in. Kameo-75 - partitioning system Method