Table of contents. The mission of the CQCD...3. About us The CQCD s Board of Directors and Governors...4. Convention Breakfast Seminar...

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2 Table f cntents Summary Partnership and Spnsrship Prpsal The missin f the CQCD...3 Abut us... 3 The CQCD s Bard f Directrs and Gvernrs th Annual Retail Cnventin...5 Cnventin Breakfast Seminar...14 Retailers Evening...18 Internatinal Merchandising Day th Retail Glf Turnament...20 Lss Preventin Cnference...23 CQCD s Get-tgether Evening...25 Ministerial Cnference Lunchens...26 Cnferences and Seminars...27 Breakfast Seminars...28 Members e-letter Détail Express Suppliers Guide...29 Le détaillant magazine

3 Summary Partnership and Spnsrship Prpsal Majr Partner Annual Spnsrship...$40,000...page 9 Annual Retail Cnventin Platinum Spnsrship...$25,000...page 11 Gld Spnsrship...$15,000...page 12 Gld Spnsrship - Cnventin Breakfast Seminar...$15,000...page 14 Silver Spnsrship...$10,000...page 15 Brnze Spnsrship...$8,000...page 16 Cper Spnsrship...$5,000...page 16 Retailers Evening...$ 5,000...page 18 Internatinal Merchandising Day Official Partner...$4,000...page 19 Spnsrship...$2,000...page 19 Ccktail...$2,000...page 19 Glf Turnament Official Partner...$5,000...page 21 Carts (if available)...$2,000...page 21 Glf balls...$1,500...page 21 Pr s Tips...$1,500...page 21 Cntest... $500...page 21 Tee-ff... $350...page 21 Dr Prize... Minimum $ page 21 Lss Preventin Cnference Spnsring Partner...$12,000...page 23 Lunch...$5,000...page 24 Exhibit space fr a bth 8 x 10...$1,950...page 24 Insert in participants kits...$1,000...page 24 Spnsrship f a sessin...$1,950...page 24 Ccktail...$2,000...page 24 CQCD s Get-tgether Evening Official Partner...$5,000...page 25 Spnsrship... $650...page 25 Ministerial Cnference Lunchens Per event...$3,000...page 26 Cnferences and seminars Spnsrship f full event...$4,000...page 27 Spnsrship f a sessin...$2,000...page 27 Lunch...$2,000...page 27 Exhibit space fr a bth...$1,000...page 27 Insertin participant s kit...$1,000...page 27 Break... $500...page 27 Breakfast Seminar Fr three (3) events...$9,000...page 28 Per event...$3,500...page 28 Fr infrmatin, please cntact Mrs. Jhanne Clément, by phne at (514) , ext. 203 r by jclement@cqcd.rg 2

4 The missin f the CQCD The Cnseil québécis du cmmerce de détail (CQCD) is the undeniable leader f the retail sectr; its missin is t represent, prmte and enhance the image f the sectr in Quebec and t develp ways t fster the advancement f its members. Abut us The CQCD represents mre than 5,000 retailers encmpassing a wide spectrum f activities: Big Bx stres, department stres, natinal and reginal chains, specialized chains, franchisrs and franchisees, specialty stres, grups and independent retailers. Its members are fund in all prduct categries such as hme imprvement, hardware, pharmacy, fashin, cnsumer electrnics, furniture and sprting gds. The CQCD als extends membership t mall wners and develpers, financial institutins, ther prfessinals, and prviders f prducts and services t the industry. A Strategic Advantage A true ecnmic engine, the retail sectr generates mre than $99 billin in annual sales in mre than 54,000 retail utlets and prvides mre than 420,000 jbs. Spnsrship and partnership pprtunities ffered by the CQCD give yu numerus pprtunities t increase yur expsure and reinfrce yur presence and yur brand amng Quebec s retailers. As a spnsr, yur cmpany will be recgnized as a partner f the CQCD and a leader in the retail sectr. NOTE Please nte that all partnerships and spnsrships are nw taxable. All prices are subject t change. Le magazine fficiel du Cnseil québécis du cmmerce de détail 3

5 The CQCD s Bard f Directrs M. Daniel Binette Prpriétaire Les Magasins Krvette Ltée M. Simn Burque Vice-président réginal, magasins crpratifs du Québec Sears Canada inc. Mme Marie-André Butin Vice-présidente, Immbilier et planificatin des magasins Le Grupe Ald inc. Mme Liliane Clprn * Présidente Bulangerie Première Missn M. Pierre Cyr Vice-président Régin de l Est Winners Merchants Internatinal L.P. M. Jacques Flirat Vice-président Librairie Renaud-Bray inc. Mme Chantal Glenissn Vice-présidente explitatin Est du Canada Walmart Canada Crp. M. Christian Hule * Vice-président, Réseau des ventes à l autmbiliste Ultramar ltée M. René Labrecque * Directeur général La Cp fédérée Me Gastn Lafleur * Président-directeur général Cnseil québécis du cmmerce de détail (CQCD) M. Michel Leclair, Président srtant du cnseil d administratin M. Marc Leclerc * Président du cnseil d administratin Vice-président pératins de détail Uniprix inc. M. Jean-Pierre Lefebvre * Président Place J. R. Lefebvre inc. M. Sylvain Lerux * Représentants des marchands Assciatin des marchands Canadian Tire M. Dnald Liztte Président Le SuperClub Vidétrn Ltée M. Mari St-Luis Vice-président, Opératins de détail Québec Place J. R. Lefebvre * Execituve Cmmittee members M. Daniel Binette Prpriétaire Les magasins Krvette Ltée M. Pierre Bvet Président Bvet inc. The CQCD s Gvernrs M. Jean-Pierre Lefebvre Président Place J. R. Lefebvre inc. M. Jhn Buki M. Claude Sénéchal M. Rger Plamndn Chambre de cmmerce du Mntréal métrplitain M. Pierre Cuture Président Agence de prmtin P.C.D.V. M. Marc DeSerres Président Deserres inc. M. Gilles Dubreuil Directeur principal, Dévelppement et pératin de détail Assciatin des marchands Canadian Tire M. Raymnd C. Setlakwe Président A. Setlakwe Ltée M. Richard Sly 4

6 Annual Retail Cnventin 19 th Editin March 19 20, 2012, Mntréal Since 1994, the Retail Cnventin has been a majr gathering fr peple wrking in the retail sectr in Quebec. It is, withut a dubt, the event that allws retailers, managers f chains and ther decisin-makers invlved in the retail sectr t achieve the fllwing bjectives: Remain abreast f trends in the retail sectr; Gain new knwledge; Share ideas n cmmn interests; Build netwrks. The 19 th Annual Retail Cnventin will be held in Mntréal ver tw (2) days: Mnday, March 19 and Tuesday, March 20, 2012 at Mntréal Sheratn Centre. This is the mst unifying event rganized by the CQCD. Cnventin 2011, Mr. Nrmand Michaud s cnference. Cnventin 2011, the sci-ecnmic panel, cmpsed f Gerges Pthier (Canal Argent), Alain Michaud (PricewaterhuseCpers) and Carls Leita (Valeurs mbilières Banque Laurentienne). 5

7 Attendance/CQCD Annual Retail Cnventin The mst recent cnventins attracted mre than 500 participants n average: decisin-makers in the sectr as well as individual retailers wishing t imprve their knwledge and skills. T give yu a clear idea f the grups yu will reach, we invite yu t take a clser lk at the 2010 participants: CQCD - retail cnventin 2010 Distributin f attendees by type f business Others 5% Real estate / shpping centre 13% Financial institutin 1% Educatinal establishment 4% Retailers 53% Assciatin / chamber f cmmerce / CSD 6% Cnsultant / business service 18% CQCD - Retail Cnventin 2010 Distributin f attendees by psitin in the cmpany Purchasing 18% Others (ex: lss preventin, T.I, etc.) 18% Sales / marketing 14% Administratr / vicepresident 23% Finances / peratins 7% Owner / president 10% HR 8% Supervisin / management 2% 6

8 CONVENTION 2012 ADVANTAGES OFFERED TO SPONSORS Each level f spnsrship will allw yur cmpany t reach retailers and decisin-maker. We invite yu t cnsult the chart n page 8 f this dcument t btain a better idea f the schedule fr these tw (2) days and a better understanding f the pprtunities ffered t yu. The Cnseil québécis du cmmerce de détail (CQCD) is aware that each spnsr has specific needs. That is why we are ready t explre every pprtunity that culd allw yu t increase yur expsure during the 2012 Retail Cnventin. Spnsrship Investment «Majr Partner» Annual Spnsrship $40,000 Platinum $25,000 Gld $15,000 Silver $10,000 Brnze $8,000 Cper $5,000 We prpse a specific expsure prgram fr each cntributin level. All the pprtunities fr expsure and the advantages f these spnsrships are fund in the chart n the fllwing page. 7

9 Opprtunities fr Expsure Partnership Prpsal Cnventin 2012 Majr Partner Platinum Gld Silver Brnze Cper Assciatin f yur cmpany with a plenary sessin Exclusive placement f yur cmpany s lg n the delegates bags (550 units)) Intrductin f the selected sessin by yur representative Yur lg (prprtinal t the spnsrship level) n the n-site signage Electrnic display f yur lg n the screen at the beginning f the chsen sessin Electrnic display f yur lg during the Cnventin Mentin f yur partnership in the news releases Mentin in Le Détaillant magazine and Détail Express (members e-letter) Mentin f yur spnsrship at the pening ceremnies f the Cnventin Yur lg and a link t yur website n the electrnic prgram f the event Yur lg n the CQCD s website Yur lg n the delegates badges A link t yur website in the e-prmtin fr the Cnventin Yur press release in the press kit Insertin f a dcument r a small prmtinal bject in the delegates bags Exhibit space fr a bth Use f a private lunge fr a day f the Cnventin, including receptin services fr yur guests Cmplimentary registratins fr the entire Cnventin Cmplimentary invitatins t the Retailers Evening (March ) =included 8

10 MAJOR PARTNER Investment : $40,000 ANNUAL SPONSORSHIP Expsure at the Annual Retail Cnventin Exclusive assciatin f yur cmpany s lg with a keynte sessin (pening r clsing sessin). The plenary sessins address brader tpics than the ther sessins. They are designed t give participants a strng visin f the retail sectr. These frums feature renwned speakers frm Canada, the United States r Eurpe.. Opprtunity fr a representative f yur cmpany t intrduce the sessin and the speaker (2 minutes). Opprtunity fr a representative f yur cmpany t interact as a panellist at the Cnventin. Prminent display f yur cmpany s lg n the exclusive prmtinal signs n the Cnventin site (acknwledgements and prmtin). Electrnic display f yur cmpany s lg n a wide screen at the beginning f the chsen sessin. Electrnic display f yur cmpany s lg n a wide screen at the pening f the Cnventin, at the end f the day n Mnday, at the pening n Tuesday mrning and at the end f the clsing sessin. (Yur cmpany s lg will appear at the beginning f the display, fllwed by thse f ther spnsrs. The size f the lgs will vary accrding t the spnsrship level). Mentin f yur partnership, as Majr partner, by the event MC and the President at the beginning f the Cnventin. Mentin f yur partnership in the news release sent ut t prmte the event. Placement f an advertisement in the Cnventin s brchure ( cpies). Psitining f yur cmpany s lg n the 18,000 cpies f the prmtinal brchure fr the Cnventin and n the CQCD s website. Opprtunity t insert a press release in the press kit prvided t the media. Opprtunity t insert dcumentatin in the delegates bags. Fur (4) cmplimentary registratins fr the Cnventin. Tw (2) cmplimentary invitatins t the Retailers Evening, including ne at the Table f hnr. Yur lg n the delegates badges. A link t yur website in the e-prmtin fr the Cnventin. Use f a private lunge fr a day f the Cnventin, including receptin services fr yur guests. Fllwing the event, mentin f yur partnership in the next editin f Le détaillant magazine (8,000 cpies) and the Détail Express e-letter (mailing: 2,000). Exhibit space fr an 8 X 10 bth lcated in the trade shw area where the breaks are held. Yur cmpany s lg n the hme page f ur website with a link t yur 9

11 website in the e-prmtin fr the Cnventin. Mentin f yur partnership by the President, assciated with the fllwing events : Retailers Evening Awarding f the Ordre du mérite du cmmerce de détail, as part f Quebec Retail Week (March 19, 2012). Annual general meeting f the CQCD Retail Glf Turnament (May 31 st, 2012) r anther event Retail Human Resurces Cnference CQCD s Get-tgether Evening 2011 Fllwing the events, the CQCD will prvide a list f all the delegates wh have allwed us t share their cntact infrmatin with ur partners. Nrmand Legault (Grupe Distinctin GDI), at the 2011 Cnventin. Cnventin 2011, a speech by the representative f Desjardins. 10

12 CONVENTION 2012 PLATINUM SPONSORSHIP Investment : $25,000 Exclusive assciatin f yur cmpany s lg with a plenary sessin and with the pening sessin f the Cnventin. These sessins are designed t familiarize participants with the majr trends in the retail sectr. They are pen t all delegates. Opprtunity fr a representative f yur cmpany t intrduce the sessin and the speaker (2 minutes). Display f yur cmpany s lg n the prmtinal signs n the Cnventin site (acknwledgements and prmtin). Electrnic display f yur cmpany s lg n a wide screen at the beginning f the chsen sessin. Electrnic display f yur cmpany s lg n a wide screen at the pening f the Cnventin, at the end f the day n Mnday, at the pening n Tuesday mrning and at the end f the clsing sessin. (The lgs will be psitined in alphabetical rder by spnsrship level, and their size will vary accrding t the spnsrship level). Mentin f yur partnership in the press releases sent ut t prmte the event. Mentin f yur partnership by the event MC at the pening f the Cnventin. Psitining f yur cmpany s lg n the 18,000 cpies f the prmtinal brchure fr the Cnventin and n the CQCD s website (the size f the lg varies accrding t the level f spnsrship). Opprtunity t insert a press release in the press kit prvided t the media and t insert dcumentatin in the delegates bags. Three (3) cmplimentary registratins fr all Cnventin sessins and meals. Tw (2) cmplimentary invitatins t the Retailers Evening. Fllwing the event, mentin f yur partnership in the next editins f Le détaillant magazine (8,000 cpies) and the Détail Express e-letter (mailing: 2,000). Exhibit space fr an 8 X 10 bth lcated in the trade shw area where the breaks are held. 11

13 CONVENTION 2012 GOLD SPONSORSHIP SESSION Investment: $ 15,000 Exclusive assciatin f yur cmpany s lg with the cncurrent sessin (wrkshp) f yur chice. The cncurrent sessins (wrkshps) are designed t ensure the prfessinal develpment f retailers in varius spheres f activity directly related t retailing. These sessins give participants practical knwledge that they can use in their wrk. Opprtunity fr a representative f yur cmpany t intrduce the speaker (2 minutes). Display f yur cmpany s lg n the prmtinal signs fr the chsen sessin n the Cnventin site (the size f the lg will vary accrding t the spnsrship level). Electrnic display f yur cmpany s lg n a wide screen at the pening f the Cnventin, at the end f the day n Mnday, at the pening n Tuesday mrning and at the end f the clsing sessin. (The lgs will be psitined in alphabetical rder by spnsrship level, and their size will vary accrding t the spnsrship level). Psitining f yur cmpany s lg n the 18,000 cpies f the prmtinal brchure fr the Cnventin and n the CQCD s website. Mentin f yur partnership by the event MC at the pening f the Cnventin. Opprtunity t insert dcumentatin in the delegates bags. Tw (2) cmplimentary registratins fr the Cnventin. Fllwing the event, mentin f yur partnership in the next editins f Le détaillant magazine (8,000 cpies) and the Détail Express e-letter (mailing: 2,000). Gerges Brassard, speaker at the 2009 Cnventin. Marie-Sleil Michn (Prductins MSM), the hst f the 2011 Cnventin. 12

14 CONVENTION 2012 GOLD SPONSORSHIP LUNCH Investment: $15,000 Exclusive presentatin f yur cmpany s lg n the signage at the lunch (12:00 nn t 1:30 p.m.). Speaking pprtunity fr a representative f yur cmpany (3 minutes). Display f yur cmpany s lg n the prmtinal signs n the Cnventin site (the size f the lg varies accrding t the level f spnsrship). Electrnic display f yur cmpany s lg n a wide screen at the pening f the Cnventin, at the end f the day n Mnday, at the pening n Tuesday mrning and at the end f the clsing sessin. (The lgs will be psitined in alphabetical rder, by spnsrship level, and their size will vary accrding t the spnsrship level). Psitining f yur cmpany s lg n the 18,000 cpies f the prmtinal brchure fr the Cnventin and n the CQCD s website. Opprtunity t insert dcumentatin in the delegates bags. Mentin f yur partnership by the event MC at the pening f the Cnventin. Tw (2) cmplimentary registratins fr the Cnventin. Fllwing the event, mentin f yur partnership in the next editins f Le détaillant magazine (8,000 cpies) and the Détail Express e-letter (mailing: 2,000). 13

15 CONVENTION 2012 GOLD SPONSORSHIP CONVENTION BREAKFAST SEMINAR Investment: $15,000 A Cnventin Breakfast Seminar can be rganized n March 19, 2012, day 2 f the Retail Cnventin. This spnsrship prvides access t a selectin f pre-registered Cnventin participants, allwing the spnsr t reach a much-targeted audience. It includes the fllwing advantages and expsure pprtunities: Turnkey rganizatin f a breakfast seminar during the annual Retail Cnventin. Incrpratin f the activity int the Cnventin schedule (timeframe: 7:30 a.m. t 8:30 a.m.). Prmtin f the breakfast seminar in all Cnventin publicatins (18,000 brchures and e- mails). Chice f a speaker and tpic by the spnsr, with the CQCD s apprval. Selectin f a guest list with the cperatin f the spnsr and accrding t the spnsr s criteria. Preparatin f a persnalized electrnic invitatin. transmissin f the invitatins and crdinatin f cnfirmatins. Preparatin f a list f attendees. Reservatin f a meeting rm and liaisn with the htel. Inclusin f administratin charges, the cst f the meals and basic audivisual equipment. This pprtunity is unique. Micrsft representative s speech at the 2010 Cnventin. Philippe Lerux (Phérmne), speaker at the 2010 Cnventin. 14

16 CONVENTION 2012 SILVER SPONSORSHIP Investment : $10,000 Sessin r delegates bags A. Sessin Exclusive assciatin f yur cmpany s lg with the cncurrent sessin (wrkshp) f yur chice The cncurrent sessins (wrkshps) are designed t ensure the prfessinal develpment f retailers in varius spheres f activity directly related t retailing. These sessins give participants practical knwledge that they can use in their wrk. r B. Delegate s bags Exclusive presentatin f yur cmpany s lg n the bags prvided t all delegates at registratin (550 units). Psitining f yur cmpany s lg n the 18,000 cpies f the prmtinal brchure fr the Cnventin and n the CQCD s website. Mentin f yur partnership by the event MC at the pening f the Cnventin. Display f yur cmpany s lg n the prmtinal signs n the Cnventin site (the size f the lg varies accrding t the level f spnsrship). Electrnic display f yur cmpany s lg n a wide screen at the pening f the Cnventin, at the end f the day n Mnday, at the pening n Tuesday mrning and at the end f the clsing sessin. (The lgs will be psitined by spnsrship level, in alphabetical rder, and their size will vary accrding t the spnsrship level). Tw (2) cmplimentary registratins fr the Cnventin. Opprtunity t insert dcumentatin r a small prmtinal bject in the delegates bags. 15

17 CONVENTION 2012 BRONZE SPONSORSHIP Investment : $ 8,000 Five (5) breaks, Mnday, March 19 and Tuesday, March Psitining f yur cmpany s lg n the 18,000 cpies f the prmtinal brchure fr the Cnventin and n the CQCD s website (the size f the lg varies accrding t the level f spnsrship). Display f yur cmpany s lg n the prmtinal signs n the Cnventin site (the size f the lg varies accrding t the level f spnsrship). Electrnic display f yur cmpany s lg n a wide screen at the pening f the Cnventin and at the end f the clsing sessin. (The size f the lgs will vary accrding t the spnsrship level). Mentin f yur partnership by the event MC at the pening f the Cnventin. Opprtunity t insert dcumentatin in the delegates bags. CONVENTION 2012 COOPER SPONSORSHIP Investment : $ 5,000 Psitining f yur cmpany s lg n the 18,000 cpies f the prmtinal brchure fr the Cnventin and n the CQCD s website (the size f the lg varies accrding t the level f spnsrship). Display f yur cmpany s lg n the prmtinal signs n the Cnventin site (the size f the lg varies accrding t the level f spnsrship). Electrnic display f yur cmpany s lg n a wide screen at the pening and at the end f the Cnventin. (The size f the lgs will vary accrding t the spnsrship level). Mentin f yur partnership by the event MC at the pening f the Cnventin. CONVENTION 2012 BOOTH Investment : $ 2,500 Exhibit space fr an 8 x 10 bth lcated in the trade shw area where the breaks are held. 16

18 SOME SPONSORS ASSOCIATED WITH THE CQCD S ACTIVITIES ADT Sensrmatic Lavery, de Billy Banque du Canada le Jurnal de Mntréal Bell Canada Lt-Québec Brden Ladner Gervais, avcats Mercer Checkpint Canada Micrtec Cmmissin des nrmes du travail Dale Parizeau Mrris MacKenzie Delitte Micrsft Ministère du Dévelppement écnmique de l Innvatin et de l Exprtatin PricewaterhuseCpers Desjardins Réseau Sélect Gwlings Lafleur Hendersn SAS Canada Grupe Altus Scantrnic Hydr-Québec Sciété des Alcls du Québec IBM Canada Transcntinental Ivanhé Cambridge Umen Innvatin 17

19 RETAILERS EVENING MARCH 19, 2012 Investment : $ 5,000 This ntewrthy event is held during Quebec Retail Week and is chaired by Quebec s Minister f Ecnmic Develpment, Innvatin and Exprt Trade. During the evening, the Ordre du mérite du cmmerce de détail is awarded t recgnize wmen and men wh wrk in retail sectr and wh have distinguished themselves by their leadership and their invlvement in their cmmunity. The Retailers Evening brings tgether the mst imprtant leaders in the industry, as well as representatives f the large chains and distributin netwrks and the majr service suppliers. It is an ideal pprtunity fr creating advantageus business relatinships. This prestigius gathering f sme 300 guests features a banquet, animatin activities and netwrking. Expsure : Assciatin f yur cmpany s lg with the Retailers Evening. Display f yur cmpany s name and lg n the prmtinal signs fr the Retailers Evening n the Cnventin site (acknwledgements and prmtin). Electrnic display f yur cmpany s lg n a wide screen at the beginning f the Retailers Evening. Psitining f yur cmpany s lg n the 18,000 cpies f the prmtinal brchure fr the Cnventin and n the CQCD s website. Tw (2) cmplimentary invitatins t the Retailers Evening. The Retailers Evening 2011 Clément Gignac, minister d the Dévelppement écnmique, de l innvatin et de l Exprtatin, at the 2011 Evening, At the 2009 Retailers Evening, the minister f the Dévelppement écnmique, de l Innvatin et de l Exprtatin, Raymnd Bachand. 18

20 INTERNATIONAL MERCHANDISING DAY MAY 2012 Fr a third year, the Internatinal Merchandising Day, rganized jintly by the CQCD and the IFM (Institut Français du Merchandising) will take place in Mntréal. This will be a unique pprtunity t exchange infrmatin n the best practices in Quebec and France, t discuss trends and t expand yur netwrk f cntacts. The event will bring tgether distributrs, retailers and experts in stre design and merchandising frm bth sides f the Atlantic. Nearly 120 participants attended the secnd editin in The day s agenda will feature speakers frm Eurpe and Quebec wh will share their distinctive visin and expertise with the participants. Official partner : $ 4,000 Yur cmpany s lg n the prmtinal material fr the 2011 Internatinal Merchandising Day. Yur cmpany s lg n the signage at the entrance and displayed n the screen during the sessins. Tw (2) cmplimentary registratin fr yur cmpany s representatives. Insertin f a prmtinal dcument in the fficial kit fr the event. Yu lg n ur website ( in the event s sectin. Mentin f yur spnsrship by the event s MC. Mentin f yur spnsrship in the issue f Le détaillant magazine fllwing the event. Spnsr : $2,500 Yur cmpany s lg n the signage at the entrance and displayed n the screen during the sessins. One (1) cmplimentary registratin fr a persn f yur chice. Insertin f a prmtinal dcument in the fficial kit fr the event. Yur lg with a link t yur website in the day s prgram. Yu lg n ur website ( in the event s sectin. Ccktail : $ 2,000 Ccktail (1 pprtunity). Yur cmpany s lg n the n-site signage. A wrd f thanks when the ccktail hur is annunced. Display f yur cmpany s lg n the screen during the sessins. One (1) cmplimentary registratin fr a representative f yur cmpany. 19

21 ANNUAL RETAIL GOLF TOURNAMENT MAY 31, 2012 The Retail Glf Turnament is the majr event fr meeting key peple in the industry, retailers and suppliers f prducts and services in a friendly atmsphere. It is ne f the CQCD s mst ppular activities. Held at the very beginning f the glf seasn, the turnament brings tgether 150 glfers n the splendid curse f a private club. Prgram f the day: 11:00 a.m. BBQ 12:00 nn Shtgun start 6:00 p.m. Ccktail 7:00 p.m. Dinner and distributin f prizes Spnsring the Turnament means A prductive day f netwrking, a unique pprtunity fr yu t enhance yur expsure and increase awareness f yur cmpany, t develp yur clientele and t engage in targeted public relatins in a pleasant and relaxed envirnment. Whatever yur cmmunicatins bjectives, ur varius spnsrship ptins, ranging frm a basic investment t a made-t-measure pprtunity fr increased expsure, will prvide yu with a gd return n yur investment while allwing yu t reach yur target audience Turnament, Simn Clutier s fursme (Service de sécurité ADT Canada) 2011 Turnament, a happy du ; Julie Benjamin (Détail Québec) and Michel Buchard (IN LOCA merchandesign) 20

22 GOLF TOURNAMENT 2012 $5,000 The fficial Turnament Partner: Advertising that tps the leaderbard! (1) Lg n the welcme banner and the n-site signage Lg n all prmtinal material fr the Turnament Exclusive sign bearing the partner's lg at the ccktail hur and dinner Exclusive advertising n the Number 1 tee-ff Exclusive identificatin f the fficial partner n the title page f the prgram fr the event One (1) cmplimentary fursme Official acknwledgement at the dinner and a speaking pprtunity fr a representative f the cmpany List f the Turnament participants prvided t the partner Glf carts: Advertising that drives! (1) $2,000 (if available) Identificatin f the spnsr n the 72 glf carts (material supplied by the partner) Lg n the n-site bulletin bards Tw (2) cmplimentary registratins Name f the cmpany and display f cmpany lg n the fficial prgram Display f cmpany lg n wide screen during the ccktail hur Glf balls: Advertising that flies! $1,500 $1,500 $500 $350 Dr Prizes Identificatin f the spnsr (business cards) n the bxes f glf balls Lg n the n-site bulletin bards Display f cmpany lg n wide screen during the ccktail hur Name f the cmpany and display f cmpany lg n the fficial prgram Pr s tips: Advertising that imprves yur game! Identificatin f the spnsr n the Pr s ntebk prvided t all participants Lg n the n-site bulletin bards Display f cmpany lg n wide screen during the ccktail hur Name f the cmpany and display f cmpany lg n the fficial prgram Spnsrship f a cntest: Advertising that challenges! * Identificatin f the spnsr n the spt Display f cmpany name n wide screen during the ccktail hur Name f the cmpany n the fficial prgram * Cntest prize is supplied by the spnsr. (Suggested minimum value: $100) Spnsrship f a tee-ff area: Advertising that ensures yur best sht! Identificatin f the spnsr n the tee-ff Display f cmpany name n wide screen during the ccktail hur Name f the cmpany n the fficial prgram Dr prize: Advertising that is sure t please! Name f the cmpany n the fficial prgram Yu have prizes, we have winners! (Suggested minimum value: $100) 21

23 TOURNOI DE GOLF 2012 FORMULAIRE DE COMMANDITES (Please, fill ut the frm and return it by fax at (514) ) Name: Optins $5,000 $2,000 (if available) $1,500 $1,500 $500 $350 Dr Prizes Expsure The fficial Turnament partner: Advertising that tps the leaderbard! Glf carts: Advertising that drives! Glf balls: Advertising that flies! Pr s tips: Advertising that imprves yur game! Spnsrship f a cntest: Advertising that challenges! Spnsrship f a tee-ff area: Advertising that ensures yur best sht! Dr prize: Suggested minimum value $100 Advertising that is sure t please! Cmpany: Check desired spnsrship level Address: City: Pstal Cde: Telephne: ( ) Fax: ( ) Methd f payment: Visa MasterCard American Express Cheque made ut t: Cnseil québécis du cmmerce de détail Card number: Exp. date: Signature: 22

24 LOSS PREVENTION CONFERENCE OCTOBER 2011 This ne-day cnference, held every tw years, is designed t increase participants' awareness f the imprtance f prtecting their resurces and t prvide them with useful training and tls fr lss preventin. This majr event in the area f lss preventin brings tgether nearly 200 participants: stre wners, senir executives, and finance, security and resurce-prtectin representatives.. Spnsring Partner: $ 12,000 Yur lg n the prmtinal prgram f the Cnference. Yur lg n the prmtinal s (3 mailing t 5,000 addresses). Opprtunity fr a representative f yur cmpany t interact as a speaker at the Cnference. Yur lg n the CQCD s website. Yur cmpany s lg in the survey n lsses in retail stres in Québec and a thank yu nte in the intrductin f the dcument. Yur lg displayed n the wide screen at the pening and clsing f the cnference. Mentin f yur spnsrship and yur lg displayed at the press cnference unveiling the survey results. Mentin f yur spnsrship by the event s MC. Yur lg n the n-site signage. Welcming remarks by a representative f yur cmpany at the pening f the cnference. Duble exhibit space fr a bth (8 x 20 ) in the trade shw area. Wrd f thanks in Le détaillant magazine (8,000 cpies, issue fllwing the event). Fur (4) cmplimentary registratins. Insertin f a prmtinal dcument r a small prmtinal bject in the fficial kit fr the event. A reserved space at the table f hnr. 23

25 OTHER SPONSORSHIP OPPORUNITIES AND INVESTMENT Lunch (1 pprtunity): $5,000 Mentin n the tables, supplied by the spnsr. Welcming remarks by yur representative. One (1) place at the table f hnr. Exhibit space fr a bth 8' x 10'(limited number) : $1,950 Exhibit space fr a bth in the trade shw area where the ccktail and breaks are held. Insertin in the participant s kit: $1,000 Insertin f a prmtinal dcument r a small prmtinal bject in the participant s kit. Spnsrship f a sessin (8 pprtunities) : $1,950 Yur lg in the prgram f the event. Yur lg displayed n the sign at the entrance f the sessin. Yur lg displayed n the screen during the chsen sessin. Wrd f thanks befre the sessin by yur cmpany s representative. Ccktail (1 pprtunity) : $ 2,000 Yur lg n the n-site signage and n the screen. Wrd f thank when the ccktail is annunced at the end f the sessin preceding it. Yur lg in the prgram f the event. 24

26 CQCD S GET TOGETHER EVENING NOVEMBER 2011 This special evening is rganized t thank thse wh have helped the CQCD achieve its gals thrughut the year. It is the ideal ccasin t meet retail industry leaders and build netwrks. Decisin makers f high quality will be attending this lively evening. Guests include: All members f the ur Bard f Directrs and the CQCD s Gvernrs All members f ur permanent cmmittees, wh are influential decisin-makers in the retail sectr. The speakers and instructrs wh have led ur training sessins. The CQCD s ther partner and spnsr wh have cntributed t the success f ur events. Mre than 500 guests are invited t this event. Investment : $5,000 * Yur lg n the invitatin fr the evening. Yur lg n the n-site signs. Fllwing the event, acknwledgement in Le détaillant magazine and n the website: Participatin f fur (4) representatives f yur cmpany. * Exclusivity limited t 3 cmpanies. Investment: $650 Yur lg n the n-site signs. Participatin f ne (1) representative f yur cmpany. Acknwledgement during the evening by the President. 25

27 MINISTERIAL CONFERENCE LUNCHEONS These much-appreciated activities allw participants t meet with a minister f the Quebec gvernment r the president f a gvernment agency in rder t learn abut their psitins n the legislative and sci-plitical aspects f retail-related issues. These meetings als fster exchanges and netwrking fr a grup f frty influential leaders f ur industry. The name f the spnsring cmpany is assciated with this select circle f decisin-makers. The Ministerial Cnference Lunchens take place three (3) times a year in a prestigius dwntwn Mntréal htel. Expsure : Yur cmpany s lg n the prmtinal signs n site r n the table Tw (2) cmplimentary registratins fr representatives f yur cmpany. Investment (exclusive t ne cmpany): Per event: $3, 000 The leader f the Parti Québécis, Pauline Maris, alng with Gastn Lafleur (CQCD) and Michel Leclair. The minister f the dévelppement durable, de l envirnnement et des parcs, Pierre Arcand alng with Gastn Lafleur (CQCD) and Marc Leclerc (Uniprix). 26

28 CONFERENCE AND SEMINARS These ne-day events deal with subjects n a timely basis accrding t the cncerns and trends in the retail sectr (fr example, human resurces management, new laws and regulatins, pay equity, residual material management, etc.) These cnferences are rganized every year and attract apprximately 100 t 125 attendees. These activities are ideal spnsrship pprtunities fr cmpanies directly invlved with the tpic being addressed. Expsure per event and investment: Spnsrship f full event: $4,000 One (1) cmplimentary registratin fr a representative f yur cmpany. Exhibit space fr a bth r the pprtunity t distribute dcumentatin t the participants. Yur cmpany s lg n the prgram f the cnference r seminar. Yur lg n the prmtinal dcuments and brchure f the event and in the sectin f ur website prmting this event. Yur lg n the n-site signage. A speaking pprtunity (2-3 minutes) related t the cnference. Spnsrship f a sessin : $ 2,000 Yur cmpany s lg n the sign at the entrance f the sessin. Opprtunity fr a representative f yur cmpany t intrduce the speaker (1-2 minutes). Lunch : $2,000 Mentin f yur cmpany n the tables (card supplied by the spnsr). One (1) reserved place at the table f the President. Exhibit space fr a bth: $1,000 Exhibit space fr a 8 x 10 bth. Insertin in the participant s kit: $1,000 Insertin f a dcument r a small prmtinal bject in the participant s kit. Break : $500 Yur cmpany s lg n the prmtinal signs n-site. 27

29 BREAKFAST SEMINARS The breakfast seminars address timely subjects in accrdance with the cncerns and trends in the retail sectr (fr example, lss preventin, technlgies r prblems with human-resurces management, new legislatin and regulatins, etc.) They can als stage speakers frm natinal and internatinal reputatins. These breakfasts take place three times a year and attract an average f 50 t 80 persns The success f the breakfast seminars is attributed t the fact that they are held in the mrning, allwing the participants t get back t wrk by 10:00 a.m. These activities are ideal spnsrship pprtunities fr cmpanies directly invlved with the tpic being addressed. This spnsrship pprtunity can be taken individually (a single breakfast) r as a package f three breakfasts r mre. Expsure : Tw (2) cmplimentary registratins fr yur cmpany s representatives. The pprtunity t distribute dcumentatin t the participants. Yur cmpany s lg n the prmtinal s. Yur lg n the prmtinal dcuments and brchure f the event and in the sectin f ur website prmting this event. Display f yur cmpany s lg n the n-site prmtinal signs. Display f yur cmpany s lg n the presentatin screen. A speaking pprtunity (2-3 minutes) related t the event. Investment (exclusive t a single cmpany): Per year (3) : $ 9, 000 Per event : $3,

30 THE DÉTAIL EXPRESS The Détail express is a newsletter published 10 times a year in bth fficial languages. It is distributed by t a mailing list f 2,600 peple, mainly cmpsed f members f the CQCD. This publicatin reprts n the activities and events CQCD. It prvides infrmatin f a legislative nature as well as news items relevant t ur industry. Laws and regulatins, cmmittee s wrk, practical infrmatin, the Détail express is the reference t be infrmed, in a click. The advertiser is assured f an effective and targeted visibility. Three sizes f banner ad with hyperlink t yur website are available. Price list * Frmat 1 real. 2 real. 3 real. 4 real. 5 real. 6 real. 7 real. 8 real. 9 real. 10 real. 650x100 $550 $ 825 $1,100 $1,375 $1,650 $1,925 $2,200 $2,475 $2,750 $3, x100 $413 $619 $825 $1,031 $1,238 $1,444 $1,650 $1,856 $2,063 $2, x200 $229 $344 $458 $573 $688 $802 $917 $1,031 $1,146 $1,250 * Graphic design in additin Fr infrmatin, please cntact Pierre Leduc by at repcmm@videtrn.ca r by phne at (450) SUPPLIERS GUIDE The Suppliers Guide is a valuable resurce fr plicy makers, wners and managers f the retail sectr. Distributed free t 25,000 retailers in Quebec and fully searchable nline, the Suppliers Guide is the mst cmplete directry f suppliers fr retailers acrss Quebec, frm all sectrs f retail trade. T prvide yur business the best visibility, make sure yur rganizatin is listed in the Guide. Please cntact the Directin f Cmmunicatins by at cmmunicatins@cqcd.rg r by phne at (514) , ext. 200, fr a cmplete list f all the available ptins. 29

31 MAGAZINE LE DÉTAILLANT Published by the Quebec Cuncil f retail, the magazine Le Détaillant is the nly French business magazine cvering nly the different aspects and cncerns f the retail sectr. Published quarterly, the magazine has a circulatin f 8,000 cpies (8,500 fr the spring editin). Since 10 years, the magazine Le Détaillant ffers a visin f the interir f the retail industry by featuring Quebec's majr players, sectr issues, trends, changes in cnsumer behavir, best practices and new technlgies. Fcusing n thematic issues specific t the retail sectr, each issue features a retailer and publishes reviews, articles and useful infrmatin t retailers in Quebec. Circulatin, frequency and readership : Frequency : Quarterly (fr issues per year) Tirage : Spring 8,500 cpies Summer 8,000 cpies Fall 8,000 cpies Winter 8,000 cpies Readership : Average f 3,5 readers per cpy (accrding t a 2009 survey n the readership f the magazine) Readership : 28,000 readers The Détaillant infrms thrugh articles n varius subjects that directly affects many facets f running a retail business: Custmer service Marketing Inventry management Lss preventin Merchandising Cnsumer trends HR Envirnment Frequency 1 issue 2 issues 4 issues Cver $ $ $ Cver 3 and $ $ $ Single page $ $ $ 2/3 page $ $ $ ½ page island $ $ $ ½ page hrizntal r vertical $ $ $ 1/3 page $ $ $ ¼ page $ $ $ 1/6 page $ $ 980 $ 1/10 page (business card size) 635 $ 605 $ 570 $ * Rate fr 4-clurs, fr black & white, take 35 % ff. T bk yur ad, please cntact Mr. Pierre Leduc by at repcmm@videtrn.ca r by phne (450)

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