PUBLIC ART FRAMEWORK CONTENTS

Transcription

1 PUBLIC ART FRAMEWORK 2016 CONTENTS

2 CONTENTS EXECUTIVE SUMMARY 4 SECTION ONE WHAT IS PUBLIC ART 5 Definitin 5 Purpse and Value 6 Public Art Case Studies 7 Types f Public Art 9 Design, Cnstructin and Installatin 10 SECTION TWO PUBLIC ART POLICY 11 Purpse 11 Scpe 11 Definitins 11 Cuncil s Rle In Public Art 12 Cuncil as Public Art Manager 12 Cuncil as Public Art Regulatr 12 Cuncil as Public Art Facilitatr Agent 13 Acquiring and Cmmissining Public Art 13 Develping Permanent Public Art 13 Cmmissining Temprary Public Art 14 Unslicited Public Art 14 Funding Public Art 15 Grants and funding 15 Percent fr Art Scheme 15 Develper Cntributin Scheme 15 Repair and De-Accessining Prcess 16 Repair f Damaged Artwrk 16 De-Accessining Artwrk 17 SECTION THREE PUBLIC ART DEVELOPMENT GUIDELINES 19 Overview 19 Develping the Idea 20 Purpse 20 The Site 21 Partners 22 Making a Plan 24 Prject Plan Template 24 Twn f Gawler Public Art Framewrk

3 Funding 27 Cmmissining Mdels 30 Alternative Public Art Prjects 34 Cmmunity Arts and Cultural Develpment Prject 34 Acquisitry Prize 34 Mentring and Training Prgram 34 Dcumentatin 35 Key Sectin t be included in the Artist Brief 35 The Cntract 36 Develpment Cnstructin and Installatin 37 Prmte the Prject 37 Site Preparatin 37 Installatin 37 Signage / Plaque 38 Evaluatin 38 Management and Maintenance 38 SECTION FOUR GAWLER PUBLIC ART ACTION PLAN Visin 39 Key Objectives 39 Strategic Cntext 40 Strategies and Actins 41 Spaces and Places 45 Primary Lcatins 45 Secndary Lcatins 50 Funding 54 Acknlwedgements 55 Twn f Gawler Public Art Framewrk

4 EXECUTIVE SUMMARY The Public Art Framewrk prvides the Twn f Gawler and the brader cmmunity with a guide fr understanding and develping public art. The dcument is divided int fur sectins: Public Art Overview Public Art Plicy Public Art Develpment Guidelines Public Art Actin Plan The dcument is designed t guide the wrk f Twn f Gawler in relatin t the develpment and maintenance f public art and encurage ther stakehlders t cntribute t public art initiatives in the Cuncil area. The first sectin, WHAT IS PUBLIC ART prvides a definitin f public art that is referenced thrughut the remainder f the dcument. It utlines the varius types and purpses f public art and includes several case studies that demnstrate its value n a number f levels. The POLICY utlines the parameters fr Cuncil t abide by when develping public art and the Guidelines prvide a hw t guide fr artists, grups and businesses wh wuld like t develp public art. The GUIDELINES includes detailed instructins n develping public artwrk frm writing a basic prject plan t implementing a management and maintenance plan. Infrmatin regarding what is included in the Artist Brief, the cntract and hw t select and assess a suitable site has als been included. The final sectin, the Gawler Public Art ACTION PLAN utlines Cuncil s bjectives and pririties in relatin t public art ver the next ten years. It includes plans t cmmissin artwrks that will celebrate identity, enhance lcal public spaces and engage the cmmunity in creative practices. It als identifies several pririty lcatins and themes fr public art and recmmends a review f the existing public art cllectin and the develpment f a public art register. The Gawler Public Art ACTION PLAN, directly respnds t the Gawler Arts and Culture Strategy, which utlined a range f actins invlving arts based activity which can activate public spaces thrughut Gawler. Twn f Gawler Public Art Framewrk

5 SECTION ONE WHAT IS PUBLIC ART? DEFINITION Public art is artistic expressin presented in tw r three dimensinal frm and installed in places where the public has regular access. It can be situated indrs, in places such as shpping malls, civic centres r libraries r utdr spaces such as parks, rad reserves, car parks and alng pedestrian crridrs. Prviding the public has regular and easy access t the artwrk, it can be virtually anywhere. Public art can be permanent, temprary r ephemeral and it can take many frms including paintings, sculpture, sund installatins, text, phtgraphy, prjectins r invlve street-scaping that has been artist designed. It can be f any scale with the size and nature f the artwrk ften influenced by the surrunding envirnment. Creating r develping public art is ften referred t as cmmissining, with an artist r arts rganisatin cmmissined t create a site-specific piece f art. Public art has an intrinsic relatinships with the site it is lcated and bth the artwrk and the site generally infrm each ther. Whilst murals and histric based figures are cmmnly recgnised, examples f ther public art include: A realist r abstract sculpture. Imagery r decratin integrated within a building structure. Prse r petry inscribed in public places such as n ftpaths r walls. Digital artwrks that may include mving r still images r sund. A memrial place, figure r scrll. A temprary artwrk made frm less durable r natural materials such as paper r textile. The develpment f public art can be instigated by anyne but given the public nature f it, gvernments at varius levels are ften invlved, either as a service prvider prviding funds r ther supprt, facilitatr, wner, custdian r regulatr. Develpers f public, private and cmmercial infrastructure ften chse t include public art as part f new facilities r redevelpments and ther entities such as cmmunity rganisatins, crpratins and educatinal institutins cmmissin public art fr a range f different reasns. Twn f Gawler Public Art Framewrk

6 PURPOSE AND VALUE The rle f public art in the cmmunity is diverse with wrk created by different grups fr many different reasns. It can be t mark an ccasin r acknwledge an histric figure r happening r it can be simply t enhance the landscape and prvide a fcal pint fr a large pen space. Whilst art has an intrinsic value in its wn right, n an instrumental level, public art can have psitive impact n a variety f things including the way peple mve arund in a space, health and wellbeing, turism, cmmunity pride and wnership and educatin. The purpse f public art can be any f the fllwing: T beautify r enhance a public space. T influence the way peple mve thrugh a space such as pedestrians taking a particular rute thrugh a reserve r vehicular traffic slwing dwn at a particular pint. T celebrate r acknwledge a histrically significant event r place. T encurage visitatin and enhance visitr experiences. T individualise a particular site and create a recgnisable icn which can be used in cnjunctin with place-based branding and prmtin. T raise awareness r educate n a particular issue r theme such as multiculturalism, the envirnment, children and yung peple r civic respnsibility. T reflect and celebrate the identity and values f the peple and the places they live, wrk r visit cnveying characteristics and/r stries that are relevant t the lcal cmmunity. T prvide functin such as seating r climbing equipment r prviding directinal infrmatin. Twn f Gawler Public Art Framewrk

7 Public Art Case Studies Althugh difficult t assess, the benefits f public art are widely dcumented with ecnmic, scial and envirnmental utcmes achieved thrugh public art prjects. The fllwing case studies demnstrate the benefits f public art in a variety f settings: Achieving Icn Status and Develping New Incme Streams The Califrnia Department f Transprtatin (Caltrans) invested the mandated 1% f the building budget n public art fr its new headquarters in Ls Angeles in Despite sme initial skepticism, the artwrk, which features illuminated clured tubes n the exterir f the building, has brught in revenue fr the Department. The artwrk has given the building a striking and unique aesthetic nature that has made it a sught after site fr mvie, televisin and phtgraphy back drps with Caltrans receiving substantial nging incme by licensing the entry plaza f the building fr these types f activities. The building has als been displayed prminently in print publicatins arund the wrld, establishing the site as a Ls Angeles icn. Public Art Changing Perceptins abut Cmmunity Safety First develped in 2006, Ncturnal is a night-time festival f temprary Public Art installatins presented annually in the City f Greater Dandenng, in Melburne s Suth East. The event aims t reinvigrate Dandenng s cmmercial centre after dark and change perceptins abut safety in the area. A range f artwrks is develped fr the festival using lights and large-scale prjectin. These are presented alngside a range f ther activities including perfrmances and night-time turs, which illuminate many f the city s laneways, car parks and streets and prvide a sense f vibrancy and safety fr participants. After the 2013 event 42% f participants reprted that their perceptins f Dandenng at night had imprved this figure rse t 90% after the 2015 event. Twn f Gawler Public Art Framewrk

8 Attracting Visitrs and Prviding a Catalyst fr Ecnmic and Cultural Grwth The Angel f the Nrth is a large-scale public artwrk in the nrth f England, situated alngside a majr highway that runs thrugh Gateshead Cuncil. Created by Antny Grmley and cmpleted in 1998, the artwrk is 20 metres high, 54 metres wide and weighs 200 tnnes. Over 150,000 visitrs see the Angel each year in additin t the 90,000 drivers wh see it frm the A1 highway n a daily basis, which equates t abut 33 millin peple per year. It is ne f the mst viewed pieces f art in the wrld. A pivtal wrk fr the Gateshead Cuncil s Public Art Prgram, its impact has helped win funding fr ther majr prjects including the Millennium Bridge, the Centre fr Cntemprary Art and the Sage Gateshead Music Centre. It has als greatly increased financial, business, media and arts interest in the regin. Influencing Public Plicy and Infrmatin Access Particle Falls is an envirnmentally themed temprary public artwrk develped in San Jse, Califrnia in Featuring a cascade f light installed n the wall f a prminent building, it reflected the vlume f particle matter air pllutin in the air at any given time. The greater the presence f particle matter in the air, the brighter and strnger the waterfall f blue light appeared. With the number f peple dying frm airbrne particulate pllutin tripling each year in 2009, the wrk cmmunicated an imprtant envirnmental health issue. An imprtant aspect f the prject was breaking dwn the barriers t access infrmatin regarding air quality. Thrugh cllabratin with Air Nw, an pen data platfrm fr air quality, the artists Andrea Plli and Chuck Varga, were able t cntribute t imprving the quality f data released t the public by the US EPA. Twn f Gawler Public Art Framewrk

9 TYPES OF PUBLIC ART As suggested in the definitin, public art is diverse in size, type and lcatin. Artists can interpret a range f ideas and cncepts thrugh artwrk, which can be quite literal and bvius r smetimes mre subtle and abstract. There are lts f ways f describing public art with the fllwing prviding an verview f public art types. Artwrks can fit int mre than ne categry. PERMANENT TEMPORARY EPHEMERAL Artwrk that is designed t last fr a lng perid f time usually a minimum f twenty years but generally fr much lnger. Permanent public artwrk is ften made f stne r brnze and lcatin and installatin are imprtant cnsideratins. Memrials and cmmemrative artwrks are cmmn examples f permanent public artwrk. Artwrk that is psitined in r created within public place fr a shrt time. Unlike ephemeral artwrk it wuld need t be packed up r mved at the cmpletin f a shrt timeframe frm a few minutes t a few mnths. It can be made frm less durable materials r be a perfrmance r installatin f several elements that link tgether. Artwrk that has a very brief lifespan and is ften designed t break dwn in the envirnment with little interventin required fr clean up. Fr example sand sculptures at the beach r mandalas made frm natural fibres culd be created in-situ, enjyed fr a few days and then disperse naturally back int their envirnment. INTEGRATED FUNCTIONAL COMMEMORATIVE Artwrk that is incrprated int the fabric f a building r place such as an artistically designed façade, landscaping r specially cmmissined fittings fr the flr r ceiling. This type f public art usually invlves an artist wrking in cllabratin with architects, interir designers and builders fr new r redevelped facilities. Artwrk that is created with an alternative cmplementary functin in mind such as smewhere t sit r t add light. Often develped fr playgrunds, parks and in main street, functinal public artwrk such as bllards, interpretive signage bards r furniture gives envirnments a unique flavr. Artwrk that is designed t memrialise r cmmemrate a persn, place, event r thing. These ften invlve figurative frms that incrprate sme explanatry text with names and/r stries. Traditinally these are permanent and althugh many are statues sme can be abstract riented. Twn f Gawler Public Art Framewrk

10 Design, Cnstructin and Installatin The develpment f public art can happen in a variety f ways. An individual r grup f artists can manage and facilitate the entire prcess including design / frmulatin, fabricatin / cnstructin and installatin. Alternatively the artwrk can be designed t specificatin by an artist(s) that cllabrates with a range f ther specialist trades peple, craftspeple r labrers wh help t cnstruct and install the wrk. Fr example a sculptr might design an artwrk and then wrk with a metal fabricatr t make varius elements, which are welded tgether and plished by anther specialist tradespersn. Public artwrk can als be created in cllabratin with the cmmunity. An artist can take n a leadership rle and wrk with cmmunity members wh actively participate in designing, creating and/r installing the artwrk. Alng with high quality artistic utcmes, public art created in this way can prvide pprtunities fr peple t develp skills and make scial cnnectins. This prcess is ften referred t as cmmunity centred practice r cmmunity art. Alternatively the artist may wrk in a cnsultative manner with the cmmunity wh infrm the artwrk thrugh their stries, ideas and values prviding cntext and themes. Twn f Gawler Public Art Framewrk

11 SECTION TWO PUBLIC ART POLICY 1. Purpse The purpse f this plicy is t utline the principles that gvern funding, acquisitin, management and dispsal f public art in the Twn f Gawler. 2. Scpe This plicy relates t: Public artwrk develped and maintained by Cuncil. Private land develpers, artists and cmmunity grups cnsidering creating public artwrks n Cuncil land and in public pen space. Public art integrated int the design f new buildings r pen space precincts. The plicy needs t be read in cnjunctin with Sectins One, Three and Fur f the Gawler Public Art Framewrk. 3. Definitins *Public Art: Refers t wrks f art in any media that have been planned and executed with the specific intentin f being sited r staged in the physical public dmain, usually utside and accessible t all. De-accessin: Is the prcess f remving and dispsing f public art wrks. Mral Rights f Artists: Mral rights are rights individual creatrs have in relatin t cpyright wrks they have created. Creatrs have the right t be attributed (r credited) fr their wrk; nt have their wrk falsely attributed and nt have their wrk treated in a dergatry way. Develping Party: The individual r rganisatin that instigates and leads the develpment f a public artwrk within the public realm. Public Realm: Any publicly wned streets, pathways, right f ways, parks, publicly accessible pen spaces r any public civic buildings and facilities. *The varius types f public art including permanent, temprary, ephemeral, functinal, integrated and cmmemrative are utlined in detail in Sectin One f the Gawler Public Art Framewrk. Twn f Gawler Public Art Framewrk

12 4. Cuncil s Rle in Public Art Twn f Gawler understands the benefits f public art and is cmmitted t encuraging, develping and managing public art initiatives in Gawler. Cuncil has many rles in relatin t public art. It is bth manager and regulatr but Cuncil is als a facilitatr and agent that develps public art bth independently and in cllabratin with ther stakehlders. 4.1 Cuncil as Public Art Manager Management f public art includes general maintenance, insurance and any ther decisins in relatin t the artwrk including de-accessining and significant repairs that are beynd the anticipated maintenance schedule e.g. damage caused by unexpected elements such as a majr strm r fire. The develping party wns the public artwrk unless a transfer f wnership takes place by mutual agreement with anther party, which may be Cuncil r a third party. If the develping party includes multiple partners, wnership f the artwrk will be nminated in the prject Memrandum f Understanding (MOU). Fr example if public art is created n the wall f a building by smene ther than the prperty wner, the wnership f the artwrk and management respnsibilities will be determined in the MOU. Management f public art is the respnsibility f the wner unless a management agreement is put in place between Cuncil and/r anther third party. Twn f Gawler is respnsible fr the management and care f Cuncil wned public art. Cuncil wned public art is listed n the Twn f Gawler Public Art Register. If Cuncil has taken respnsibility fr the management f existing public artwrks that were develped by thers, wnership is presumed t have transferred t Cuncil. E.g. If a service club created an artwrk 20 years prir and Cuncil has managed the artwrk including insurance, maintenance and repairs in that time Cuncil will be cnsidered the wner f the artwrk. 4.2 Cuncil as Public Art Regulatr The develpment f public art by Cuncil r external develping parties will be subject t Cuncil s planning and develpment prcesses and plicy. The installatin, repair r remval f public art n public land must adhere t Cuncil s Wrk Health and Safety prcesses and plicies. Twn f Gawler Public Art Framewrk

13 4.3 Cuncil as Public Art Facilitatr / Agent The bjectives in relatin t the develpment f public art ver the next ten years are utlined in the Gawler Public Art Actin Plan (Sectin Fur). The Twn f Gawler will perate as a service prvider - partnering with thers, supprting public art thrugh funding and as a develping party in its wn right, t achieve the bjectives utlined in the Plan. The Twn f Gawler will adhere t the guidelines included within this plicy and the brader framewrk, wrking cllabratively with the cmmunity, businesses and ther gvernment and nn-gvernment agencies t fund and develp public art. 5. Acquiring and Cmmissining Public Art When develping public art either independently r in cllabratin with thers, Cuncil will adhere t all relevant Cuncil plicies and prcedures including Wrk Health and Safety and Prcurement. Cuncil will develp public artwrk that aligns with strategies utlined in existing r new dcuments assciated with the public realm, arts and cultural develpment, place-making and pen space and recreatin planning. Fr example Gawler s Cmmunity Plan, the Arts and Culture Strategy, Residential Twn Character Study and the Integrated Urban Design Framewrk wuld be cnsidered when develping public art. 5.1 Develping Permanent Public Art When develping new permanent public art, Cuncil will fllw the Open Cmpetitin Mdel as utlined in Sectin Three f the Framewrk fr a minimum f 70% f public art prjects undertaken ver five years. The Open Cmpetitin Mdel includes the fllwing elements as part f the prcess: Preparatin and circulatin f brief Expressin f interest Shrtlisting by the Public Art Selectin Panel Design cncept Final Selectin by the Public Art Selectin Panel Cntract Cnstructin / installatin The remaining 30% f public art prjects, which result in permanent artwrks, may be develped thrugh any f the fllwing prcesses: Direct invitatin A specific artist r grup f artists is cntracted t respnd t Cuncil s brief and create a permanent artwrk. Limited cmpetitin A small number f artists, between three and six, are invited t express interest in Cuncil s brief and cmpete with a small number f artists fr selectin. Twn f Gawler Public Art Framewrk

14 Cmmunity Arts and Cultural Develpment Cuncil directly cntracts a lead artist t wrk with cmmunity members t cllabratively create an artwrk. Direct Purchase Cuncil purchases an existing artwrk fr installatin in the public realm. Acquisitry Prize An exhibitin f sculptures with the winning artist awarded a prize and the artwrk acquired. All f the prcesses listed abve and are utlined in Sectin Three f the Gawler Public Art Framewrk. Permanent public art includes permanent public art that is integrated, functinal r memrial in nature Selectin Panel Cuncil will frm a Public Art Selectin Panel t adjudicate the selectin f a permanent public art prpsal frm a limited r pen cmpetitin, the preferred artist fr a direct invitatin r the direct purchase f an existing artwrk. Public Art Selectin Panels will be cnvened temprarily each time a public art prcess is being undertaken by Cuncil and membership may vary depending n the nature f the prject. Terms f Reference will be established by the Panel at its first meeting, and will include a decisin making prcess that preferences decisin by cnsensus. The Public Art Selectin Panel will frward a recmmendatin t Cuncil fr their apprval. Apprval by Cuncil f the recmmendatin will trigger the disbandment f the Public Art Selectin Panel. The Public Art Selectin Panel will include Gawler staff representatives frm the Cmmunity Services, Wrks and Engineering and Cuncil s Dept Operatins Departments. Other members f the Panel will be appinted depending n the prject ensuring stakehlder representatin and artistic expertise. Sitting fees may be payable t artists and cmmunity members fr Public Art Selectin Panel Meetings depending n specific circumstances f the Panel Member and the schedule f the Panel. 5.2 Cmmissining Temprary Public Art Cuncil may cntract artists t create temprary r ephemeral public art fr a specific purpse r event. An artist may be directly selected r artists may be invited t submit prpsals that respnd t the requirements f Cuncil in relatin t the event r purpse Unslicited Public Art External parties including individuals, cmmunity rganisatins r ther private r cmmercial entities, may ffer unslicited public art t Cuncil utside f any planned cmmissining r acquisitin prcess. This may include a prpsal t create a permanent r temprary public artwrk r t dnate r sell an existing artwrk fr installatin by Cuncil in the public realm. Twn f Gawler Public Art Framewrk

15 Upn receipt f unslicited public art prpsals Cuncil will cnsider the prpsal and assess if acquisitin f the wrk is in keeping with Cuncil s current prgram and cllectin develpment. Cuncil will cnsider the fllwing: The nature and relevance f the artwrk in relatin t cmmunity needs and values. The relevance f the artwrk in relatin t Cuncil s existing public art cllectin. Cst f installatin and management f the wrk fr the duratin f its life and the availability f funds in Cuncil s existing budget. Partnership pprtunities, particularly fr the develpment f new public artwrks. The significance f existing artwrk and the utcme, if Cuncil des nt acquire it. Cuncil may either accept r decline the dnatin and/r prpsal and make recmmendatins in relatin t the artwrk fr the develping party. A Public Art Selectin Panel may be appinted t assist with the assessment. 6. Funding Public Art 6.1 Grants and Funding A range f public and private funds are available thrughut Australia that can supprt Public Art prjects. Funding and/r spnsrship will be sught by the Twn f Gawler Cuncil t supprt Public Art Prjects wherever pssible. Details regarding funding pssibilities and securing grants is detailed in Sectin Three f this Dcument Public Art Guidelines, frm page Percent fr Art Scheme A minimum f 1% f the grss cnstructin csts fr capital prjects undertaken by Cuncil including new buildings, existing buildings, which are t underg a majr refurbishment, significant landscaping prjects and land develpments (excluding land acquisitins) will be allcated t the develpment f public art. Funds maybe allcated t create wrk adjacent t r in the capital develpment r depsited int a Public Art Fund t enable a reserve t be built up t expected n public art prjects identified and apprved by Cuncil. 6.3 Develper Cntributin Scheme Cuncil will wrk with cmmercial and private develpers t facilitate cntributins and investment in Public Art. Cntributins twards the prvisin f Public Art will be cnsidered and ultimately prvided by develpers during the rezning r building / planning apprval prcess, whilst Cmmunity Infrastructure r Develper Cntributins Schemes are being negtiated. Mnetary r in-kind cntributins are bth ptins, which will be explred, and cmmitments negtiated as utlined belw. Thrughut negtiatin perids cuncil staff will have access t dcumentatin highlighting ptential future public art prjects r will develp new public art prjects in cllabratin with stakehlders. Twn f Gawler Public Art Framewrk

16 During negtiatins with Develpers Cuncil may encurage ne f the fllwing ptins in relatin t cntributins fr public art. Equivalent Cash Cntributin t the Twn f Gawler fr Allcatin thrugh their Public Art Prgram. This ptin is where the develper cntributes the cash equivalent sum t the Gawler Public Art Fund managed by Cuncil. This is used by Cuncil t develp public art prjects that benefit the lcal precinct. On-site Cntributin The develper may cmmissin public artwrk t the value f the public art cntributin and the wrks shall be lcated n the prperty r n publicly wned land adjacent t the develpment with apprval. N.B. The wnership f the artwrk wuld require definitin if this is the preferred ptin. A Cmbinatin f Bth The applicant may cmmissin a public artwrk as part f their develpment and any remaining prtin may g t Cuncil s Public Art Fund. 7. Repair and De-Accessining Prcess Over time fr a range f reasns permanent public artwrk may need t be repaired r remved (deaccessin). Reasns fr repair r remval include the fllwing: Deteriratin f the artwrk as a result f natural aging r weathering. Damage resulting frm natural causes such as a disaster r majr weather event. Damage caused by vandals r as a result f an accident. A change in cmmunity standards r expectatins. E.G. a wrk that includes a water feature that is n lnger deemed apprpriate given water cnservatin standards. A change in the landscape. E.G. a traffic crridr is changed r redevelped. 7.1 Repair f Damaged Artwrk If an artwrk is damaged Cuncil staff will make a full assessment f the damage and frmulate a reprt with suitable recmmendatins in relatin t repair and estimated csts. If Cuncil staff d nt have the apprpriate expertise, utside cntractrs will be sught t undertake the assessment and prepare the reprt. Cuncil will determine a suitable curse f actin based n the reprt, which may include a number f ptins including repair, remval r relcatin. In determining a curse f actin the fllwing cnsideratins shuld be included in the reprt: The nature and severity f the damage and prcess fr repair. Fr example, the repair may invlve the use f replacement materials, are the materials available, will the use f replacement materials detract frm the verall artwrk. The likelihd f further deteriratin r repeated damage regardless f repair. Fr example, is the wrk in a lcatin where the crime rate is increasing and the wrk is Twn f Gawler Public Art Framewrk

17 expected t be repeatedly damaged r has the regin becme prne t regular flds? Access t the artist and their skills t infrm, lead r cnduct the repair wrk (see right f repair belw). The mnetary and cmmunity value f the artwrk and the cst f repair including access t insurance. Fr example, the actual value f the artwrk may be $50k but its wrth may be far greater due t cmmunity pride and r turism. Cmmunity expectatins. Fr example, the wrk may be very ppular and highly regarded by the cmmunity r it may be very ld and n lnger cnsidered relevant Right f Repair When an artwrk is damaged, Cuncil will make every effrt t cntact the artist and liaise with the artist in relatin t repair f the wrk. Referred t as the Right f Repair, it prvides the artist with an pprtunity t prvide a qute t Cuncil fr the repairs and fr this t be cnsidered in the Damage Assessment Reprt. Depending n the capacity f the artist and the viability f the qute, accrding t Cuncil s prcurement plicy, Cuncil may chse t cllabrate with the artist in relatin t the repairs. Depending n the artist s current circumstances and the needs f Cuncil, the artist may undertake r manage the repairs persnally, supervise the repairs in cnjunctin with Cuncil staff, prvide advice t Cuncil in relatin t materials and cnstructin r suggest a selectin f ther suitable artists r crafts peple wh are able t undertake the repairs. The artist may nt be alive r declines the right f repair, whereby Cuncil will seek advice frm ther artists r crafts peple that have the necessary skills t undertake the repairs and/r prvide advice. 7.2 De-Accessining Artwrk Prir t de-accessining a public artwrk Cuncil will undertake the fllwing prcess: A recmmendatin fr de-accessining f an artwrk is made by Cuncil Staff r a cmmunity member r rganisatin fr ne f the fllwing reasns: The artwrk is irreparable r restratin is nt viable The artwrk is causing an unacceptable risk t public safety The site is being redevelped The envirnment is n lnger suitable fr the artwrk The artwrk is n lnger relevant r valued by the cmmunity The artist merit f the wrk has diminished The wnership f the artwrk can nt be ascertained and Cuncil are unable t effectively manage the artwrk in an nging capacity Cuncil staff may establish a Public Art Advisry Panel t supprt and infrm the deaccessining prcess. The Panel is similar in representatin t the Public Art Selectin Twn f Gawler Public Art Framewrk

18 Panel, featuring relevant Cuncil representatives frm Cmmunity Services and Wrks and Engineering and representatives frm the brader cmmunity. The Panel will prvide independent and expert advice in relatin t the artwrk in questin and the deaccessining prcess. In cllabratin with the Public Art Advisry Panel, Cuncil will undertake cmmunity cnsultatin t establish cmmunity expectatins in relatin t the artwrk. The cnsultatin will be targeted and include all relevant stakehlders. Fr example, residents r businesses that are in the vicinity f the artwrk, any party invlved in the develpment f the artwrk including the artist and r the artist s descendants and cmmunity members wh identify with the wrk shuld be cnsulted. If the wrk is a memrial r was created t hnur a particular industry r theme then relevant rganisatins can infrm discussins regarding the de-accessining f the artwrk. Fr example if it is war related, the RSL wuld be invlved and if it relates t pineering stries the lcal histrical r agricultural sciety might be invlved. In cllabratin with the Public Art Advisry Panel, staff will frmulate a De-accessining Reprt and frward t Cuncil fr cnsideratin. The Reprt will include: Reasn fr de-accessining alng with evidence t supprt the prpsal The prcess fr evaluating the artwrk and its relevance Relevant Damage Assessment Reprts The histry and prvenance f the artwrk including its riginal purpse and the parties invlved with its develpment Results f the cmmunity cnsultatin Re-lcatin r lng term strage ptins Ptential financial impact including the cst f repair, nging maintenance, remval, strage and relcatin A time line fr de-accessining If Cuncil chses t accept a recmmendatin t de-accessin the artwrk the decisin will be publicised thrugh lcal media and the cmmunity prvided with 28 days t bject the decisin in writing. If n bjectins are made, the wrk will be remved. If bjectins are received, Cuncil will cnsider these at its earliest cnvenience and review the decisin in light f any further infrmatin that has been prvided. If the artwrk is deemed t pse an unacceptable risk t public safety, measures may be taken by Cuncil t secure the artwrk until the matter has been rectified. This may include crdning ff the artwrk r remving it until a decisin t repair r de-accessin has been made. Twn f Gawler Public Art Framewrk

19 SECTION THREE PUBLIC ART DEVELOPMENT GUIDELINES OVERVIEW Develping public art is bth challenging and rewarding. Frm idea t installatin the prcess can be lengthy and cmplicated but it is achievable and the rewards fr the cmmunity are significant. The Public Art Develpment Guidelines prvide a step-by-step guide fr the design and installatin f public art. It is nt just fr Cuncil, it includes a range f infrmatin that can help any business, grup r individual take their idea fr an artwrk in a public place and make it a reality. The instructins included in this part f the Gawler Public Art Framewrk shuld be used in the cntext f the ther three sectins. Users f the guidelines shuld understand the rle and purpse f public art as utlined in Sectin One and the remaining sectins prvide a useful guide n Twn f Gawler s plicy psitin and pririties in relatin t public art. The Guidelines cver the fllwing tpics: Develping the Idea Making a Plan and Funding Cmmissining Mdels Alternative Prject Mdels Dcumentatin Develpment, Cnstructin and Installatin Evaluatin Maintenance and Onging Management Twn f Gawler Public Art Framewrk

20 DEVELOPING THE IDEA Develping the idea fr a public art prject is the first imprtant step t what can be a lengthy prcess. In develping the idea a number f cnsideratins need t be addressed including why develp the prject, wh will be invlved, where it is ging t happen and hw yu can articulate this infrmatin t thers. Purpse Determining the key purpse f the artwrk is an imprtant starting pint when develping a public art prject. Public Art prvides an artistic fcal pint in a public space but it can have scial, cultural and ecnmic benefits als and it is imprtant t ask these questins Why d we want t create this artwrk and hw will creating the artwrk achieve this? Answering the why questin is smetimes easier we want t make the space lk better r we want t celebrate an histric milestne are ppular answers t the questin. Often there is mre than ne answer t the why questin because f the ptential fr public art t achieve a brad range f utcmes. It is recmmended, that tw t three key bjectives be identified. Refining the bjectives will make articulating the prject t thers easier and help when develping partnerships, applying fr funding and preparing the Artist s Brief. Fr example public art almst always enhances a public space but the primary reasn might be t raise awareness abut an issue such as climate change r recnciliatin. The awareness-raising bjective is mre imprtant and shuld be the fcus fr the prject develpment. The hw questin is smetimes mre difficult t answer but t ensure the prject has fcus, understanding hw creating a piece f art will achieve the bjectives is imprtant. Sectin One f the Gawler Public Art Framewrk prvides a gd verview f the value and purpse f public art and will help answer the hw questin. Answering the fllwing questins and listing the answers in rder f imprtance will help clarify the purpse f the prject: Identify the key reasn(s) r bjective(s) fr creating the artwrk and ensure the idea will be relevant t thers and that yu can explain this clearly and succinctly t thers. Refine the idea and prepare a ne-page verview. Use this in the cnversatins with thers including funders, stakehlders and ther strategic partners. a) Hw will the artwrk enhance the space and why is that imprtant? b) Will the artwrk tell a stry abut a persn r peple, place and/r event and why is the stry imprtant? c) Will the artwrk change the way peple behave in the space encuraging them t take mre time and cntemplate r t take a particular path thrugh a space? d) Will the artwrk attract new peple t the space? e) Will the artwrk prmte a particular idea r issue r ffer a chance t educate peple and if s what is the issue and why will peple be interested in it? Twn f Gawler Public Art Framewrk

21 The Site Public Art is mst cmmnly site-specific and ultimately the artwrk and the site will belng t each ther and intrinsically cnnected. Therefre when develping the idea fr the prject the lcatin and nature f the site is a key cnsideratin. When develping a public art prject think abut the fllwing cnsideratins: Identify the site in cnjunctin with the prject bjective and ensure the tw cmplement each ther. Which came first, the site r the artwrk? Smetimes when building r creating new places either inside r utside, develpers allcate a site(s) fr public art t be created. Alternatively an rganisatin may have a site that lends itself t public art but they have nt yet cnsidered the purpse f the artwrk. If this is the case it is imprtant t cnsult with relevant stakehlders architects and designers as well as the develpers t understand the site allcatin; they may have had aspiratins fr hw the artwrk fits in with the verall design f the place r that it has a functinal capacity in the way peple behave in the space. Access t the site fr installatin purpses needs t be thught abut als but these will be articulated in the Artist Brief. What happens at the site? The activities and interactin f peple at the site will impact n the type f artwrk that suits the place. Is it a place where peple g t scialise, shp, relax, exercise r wrk? What types f businesses are nearby and are there industry clusters? What types f peple g t the site; yung peple, turists, wrkers, families? Understanding the activity and the peple prvides insight int the audience which the public art prject may be trying t reach, affect r change. Physical Characteristics? An audit f the physical characteristics f the site shuld be undertaken with cnsideratin given t the things that can t be changed and the things that are flexible. Fr example the size the site and the adjacent buildings will generally be unchangeable but the landscaping and flra arund the site can be changed, mved r enhanced t cmplement the artwrk. Any changes in the physical characteristics shuld be factred int the prject budget. Site Selectin Advice Table If selecting a site, this table will prvide sme guidance as t the varius cnsideratins. REGULATORY & LEGAL REQUIREMENTS Cuncil and State Planning and Develpment Strategies and Regulatins Envirnmental (EPA) Guidelines Land wnership and land use caveats (e.g. Crwn Land) Specific zning Disability access FUNCTIONALITY Industry clusters Day and/r night use Public activity Transprt rutes and pedestrian mvement & interactins Future ptential use Twn f Gawler Public Art Framewrk

22 SOCIAL / HISTORIC PROFILE Safety, security & cmfrt Sense f cmmunity wnership / infrmal wnership Accessibility Cultural meanings & ethics Histry / heritage f the site Distinctive features ENVIRONMENT Envirnmental quality Resurce cnservatin Bilgical diversity VISUAL QUALITY Built / man-made surrundings style and age f architecture and surfaces Landscaping and natural features Grund cverings and sil types SITE SPECIFIC Access t pwer / water Lighting Patterns layut, scale & space Vistas Energy efficiency Recycling and rehabilitatin Aesthetics clur, texture, tne & the senses Other nature features e.g. cliff faces, water etc. Bundaries Other relevant artwrks in lcal vicinity Partners A diverse array f strategic and peratinal partners is imprtant fr public art prjects t succeed they can prvide bth technical and artistic advice and supprt, help research, act as ambassadrs fr the prject and prvide funds. Partnerships are an imprtant part f a public art develpment and the brader the supprt base the greater chance the prject has f being realised. Identify partners, cnvey the nature f the prject, ensure it aligns with their interests and develp the relatinships. Identify partners that have values and gals that align with the prject and demnstrate hw the prject will cntribute t their interests. Here is a list f suggested partners: Partner Type Suggestins Ntes Funding Philanthrpic Organisatins Gvernment Funding Bdies Private Spnsrs Deductible Gift Recipient (DGR) Status if ften a requirement but the number f philanthrpic rganisatins is grwing. All levels f gvernment have funding prgrams aimed at a variety f areas frm cmmunity and industry develpment, educatin, arts develpment, and turism. Cnsider spnsrs wh have smething t gain frm the prject in terms f expsure and achieving their bjectives. Twn f Gawler Public Art Framewrk

23 Artistic Lcal Arts Organisatins Lcal Arts Cuncils, Public Art Galleries and Arts Cllectives can prvide supprt in relatin t accessing artists and prviding creative guidance. Tertiary Art Schls Gvernment Arts Agencies Peak Bdies Mentring pprtunities and arts netwrks. State and Federal Arts Agencies including the Australia Cuncil and Arts Suth Australia can als prvide supprt and guidance in relatin t the prcess frm start t finish. Arts r ther special interest peak bdies such as GuildHuse (state Craft Agency) may be able t prvide supprt and make suggestins in relatin t partners, funders and artists. Media Lcal Media Outlets Radi, newspaper and televisin agencies can help prmte the prject giving mre expsure t spnsrs and help t create brader cmmunity interest. Site Site Owner / Managers Nearby Tenants r Users Partnering with the wner r manager f the site is imperative this culd be Cuncil, a state gvernment department such as Natinal Parks SA r SA Water r a private landwner. Previus wners / users may als be relevant particularly if the site has Abriginal heritage. The endrsement f residents r businesses lcated near the site, user grups wh use the site r caretakers f the site will help t secure funding and supprt frm ther partners. They can als ensure the resulting artwrk is embraced lng term and prvide cntext fr the Artist s Brief. Special Interest Histrical Scieties Industry Grups Specialist Grups Histrical rganisatins can prvide a histric cntext fr the site and the artist s brief. If the wrk aims t recgnise r celebrate lcal histry their rle as a partner wuld prvide credibility fr the prject. If the site is adjacent t a particular industry cluster, wrking with industry representative rganisatins can be useful. Fr example, if the site is in a shpping area the lcal retailers assciatin can help. If the site is adjacent t sprting grunds, lcal sprting assciatins will want t be invlved. If the prject is themed arund a particular idea such as climate change r a scial welfare issue, wrking with a grup that perates in the relevant area will be useful. Twn f Gawler Public Art Framewrk

24 MAKING A PLAN Develping a prject plan is an imprtant element f a public art prject and the template belw prvides a way f develping a basic prject plan. It desn t need t be verly detailed but when wrking with thers it is imprtant that everyne is n the same page. Make a plan, keep it simple and be realistic abut yur timeframes. This planning prcess is mre geared twards the develpment f permanent public art. Temprary r ephemeral artwrk may be develped as part f a festival event and generally require less funding, planning and / r resurces. The planning template belw can still be utilised but sme items may nt be relevant including thse related t wnership and nging maintenance. Sme temprary public art prjects are quite large and may require detailed planning and develpment; take the artwrks created by Christ and Jean Claude fr example, they are hugely successful examples f temprary public art that has significant impact. The green italics text included in the template prvides sme advice regarding what t input r gives examples. When frmulating yur plan remember these imprtant things: Have Realistic Timeframes frm idea t installatin can take sme time and whilst that can be frustrating it als gives peple in the cmmunity a chance t get t think abut the idea f the artwrk and pssibly cntribute in sme way. Frm idea t installatin it can take tw t three years. Smetimes this might be much shrter, particularly if a private develper r Cuncil has allcated a site and sme funds t supprt the prject. Funding Public Art Prjects are challenging and can take sme times gd public art csts a cnsiderable amunt f mney, but it is wrth the wait and the investment! Keep stakehlders infrmed alng the way including the cmmunity, partners and investrs. Prject Plan Template PROJECT OVERVIEW: This shuld be n lnger than a paragraph and give a brief descriptin f the prject and what the end result will be. PROJECT OBJECTIVES: 1. Objectives shuld be straight t the pint and cnvey the purpse f the prject and what yu want t achieve. 2. E.G. Create an Artwrk in the Public Park that acknwledges the Abriginal heritage f the twn. 3. E.G Beautify the Public Park and encurage visitrs t stp and use the Park. Twn f Gawler Public Art Framewrk

25 TIMEFRAME: TASK LIST: <<Insert start and finish dates f the prject>> Cmplete this table and remember t keep it simple and review it regularly because things can change. And sme f the things might be happening at the same time whilst this table appears t give a sequential prcess, the rder f things can change and several tasks can happen simultaneusly. TASK DETAILS PERSONNEL COMPLETION DATE Prepare a 1- page verview Keep it simple this can be used as the basis fr a pitch t ptential partners and wh will be invlved in the prject team. Identify and Secure Partners Develp the Prject Team Prepare Detailed Budget Develp a Media Plan Secure Funding Select and assess the Site Nminate the Owner / Manager Cnsultatin List ptential partners and hw yu might encurage them t be invlved. These are the peple wh are ging t be invlved in the prject develpment frm a practical level. It may include representatives frm yur partners as well as ther relevant peple wh can prvide advice and expertise. Fr example an Engineer will be able t help with ensuring the artwrk will be sund frm an engineering and cnstructin perspective. The prject plan shuld include an indicatin f the cst f the prject but at sme stage a mre detailed budget shuld be frmulated. This needs t be prir t the circulatin f a brief and will mst likely be prepared as part f a funding r spnsrship prpsal. Keep peple infrmed abut hw things are ging thrugh the media it might give yur spnsrs sme expsure and builds interest and anticipatin in relatin t the prject. Keep in mind that nt everyne lves the idea f spending mney n public art s wrk ut hw yu might handle any negative media. See sectin belw abut funding ptins this can be ne f the mre time cnsuming elements f the prject, depending n the parties invlved and hw it is being initiated. As suggested earlier in the Guidelines the site might have cme first but an assessment needs t be undertaken t help with the artists brief and determine any issues that might need t be addressed. Wh wns the artwrk and wh will manage it is an imprtant part f the planning prcess. The wner f the artwrk will be respnsible fr its maintenance and repair if it is damaged and any insurance requirements. If a cmmunity grup is develping in a public space, they may wrk cllabratively with Cuncil r anther public bdy that will ultimately take respnsibility fr the artwrk in terms f insurance and maintenance. The amunt and nature f cnsultatin yu undertake will depend n a few different things including the bjectives f the prject, the site and wh the partners and stakehlders might be. Yu may als include an element f cnsultatin with the artist as part f their prcess this will be utlined in the Artist s Brief. Twn f Gawler Public Art Framewrk

26 TASK DETAILS PERSONNEL COMPLETION DATE Develp the Artists Brief See the template included later in the guidelines. This is the key dcument that explains what yu want frm the artist. Undertake the Cmmissining Prcess Appint Artist Apply fr Planning Apprval Site Preparatin Installatin Launch Evaluate Implement Management Plan Cmmissining is the prcess fr selecting an artist t create the wrk and hw it will be created like chsing which builder yu wuld like t build yur huse. There are several ptins detailed further in the guidelines as t this prcess can be undertaken. Further details might need t be added t the plan depending n which Cmmissining prcess yu select. A legally binding cntract shuld be prepared and signed which clearly articulates expectatins, milestnes and reprting requirements. Insurance requirements shuld als be dcumented. Depending n the site, the nature f the wrk and Cuncils planning rules, planning apprval may be required. It is imprtant t cnsult with Cuncil s planning team t evaluate if an applicatin is necessary and hw the prject will be assessed in relatin t this prcess. Preparatins t the site as agreed with the site wner / manager and the artist shuld be dcumented and undertaken in cllabratin with them. The installatin f the artwrk is ften the respnsibility f the Artist but this shuld be clsely mnitred by the Prject Team and ensure it is being undertaken accrding t expectatins in terms f quality and frm the perspective f wrk health and safety. Celebrate the artwrk with an fficial launch invite partners, spnsrs, funders, the artist, cmmunity members and the media t launch the wrk and prmte its value and purpse. Evaluate the prject against yur expectatins, which includes yur bjectives and the milestnes in yur plan. Partners, the prject team and the artist will be invlved and it may be as simple as inviting them t prepare a shrt evaluatin statement that explains hw the prcesses and utcmes f the prject met with their expectatins. This will help infrm the next prject! This shuld have been addressed earlier as part f the Ownership / Manger part f the prject plan. It is imprtant t review at this stage nw that the artwrk and any site changes have been cmpleted. COSTS: A general idea f cst expectatins is enugh with a mre detailed budget develped as the prject prgresses. A detailed budget will need t be prepared befre circulating a brief and will mst likely be prepared as part f a funding r spnsrship prpsal. All public art prjects cst mney but sme partners and spnsrs may be able t prvide in-kind supprt in relatin t materials, site preparatins and installatin. Twn f Gawler Public Art Framewrk

27 Cnsideratins when estimating the prject csts include: Prject Management this may be vluntary, in-kind r managed by a partner r prject leader such as Cuncil. Site Csts site preparatin, purchase etc. Artist Fees this may include fees fr multiple artists during the cncept develpment and design phase as well as the cmmissining fee fr the artist. Expert Advice this may include advice frm engineers, architects r trades peple. Media Depending n any relevant advertising csts assciated with cnsultatin, artist recruitment and prmtin f the prject. Launch It desn t need t be huge but an event with light refreshments is nice. Funding Getting funding fr public art is challenging but there are a variety f ptins t cnsider and it is recmmended that multiple surces f funding be cnsidered when thinking abut incme fr a prject. When thinking abut hw the prject can be funded cnsider the fllwing: Be creative when thinking abut funding and lk at a variety f funding surces. Always talk t funding bdies befre putting in an applicatin. In-kind supprt Whilst sme f the partners may nt be able t prvide cash funding sme may be able t ffer prducts r services that can help yu achieve yur gals. Fr example: The artwrk might require a crane fr transprt r installatin and a lcal business might be able t ffer t d this wrk fr free r at a reduced rate. A lcal cncreter might be able t ffer a reduced rate fr putting in ftings r fundatins. Varius suppliers may be able t prvide materials fr free r a reduced rate such as timber, steel, textile etc. Keep in mind that if there is a materials spnsr that this needs t be included in the artist brief t ensure ptential artists are aware and include it in their prpsals. The lcal paper might spnsr the prject with free advertising and/r editrial cntent. Staged funding yu dn t necessarily need t get yur prject funded all in ne hit and many funding bdies recmmend that a staged funding prcess fr larger public art wrks. Fr example Arts Suth Australia may prvide a smaller amunt f funding fr the develpment f a brief and the design and cncept phase. The results f this phase f the prject prvide yu with a mre substantial idea f the resulting artwrk with sme design drawings and pssibly a mdel (maquette) f the artwrk making it easier t secure further partners, funders and spnsrs. The sculpture cncept and design materials will frm the basis f further funding applicatins. Twn f Gawler Public Art Framewrk

28 Funding rganisatins and resurces: The Australia Cuncil fr the Arts The Australia Cuncil is the Federal Gvernments Independent Arts Agency and they have a variety f funding prgrams that can supprt public art prjects. Arts Suth Australia Arts Suth Australia is the State Gvernment Arts Agency and they have a variety f funding prgrams that can supprt public art prjects. Cuntry Arts Suth Australia (CASA) Cuntry Arts SA are an agency f the state gvernment that specifically supprts arts develpment in reginal Suth Australia. They have a range f funding prgrams that may be useful but it is imprtant t nte that there are criteria in relatin t where yu are in terms f being reginal. Creative Partnerships Australia and the Australia Cultural Fund Creative Partnerships Australia has been established by the Federal Gvernment t help fster public and private relatinships in the arts. They can help with advice and supprt t develp philanthrpic supprt. The Australian Cultural Fund is a crwd-surcing platfrm specifically fr arts and cultural prjects and ffers Deductible Gift Recipient Status fr dnrs. Twn f Gawler r The Twn f Gawler ffers cmmunity grants that will supprt public art prjects as part f the cmmunity grants prgram and they als ffer specific grants fr temprary public art as part f Gawler Fringe activities. Spnsrship Spnsrs cme in all shapes and sizes and it is imprtant t apprach spnsrs wh align with yur bjectives r that have a relatinship with the site and r place where the artwrk will be. When develping spnsrships cnsider what the relatinship will cst in terms f management. Fr example yu may agree t erect a plaque adjacent t the artwrk that includes their lg and explains their supprt. The cst f installing this plaque shuld be factred int the budget. Open Space and Places fr Peple Grants Thrugh the State Gvernment s Department f Premier and Cabinet grants are ffered fr the develpment f public spaces, which can include public art develpment. These grants are usually ffered t Lcal Gvernment s the Cuncil wuld need t be a key partner and driver f the prject t access this funding. These grants als rely n the prject fitting in with a brader plan r strategy fr a place making and urban renewal and develpment. Twn f Gawler Public Art Framewrk

29 Crwd-Surcing Crwd surcing r crwd funding as it is als knwn invlves registering a prject with ne f the many crwding sites currently available and inviting peple t cntribute financially t yur prject. It is a great way f getting sme funds and it reflects the supprt the prject has in the cmmunity. Difficult t rely n crwd funding t fund the entire budget but it is gd fr partsupprt r t fund a specific cmpnent. Nn-Arts Funding Bdies There are a range f funding prgrams thrugh nn-arts agencies that still may supprt public art, depending n the verall theme r gal f the artwrk. Fr example if the prject was specifically designed t engage yung peple then the Department Of Yuth may cntribute funds as part f yuth week. Or if the prject is designed t raise awareness abut climate change yu may partner with Landcare wh may have sme funds t cntribute ut f their budget. Think abut the ptential partners and their capacity t bring funds that will help supprt the prject. Cmmunity Funds and Philanthrpy Lts f big crprates have cmmunity funds and there are a large number f philanthrpic trusts in Australia that will fund arts based initiatives. Fr example Australia Pst has the Our Neighburhd cmmunity grants prgram Funding Resurces There are is range f web-based resurces that can ffer infrmatin abut funding. Our Cmmunity A great website with a regular funding newsletter but there is a charge t subscribe. Grant Guru An nline cmmunity that can help yu search fr grants Australia-wide Tips fr Funding Applicatins Always cntact the funding rganisatin r ptential partner and have a chat abut yur prject and prpsal, they can give yu advice abut the applicatin and if yur prject fits with their criteria. D this befre yu start writing the funding applicatin. Lk fr funding partners that have values and pririties that align with yu and yur prject. Give yurself plenty f time. Often grant applicatins will expect yu t have a fully-fledged idea and be able t prvide evidence f yur planning and ther supprt frm spnsrs r partners. Starting ut a few days befre the applicatin is due is nt a gd idea. If yu ve never written a funding applicatin befre seek ut advice. The funding bdy will prvide help but a lcal persn wh has knwledge and experience can help frmulate r read the applicatin and prvide feedback. Be succinct and t the pint. Dn t waffle in funding applicatins and be sure yu are answering any specific questins r respnding t their criteria clearly. Talk it thrugh with thers as ften as yu can. Talking abut a prject ut lud with a variety f ther peple helps t clarify ideas and is a gd test t see if it makes sense r is relevant t peple. Twn f Gawler Public Art Framewrk

30 COMMISSIONING MODELS Cmmissining means that yu are cntracting an artist t create an artwrk. Like any prcess where yu select a specialist t build r create smething n yur behalf there are a range f things that need t happen befre the cntract is signed and all parties need t agree n the utcme. Cmmissining is the prcess f defining what yu want in terms f an artwrk and getting an artist t create it fr yu. As part f the cmmissining prcess a list f criteria is develped which includes the budget, the site, thematic requirements, prcess requirements, timeframes and specific expectatins in relatin t the utcme. In respnse t this, the artist(s) will prvide yu firstly with an idea f what will suit yur needs and if yu like that, they will prgress their cncept further and drawings, phtgraphs and a maquette (mdel). The cntract can be negtiated with the artist and fficially awarded, when a suitable and mst preferred prpsal is selected. There are lts f different ways t undertake this prcess including: Open Cmpetitin Artists r grups f artists are invited t submit prpsals and a selectin prcess is undertaken firstly t shrt list and then t cntract the artist r grup t develp the artwrk. Limited cmpetitin A small number f artists (between three and six) are invited t express interest in the brief and cmpete with a small number f artists fr selectin. Direct invitatin A specific artist r grup f artists is cntracted t respnd t the Artist Brief and create a permanent artwrk. Direct Purchase The Develping Party purchases an existing artwrk fr installatin in the public realm. Twn f Gawler Public Art Framewrk

31 Open Cmpetitin Develp Artist Brief The Artist Brief utlines: What yu want frm the artist Parameters fr the prject including timeframes, themes and budget Expectatins in relatin t the utcme The selectin prcess and evaluatin criteria (refer Pages 34 and 35 under the heading Key Sectins t be Included in the Artist s Brief ) Limited Cmpetitin Direct Invitatin The Prject Team may develp the selectin criteria, which helps t select the artist but this wuld nt be included in the brief. Direct Purchase An artist brief is nt required, but a brief statement abut the type f artwrk being sught may be frmulated t assist the selectin prcess. Assessment Panel Appint and brief a panel f apprpriately qualified peple t assess the applicatins and select the artist. Simple terms f reference shuld als be established utlining the rle f the Assessment Panel, hw the final decisin will be made and cnsideratin t be given t the payment f sitting fees may be payable depending n circumstances. The prject team may still wrk with an advisry grup t supprt the artist and prvide feedback. / The cmmissining rganisatin may chse t develp an advisry panel t help select the ready-made artwrk. Fr temprary public art this may nt be necessary. Advertising fr EOIs Invite artists t submit an Expressin f Interest (EOI). Advertise bradly particularly using netwrks, where artists are likely t read infrmatin abut the prject. Keep in mind any specific criteria such as the artist needs t be Abriginal r Suth Australian, as this may als determine where yu advertise. Expressins f Interest (EOI) Received The EOIs are generally received either electrnically r via hard cpy and include the fllwing infrmatin frm the artist r grup f artists: CV utlining their experience in develping public art. Details f past prjects. References. Respnse t the brief nt a detailed cncept but sme indicatin abut hw the artist might apprach the prject. Twn f Gawler Public Art Framewrk

32 Open Cmpetitin Shrtlisting Frm all f the EOIs received a shrtlist f artists is chsen usually between three and six. Keeping in mind that all f the shrt listed artists will then be asked t develp a cncept and design and will need t be paid a fee fr undertaking this wrk. Limited Cmpetitin With a limited cmpetitin the invited artists frm the shrt list with all invited artists asked t present their prpsals. Direct Invitatin Shrtlisting may develp a shrt list f artists t review. This wuld fcus n the artist and their career rather than a prpsal. Direct Purchase Briefing The shrtlisted artists are ffered a briefing that may include further cnversatins with key members f the prject team r ther stakehlders and a site visit. Althugh nly ne artist they wuld still be prvided with a full briefing and site visit etc. Cncept Develpment Each f the shrtlisted artists is paid a fee t develp a detailed cncept. Preferably this wuld include a written respnse t themes, sme drawings and images and pssibly a mdel. Full specificatins are nt required in terms f engineering etc. The Cncept Develpment Fee depends n the size and budget f the artwrk but it shuld cver the cst f prducing the cncept. Presentatins Artists present their cncept prpsal t the assessment panel. This wuld happen in persn in an interview style meeting. The single Artist wuld present their cncept t the Prject Team r a Panel if ne has been appinted. Assessment and Selectin The Assessment Panel reviews each prpsal against the criteria utlined in the Artist Brief and selects an artist t further refine the cncept and develp specificatins. It is preferred that the final decisin be made by cnsensus but prvisin shuld be made in the terms f reference fr hw the decisin will be made if a cnsensus cannt be reached. Twn f Gawler Public Art Framewrk

33 Open Cmpetitin Cncept Refinement & Apprval An nging cnversatin between the prject team and the artist begins that invlves the fllwing: Minr changes r re-designs f the cncept by the artist based n feedback frm the Assessment Panel. Further site visits and research if required. Detailed design finalised with specificatins and engineering requirements included. A detailed prject plan develped by the artist with timeframes. Cntract develpment with the requirements f bth parties addressed. Limited Cmpetitin Direct Invitatin Direct Purchase Cmmissining Once the final design is apprved the artist is cmmissined t create the wrk and the cntract is signed. A ready-made artwrk is purchased. A range f wrk can be seen via the artist directly, thrugh galleries wh represent artists r at exhibitins. It shuld be nted that Cmmissining Public Art is nt an exact science and variatins in the abve mdels can ccur depending n the nature f the prject, the structure f the Cmmissining rganisatin and the desired utcmes. Key pints t remember when cmmissining public art include: Permanent public art is designed t have a relatinship with the place and the peple wh interact with that place s it is imprtant t factr in the characteristics and culture f them. When multiple artists are invlved and being cnsidered, a fair and equitable prcess shuld be undertaken. Quality dcumentatin in the frm f a prject plan and Artist Brief is vital. Twn f Gawler Public Art Framewrk

34 ALTERNATIVE PUBLIC ART PROJECT OPTIONS Cmmunity Arts and Cultural Develpment Prject (CACD) CACD prjects can invlve any art frm including the develpment f a piece f public at. It is a cmmunity based arts practice that encurages participatin and aims t strengthen the cmmunity r address pririties in additin t the artistic utcmes. CACD prjects invlve the appintment f a lead artist with experience in cmmunity lead practice, t wrk cllabratively with the cmmunity t create a piece f wrk that reflects the culture and identity f the peple invlved. In additin t the artistic gals the prject generally has ther bjectives; respnding directly t a specific issue, increasing cmmunity cnnectedness r imprving health and wellbeing. The Australia Cuncil fr the Arts utlines the fllwing principles in relatin t CACD Practice: The activity is by, with and fr the cmmunities The artists are highly skilled Activities reflect the energy and qualities f the cmmunity Acquisitry Prize An Acquisitry Prize invlves an exhibitin f artwrk that is essentially a cmpetitin with the winning artwrk acquired and installed at an identified lcatin. The exhibitin and prize can be structure in a variety f ways including the fllwing: An pen call f artists t enter the prize with finalists selected t be part f the exhibitin. Specific artists can be identified and invited t enter the prize. The cmpetitin guidelines can articulate specific criteria fr the artwrk including the site and themes if required. An exhibitin f the cmpetitin entries prvides an pprtunity fr the public t see the artwrk and can create debate bth psitive and negative abut public art. Prize mney cmmensurate with the type f wrk t be acquired needs t be included. This can be raised in a number f ways including spnsrship and entry fees. Mentring and Training Prgram Nurturing the skills f new and emerging artists is a psitive and rewarding exercise. Generally the nature f cmmissining prcesses includes a requirement fr artists t have previus experience in develping public art, which ultimately impacts n the number f experienced artists wh are available t create wrk. An alternative prject mdel, which sees the nurturing f artists t enter in t the field f public art, invlves a Training and Mentring Mdel. The elements f the prcess include: The cmmissining prcess is similar t the pen r limited cmpetitin but emerging artists are selected and mentred thrugh the prcess. The appintment f a lead artist wh is experienced in Public Art Prjects and capable f delivering training and develpment. Emerging artists apply t be part f the prcess and thse selected participate in a training prgram with the lead artist t develp a public art prpsal. All participating artists present a prpsal t the Selectin Panel. An emerging artist is selected and cmmissined t develp the artwrk under the guidance and mentring f the lead artist. Twn f Gawler Public Art Framewrk

35 DOCUMENTATION The tw key dcuments included in public art prjects are the Artist Brief and the Cntract. The details f what shuld be included in the Artist Brief are utlined belw. The nature f the cntract will depend n the Cmmissining Bdy and their requirements with a brief verview f the types f things that shuld be included. Sample briefs and cntracts are available frm a range f rganisatins such as Art SA and the Lcal Gvernment Assciatin. The Artist Brief and the Cntract shuld be very clear and include all details pertaining t the prject expectatins Aviding miscmmunicatins during the prject. Key Sectins t be Included in the Artist Brief Backgrund Prject Overview Prject Aims and Objectives Lead Artist Rle A brief histry f the prject and hw it gt t this pint including infrmatin abut partners and funding. It shuld be n mre than three t fur paragraphs. This is a succinct descriptin f the prject summarizing the key elements. This t ensure peple can get an immediate sense f the prject prir t reading the detailed infrmatin. Apprximately tw t three paragraphs. A list f dt pints which articulates the aims and bjectives f the prject. A descriptin f the rle fr the Lead Artist and what is expected f them in relatin t the prject. It shuld be written in plain language. E.G. The lead artist will be cntracted t design, build and install a majr public artwrk t be lcated in the City Park. Sme prjects may invlve cnsultatin and if the lead artist is expected t undertake this wrk r engage particular partners r stakehlders, these requirements shuld be utlined in the Brief. Fr example, it may be a requirement fr the lead artist t cnsult with lcal Abriginal grups r peple wh use the prpsed site, t infrm the design and develpment f the artwrk. The Cmmissined Artist will generally rganise and manage installatin, which will mst likely require cnsultatin with a variety f peple. Fr example the installatin prcess may temprarily impact n thers including blcking access r interrupting pwer supplies. The artist in discussin with the Prject Team and thse impacted shuld implement strategies t minimize impact wherever pssible. If issues have been identified during the planning stage and the Prject Team has specific expectatins in relatin t hw the artist will handle these issues, this infrmatin shuld be included in the Brief. Design and Develpment Themes Art Wrk Requirements This sectin describes any key themes fr the prject particularly if the prject has specific bjectives relating t a theme r idea. Fr example if the prject is designed t recgnise the histry f the site this wuld be articulated in this sectin f the dcument alng with sme infrmatin abut the histry and where the artist might lcate additinal infrmatin. Other preferences such as a desire fr the wrk t be cntemprary, traditinal r interactive wuld als be included in this sectin f the dcument. This details the physical and cnceptual requirements f the artwrk including the perid f time the artwrk is expected t last and that it needs t be created frm materials that are durable and suitable fr utdr installatin. Other requirements shuld als be listed, fr example if the wrk is t be lcated by the sea r in an area that has a high risk f vandalism including specificatins abut rust resistance r graffiti prfing culd be listed. Prject Site Any requirements regarding specific materials shuld als be listed in the Artist Brief, fr example if the art-wrk is being installed in an area knwn fr its timber prductin, yu culd nminate that timber features in the artwrk. The physical attributes f the site shuld be listed here including size and any characteristics such as Twn f Gawler Public Art Framewrk

36 the grund type and surrunding features including buildings and flra. A map and sme images are als useful. The heritage f the site is als useful particularly if the site is histrically significant. Key Stakehlders Evaluatin Prcess and Criteria A list f the key-stakehlders and their relevance shuld be included in the dcument. Artists will naturally wish t cnsult with stakehlders and it is imprtant they are aware f wh they are and hw they are cnnected t the site and the prject. Fr an pen r limited cmpetitin, the Brief shuld include details abut the assessment f the prpsals and what criteria will be used fr evaluatin and hw these will be weighted. Infrmatin abut wh will be assessing the applicatins shuld be included althugh this des nt need t be specific names but where these peple are being surced frm e.g. tw Cuncil Staff, tw Cmmunity Members, a Practicing Artist and a representative frm the Funding Bdy. Where the Brief is fr a Direct Invitatin the prcess f apprval fr the final design shuld be included. Typical areas fr evaluatin include artistic merit, track recrd and experience, relevance, capacity f the artist in terms f access t studi space a r specialist fabricatrs and relevance and apprpriateness f the cncept. Required Submissin Materials Prject Budget Time Frame Cmmissining Bdy and Persnnel This is a list f materials required as part f the Expressin f Interest and the full prpsals frm shrtlisted artists. It will include specific requirements in relatin t the length and detail f the CV, the number f images, hw materials will be supplied (hard-cpy r electrnically) and if expectatins in relatin t interviews and presentatins. Details f the prject budget including the fees prvided t the shrt listed artists and the cmmissin fee. Sme Cmmissining Bdies will allcate funds separately fr the cnstructin f ftings r preparing the site and landscaping fllwing the installatin, if this is the case this shuld be indicated in the budget. If the Artist is respnsible fr ftings and site preparatin this shuld be utlined in the Brief. The anticipated deadlines including when EOIs are due, when shrtlisted artists will be ntified, when presentatins will be expected and when the prject needs t be cmpleted shuld all be included. When mapping ut the prject time frame ensure that artists have adequate time t d the wrk, fr example a mnth t get EOIs submitted and fur t six weeks fr shrtlisted artists is reasnable. Details abut the Cmmissining Bdy and the persnnel wh will be invlved in the prject shuld be listed alng with details f where further infrmatin can be btained. The Cntract The Cntract is a legally binding dcument and shuld be prepared by smene with experience in develping and negtiating a cntract. In additin t standard cntracts it is recmmended the fllwing items be included in a public art cmmissin cntract: The Cntract shuld be prepared by smene with experience in develping and negtiating a cntract. Insurance requirements. Wrkplace Health and Safety expectatins. Delivery and installatin details. Cpyright arrangements. Cnditins relating t the display f the wrk in a public place. Cnditins relating t the prcess in relatin t damage, alteratins and maintenance. Details regarding the dispsal f the wrk E.G. what will happen if the wrk is damaged beynd repair and the right f repair bligatins? A release date, which is the date the Cmmissining Bdy agrees t display the wrk r the basis fr de-accessin n ther grunds as utlined by any relevant plicies. Twn f Gawler Public Art Framewrk

37 DEVELOPMENT, CONSTRUCTION & INSTALLATION The develpment, cnstructin and installatin can take several mnths depending n the artwrk and the state f the site. This perid f the prject invlves a range f meetings between the prject team, the artist and ther specialist persnnel t prgress the prject and reslve any issues that may arise. It is recmmended that milestnes be clearly dcumented in the cntract t ensure the prject prgresses accrding t the deadlines. It is als recmmended that a representative frm the prject team cnduct ne tw studi visits t dcument the prject develpment and cnstructin. Prmte the Prject This stage f the prject is a prime time t prmte the prject and whilst it is gd nt t reveal the final artwrk until it is installed, capturing the prgress f the artwrk s develpment and cnstructin and prmting it in the media builds anticipatin. Site Preparatin It is imperative t ensure the site is ready fr the artist t install. Depending n the site varius things may need t be cmplete including earthwrks t dig hles fr ftings and the puring f cncrete. The allcatin f these respnsibilities will have been utlined during the design develpment and cntracting stage and it will be imprtant fr the prject team t mnitr prgress and ensure these wrks are cmpleted accrding t deadlines. Installatin Sme artwrks are cnstructed ff site and installed as a whle piece and thers may be cnstructed n site r be a cmbinatin f the tw. Generally the transprt and installatin f the artwrk is the respnsibility f the artist with requirements utlined in the cntract but it will be imprtant fr the prject team t mnitr the installatin. Sme things t cnsider: Weather puring f cncrete, transprting wrk and installatin may all be affected by weather and it is imprtant t have a cntingency plan and ensure deadlines accmmdate pr weather. Traffic Management the transprt and installatin may interrupt traffic and traffic management plan may need t be implemented, which will invlve Cuncil and/r the lcal Plice. This will need t be rganised well in advance f the installatin and is generally the respnsibility f the artist (depending n what was included in the cntract) but they may need sme supprt frm the prject management team. Wrk health and safety and risk management plans shuld be put in place fr any wrk being undertaken at the site, particularly if the public can access the site. Cvering up the wrk after the wrk is installed yu may want t cver it up (depending n its size) and reveal it at the launch. Mnitr develpment, cnstructin and installatin clsely. Cllabrate with the artist and ensure milestnes are met. Twn f Gawler Public Art Framewrk

38 Signage / Plaque It is great t install any signage, which culd be a plaque r sign erected near the artwrk. The type and psitin f any signage and the infrmatin included n it shuld be discussed with the artist. Any spnsr r funding bdy bligatins will als need t be included. Spnsr and funding acknwledgements will have been dcumented in the funding and spnsrship agreements. It is imprtant that the signage is psitined apprpriately s that it des nt detract frm the artwrk but ensure that members f the public can find it easily. EVALUATION An evaluatin shuld be cnducted at the end f the prject that respnds directly t the bjectives f the prject. A range f tls can be emplyed t undertake the evaluatin including surveys, fcus grups and evaluatin statements. The prject team shuld discuss the hw the evaluatin will be cnducted during the prject planning stage. The bjectives f the prject will determine what is t be evaluated and it is imprtant t nte that sme f the desired utcmes may nt happen sme f the time particularly fr bjectives such as attracting mre visitrs t the area. This will be difficult t measure in the shrt term. Evaluatin Statements frm the artist, prject team and ther key stakehlders can be cllected easily at the cnclusin f the prject. Funding cntracts may have specific requirements in relatin t evaluatin and these will need t be accmmdated. In general, the artist, prject team and ther key stakehlders shuld be prvided with an pprtunity t prvide feedback. It can be as simple as inviting peple t submit a shrt evaluatin statement in relatin t the prject management and utcmes. This infrmatin will infrm future prjects. MANAGEMENT AND MAINTENANCE Many f the issues assciated with management and maintenance shuld be addressed during the prject planning stage with the prject team ensuring that the lng-term wnership f the artwrk is determined. T cmplete the prject the fllwing tasks shuld be undertaken: Any dcumentatin regarding wnership, management and maintenance shuld be put in place. The artwrk shuld be insured. The wner shuld include it n their asset register. The artist shuld utline any special maintenance requirements during the cncept develpment and design stage. These alng with any nrmal maintenance requirements shuld be dcumented and handed ff t the wner that will be managing the artwrk lng term. Twn f Gawler Public Art Framewrk

39 SECTION FOUR GAWLER PUBLIC ART ACTION PLAN VISION Permanent, temprary and integrated public art installed thrughut Gawler that illuminates the public dmain, and encurages lcal residents and visitrs t the regin t cnnect with the cmmunity and its culture. KEY OBJECTIVES Develp public art prjects that prmte the identity f the Gawler Cmmunity and its rich histry. Encurage residents and visitrs t Gawler t interact with public spaces and cntribute t the vibrancy f the cmmunity. Prvide physical reference pints thrughut Gawler that create a sense f place and arrival fr the twnship and key precincts lcated within it. Initiate public art prjects that enhance bth the built and natural envirnment and fster cmmunity pride. Twn f Gawler Public Art Framewrk

40 STRATEGIC CONTEXT Gawler Cmmunity Plan Theme: OUR IDENTITY Gal 1: A Uniquely Identifiable Twnship Objective 1.1: Maintain a clearly defined twnship, ne which is distinct frm neighburing areas Objective 1.2: Build a lcal cmmunity that is prud f Gawler Objective 1.3: Prtect and prmte Gawler s unique heritage Safeguard views and vistas t retain Gawler s twnship identity, pen landscape character and sense f arrival frm all directins thrugh the prvisin f pen space Develp attractive and active spaces t better integrate places f play, interactin, learning, exercise and cmmunity events Celebrate Gawler s heritage and histric rle in Eurpean settlement thrugh the installatin f public art and interpretive signage Cmmunicate Gawler s heritage and culture thrugh signage and public art t maintain and create a distinctive and unique sense f place Objective 1.5: Value the rle the Arts play in prmting cmmunity spirit and pride Develp and implement and Arts and Culture Plan fr Gawler which includes funding fr public artwrk and supprt fr lcal events Gawler Arts and Culture Strategy Theme: ACTIVATION OF AND INVESTMENT IN PLACES Actin: Activate urban and recreatinal spaces thrugh the implementatin f public art plicy and encurage investment frm business, cmmunity and gvernment Actin: Acknwledge and prmte shared nn-abriginal and Abriginal histry in public spaces thrugh planning, signage and public art Twn f Gawler Integrated Urban Design Framewrk 3.1 GAWLER NORTH Precinct Actins Increase range f activities within Pineer Park 3.2 GAWLER CENTRAL Precinct Actins Create public spaces that cnnect t and integrate Td Street and Walker Place as imprtant future public realms and majr cnnectrs n)_14gaw_lr.pdf Gawler Yuth Develpment Plan Outcme 1: Yuth Participatin in Cmmunity Life Gal 3: Celebrate Yung Peple, their diversity and creativity Outcme 2: Yuth Health and Wellbeing Gal 6: Cnnect Yung Peple t the cmmunity Twn f Gawler Public Art Framewrk

41 STRATEGIES AND ACTIONS STRATEGY ONE: Further develp Gawler s temprary public art prgram BACKGROUND: As utlined in the Gawler Arts and Culture Strategy, Cuncil aims t encurage, develp and supprt artsfcused prjects and activities that prvide pprtunities fr cmmunity participatin and develpment and cntribute t the cultural vibrancy f the Twn. A key strategic theme in this dcument details the activatin f public spaces thrugh arts activities, events and public art. T date, the Gawler Fringe initiative has imprved interactin with public spaces in Gawler with Cuncil prviding grants fr temprary public art, with Strategy One f the Public Art Actin Plan aiming t build n this wrk and encurage brader participatin. ACTION Encurage schls and ther cmmunity rganisatins t participate thrugh wrkshps and artist residencies. Increase number and amunt f grants prvided encuraging emerging artists and ther rganisatins t participate. Refine the fcus f the Gawler Fringe and add temprary public art as a cre theme, prviding a key pint f difference fr the lcal Fringe prgram. E.G. The Transient Art Event Greater capacity fr the Gawler activities t cmpete with ther City-based Fringe prgramming. Encurage artists utside f Gawler t participate Develp Temprary Public Art Prize as part f the Fringe Festival in cnjunctin with a majr spnsr. Implementatin f the Urban Yuth Art Prgram including: Public Art incrprated in t the Yung Artist Mentring Prgram. Wrkshps and art installatins in line with public art principles. Spnsrship f yung artists t create public artwrks. Develpment and management f a Free Wall fr yung artists t hne their public art skills. TIMEFRAME Twn f Gawler Public Art Framewrk

42 STRATEGY TWO: Develp Gawler s Permanent Public Art Cllectin BACKGROUND: Whilst there are a number f public artwrks lcated thrughut Gawler, these have been develped in an ad-hc manner. A range f rganisatins including the Twn f Gawler have develped these artwrks t prmte different peple, places and t beautify the landscape. Cuncil is nw eager t take a mre strategic apprach and develp artwrks that best captialise n Gawler's natural and man-made features and prvides benefit t the cmmunity scially, ecnmically and culturally. ACTIONS TIMEFRAME Implement Percent fr Art and Develper Cntributin Schemes in Public Art Plicy Establish Cuncil Permanent Public Art Fund with annual cntributins that may be used annually r accrued t prvide a larger amunt ver tw t three years. Develp a majr permanent public artwrk fr each Cuncil Term either independently r in cllabratin with thers private, cmmercial and cmmunity partners. Pririties fr the develpment f these wrks include: A majr icnic artwrk that becmes linked intrinsically with the identity f Gawler. A majr artwrk that recgnises the Abriginal histry f the regin. Wrks that are linked with precinct develpment as utlined in the Gawler Integrated Urban Design Framewrk. Artwrk situated in r alngside the Gawler Hub Cnnect Prject. Ptential lcatins fr these artwrks are utlined in the Spaces and Places sectin f the Actin Plan. Cnsider the installatin f functinal art fr all utdr renewal and replacement with items such as furniture, rubbish bins, lighting, bllards and garden landscaping included. Deliver a cmmunity arts prject every tw t three years, which results in a permanent artwrk develped. A range f scial justice themes culd be included depending n partners and funding pririties Encurage grups and rganisatins t develp public art thrugh the presentatin f a Public Art Develpment Training Frum. Based n the Gawler Public Art Framewrk, sessin wuld be targeted and practical, designed t help grups kick-start their prjects. Develp public art prmtinal materials t infrm lcals and visitrs and encurage deeper and nging engagement with Gawler places and spaces. Fr example a walking guide t the public art in Gawler Twn f Gawler Public Art Framewrk

43 STRATEGY THREE: Develp public artwrks alngside twn entry statements. BACKGROUND Nestled between the Adelaide s urban utskirts t the Suth and the pen plains t the Nrth, Gawler risks lsing a sense f identity with ther Cuncil develpments situated very clse by. The twnship has nine main entry pints utilised by the lcals and visitrs t link between Gawler and ne f the many key transprt crridrs that reside nearby. The entry pints are currently marked with reasnably sized signage that features the Twn f Gawler lg installed n the side f the rad. Public artwrks psitined at twn entry pints will prvide a gegraphical and cultural fcus fr peple as they enter Gawler and herald where the Cuncil begins and ends. ACTION Develp and install previusly prpsed Artwrk designed by Greg Jhns alng Main Nrth Rad in cnjunctin with Evanstn Suth Develpment. The artwrk traverses acrss Main Nrth Rad frm west t east and an access pint fr members f the public t stp and admire the wrk mre clsely shuld als be included ensuring greater familiarity with the wrk and strnger lng term links. Develp Twn Entry Design Plan which includes: TIMEFRAME Specific entry pint lcatin t capitalise n incming traffic bth vehicular and pedestrian and ensure safety and legislative requirements are adhered t. Site wnership particularly fr majr rads / highways. Psitin f artwrks, signage and adjacent plantings and landscaping. Cmmissining prcess fr artwrks a singular r multiple artists. Nature f artwrks in terms f cmmn themes and aesthetic links frm ne entry pint t the next. Implement Twn Entry Design Plan Twn f Gawler Public Art Framewrk

44 STRATEGY FOUR: Review Existing Public Cllectin and Establish Onging Management Plan BACKGROUND A number f public artwrks are lcated thrughut Gawler including memrials lcated in parks and alng radsides, murals in the built envirnment and ther wrks dtted thrughut the twnship including msaic wrks in Clnlea Park and the circular table in Apex Park. The artwrks are varius ages and sme require sme maintenance and/r repair. ACTION Develp a public art register fr all artwrks situated in the Cuncil area and ensure any newly develped artwrks are added. The register shuld include the fllwing infrmatin if it is available: Lcatin Title and ther imprtant themes / infrmatin abut the artwrk Ownership and develping party Date f installatin Artist name, cntact details and career infrmatin Physical attributes f the artwrk including size and materials, surface finishes and any ther unique physical attributes Expected lifespan Value and insurance details Phtgraphs f the artwrk being installed alng with internal cnstructin if pssible Phtgraphs f the cmpleted artwrk Details f past maintenance with space fr future maintenance t be dcumented Signage details Cnduct a review f all current public artwrks inspecting current state and assessing any immediate r nging repairs r cnservatin measures that required, relevance / significance and expected future lifespan f the artwrk. Prepare a reprt utlining recmmendatins f regarding existing public artwrks including their expected lifespans, required maintenance and any that may require deaccessining ver the next 3 5 years. The reprt shuld be cmpiled in cnjunctin with the develpment f the public art register. Cnduct maintenance and install future maintenance plans within Cuncil systems t ensure they will be implemented accrdingly. TIMEFRAME Twn f Gawler Public Art Framewrk

45 SPACES AND PLACES The fllwing lcatins have been identified as pririties fr public art in Gawler. It is by n means definitive, ther spaces may emerge during the timeframe identified in the Public Art Actin Plan and grups and rganisatins may identify ther lcatins that are relevant t their cmmunity either gegraphically r culturally. Primary Lcatins 1. Gawler Central Business District Gawler s cmmercial hub / main street retail area is an ideal lcatin fr the develpment f permanent, integrated and functinal artwrk. Three areas in the retail centre f Gawler have been identified in the Gawler Integrated Urban Design Framewrk fr renewal and these represent pririty areas fr the installatin f public art. The three precincts include: Gawler Nrth Pineer Park, the railway statin, Gawler Central Shpping Mall and Barssa Valley Way Intersectin. Gawler Central Walker Place, mixed retail strip shpping, Gse Island and River and Julian Terrace. Gawler Suth The Mill, River Frntage and Open Space, Apex Park, link t Adelaide Rad and the Cinema cmplex. Image frm the Integrated Urban Design Framewrk Twn f Gawler Public Art Framewrk

46 Walker Place Gawler Central Gawler Nrth Gawler Suth There are a number f lcatins that wuld be suitable fr public art within these precincts depending n the street-scaping layuts. Sme artwrks culd be radside and in the view f vehicle traffic whereas thers culd be specifically targeted at pedestrians and situated in reserves and park such as Apex and Pineer Park. The de-cmmissined funtain situated n Light Square in Cwan Street shuld be a high pririty, given the Square s lcatin and visibility and the status f the funtain. 2. Gawler Cnnect The Gawler Cnnect redevelpment at the Gawler Institute and Twn Hall is a substantial undertaking fr the Cuncil and it will becme a will be a fcal pint fr the cmmunity. Integrated Art thrughut the building and/r a large relief artwrk n the façade f the building r a three-dimensinal artwrk within the main fyer r just t the exterir wuld reflect the significance f the prject. Twn f Gawler Public Art Framewrk

47 Pints f Nte: Cnsideratin fr the heritage nature f the building wuld need t be given and clearly articulated in the artist brief. Wrking with an abriginal artist / designer and interir designer t intrducing abriginal insignia and imagery thrughut the building wuld merge the clnial heritage reflected n the exterir with the ancient histry f the riginal inhabitants f the regin. 3. Recreatin / Sprts Precinct There are a number f suitable public art sites adjacent t the Gawler Sprt and Cmmunity Centre including alng the riverside bike / pedestrian path that runs behind the Centre and Nixn Terrace beside the Ftball Oval. This precinct wuld be a perfect place t hnr and celebrate the sprting culture in the twn and the values and traditins it prmtes. Cmmunity Artwrk t enhance / sften the extensive wire fencing in the area wuld als be a relatively simple and cst-effective ptin. IMG_6031 Twn f Gawler Public Art Framewrk

48 4. Twn Entry Pints There are nine entry pints int Gawler including the fllwing: Main Nrth Rad frm the Entering frm the Nrth ff the Sturt Highway r the Hrrcks Highway Barssa Valley Way / Lyndch Rad frm the East Redbanks Rad frm the Nrth West ff the Sturt Highway, frm Mallala and thrugh Willastn Twn f Gawler Public Art Framewrk

49 Ryde Street frm the Nrth West ff the Sturt Highway Hrrcks Highway ff Main Nrth Rad / Gawler Bypass Caltn Rad Main Nrth Rad frm the Suth Twn f Gawler Public Art Framewrk

50 Balmral Rad frm the East Suth East Cventry Rad Secndary Lcatins There are a number f ther lcatins dtted thrughut the twnship that wuld als benefit frm the installatin f public art. The list belw prvides examples f sites where public art culd be develped. 1. Sixth Street Rundabut Twn f Gawler Public Art Framewrk

51 2. Adjacent t Gawler Green / Gawler and District Secndary Cllege 3. Mural site at Gawler Racecurse Twn f Gawler Public Art Framewrk

52 4. Pedestrian crssing between Clnlea Park and shared path n Murray Rad 5. Oppsite the Caravan Park and adjacent t the swimming pl Crner Victria Terrace Twn f Gawler Public Art Framewrk

53 6. Deadman s Pass Twn f Gawler Public Art Framewrk

54 FUNDING Suggested Funding fr the Gawler Public Art Actin Plan, which is subject t apprval thrugh Cuncil s budget prcess includes: $15,000 recurrent allcatin frm Cuncil fr the develpment f permanent public art $10,000 recurrent t supprt the inclusin f integrated art in Cuncil facilities and resurces such as street furniture, landscaping and library, sprting and ther recreatinal facilities. $5,000 recurrent allcatin frm Cuncil fr the maintenance f the public art cllectin as f financial year $10,000 fr Yuth Urban Art Prgram Allcatin fr the Temprary Public Art Grants Prgram: $5, /2017 t 2017/2018 $15,000 frm 2018/2019 nwards Implementatin f the Percent fr Art Scheme and the Develpment Cntributin Scheme as utlined in the Public Art Plicy and the Public Art Actin Plan. Develpment f funding partnerships with lcal stakehlders such as the Gawler Business Develpment Grup, the State Heritage Trust and Landcare Grups. Utilising funding prgrams frm state and federal gvernment and philanthrpic and cmmunity funds Matching funds frm funding bdies, state and federal gvernment departments, philanthrpic trusts and private spnsrs will be sught fr all public art develpment prjects. Advice regarding surcing funding has been prvided in Sectin Three f this Framewrk - the Public Art Guidelines. Twn f Gawler Public Art Framewrk

55 ACKNOWLEDGEMENTS Artist Image Acknwledgements Frnt Cver: Seb Humphreys with a grup Gawler Cmmunity Rec Centre 2016 f yung peple as part f Gawler Cuncil s Yuth Urban Arts Prgram Page 5: Sctt Rathman Multi Level Car Park 2014 Page 8 left: Rbyn Hall Multi Level Car Park 2014 Page 8 right: Julia Mannix Clnlea Park Wildlife Msaic 2015 Trail (Dragnfly) Page 10: Ted Farrell Clnlea Park Stne Ttems 2014 This dcument was develped in August 2016 by Maz McGann in cllabratin with the Twn f Gawler Cmmunity Services Department Maz McGann Play Yur Part mmcgann@internde.n.net Twn f Gawler Public Art Framewrk