Context: Inter-Industry Tussle

Transcription

1 Prpsal fr Bradband Wrking Grup, Cmmunicatin Futures Prgramme January 25 th, 2005 page 1

2 Cntext: Inter-Industry Tussle! Traditinal industry bundaries within the technlgy sectr are becming increasingly blurred: Services: Triple Play : Televisin / ISP / Telecmmunicatin? Fixed-Mbile Mbile-Cnvergence: Vice and Data Devices: Entertainment-Hubs: PC s r Cnsumer Electrnics? Cmputing Devices and Prductivity Tls: Phnes, PC s, r in between?! Pssible Reasns Industry Push: Ecnmic Imperative f Grwth " Inter-Industry Industry Tussle Technical Advances " Necessary Tls (e.g., IP-Landslide ) Cnsumer Pull Benefits (perceived r actual) Nvelty! Opprtunities? January 25 th, 2005 page 2

3 Cntext: Service Definitin & 4C s Cmmunicatin is the act f cnsuming cntent thrugh a channel within a specific cntext Cntent Entertainment Cmmunicatin Infrmatin Cntext Cnnectin Cnsumptin January 25 th, 2005 page 3

4 Cntext: Access Everywhere, BB Penetratin & Absrptin f Mbility Spectrum f Pssibilities With Different Characteristics Residential & Enterprise Wireless, DSL & Fixed Access Bradcasting # Unidirectinal traffic # lw t high data rate # lcal r wide area cverage # pssible bradcast/mbile cnvergence Wide area data Cable, xdsl, Fiber # Traffic distributed ver large area # prtability, lw t high mbility # lw t high data rate # lw t medium traffic density Mbile Wireless Data Ht znes Fixed & Fixed Wireless Data # residential users, SH # fixed UE lcatin, n mbility # ADSL data rate at a minimum fr wireless # Up t 100mbps (as in SK) fr fixed Ht spts # High density traffic distributed ver a small urban area (city centre, financial district) # prtability, lw mbility # high data rate Ht spts # high traffic density ver small ht spts, mainly indr # high data rate # prtability January 25 th, 2005 page 4

5 Influence Cntext: Opprtunity & Ratinal fr Success! Observatin: Many recent technlgy driven services we their success in mass market, at least in part, t their persnal nature " absrbed in users lives! Opprtunity: Making Bradband Persnal! Examples: Mbile Peer-t-Peer Cmmunicatin (t vertake fixed-line revenue in 2004 ) Laptp Cmputers (mre sld than desktps in 2004) Persnal Digital Assistants Persnal Music Players Ggle! Hypthesis : these services share cmmn characteristics: Cnducive Infrastructure Suitable Cntent Suitable Cnsumptin Device Attractive Business Mdel Useful Service (perceived r factual) Mutual A virtuus cycle?! Questin: Can an infrastructure service (i.e., BB) becme persnal? January 25 th, 2005 page 5

6 BB Suppliers When is Bradband Persnal? BB Users January 25 th, 2005 page 6 Absrptin Adaptatin Adptin Business Mdels Aggregatin Deplyment Cst Trust Mdels Persnal Bradband Bandwidth Cverage BB BB BB BB Technlgies Technlgies Technlgies Technlgies Mbility Dependability

7 Sample Visin: User-Centricity in a cnnected wrld Play Hme BB BB User BB Dense Envirnment January 25 th, 2005 page 7

8 Example f Barriers! Supply Side: Suitable business mdel fr further investment in the cre when mst bvius surces f revenue are at the edge including the rle f cntext prvider Incrpratin f different suppliers with different gals (cmmercial r scial) int a cmmn substrate fr cmmunicatin (fr bth near-field and telecmmunicatin): C-existence & adaptability Availability f suitable technlgy at reasnable cst t cver a prfitable prtin f ppulatin: $ Apprpriate Bandwidth, Capacity &Scalability fr bth synchrnus and asynchrnus services $ Multi-path & User s Preference (including mbility) $ Security & trust!demand Side: Adptin: Required scial, regulatry, and technical develpment fr a prfitable business and hw users assess the usefulness f persnal bradband? Adaptatin: Hw persnal bradband can change the behavir f users? Absrptin: Hw persnal bradband can becme invisible? January 25 th, 2005 page 8

9 Need: Impartial & Brad Perspective! Cnvergence f varius industries demands a perspective that is nt biased twards any, but brad enugh t cver all! Such crss-industry initiative wuld require significant intellectual capital with uncertain financial returns fr any ne cmpany " Academic participatin is essential! T be effective, such a visin requires participatin f business and technical experts t turn it int reality! There is a need fr quick results " existing frums may nt be effective! There is a need fr cperatin with shared rewards! MIT / CFP prvides an ideal grund fr accmplishing all f the abve requirements January 25 th, 2005 page 9

10 Prpsal: A Prgramme f Research by June 2005 As Agreed In Small Grup Descriptin 1. Visin (4/05) What wuld persnal bradband lk like & is it a gd idea? What services wuld it ffer? What characteristics wuld it pssess? Hw wuld it benefit general public? 2A.Technlgy (6/05) 2B. Business (6/05) What are the key technlgical barriers t the visin? What are the ptential appraches t remving these barriers? Which f these hlds mst prmise and shuld be pursued in CFP? What are the key barriers t the visin (cnsidering tussle and existing investments) n bth the supply and demand sides (business r therwise, e.g., micr-barriers)? What are the ptential appraches t remve thse barriers? Which f these hlds mst prmise and shuld be pursued? Incrprate regulatry, lessn frm near industries, and cnsumptin trends Apprach Prcess Small team t prpse the visin, frame the questins and cme up with initial answers (mix f academia and industry cvering bth technlgy and business issues) Update the larger team (Bradband and Cre-Edge wrking grups) and slicit input Incrprate inputs and gain apprval Present Whitepapers in June t a brad audience utlining the prgramme f research Use MIT/CFP BBWG & Cre Edge (industry neutral, but heavily subscribed by varius industries) t define and agree a visin and identify a prgramme f research t take t varius standard bdies, crpratins, institutins, etc Current Team: MIT, Nkia, BT, Telus,, (DT) Ptential Cntributrs: :? January 25 th, 2005 page 10