Proof of the concept Validation Results

Transcription

1 Deliverable N.: D9 Prf f the cncept Validatin Results Sept 2008 Final Draft 1.0 Prject funded by the Eurpean Cmmunity under the Sixth Framewrk Prgramme fr Research and Technlgical Develpment.

2 Prject ref. n.: TREN/06/FP6TR/S / EMOTION Prject title: emotion Eurpe-wide multi-mdal On-trip Traffic InfrmatiON Deliverable title: Deliverable number: D 9 Deliverable status: Public Number f pages: 34 Authr(s): Dieter Meinhard (Hitech) Kashif Din (ATTC/arsenal research) Mark Jandrisits (ASFINAG) Nrbert Hainitz (ATTC/arsenal research) Walter Schneider (ATTC/arsenal research) Wlfang Schildrfer (Hitech) Status Versin Date Change Nte ID Final Draft Versin sent fr Review emotion Cnsrtium Page 2 f 34

3 THE INFORMATION IN THIS DOCUMENT IS PROVIDED AS IS AND NO GUARANTEE OR WARRANTY IS GIVEN THAT THE INFORMATION IS FIT FOR ANY PURPOSE. THE USER THEREOF USES THE INFORMATION AT ITS SOLE RISK AND LIABILITY. FURTHERMORE, DATA, CONCLUSIONS OR RECOMMENDATIONS IN THIS DOCUMENT ARE PROVIDED ON THE BASIS THAT SUCH INFORMATION IS SUBSEQUENTLY, AND PRIOR TO USE, VERIFIED BY THE PARTY WISHING TO USE THAT INFORMATION. emotion Cnsrtium Page 3 f 34

4 List f Abbreviatins EC PCC PM PMO RTD TCC WP WPL Eurpean Cmmissin Prject Crdinatin Cmmittee Prject Manager Prject Management Office Research and Technlgy Develpment Technical Crdinatin Cmmittee Wrk Package Wrk Package Leader emotion Cnsrtium Page 4 f 34

5 Table f Cntent 1. EXECUTIVE SUMMARY METHODOLOGY STAKEHOLDERS INVOLVED IN THE POC VALIDATION RESULTS PERCEIVED USEFULNESS PERCEIVED EASE OF USE ATTITUDE TOWARD USING/BEHAVIOURAL INTENTION TO USE MAIN STRENGTHS/WEAKNESSES DIFFERENTIATORS AND IMPLEMENTATION IMPLEMENTATION EFFORT ORGANIZATIONAL EFFORT TECHNICAL EFFORT ECONOMICAL EFFORT CONCLUSIONS LITERATURE ANNEX List f Figures Figure 1: Extended Technlgy Acceptance Mnitr... 7 Figure 2: Participants in the emotion PC validatin...10 Figure 3: emotion is mst suitable fr...14 Figure 4: What might hinder the usage f emotion...18 Figure 5: Which initiatives wuld supprt the usage f emotion mst?...22 List f Tables Table 1 Ecnmical Impact...26 emotion Cnsrtium Page 5 f 34

6 Executive Summary The main gal f the emotion framewrk is the specificatin f a system architecture that is able t integrate existing infrmatin services in rder t develp a Eurpean apprach fr a multimdal n-trip traffic infrmatin service. The Prf f Cncept includes tw test sites in Gena, Italy and in Austria aiming at an exemplary implementatin f the emotion cncept in rder t gain feedback n the applicability frm the perspectives f the different members f the value chain. This dcument cntains the evaluatin results f the feedback gained frm the partners f bth pilt sitesimplemented. The perfrmed questinnaire was designed after the cncept f the Technlgy Acceptance Mdel ETAM (Extended Technlgy Acceptance Mnitr) and aimed the aspects f usefulness, ease f use, strengths and weaknesses as well as the view f implementatin effrt. After the descriptin f the evaluatin-methdlgy in sectin 1 and the invlved stakehlders in sectin 2, a detailed illustratin f the validatin results is given in sectin 3 f this reprt. The implementatin effrt is analysed separately in sectin 4. Finally the analyses are clsed in the chapter cnlusins as sectin 4 at the end f this dcument. emotion Cnsrtium Page 6 f 34

7 1. Methdlgy A primary questin in the curse f prttype testing frequently is whether the user accepts the develpment r nt. Particular such kind f questins are mstly addressed frm a standard technlgy acceptance perspective cnceptually using the Technlgy Acceptance Mdel - ETAM (Davis; extended by Mrris), shwn in the fllwing graph. Perceived Usefulness Perceived Usefulness Attitude Twards Using Behaviural Intentin t Use Use Quality f Use Ease f Use Ease f Use t t+1 Figure 1: Extended Technlgy Acceptance Mnitr The ETAM cncept is the mst widely used apprach t assess infrmatin system usage. ETAM's measurement qualities have been validated intercultural as well as in mre than 100 studies. It translates the vast cncept f prttype evaluatin int well-defined research questins with recgnised statistical benchmarks that can be answered in a valid and reliable way. This fcus upn ETAM will assure valid, reliable assessment results that can easily be cmpared t standard user acceptance data frm ther research and develpment activities. In ETAM, technlgy acceptance is defined as the degree t which individual users will use a given service (e.g. a traffic infrmatin data mdel) when usage is vluntary r discretinary. Key element fr service acceptance is the amunt the service is actually used. ETAM is based n five indicatrs f user service acceptance: Perceived Usefulness Ease f Use Attitude twards Using Behaviural Intentin t Use Use (Quality and Quantity f Use) Studies n ETAM have shwn the imprtance f perceived usefulness and perceived ease f use as determinants f attitudes and intentins t use a technlgy. The quality f service experience (quality f use) has been fund t significantly influence user perceptins f emotion Cnsrtium Page 7 f 34

8 usefulness and ease f use, while the mere amunt f service experience turned ut nt t d. ETAM results help als t develp indicatrs fr sustainable change f behaviural intentin twards the use f services cncerned. In rder t gain and prvide the emotion team with such infrmatin, success f the prject as a user driven research activity, will amng ther technical criteria als be assessed frm the standard technlgy acceptance perspective described. Given the yet highly specialised and narrw user/expert cmmunity, as well as the strng need fr valid and pen field trials, investigatins will rather draw upn apprpriate qualitative appraches in rder t maximise learning. In the curse f such an assessment, cnceptual standard acceptance dimensins remained unchanged (perceived usefulness, ease f use, attitude twards technlgy, behaviural intentin t use, behaviural intentin t reuse) and were used tailr-made based n the specific situatin f the respective cntext aware traffic infrmatin data mdels in the framewrk f emotion. Cncluding, the main aim f the abve described mdules was t derive an indicative and meaningful picture f the acceptance f the emotion traffic infrmatin data mdel, prviding a valid basis fr imprvements needed t gain significant market success. emotion Cnsrtium Page 8 f 34

9 2. Stakehlders invlved in the PC In the emotion PC the fllwing partners were invlved in the tw test regins: PC Austria: ASFiNAG tgether with ORF, OSA, ÖAMTC, ÖBB, Plt, Tele Atlas, Telekm Austria PC Italy: AMI, CdG, II, OSA, Sftec, Tele Atlas, Telecm Italia Out f these 12 partners 10 partners participated in the validatin exercise and cmpleted the survey dcumented belw. Fr describing the stakehlders invlved in the PC the emotion questinnaire cntained the fllwing questins. As mentined abve, in ttal 10 participants answered the questinnaire. The detailed infrmatin cncerning the rle within the emotion service chain, the cmpany name, the rganisatinal status, the psitin f the persn wh answered the questins and the part f the prf f cncept the respective rganisatin participated in is shwn in the fllwing figure. emotion Cnsrtium Page 9 f 34

10 Figure 2: Participants in the emotion PC validatin As can be seen in this figure, rganisatins representing the entire value chain cntributed t the validatin survey. The results gathered are described in the fllwing chapter. emotion Cnsrtium Page 10 f 34

11 3. Validatin results Based n the Extended Technlgy Acceptance Mdel used fr the evaluatin f user acceptance related t the emotion mdel, the fllwing indicatrs and tpics are analysed: Perceived Usefulness, Perceived Ease f Use, Attitude Tward Using/Behaviural Intentin t Use, Main Strengths/Weaknesses and Differentiatrs and Implementatin. The fllwing subchapters cntain the relevant questins and answers fr the analysed indicatrs. These questins are part f the prf f cncept questinnaire which was sent t the invlved prf f the cncept emotion partners (Annex I). Mst f the questins are based n a nminal scale cntaining the values strngly agree, agree, disagree and strngly disagree. Additinally there is always the pssibility fr the respndent t chse the answer n pinin. Mrever, all these questins prvide als the pssibility t explain the answer in additin in a qualitative manner. The analysis f quantitative items is based n average values; The scale fr the analysis is the fllwing: 1 means: strngly agree 2 means: agree 3 means: disagree 4 means: strngly disagree Anther type f questin is clsed nes with the pssibility t chse mre than ne answer. The results f these questins are based n the sum f the values shwn in a diagram. The third kind f questin is pen, i.e. a qualitative ne which were analysed in building up blcks f similar answers (clusters). Finally there are sme questins regarding the prfile f the respndent. 3.1 Perceived Usefulness The first indicatr f the ETAM that is analysed is the Perceived Usefulness f the emotion mdel. Therefre the fllwing 8 questins are raised in the emotion questinnaire: emotion Cnsrtium Page 11 f 34

12 The result f the abve mentined 5 questins in average is That means almst all f the 10 participants agree t the statement that emotion is f particular value fr technical reasns, fr cst efficiency, fr imprved access and usage f traffic infrmatin data, fr increasing end user service quality cnsiderably and because f the cntractual framewrk prvided. These ratings are an indicatr fr a high perceived usefulness. The fllwing questin are raised as an pen questin t give the respndents the pssibility t add ther main benefits f the emotion mdel which are nt invlved in the abve mentined 5 questins. emotion Cnsrtium Page 12 f 34

13 There are tw additinal answers raised by the survey participants. The first emphasises the imprtance f the rle f the business enabler cncerning the cntractual issues such the rights management. The secnd statement shws the pssible crss- use by ther (nne ITS) dmains like envirnment prtectin, disaster management, turism etc. The next questin cntains the mst suitable services fr the emotion data mdel which is als a relevant questin fr the perceived usefulness f emotion. Here it is pssible t select mre than ne answer. The fllwing figure shws the results f this questin. 80% f the respndents pint ut that the emotion mdel is mst suitable fr Dynamic rad traffic infrmatin. 4 persns answer that emotion is mst suitable fr Dynamic multimdal jurney planning and 5 peple that emotion is mst suitable fr Dynamic public transprt jurney planning. The lwest scre is related t the service Dynamic freight traffic infrmatin with 2 answers. emotion Cnsrtium Page 13 f 34

14 Dynamic rad traffic infrmatin Dynamic rad traffic flw data Dynamic rad traffic ruting infrmatin Dynamic public transprt infrmatin Dynamic public transprt jurney planning Dynamic POI infrmatin Dynamic parking infrmatin Dynamic weather infrmatin Dynamic event traffic infrmatin Dynamic multimdal jurney planning Dynamic freigth traffic infrmatin Others Deliverable D 9 emotion is mst suitable fr Figure 3: emotion is mst suitable fr The last questin fr the indicatr perceived usefulness gives the respndents the pssibility t add further emotion services which wuld be f high value fr them. There was ne answer which pinted ut the imprtance f the registry services as they are the cre f the infrastructure and necessary fr the publish-find-bind paradigm. Summing up the results f the abve mentined questins, the indicatr Perceived Usefulness is rated high with respect t the emotion mdel. That base n the average value f 1.92 f the first five questins and the high number f applicatins perceived useful. 3.2 Perceived Ease f Use The secnd indicatr f the ETAM that was analysed is the Perceived Ease f Use f the emotion mdel. Therefre the fllwing 6 questins were raised in the emotion questinnaire. The result f the first 5 questins is in average This means that the perceived ease f use f the emotion mdel r in ther wrds the answer t the questin the emotion mdel is easy t use frm the pint f view f the respndents f this questinnaire is mre r less in the middle. The value 2.48 means half f the respndents agree t the questin and the ther half disagree, thus there is certainly the need t further emotion Cnsrtium Page 14 f 34

15 imprve the ease f use f the emotion mdel. emotion Cnsrtium Page 15 f 34

16 The result f the fllwing pen questin als influences the indicatr perceived ease f use. It is an pen questin and therefre the answers f the respndents are analysed in a different way t the abve clsed questins. In general the mre answers t this questin exist the mre negative influence n the ease f use this questin has. There were tw respndents answering this questin, meaning that 20% f the peple wh answered the questinnaire have installatin cnstraints. The ne answer cntains the necessary strng plitical supprt s spread the use f the emotion mdel and the ther statement pints ut that the full specificatins has nt been implemented int the prf f cncept but the mst imprtant was cvered. In ttal the indicatr perceived ease f use f the emotion mdel is medium ranged which bases n the average value f 2.48 f the abve mentined questins and the tw additinal installatin cnstraints. 3.3 Attitude Tward Using/Behaviural Intentin t Use The next part f the analysis cntains the indicatrs Attitude Twards Using and Behaviural Intentin t Use. Due t the questins raised in the questinnaire this tw indicatrs f the ETAM are analysed tgether. There are three different types f questins fr these tw indicatrs. The questins 15 and 16 are rdinal scaled and the average value f these 3 questins is 2.63, which stands fr a medium ranking twards the future usage f the emotion mdel. emotion Cnsrtium Page 16 f 34

17 The next questin cntains the ptential reasns fr hindering the usage f emotion. The analysis f this questin is based n the sum f the marked answers. Here, the highest value f the abve figure is the Readiness t c-perate alng the value chain. 7 f 10 peple marked this item psitive. Half f the peple argued that Implementatin issues, Barriers within the rganisatin r Regulatry prcesses might hinder the usage f emotion. emotion Cnsrtium Page 17 f 34

18 Price Implementatin issues Barriers within the rganisatin Different internatinal standards Readiness t c-perate alng value chain Regulatry prcesses Others Deliverable D 9 What might hinder the usage f emotion Figure 4: What might hinder the usage f emotion The fllwing questin faces the time frame fr implementing the emotion mdel. Frm the pint f view f the study team the shrter the time freseen t implement the emotion mdel the higher the attitude t use r behaviural intentin t use. The average value f this questin is T interpret this 1.63 yu have t cnsider that the value 1 means Nw and the value 6 means N pinin. S 1.63 shws a very shrt time fr a pssible implementatin f the emotion mdel. The next tw questins deal with the willingness t pay fr implementing emotion and the nging usage csts. The investment csts were mentined by tw respndents. The ne argued and the ther emotion Cnsrtium Page 18 f 34

19 With respect t the mnthly csts fr the emotion service prvisin the questin is answered nly frm ne respndent: 500 each mnth. Summing up the results f the questins cncerning the indicatr Attitude Tward Using/Behaviural Intentin t Use the study team results in an indifferent picture. On the ne side the time frame freseen fr implementing the emotion mdel is pretty shrt and n the ther side nly a few peple answered questins regarding the willingness t pay and mentined a lt f ptential reasns fr hindering the usage f emotion. Here, further analysis is needed t derive a valid picture n the behaviural intentin t use. 3.4 Main Strengths/Weaknesses The fllwing subchapter deals with the strengths and the weaknesses f the emotion mdel. The results f these questins d nt directly influence the ETAM but are very imprtant fr the further develpment f the emotion mdel. The questins dealing with the strengths and the weaknesses are pen questins and the analysis is based n clustering similar answers. Befre answering the questins dealing with the strengths and the weaknesses f the emotion mdel anther questin cncerning the experience during the implementatin f the emotion mdel is raised. It is als an pen questin and the results are clustered. The psitive experiences f the invlved partners in the PC are: The high quality f the data mdel including the high fit f the used standards, the cmplexity f the mdel and the well defined and extensive UML mdel that fllws the INSPIRE architecture and therefre can be used as a basis fr many different implementatins. The easy pssibility t integrate external data surces r partners (services) due t the emotion mdel emotion Cnsrtium Page 19 f 34

20 Finally the high invlvement f the study team which was invlved in the PCs. After mentining the psitive experiences while implementing the emotion mdel there are als sme negative experiences: The cmplex data structure likely t result in a high implementatin effrt and als emerging challenges t find the best elements f the data mdel t be used in the implementatin phase The cmplex service landscape makes it difficult t set up an apprpriate PC; Als partly missing cntent and service prviders r public transprt peratrs are hindering an even mre valid PC A t brad PC apprach in the light f given time restrictins. The clustered results f the strengths f the emotion mdel are: The cmplex data mdel with a state f the art apprach cvering ITS and LBS, based n internatinal standards. This means that the mdel can be used in the different situatins and reflects a part f many standards that already exist. The emotion mdel is a develped framewrk standard ut f multiple sub-standards. The pen architecture f the emotion mdel and usage f pen standards that allws an easy integratin f different data surces (private, public) and stakehlders The value added services f emotion fr the stakehlders The pssibility t vercme sme technical barriers in setting up f multimdal traffic infrmatin services The fact that every dmain f relevance fr real time infrmatin is cvered The clustered answers fr the weaknesses f the emotion mdel are: The cmplex data mdel The lack f supprt fr cmmnly used tls (e.g. Axis) The little integratin f PT infrmatin during the implementatin phase The limited chance f bringing tgether partners in the value chain due t certain plicies and interests f these partners. emotion Cnsrtium Page 20 f 34

21 3.5 Differentiatrs and Implementatin The fllwing subchapter cntains sme differentiatrs t ther traffic infrmatin related business t business slutins and als implementatin tpics. The abve mentined questin cncerns the differentiatrs f the emotion mdel with respect t ther traffic infrmatin related business t business slutins. The clustered answers t that pen questin are: The integratin f all interests (als legal aspects) f the members f the value chain fr the best business slutin The SOA apprach and the cmplete data mdel The adptin f an pen standard allwing every subject interested in participatin t deliver their cntent r services The SDI cmpliancy and the harmnized crss-dmain mdel The emotion mdel defines cmmn and unifrm interfaces. Mst f the current implementatins are prprietary and require a lt f wrk t create applicatins (if multiple surces) The fact that the respnsibilities f the data stay with the cntent wner while be part f a market place. The fllwing pints are the result f the questin regarding the main requirements t be cnsidered when implementing the emotion mdel. Legal and financial aspects Distributed ndes and strng cmpliance with the emotion data mdel and services Cncerning the PT, especially fr railway undertakings it is imprtant t bserve the needs f the apprpriate TSI s (Technical specificatins fr interperability) f the Eurpean Unin The highly skilled architects and develpers t cver all aspects f the mdel T identify which aspects (parts f the mdel) will be cnsidered and make a sftware/database analysis t ensure that nthing will hamper the implementatin. The quality f the data used. emotion Cnsrtium Page 21 f 34

22 The fllwing questin cncerns the initiatives which wuld supprt the usage f emotion mst. Due t the fact that it was pssible t check mre than ne answer the analysis is dne with summing up the separate values. The results are shwn in the diagram belw. Fr 8 f 10 respndents the public interest/funding is the mst imprtant initiative t supprt the usage f the emotion mdel. The secnd psitive factr fr supprting the usage is the standardisatin (6 persns) and the third psitive factr is that thers shuld use the slutin first. Which initiatives wuld supprt the usage f emotion mst? Regulatins Standardisatin Public interest / Funding Others using the slutin 0 Others Figure 5: Which initiatives wuld supprt the usage f emotion mst? The next questin deals with ther interesting applicatins fr emotion. The respndents mentined the fllwing applicatins: Pssible crss-use by ther (nne ITS) dmains, like envirnment prtectin, disaster management, turism, etc. The high scalability f the emotion framewrk and architecture culd be adapted fr any need. emotion Cnsrtium Page 22 f 34

23 The last questin f the questinnaire addresses recmmendatins with respect t the further specificatin f the emotion mdel frm the technical, cmmercial and legal pint f view. The clustered answers are: A technical recmmendatin was that the fllwing emotion mdel shuld be strng cmpliant with the existing emotion mdel. Anther technical recmmendatin was t reduce cmplexity and simplify the naming The prductin f detailed guidelines and examples fr a cncrete implementatin f the emotion services. (Nt exactly technical specificatins f the mdel.) The PC experience that will be dcumented will be a very gd starting pint in that sense. References t further experiences and existing practices wuld be extremely helpful. A further technical recmmendatin is that the lcatin reference translatin has t be explred. A cmmercial recmmendatin is that a full business enabler cncept has t be tried ut. Anther cmmercial recmmendatin is t prvide an easy t use framewrk emotion Cnsrtium Page 23 f 34

24 4. Implementatin effrt In the fllwing three the implementatin effrts are identifies in three main cntexts: Organizatinal, technical and ecnmical. Overall, the activities required the whle PM necessary fr the WP5 activities. The impact f a single aspect in the verall implementatin effrt is identified with the fllwing measure: Lw (indicates a lw impact, ften nt invlving all the partners) Medium (indicates a medium impact: either an activity requiring a medium-lng time frm ne r tw partner r a shrt-medium time activity invlving all the partners ) High (indicate a majr impact: a cmplex activity ften invlving mre than ne-tw partners r an activity f high ecnmic impact such as the setup f a test envirnment fr the develpment) 4.1 Organizatinal effrt Frm the pint f view f rganizatin the fllwing activities have been scheduled and executed by the grup f partners invlved in the Gena test site: Overall design f the Prf f the cncept: (lw) Main purpses f the PC Type f applicatin Spatial cntext Target Users Identificatin f data and services (medium) Identificatin and detailed descriptin f available data frm previus cllabratin with invlved partners. Pssible imprvements f available data and services Identificatin f new data Identificatin f cntent prviders (fr new data) Verificatin f availability f data frm the pint f view f: Actual availability and pssible cmplexity fr data access Legal cnstraints Identificatin f new services based n new data Estimatin f the effrt necessary (fr new and available data) t implement emotion Data services Identificatin f the infrastructure necessary t run the PC: (lw) emotion Cnsrtium Page 24 f 34

25 Specificatin f infrastructure requirements in terms f Overall infrastructure specificatins Web Applicatin Hsting requirements Web service hsting requirements Cnnectivity Identificatin f available infrastructures n the basis f the specificatins Setup f a test envirnment: (high) Fr testing external technlgies (e.g. WMS/WFS technlgy) Fr develping applicatins and services 4.2 Technical effrt The main technical effrt is related t the design and the actual realizatin f every applicatin and service necessary fr the Prf f the cncepts. It is als related t maintenance activities and technical imprvements. The fllwing activities have been scheduled and executed by the grup f partners invlved in the Gena test site: Prf f the Cncept Architecture (medium) Simple Data service structure Identificatin f ndes f the SOA (cntent prviders, service prviders, service peratrs etc.) Cmplete Architecture layut with specific WMS/WFS interface specificatins fr each nde. Discussin and apprval End user applicatin design (lw-medium) Identificatin f technlgy used by the end user applicatin Identificatin f sectins and main navigatin principles Design f the Applicatin Template (structure, layut, clurs etc.) in terms f HTML structure and CSS. This has been als made available fr the whle grup f applicatins tied t the Prf f the Cncept activities: PC applicatins Utility applicatins (such as the custm web tls fr making queries directly t the WMS/WFS) The emotion Prtal Identificatin f technlgies and prducts fr the implementatin f WMS/WFS (medium) emotion Cnsrtium Page 25 f 34

26 Brainstrming and internet search Installatin and test in the apprpriate test envirnment Assessment and validatin f results Implementatin and test (high) Web applicatin (end user applicatin) Data services Other cmpnents/applicatins used by data services (such the OGCPrxy cmpnent described in D8, prttype) Integratin f existing WMS/WFS (such as the Tele Atlas web services) Test activities 4.3 Ecnmical effrt The identificatin f ecnmical effrts shuld cnsider the Persn-mnth csts derived frm the previusly identified effrts. Frm the pint f view f training, infrastructure (cnnectivity and licenses/csts fr the use f external data here s a summary f the effrts fr the Gena PC: Type f cst Training f persnnel Infrastructure (web servers, database servers) Cnnectivity Use f external Data Impact fr emotion PC Lw (persnnel already familiar with emotion technlgies and standard) Lw (used existing infrastructure) Lw (used existing infrastructure) Very lw (data free fr use within emotion) Table 1 Ecnmical Impact emotion Cnsrtium Page 26 f 34

27 5. Cnclusins The validatin f the PC is dne with a questinnaire, which was sent t all participants f the PC in Austria and Italy. Out f these 12 partners 10 partners participated in the validatin exercise and cmpleted the survey. A primary questin in the curse f the prttype testing frequently is whether the user accepts the develpment r nt. The theretical mdel fr measuring the acceptance related t the emotion mdel is the ETAM. Therefre three indicatrs are analysed ut f the questins f the questinnaire: perceived usefulness, perceived ease f use, and attitude tward using/behaviural intentin t use. The indicatr perceived usefulness is rated high with respect t the emotion mdel. This result bases n the average value f 1.92 f five questins cncerning this indicatr and the high number f applicatins perceived useful. The secnd indicatr perceived ease f use f the emotion mdel is medium rated, which bases n the average value f 2.48 f five mentined questins and tw additinal installatin cnstraints. The ne answer cntains the necessary strng plitical supprt t spread the use f the emotion mdel and the ther statement pints ut that the full specificatins has nt been implemented int the prf f cncept but the mst imprtant was cvered. Summing up the results f the questins cncerning the indicatr attitude tward using/behaviural intentin t use the study team results in an indifferent picture. On the ne side the time frame freseen fr implementing the emotion mdel is pretty shrt and n the ther side nly a few peple answered questins regarding the willingness t pay and mentined a lt f ptential reasns fr hindering the usage f emotion. Here, further analysis is needed t derive a valid picture n the behaviural intentin t use. Besides the questins cncerning the ETAM the study team asks fr the strengths and the weaknesses f the emotion mdel. The main strength f the emotion mdel frm the pint f view f the respndents is the cmplex data mdel with a state f the art apprach cvering ITS and LBS, based n internatinal standards. This means that the mdel can be used in the different situatins and reflects a part f many standards that already exist. The emotion mdel is a develped framewrk standard ut f multiple sub-standards. The questin regarding the main requirements t be cnsidered when implementing the emotion mdel shws three main results: Legal and financial aspects, the necessity f highly skilled architects and develpers t cver all aspects f the mdel, and the quality f the data. And the questin cncerning the initiatives which wuld supprt the usage f emotion mst pints ut that fr 8 f 10 respndents the public interest/funding is the mst imprtant initiative t supprt the usage f the emotion mdel. The secnd psitive factr fr supprting the usage is the standardisatin (6 persns) and the third psitive factr is that thers shuld use the slutin first. emotion Cnsrtium Page 27 f 34

28 6. Literature In rder t gain fully understanding f this dcument, it is highly suggested t be familiar with previus deliverables. emotion Cnsrtium Page 28 f 34

29 7. Annex Annex 1 - emotion Prf f Cncept Feedback Questinnaire emotion Cnsrtium Page 29 f 34

30 emotion Cnsrtium Page 30 f 34

31 emotion Cnsrtium Page 31 f 34

32 emotion Cnsrtium Page 32 f 34

33 emotion Cnsrtium Page 33 f 34

34 emotion Cnsrtium Page 34 f 34