Sustainable Competitive Advantage

Transcription

1 T H E C O Y N E G R O U P Sustainable Cmpetitive Advantage COMPANY OVERVIEW th Avenue Nrth, Suite 810 Birmingham, AL telephne:

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3 Cmpany Backgrund The Cyne Grup is a strategic management cnsulting firm fcusing n the develpment f sustainable cmpetitive advantage fr ur clients. We are a butique firm which targets cunsel t the executive suite as this makes us mre effective while adding the greatest value. Frm strategic cnsulting acrss the rganizatin t ne-n-ne caching t full LEED implementatin, ur prfit-driven mdel f scial and envirnmental stewardship successfully helps clients imprve financial perfrmance, enhance market share, and better align the rganizatin with its cre values. Our clients range frm large t small; frm crpratins t municipalities; frm industry trade grups t prfessinal services. A Measure f Authenticity There are many ways t measure a firm. We believe the best way is t see if that firm remains true t the values it prfesses t hld. We invite yu t visit ur website ( t get a deeper perspective n ur wrk. We encur- age yu t visit ur ffices, currently the nly LEED CI certified ffices in the State f Alabama. We hpe yu spend sme time getting t knw us persnally. D we find a new way t lk thrugh the prism? Des the bdy f ur wrk extend beynd the bundaries f ur clients t embrace ur cmmunity? Are ur thughts riginal? D they expand the breadth f yur visin? Will we bring ut the best in yu, yur rganizatin and yur prject? The Cyne Grup ffices LEED CI Vestavia Hills Library in the Frest LEED NC -- Gld (2010) Clin M. Cyne, Managing Principal What Makes The Cyne Grup Different frm Other Firms? As the managing principle f a strategic management firm, Cyne and his team take a hlistic apprach t imprve his clients market share. Cyne s business methdlgy is an unaplgetically prfit driven sustainable business mdel addressing envirnmental and scial stewardship which, he says, leads t better prfits fr his clients. Cyne ntes that by nt cnsidering the larger envirnmental issues, as a business, cre strategies suffer. In this interview he says, Just as there s integrated design within LEED, there s integrated thught that shuld be a part f yur business. Cyne defines sustainability as indistinguishable parts f a bigger whle, presenting a different way t lk at business n a practical and implementable level. -- Taylr Huff, C-Funder, Purely Green Cmmunicatins, intrducing her interview fr the 2009 GreenBuilding Fcus & Exp at which Mr. Cyne was a featured speaker. The Cyne Grup Cmpany Overview 1

4 Clin M. Cyne Managing Principal Lecturer f Sustainable Enterprise at Kellgg SEEK 920-A: Sustainable Strategy OVERVIEW As bth a senir executive and as a strategic management cnsultant t the executive suite, Clin has gained direct experience in almst every functinal area f business rganizatins. Clin's varied backgrund has helped him develp strng skills in marketing; finance; strategy; and, general management, skills that he has applied acrss multiple industry sectrs, including real estate; investment and financial services; and retail. Clin has wrked fr publicly traded and private enterprises; as an emplyee and -- as funder f tw successful cmpanies as an emplyer, and he is equally cmfrtable in each f these situatins. He has extensive experience in wrkut and turnarund situatins, as well as new business develpment. Clin is natinally recgnized fr his wrk in sustainability, emphasizing crprate strategic pprtunities and a fr-prfit mdel t enhance the enterprise and cmmunity. His curse at the Kellgg Schl f Management is at the frefrnt f new strategic thught in the 21 st century business wrld -- a wrld in which margins are pressed due t the free flw f infrmatin, climate change is shaping glbal plicy and trade, and the battle ver scarce resurces will be ne f management s greatest challenges. With wrk spanning eighteen cuntries and 25 years, Clin has been directly respnsible fr mre than $1.7 billin f assets, within cnventinal sectrs and niche segments, and it has included asset based rganizatins as well as service driven cmpanies. Clin graduated frm Vanderbilt University with a Bachelr f Science degree in Ecnmics and Business Administratin. He then earned his Masters in Management (MBA) degree with Dean s List Hnrs frm the J.L. Kellgg Graduate Schl f Management at Nrthwestern University with cncentratins in marketing, finance, and internatinal business. He is a frequent speaker bth natinally and reginally, fcusing n sustainable business practices; dmestic and internatinal real estate pprtunities; and strategic appraches t ecnmic and reginal develpment. He is a published authr f numerus articles, a cntributing authr t the McGraw Hill bk, The Green Building Bttm Line, and is regularly quted in lcal and natinal publicatins, as well as n lcal and natinal televisin and radi prgrams. Clin is a Lecturer f Scial Enterprise at the Kellgg Schl f Management where he teaches Sustainable Strategy ; and an adjunct prfessr at Samfrd University teaching The Ecnmics f Sustainability. Clin is a resident f Birmingham, Alabama, serves n the Bard f Trustees fr the City f Vestavia Public Library System (chair); the bards f directrs f the Institute fr Gergia Envirnmental Leadership (chair, strategy and gvernance cmmittee), the Cahaba River Sciety (c-chair, plicy and integrity cmmittee); and the Red Muntain Theater Cmpany; He als serves as an utside directr fr Educatin Crpratin f America; sits n the Birmingham Business Jurnal's Green Advisry Panel, The Alabama Green Initiative s Envirnmental Cuncil, the editrial advisry bard f the Birmingham Business Jurnal and the Green Resurce Center f Alabama's Advisry Bard. Clin is a graduate f the Institute fr Gergia Envirnmental Leadership s Class f 2006 and the 2007 Class f Leadership Birmingham; he was named ne f Birmingham's 2008 "Big Hitters in Real Estate", and the 2009 Green Advcate f the Year by the Birmingham Business Jurnal. Clin is an accredited prfessinal under the US Greenbuilding Cuncil s LEED 2.0 prgram (Leadership in Energy and Envirnmental Design). T h e C y n e G r u p 2

5 Clin M. Cyne Managing Principal Lecturer f Sustainable Enterprise at Kellgg SEEK 920-A: Sustainable Strategy Clin brings ver twenty five years f executive level experience t The Cyne Grup. Having served as chief perating fficer f Melaver, Inc., he successfully created and implemented business strategy fr the natin s first all-sustainable, diversified real estate cncern, helping t brand the firm as a leader in sustainable develpment. As president and funder f The CMC Grup, Clin s management cnsulting wrk spanned seventeen cuntries and twelve states, cvering multiple industry segments including financial services, technlgy, retail and real estate. As a divisin president fr Angeles Crpratin, Clin helped pineer new financial, retail and husing segments, while als develping expertise in the turnarund f struggling businesses. At The Cyne Grup, Clin is deeply and directly invlved in client wrk. Clin als dedicates cnsiderable time tward advancing the natinal and reginal discussin f sustainable practices, thse which maximize prfitability by equally weighing scial accuntability and envirnmental stewardship with financial pprtunity. PRACTICE AREAS Strategy Sustainability Real Estate Capital Frmatin Hspitality Retail Financial Services Ecnmic Develpment Family Business EDUCATION JL Kellgg Graduate Schl f Management, Nrthwestern University, Master f Management, Dean s List Hnrs. Cncentratins in Finance, Marketing and Internatinal Business; 1985 Vanderbilt University, Bachelr f Science in Ecnmic and Business Administratin; 1983 PROFESSIONAL ACTIVITIES Lecturer f Scial Enterprise at Kellgg, Kellgg Schl f Management Adjunct Prfessr, Samfrd University, Department f Bilgical and Envirnmental Sciences Birmingham Business Jurnal, Editrial Advisry Bard Birmingham Business Jurnal Green Advisry Cuncil Green Resurce Cuncil f Alabama Advisry Bard Sustainable Birmingham Initiative, Funder CURRENT BOARD SERVICE Educatin Crpratin f America, Outside Directr Vestavia Hills Public Library Bard f Trustees, Chair Institute fr Gergia Envirnmental Leadership, Chair, Strategy Cmmittee Birmingham Suthern Cllege, Nrtn Bard -- Chair, Urban Envirnmental Studies Cmmittee Red Muntain Theater Cmpany Cahaba River Sciety, C-Chair, Plicy & Integrity Cmmittee Alabama Green Resurce Center, Bard f Directrs; Bard f Advisrs Alabama Green Initiative, Envirnmental Advisry Cuncil Assciatin f Builders and Cntractrs - Alabama, Green Advisry Cuncil HONORS Birmingham Business Jurnal 2009 Green Advcate f the Year Birmingham Business Jurnal 2008 Heavy Hitter in Cmmercial Real Estate Leadership Birmingham, 2007 Institute fr Gergia Envirnmental Leadership, 2007 OTHER T h e C y n e G r u p 3

6 REPRESENTATIVE SPEAKING ENGAGEMENTS United States Green Building Cuncil (Internatinal) CreNet Glbal Summit (Internatinal) Suthface Institute (Natinal) US / Brazil Cnference n Outlet Retailing (Internatinal) ICSC -Internatinal Cuncil f Shpping Centers (Internatinal) Green Building Fcus Cnference & Exp (Internatinal) Kellgg Schl f Management (Natinal) Green Building Finance and Investment Frum (Natinal) University f Suth Carlina Cnference n Sustainability (Reginal) State f Gergia Cnference n the Envirnment (Reginal) AIA - American Institute f Architects (Reginal) Alabama Surety Assciatin (Reginal) ASEC / ACEC / ASPE / NSBE Engineers Day (Reginal) University f Alabama -- Alabama Cmmercial Real Estate Cnference (Reginal) SIOR - Sciety f Industrial & Office Realtrs (Reginal) NAIOP Cmmercial Real Estate Develpment Assciatin (Reginal) Birmingham Business Jurnal (Reginal) Husing Authrity Birmingham District (Reginal) Assciated Builders and Cntractrs Alabama (Reginal) Auburn Ecnmic and Cmmunity Develpment Institute (Reginal) Green Resurce Center f Alabama (Lcal) Birmingham Rtary Club (Lcal) Rtract Birmingham (Lcal) Operatin New Birmingham (Lcal) Kellgg Schl f Management -- Lecturer Samfrd University Adjunct Prfessr, Hward Cllege f Arts & Sciences (Graduate Studies) REPRESENTATIVE TOPICS Rethinking Strategy: Sustainability & Prfit Understanding the Capital Markets Cllapse Implicatins fr Banking & Cnstructin The Future f Architecture, Engineering & Cnstructin Sustainable Visin Beynd the Green Wave Green Means Green -- Hw t Prfit frm the Sustainability Mvement Green Building Implicatins fr the Insurance Industry Sustainability Alabama s New Future Sustainability, Cmmunity, and the Green Ecnmy Leadership What s Next fr Birmingham The Sustainable Birmingham Initiative Saving Our City Schls A Fur Pint Plan Every Jb is Green Sustainable Strategic Thught The Ecnmics f Sustainability Pineering LEED: Frm Shpping Centers t Fast Fd A Histry f Firsts The Dllars and (Cmmn) Sense f Green Building Return n Rent A New Way t Analyze Green Investment The Sustainable Advantage A New Mdel fr Strategy The Mney Trail Financing Green Develpment Real Estate and Scially Respnsible Investing T h e C y n e G r u p 4

7 Leslie Allen Cyne Principal & General Cunsel LEED 2.2 Accredited Prfessinal As Principal and General Cunsel, Leslie wrks directly with clients n business strategy, persnnel, and brader legal issues. She als mnitrs federal and state law and regulatins t anticipate trends that may impact ur clients businesses. Leslie als versees The Cyne Grup s research area and LEED implementatin wrk. Fr mre than 15 years Leslie litigated civil rights cases while a partner in the Labr & Emplyment sectin f Balch & Bingham, LLP, Leslie s legal practice was devted t representing public and private emplyers in all aspects f the emplyment relatinship. Her practice included the regular representatin f emplyers in preventative advice and cunseling, emplyment litigatin and labr relatins. Leslie represented the Curt-Appinted Receiver f the Persnnel Bard f Jeffersn Cunty in his effrts t refrm the civil service system gverning Jeffersn Cunty, Alabama. This representatin included day-t-day advice regarding the legal ramificatins f the varius refrm effrts, as well as representatin f the Receiver in administrative matters and general litigatin. This wrk resulted in the successful terminatin f civil rights litigatin that spanned mre than 30 years. Leslie frequently prvides training t emplyers and their managers regarding cmpliance with the varius laws gverning emplyment practices and presents cntinuing educatin prgrams fr clients, human resurce prfessins, attrney and industry grups. PRACTICE AREAS Labr and Emplyment Law Civil Rights Litigatin Appellate Practice Class Actin Litigatin Educatin Law Litigatin State Gvernment Litigatin Lcal Gvernment Litigatin EDUCATION Cumberland Schl f Law, Samfrd University, J.D., magna cum laude, 1999 Auburn University at Mntgmery, B.S., summa cum laude, 1988 Admitted t Bar 1991, Alabama PROFESSIONAL ACTIVITIES Alabama State Bar, Labr and Emplyment Sectin Mntgmery Cunty Bar Assciatin Federal Bar Assciatin, Past President American Bar Assciatin, Labr & Emplyment Sectin, Litigatin Sectin Alabama Defense Lawyers Assciatin Birmingham Bar Assciatin Defense Research Institute (DRI) BOARD SERVICE Children s Aid Sciety Pathways Shelter Vestavia Hills Sccer Club Family Guidance Center OTHER HONORS Phi Kappa Phi; Curia Hnris. Assciate Editr, Cumberland Law Review, YWCA Mmentum - Wmen s Leadership Initiative 2006 Certified Mediatr Member, Alabama Center fr Dispute Reslutin Martindale AV Rating (peer-t-peer rating f highest prfessinal excellence in general ethical standards and legal ability) LEED 2.2 Accredited Prfessinal T h e C y n e G r u p 5