o ctober 2011 Volume 21 i ssue 10

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1 C K U U Y Y M M and hecade.com Cool ew ame imes wo! Have you checked out hecade.com, the regon ottery s new Web site? ot only is it fun, but it provides your players with a second chance to win the top prize in each game with their non-winning cratch-its M!* peaking of cratch-its, we ve got a cool new game to share with you. Icicle Climb features a Yeti, as well as a little penguin character called Pingu. When players scratch and uncover a Pingu and an icicle, they have a chance to win the $10,000 top prize instantly! Did you know that Icicle Climb M is the very first cratch-it to have a matching online version of the game you can play for free at hecade.com? t he cade M, players act as a Yeti who *ubject to erms of hecade.com Y c o n n e c t i o n throws icicles at the side of a frozen mountain to create a ladder for Pingu the penguin. he new Icicle Climb M cratch-it and he cade web game are supported with V, an interactive campaign, and a fun and unique Icicle Climb M point of sale package. When players visit hecade.com and play the free, fun version of Icicle Climb M, they can receive bragging rights and compete in fun tournaments. t hecade.com, players can also earn cade points by registering for the site, entering their non-winning cratch-its, and referring friends to join. hose points can then be used to enter promotional drawings for the chance to win unique prizes with an regon twist! Don t forget to remind your players that they have a second chance to win the top prize on qualified non-winning cratch-its at he cade too! ell your players to check out the Icicle Climb M cratch-it, then play the online version at hecade.com for free! ig eet th M his holida holiday c the cr to to na t gif e c to ho fr o ctober 2011 Volume 21 i ssue 10 P PIZ $ M 3: cratch the ball of of yarn. yarn. Match Match any any of of YU YU YM YM to to the the UCKY UCKY YM, YM, win win corresponding corresponding prize. prize. M 1: cratch the ball game, win PIZ. M 2: cratch the et in the Holiday pirit With Holiday cratch-its M It s almost that time of year again, and we ve got four festive cratchits to help get your players in a holly jolly mood. hose cratchits include Holiday reasure ($1), ruly pic Holiday weater (), anta Paws Crossword ($3) and ll of the ther eindeer ($10). ur ruly pic Holiday weater cratch-it will be featured in V advertising this year, as well as point of sale materials, interactive, Keno monitors and more! his fun loving cratch-it showcases all kinds of memorable holiday sweaters, from the unforgettable to the regrettable. In addition, players can win up to $10,000 when they play this hilarious cratch-it! ur Holiday reasure cratch-it features classic holiday images such as ornaments and a holiday tree, while the anta Paws Crossword cratch-it shows adorable animals such as puppies and kittens in snow globes. ur ll of the ther eindeer cratch-it features reindeer with all types of festive and funny personalities, such as ig eeth Mcee and eft Feet arry. his holiday season, there truly is a holiday cratch-it for everyone from the holiday fanatic to the animal lover to the sweater aficionado or the comedian they make great gifts for one and all! I I C C ell your players to pick up some cratch-its this holiday season for friends and family!

2 Powerball ame Change Coming January 15 If your players are looking for the biggest jackpots and more chances to be a millionaire with Powerball, they re in luck! n January 15, 2012, the price of the ticket will increase to, allowing us to fund these bigger prizes. ame Change Highlights: igger Jackpots Jackpots will start at $40 million (up from 0 million)! More Million Dollar Prizes he Match 5 prize has increased to $1 million (up from 00,000)! ew Power Play ption ow when players add Power Play (for an additional $1) and match 5 white balls, they will win Million! he new Power Play option also offers other set prizes from $12-$40,000. Please see the chart to the right for new complete prize information. ow players can choose between 3 big jackpot games! Powerball - /play iggest Jackpots! ($40 million minimum) Mega Millions - $1/play ig Jackpots! ($12 million minimum) Megabucks M - $1/play regon s very own jackpot game! ($1 million minimum) Immediate Changes vailable dvanced Drawings educed fter ctober 16, 2011, the 26 for 5 option will no longer be available for Powerball. eginning on ctober 22, 2011, there will only be 24 drawings remaining before the game change. fter each drawing, there will be one fewer advance draw available. n January 14, 2012, after the draw, Powerball will be unavailable. ales will resume unday, January 15, at 5 M. More Information for Players and Clerks We will be providing you with reference cards as a reminder about remaining advance drawings and date changes. For more information, please visit oregonlottery.org. PIZ I of winning on ach Ick ovall odd: 1: Imad Payou: 50%. mach PIZ PIZ wih Pow Play 5 of 5 + Pow ball win o ha JackPo PIZ 5 of 5 $1,000,000,000,000 4 of 5 + Pow ball $10,000 $40,000 4 of 5 $ of 5 + Pow ball $ of 5 $7 $14 2 of 5 + Pow ball $7 $14 1 of 5 + Pow ball $4 $12 0 of 5 + Pow ball $4 $12 ecurity ips: igning Cash lips Please encourage your players to cash out and sign the back of their Video ottery M cash slip when they leave a machine for a break. lthough some players may object to this, it will help prevent the possible theft of their cash slip. his will not only help protect the player from loss, but will also show your players that you care about them and are looking out for their best interest. im non-jackpot prizes t the ottery office rizes must be ottery is not cash and if Your cash slip is just like cash. Protect it by signing below immediately. ame ddress play. ubject to -ICK 12/05.. K U.. Patent o. 6,696,127 ignature s in the form of prizes and profits.

3 uccess with Platinum pin eries ames t ll tars ports rill aymond and my in, owners of ll tars ports rill (and six other retail locations), have discovered continued success through the Platinum pin eries M Video ottery M games in their establishment. When the first Platinum pin eries games were rolled out, aymond decided to have half of his locations offer these games. fter receiving the Platinum pin eries games, aymond monitored how each of them performed, as well as how customers responded to these games. fter a few months, the new game sets began to bring in additional sales and draw more player interest. Due to this, aymond decided to add Platinum pin eries games to his remaining locations. When players win a jackpot in ll tars ports rill, the staff get as excited as the winning customer. ami, an employee at ll tar ports rill said, I show a lot of excitement, as if I had won the jackpot myself! his type of reaction definitely builds enthusiasm and encourages customer loyalty. om Fry, field service representative for ll tars ports rill, provides winner posters to promote jackpot wins in this and other locations, which are quickly and prominently placed. hese posters, combined with word of mouth, spread the news of jackpot wins for customers and draws additional play. aymond also said that being able to offer high jackpot games encourages players to visit local ottery retailers such as ll tars ports rill rather than heading over to a casino. With the exception of Platinum pin eries jackpots, aymond and his crew always keep cash on hand to promptly pay their players. Please note: Platinum pin eries jackpots require players to redeem their prize at ottery headquarters no earlier than the next business day. Platinum pin eries games may not be right for every location, but we enjoy sharing stories of great customer service surrounding ottery products. aymond and his wife my feel that these games are a good fit for their business, and we appreciate their support. aymond and my in, owners of ll tars ports rill. s the warm summer days fade into fall and more customers begin to come back to your location, please keep the following Video ottery M selling tips in mind: ffer players a wide variety of gaming options. Players enjoy having the option to play a wide variety of games like Keno, cratch-its M and draw games, especially when having a bite to eat or waiting for their turn to spin the reels in the Video ottery ame Zone M. Historical data also shows that retailers who add Keno enjoy a higher average of Video ottery sales. e sure your staff is knowledgeable about new and existing Video ottery games. he more knowledge your staff has, the more comfortable they will be to answer questions about each of the games. Inform your customers when new Video ottery games and features are added. ame information can also be found at oregonlottery.org. Promote your business using ottery products. here are many ways that ottery branding or products can be incorporated into your advertising or promotions. Use your field sales representative as an informational resource to answer any questions you may have. Provide comfortable chairs for your Video ottery customers comfort. comfortable player will be more satisfied and will play longer. Prominently display Video ottery point of sale materials. Integrating ottery marketing elling ips campaigns into your business attracts your customers attention. Keep machines free of dust and grime that build up over time. clean player environment keeps customers staying longer and coming back. emind your players to sign the back of their cash slip immediately. cash slip is just like cash, and belongs to who ever has signed it or has possession of it at the time of redemption. Pay prizes promptly. Make sure your establishment is known for great customer service in selling ottery products. Please note: Platinum pin eries jackpots require players to redeem their prize at ottery headquarters no earlier than the next business day.

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5 C C H -I parkling 7 s ame #858 icket size - 4 x 6 icket price - heme - umbers op instant prize - $7,777 Prize payout % Prizes available ver $1.4 million (1) $7,777 dds - 1 in 3.80 ickets available - 1,080,000 umber of packs - 21,600 etail pack cost - $100 M Mammoth Money Crossword ame #908 icket size - 4 x 6 icket price - heme - Crossword op instant prize - $15,000 Prize payout % Prizes available - ver.6 million (1) $15,000 dds - 1 in 3.54 ickets available - 2,000,000 umber of packs - 40,000 etail pack cost - $100 Holiday reasure ame #916 icket size - 4 x 2.5 icket price - $1 heme - easonal op instant prize - $1,000 Prize payout % Prizes available ver $1.2 million (1) $1,000 dds - 1 in 3.56 ickets available - 1,920,000 umber of packs - 9,600 Pack size tickets etail pack cost - 00 anta Paws Crossword ame #917 C K M icket size - 4 x 8 icket price - $3 heme - easonal op instant prize - 5,000 Prize payout % Prizes available ver.5 million (1) 5,000 dds - 1 in 3.19 ickets available 1,250,000 umber of packs - 25,000 etail pack cost - $150 U Y C K M C K M U Y U Y C K M C K M U Y U Y C K U M I C H U I D D Y P P Y ll of the ther eindeer ruly pic Holiday weater icket size - 4 x 8 icket price - $10 heme - easonal op instant prize - 5,000 Prize payout - 72% Prizes available - ver $1.7 million icket size - 4 x 8 icket price - heme - easonal op instant prize - $10,000 Prize payout - 65% Prizes available - ver $1.2 million ame #918 (1) 5,000 dds - 1 in 2.76 ickets available - 240,000 umber of packs - 12,000 Pack size - 20 tickets etail pack cost - 00 ame #920 (1) $10,000 dds - 1 in 3.87 ickets available - 1,000,000 umber of packs - 20,000 etail pack cost - $100 cene M 1: cratch the ball M 2: cratch the game, win PIZ. cene M 2: cratch the game, win PIZ. cene 5 6 cene M 1: cratch the ball M 2: cratch the game, win PIZ. cene 3 M 1: cratch the ball M 3: cratch the ball of yarn. Match any of YU YM to the UCKY YM, win corresponding prize. M 2: cratch the game, win PIZ. M 4: cratch the ball of yarn and sweater. Match Y YM with UCKY W YM, win 5 instantly. P PIZ $10,000 cene M 3: cratch the ball of yarn. Match any of YU YM to the UCKY YM, win corresponding prize. M 2: cratch the game, win PIZ. M 4: cratch the ball of yarn and sweater. Match Y YM with UCKY W YM, win 5 instantly. P PIZ $10,000

6 C HIHIH ctober 4 vailable cratch-its M : #858 parkling 7 s #908 Mammoth Money Crossword ctober 11 ctober 14 ctivations nd: #802 Car Wash Crossword Validations nd: #769 rump Card #805 olden icket ctivations nd: #823 Donkey Doubler Validations nd: #829 Money ag x4 ctober 18 ctober 27 ctober 28 ctober 31 vailable cratch-its: #916 Holiday reasure #917 anta Paws Crossword #918 ll of the ther eindeer #920 ruly pic Holiday weater Validations nd: #842 tar pangled 7 s ctivations nd: #825 Vegas ights ctivations nd: #827 Fantastic 5 s C 2011 un Mon ue Wed hur Fri at vailable cratch-its: #858 & #908 ctivations nd: #802 Validations nd: #769 & #805 hanksgiving affle M V & adio Icicle Climb M V ctivations nd: #823 hanksgiving affle V & adio Icicle Climb M V vailable cratch-its: #916, #917, #918 & #920 Validations nd: # ctivations nd: #827 Validations nd: #842 ctivations nd: #825