GAMES BEGIN OCTOBER 22 ND! RETAIL PRODUCT PLAN

Transcription

1 GAMES BEGIN OCTOBER 22 ND! RETAIL PRODUCT PLAN OCTOBER NOVEMBER 2018 calottery.com

2 LOTTERY RESOURCES NOVEMBER 2018 RESPONSIBLE GAMING Holiday Season Reminder: Lottery tickets are not appropriate gifts for individuals under the age of 18. What does gift responsibly mean? Lottery players must be 18 years old to purchase, play, or claim any Lottery ticket wins. Remember, it is not appropriate to gift Lottery merchandise to individuals under 18. During the holiday season players and retailers will see gift responsibly messaging on the Lottery s communication channels in promotion of the annual National Holiday campaign. Each year the Lottery joins the National Council on Problem Gambling and McGill University s International Centre for Youth Gambling Problems and High-Risk Behaviors to discourage the gifting of lottery tickets to minors, while raising awareness of youth gambling. Research shows that youth gambling can lead to more severe gambling disorders later in life, and it has been linked to other addictive behaviors. The Lottery s Gift Responsibly campaign is part of its responsible gaming program that strives to uphold the highest standards for the sale of its products. The Lottery was the first in the country to receive the highest responsible gaming certification and recertification from the World Lottery Association for its responsible gaming programs. The Lottery also promotes the statewide Problem Gambling Helpline (1-800-GAMBLER) on its products and communication channels. For more information on the NCPG s Holiday Campaign please visit 2

3 17.5 QUICK REFERENCE GUIDE NOVEMBER 2018 DRAW GAMES GAMES MON TUES WED THU FRI SAT SUN DRAW ENTRY CLOSES JACKPOT STARTS AT 40M $ 7:00 p.m. JACKPOT STARTS AT 40M $ 7:45 p.m. JACKPOT STARTS AT 7M 7:45 p.m. ESTIMATED TOP PRIZE STARTS AT $60K 6:30 p.m. $ 6:30 p.m. 1:00 p.m. & 6:30 p.m. 6:30 p.m. Every 4 minutes starting at 6:00 a.m. and ending at 2:00 a.m. Go to calottery.com for draw times & more 3

4 NOVEMBER 2018 $ 10 GAME # or 0! ALL PRIZES EITHER 0 OR 0! 2 FAST SPOTS! OVER $80 MILLION IN CASH PRIZES! HOW TO PLAY Uncover a symbol to automatically win that prize! FAST SPOT: Uncover a in either FAST SPOT, and win prize shown instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: ,200, ,000 Overall odds: 1 in 8.25 Total Winners: 1,455,000 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. 0 is a Low-Tier Prize. 0 winners will pay automatically when scanned for payment. PRIZE PAYOUT 71% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play, or claim. Use this to provide odds of winning prizes to your customers. UPC CODE 4 Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: 0 Final Cost per Pack $470

5 NOVEMBER 2018 TRIPLE 777 $ 5 GAME #1332 WIN UP TO $77,777! 18 CHANCES TO WIN! HOW TO PLAY Uncover a (BLACK 7) symbol, win prize shown for that symbol. Uncover a (BLACK 777) symbol, win triple the prize shown for that symbol. Uncover a (RED 777) symbol, win 7 times the prize shown for that symbol. ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $6 $ $1,000,000 $77, ,000 12, ,000 1,200,000 1,575,000 1,125,000 1,125, , , ,000 60,000 9,000 1, Overall odds: 1 in 3.48 Total Winners: 5,170,665 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 68% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play, or claim. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: $400 Less 6% Commission/Handling Fee: 4 Final Cost per Pack 76 5

6 $ 3 GAME #1331 NOVEMBER X CROSSWORD BONUS MATCH WIN UP TO,000! FAST SPOT! CHANCE TO WIN 2X, 4X OR 5X YOUR PRIZE! PRIZE PAYOUT 62% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play, or claim. Use this to provide odds of winning prizes to your customers. HOW TO PLAY 1. Scratch YOUR LETTERS to reveal a total of 18 letters. 2. Scratch the BONUS MATCH box to reveal up to 2 additional letters. Uncover two identical letters in the BONUS MATCH box, win that prize. Use the uncovered letter(s) as bonus letter(s) in the CROSSWORD PUZZLE. 3. Scratch each letter in the CROSSWORD PUZZLE that matches YOUR LETTERS and the BONUS MATCH letter(s). 4. Completely uncover two or more words in the CROSSWORD PUZZLE and win corresponding prize shown in PRIZE KEY. 5. MULTIPLIER: Uncover the MULTIPLIER spot and multiply your total winnings by that number. 6. FAST SPOT: Uncover a in the FAST SPOT, win instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $4 0 0 $1,000, ,200 80,000 1,200,000 1,440,000 2,640,000 1,968, , , ,000 20, Overall odds: 1 in 3.36 Total Winners: 7,146,320 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: $18 Final Cost per Pack 82 6

7 NOVEMBER 2018 AMAZING ACES $ 2 GAME #1330 WIN UP TO,000! GET WIN ALL 10 PRIZES! HOW TO PLAY Scratch off DEALER S CARD. If any of YOUR CARDS beats the DEALER S CARD, win PRIZE shown for that card. Uncover a symbol and automatically win DOUBLE the PRIZE shown. Uncover an symbol, win ALL 10 PRIZES AUTOMATICALLY! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $ $1,000, ,571 40, , ,000 1,620, , , , , ,000 28,485 1, Overall odds: 1 in 4.17 Total Winners: 3,886,542 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 62% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play, or claim. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: 0 Less 6% Commission/Handling Fee: $12 Final Cost per Pack $188 7

8 DISPLAY STARTING OCTOBER 22 ND NOVEMBER BIN GUIDE RECOMMENDED SCRATCHERS TO REMOVE* 0 Game # Game # Game # 1313 Game # 1312 Please return these Scratchers to your Lottery Sales Representative. Utilize your featured game display for 0 Bonus Play Millions (1313), Grand Crossword (1312), Big Money (1325), and Mystery Crossword (1329). Game # 1317 Game # 1300 Game # 1304 Game # 1325 Game # 1306 Game # 1314 Contact Your Lottery Sales Representative for Display Questions. SALES TIP Ask your Sales Rep about the options that are best for your store. Game # 1333 Game # 1333 Game # 1321 Game # 1316 If more inventory is needed, call EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers will arrive the next business day. Game # 1309 Game # 1329 Game # 1332 Game # 1328 SCRATCHERS PRICING Price Point Final Cost per Pack 0 $ $ $188 $1 35 Game # 1303 Game # 1315 Game # 1324 Game # 1307 Game # 1308 Game # 1320 Game # 1311 Game # 1319 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1331 Game # 1327 Game # 1323 Game # Game # 1330 Game # 1322 $1 Game # 1326 $1 Game # 1318

9 DISPLAY STARTING OCTOBER 22 ND NOVEMBER BIN GUIDE RECOMMENDED SCRATCHERS TO REMOVE* 0 Game # Game # 1313 Game # 1317 Game # 1312 Please return these Scratchers to your Lottery Sales Representative. Utilize your featured game display for 0 Bonus Play Millions (1313), Grand Crossword (1312), Big Money (1325), and Mystery Crossword (1329). Game # 1325 Game # 1304 Game # 1321 Game # 1316 Game # 1309 Game # 1307 Game # 1306 Contact Your Lottery Sales Representative for Display Questions. SALES TIP Ask your Sales Rep about the options that are best for your store. Game # 1329 Game # 1333 Game # 1333 Game # 1328 Game # 1314 If more inventory is needed, call EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers will arrive the next business day. Game # 1332 Game # 1315 Game # 1324 Game # 1311 SCRATCHERS PRICING Price Point Final Cost per Pack 0 $ $ $188 $1 35 Game # 1308 Game # 1319 Game # 1303 Game # 1327 Game # 1320 Game # 1331 Game # 1323 Game # 1302 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1330 Game # 1322 $1 Game # 1326 $1 Game #

10 DISPLAY STARTING OCTOBER 22 ND NOVEMBER BIN GUIDE retailer clerk-facing side 0 Game # 1313 Game # 1317 Game # 1312 Game # 1325 RECOMMENDED SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Utilize your featured game display for 0 Bonus Play Millions (1313), Grand Crossword (1312), Big Money (1325), and Mystery Crossword (1329). Contact Your Lottery Sales Representative for Display Questions. Game # 1321 Game # 1316 Game # 1329 Game # 1333 Game # 1309 Game # 1307 Game # 1306 SALES TIP Ask your Sales Rep about the options that are best for your store. If more inventory is needed, call EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers will arrive the next business day. Game # 1332 Game # 1320 Game # 1308 Game # 1328 Game # 1314 SCRATCHERS PRICING Price Point Final Cost per Pack 0 $ $ $188 $1 35 Game # 1324 Game # 1319 Game # 1315 Game # 1327 Game # 1303 Game # 1331 Game # 1323 Game # 1302 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. Game # 1330 Game # 1322 $1 Game # 1326 $1 Game # 1318 * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. customer-facing side 10

11 COMING SOON NOVEMBER 2018 DECEMBER GAMES GET READY! YOUR NEXT SET OF SCRATCHERS IS COMING NOVEMBER 14 TH! TELL YOUR CUSTOMERS ABOUT A SPECIAL 2ND CHANCE HOLIDAY SCRATCHERS $40,000 BONUS DRAW. Ticket artwork subject to change. 11

12 LOTTERY RESOURCES NOVEMBER 2018 TIPS FOR LOTTERY RETAILERS Retailer Inspections Lottery Investigators may perform a site check on your Lottery-related operations to help you stay organized and in compliance with Lottery policies. Areas of review may include: Activated Scratchers inventory -- Accurate Scratchers inventory is important! -- Be consistent with Scratchers sold front to back or back to front (e.g or ) in case of stolen Scratchers tickets. Location of Lottery-related products -- Keep roll-stock for Draw Game Tickets stored in a secure area. -- Keep confirmed Scratchers packs stored in a secure area (e.g. away from customer areas: locked in a safe, file cabinet or office). Sign-on slip retention -- Retain terminal sign-on slips for at least 14 days. Preventing resubmission of redeemed Scratchers -- Mark, tear or destroy redeemed Scratchers before discarding. Video surveillance -- If you have video surveillance, ensure it has the correct date and time. Bookkeeping -- It is recommended that you conduct regular bookkeeping activities for Lottery products. Lottery Public Education materials shall be displayed in customer areas. Illegal gaming devices are not allowed on the premises. 12

13 LOTTERY RESOURCES NOVEMBER 2018 TIPS FOR LOTTERY RETAILERS How To Handle Misprinted Wagers Please remember, REPRINTS ARE NOT VALID TICKETS. Reprint Tickets CANNOT be validated and are NOT for sale. If a Player s ticket jams in the printer or is damaged while printing, please issue the Player a new wager. Do not charge the Player additional fees. The damaged ticket can be added to a Retailer Adjustment Form for reimbursement. If the original ticket does not print, then a reprint ticket can be made and used for a Retailer Adjustment only. If you have further questions regarding reprinting procedures, or if you need a Retailer Adjustment Form, please call your District Sales Representative. 13

14 QUICK REFERENCE GUIDE NOVEMBER 2018 SCRATCHERS ENDED GAMES STILL CLAIMABLE ENDED GAMES * Price Point Game # Game Name End Date Claim By Date $ Year of the Dog Love & Kisses Lucky Spot I Heart California Ace in the Hole Triple Jackpot California Black Premium Tripling Bonus Crossword Cold Hard Cash Money For Words 7 Struck by Luck Hit 00! California Black Premium Bring on the Bens Pure Gold Triple Jackpot Instant Fast Cash California Black Premium Emerald 10 s Mystery Crossword Holiday Magic Crossword Deluxe Winning Millions 6/15/18 6/15/18 10/18/18 10/18/18 6/15/18 10/18/18 6/15/18 10/18/18 10/18/18 8/9/18 6/18/18 6/15/18 6/15/18 6/12/18 6/15/18 12/12/18 12/12/18 4/16/19 4/16/19 12/12/18 4/16/19 12/12/18 4/16/19 4/16/19 2/5/19 12/15/19 12/12/18 12/12/18 12/9/18 12/12/18 CALOTTERY SALESMAKER CHECKLIST: *See * Placement Guides and talk to your Lottery sales representative about which games to replace with new games. *Safely * put aside removed games in an expedited ticket return bag and return to your Lottery Sales Representative for credit. *Ask * your Lottery Sales Representative about your sales trends. ** Ask your Lottery Sales Representative about placing Hot Spot Point-of-Sale. *Featured * games displayed on counter DSR TIPS *For the most up to date End of Game information and claim by date, please visit calottery.com. Indicates latest games ended. These games must be returned to your DSRs before the end date. Go to calottery.com, click on the PLAY tab then click on End of Game Info under Scratchers Games to help identify tickets ending soon. 14 After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery, 700 North Tenth Street, Sacramento, CA Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail California Lottery 49,530 9/18

15 Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays.

16