GAMES BEGIN MARCH 22 ND! RETAIL PRODUCT PLAN MARCH APRIL calottery.com

Transcription

1 GAMES BEGIN MARCH 22 ND! RETAIL PRODUCT PLAN MARCH APRIL 2017 calottery.com

2 QUICK REFERENCE GUIDE APRIL 2017 DRAW GAMES GAMES MON TUES WED THU FRI SAT SUN DRAW ENTRY CLOSES JACKPOT STARTS AT $ 40M JACKPOT STARTS AT $ 15M JACKPOT STARTS AT $ 7M 7:00 p.m. 7:45 p.m. 7:45 p.m. ESTIMATED TOP PRIZE STARTS AT $60K 6:30 p.m. 6:30 p.m. 1:00 p.m. & 6:30 p.m. 6:30 p.m. Every 4 minutes starting at 6:00 a.m. and ending at 2:00 a.m. Go to calottery.com for draw times & more 2

3 LOTTERY NEWS APRIL 2017 SUPER TICKET - POINT OF SALE The Super TicketTM Point of Sale kit will be coming to your store this month! POS Display dates are 4/3/17 4/30/17. Large Window Decal Freezer Decal Register Topper On-counter Snipe Schafer Topper Wobbler Several pieces of this kit are also available in Spanish! Tell your players to submit their non-winning Super Ticket Scratchers into 2nd Chance from March 22nd April 24th for a bonus chance to win 0,000! This is in addition to the weekly Scratchers 2nd Chance drawing. 3

4 $ 10 SUPER TICKET GAME #1256 APRIL CHANCES TO WIN! WIN UP TO $1,000,000! Dimensions - 8 x 12 PRIZE PAYOUT 73% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. HOW TO PLAY QUICK 6 s: Scratch the play area to uncover 6 symbols. Uncover a symbol to automatically win that prize. Uncover a symbol to automatically win DOUBLE that prize. FUNKY 7 s: Match any of YOUR NUMBERS to any of the three WINNING NUMBERS, win that prize. Uncover a symbol to automatically win 3 times that prize. WILD 8 s: Match any of YOUR NUMBERS to any of the five WINNING NUMBERS, win that prize. Uncover an symbol to automatically win 5 times that prize. NEON 9 s: Match any of YOUR NUMBERS to any of the five WINNING NUMBERS, win that prize. Uncover a symbol to automatically win 10 times that prize. ODDS & WINNERS * Prize level: Odds: Total Winners: ,500 5,000 $1,000, ,000 60,00 500,000 3,000,000 1,080, , , , ,000 15,000 2, Overall odds: 1 in 3.61 Total Winners: 2,490,171 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE 4 Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: 0 Final Cost per Pack $470

5 LUCKY FORTUNE APRIL 2017 $ 5 GAME #1255 WIN UP TO 0,000! WIN UP TO 10X YOUR TOTAL PRIZE! HOW TO PLAY Match 3 like symbols in the same game (across), win corresponding prize in PRIZE LEGEND. Uncover a symbol in any game (across), win 0 instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $6 $ $1,000,000 0, ,714 20, ,000 1,200,000 1,350,000 1,125,000 1,012, , , ,000 45,000 10, Overall odds: 1 in 3.57 Total Winners: 5,044,065 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 68% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winning of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: $400 Less 6% Commission/Handling Fee: 4 Final Cost per Pack 76 5

6 APRIL 2017 $ 3 WILD BINGO GAME #1254 WIN UP TO,000! WILD 5 SPOT! WIN UP TO 5X YOUR TOTAL WINNING BINGO PRIZE! HOW TO PLAY ODDS & WINNERS * PRIZE PAYOUT 62% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. 1. Scratch off the CALLER S CARD to reveal 25 Bingo Numbers and 5 Wild Bonus Numbers. 2. Scratch off the corresponding numbers on each of the four YOUR CARDS. 3. Scratch off the two FREE spaces in each of the four YOUR CARDS. (Paw Print = FREE SPACE) 4. If on any one of the four YOUR CARDS, you match all numbers in a complete horizontal, vertical, or diagonal line; four corners; or an X (includes eight numbers + FREE space), you win the prize in the prize legend corresponding to that card. 5. Scratch MULTIPLIER area. Multiply your winning Bingo prize by the number revealed in the MULTIPLIER box to determine your TOTAL WINNING BINGO PRIZE! 6. WILD 5 SPOT: Uncover a 25 in the WILD 5 SPOT, win 5 instantly! The WILD 5 SPOT symbols play separately and are not to be used to play the Bingo game. WILD 5 SPOT does not multiply. Prize level: Odds: Total Winners: TICKET $4 $8 $9 $ $ $1,000, ,091 60, , ,000 1,632,000 1,509,600 1,183, , , , , , ,400 61,200 49,300 32,300 18, Overall odds: 1 in 3.61 Total Winners: 5,652,942 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE 6 Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: $18 Final Cost per Pack 82

7 DISPLAY STARTING MARCH 22 ND APRIL BIN GUIDE RECOMMENDED SCRATCHERS TO REMOVE* 0 Game # Game # 1250 Game # 1246 Game # 1246 Please return these Scratchers to your Lottery Sales Representative. Utilize Your On-Counter Game Display to Feature the NEW SUPER TICKET (1256). Game # 1230 Game # 1219 Game # 1222 Game # 1242 Game # 1221 Game # 1225 Game # 1220 Contact Your Lottery Sales Representative for Display Questions. SALES TIP Double-facing Best-Selling games will increase sales, reduce out-of-stock on high-demand game(s), and raise your profits. Game # 1245 Game # 1229 NEW Game # 1242 Game # 1238 Ask your Sales Rep which options are best for your store. If more inventory is needed, call EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers will arrive the next business day. Game # 1205 Game # Game # 1216 NEW Game # 1249 SCRATCHERS PRICING Price Point Final Cost per Pack 0 $ $ $188 $1 35 Game # 1234 Game # 1228 Game # 1237 Game # 1226 $1 Game # Game # 1252 NEW Game # 1253 Game # 1248 Contact Your Lottery Sales Representative for Display Questions. ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1233 Game # 1227 Game # 1236 Game # 1235 Game # 1254 $1 Game # 1251 Game # 1244 $1 Game #

8 DISPLAY STARTING MARCH 22 ND APRIL BIN GUIDE RECOMMENDED SCRATCHERS TO REMOVE* 0 Game # Game # 1250 Game # 1246 Game # 1230 Please return these Scratchers to your Lottery Sales Representative. Utilize Your On-Counter Game Display to Feature the NEW SUPER TICKET (1256). Game # 1219 Game # 1245 Game # 1229 Game # 1238 Game # 1225 Game # 1233 Contact Your Lottery Sales Representative for Display Questions. SALES TIP Ask your Sales Rep which options are best for your store. If more inventory is needed, call EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next business day. SCRATCHERS PRICING Game # 1242 NEW Game # Game # 1205 Game # 1234 Game # 1222 Game # 1249 Game # 1226 Game # 1253 NEW Price Point Final Cost per Pack 0 $ $ $188 $1 35 ATTENTION RETAILERS Game # 1237 Game # 1248 Game # 1228 Game # 1236 Game # 1216 Game # 1252 Game # Game # 1244 Contact Your Lottery Sales Representative for Display Questions. Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1235 Game # 1227 $1 Game # 1247 $1 Game #

9 DISPLAY STARTING MARCH 22 ND APRIL BIN GUIDE retailer clerk-facing side RECOMMENDED SCRATCHERS TO REMOVE* 0 Game # 1250 Game # 1230 Game # 1246 Game # 1219 Please return these Scratchers to your Lottery Sales Representative. Utilize Your On-Counter Game Display to Feature the NEW SUPER TICKET (1256). Contact Your Lottery Sales Representative for Display Questions. Game # 1242 Game # 1229 Game # 1245 Game # 1238 Game # 1225 Game # 1233 Game # 1235 SALES TIP Ask your Sales Rep which options are best for your store. If more inventory is needed, call EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next business day. Game # 1226 Game # 1253 Game # 1237 NEW Game # 1234 NEW SCRATCHERS PRICING Price Point Final Cost per Pack 0 $ $ $188 $1 35 Game # 1249 Game # 1248 Game # 1228 Game # 1236 Game # Game # 1252 Game # NEW Game # Contact Your Lottery Sales Representative for Display Questions. ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1244 Game # 1227 $1 Game # 1247 $1 Game # 1251 customer-facing side 9

10 COMING SOON APRIL 2017 MAY GAMES Get ready! Your next set of Scratchers are coming April 24 th! * 10 *Ticket artwork subject to change.

11 COMING SOON APRIL 2017 LUCKY RETAILERS CONGRATULATIONS TO THE 2017 LUCKY RETAILERS! The list of 2017 Lucky Retailers will be available in March on the Lucky Retailers page of calottery.com at Retailers who meet one or more of the criteria at the end of each calendar year will be determined to be a Lucky Retailer and will be featured for the next calendar year on the Lucky Retailers page on the Lottery s website. A Retailer must qualify on an annual basis to maintain their Lucky Retailer status. LUCKY RETAILER QUALIFICATIONS The Lottery s qualifications in determining a Lucky Retailer will be one or more of the following criteria: Sold at least one winning ticket of 0,000 or more during the previous calendar year Paid out an average of 400 or more winning tickets per week during the previous calendar year Paid out an average of $4,000 or more in winning tickets per week during the previous calendar year GREAT BENEFITS Every player wants to buy tickets from a Lucky Retailer location for their chance to win big!! The Lucky Retailer page on calottery.com generates more than 100,000 visits a month potential customers for you!! More traffic to your store Generates more sales!! Prestigious Lucky Retailer Signage Yearly Lucky Retailer Status Contact your DSR to find out what you can do NOW to help you qualify! *All winning tickets over 99 MUST be paid by the Lottery and NOT a Lottery Retailer. Winning tickets that are processed or validated and paid by the Lottery are attributed to the selling retailer. For the purposes of calculating the number of tickets paid out, the Lottery uses the ticket claim data for all Draw Games and Scratchers winning tickets. 11

12 LOTTERY NEWS APRIL 2017 CALIFORNIA ADVENTURE 2ND CHANCE PROMOTION NOW through June 30, 2017, any eligible, non-winning $1,, and Scratchers, as well as all eligible SuperLotto Plus 2nd Chance codes submitted will give your players a chance each month to win an exciting California Adventure prize package AND be entered into the Grand Prize Drawing for a chance to win all six (6) prize packages! DRAW PROMO MONTH PRIZE PACKAGE # OF WINNERS 1 January 1 January 31* Music Fest (7) Scratchers (7) SuperLotto Plus 2 February 1 February 28 Culinary Experience (7) Scratchers (7) SuperLotto Plus 3 March 1 March 31 Adrenaline Adventure (7) Scratchers (7) SuperLotto Plus 4 April 1 April 30 Pro Sport Experience (7) Scratchers (7) SuperLotto Plus 5 May 1 May 31 Vacation of a Lifetime (7) Scratchers (7) SuperLotto Plus 6 June 1 June 30 Beach House Experience (7) Scratchers (7) SuperLotto Plus Grand Prize January 1 June 30 All six (6) prize packages featured throughout the Promotion Period (2) Scratchers (2) SuperLotto Plus 12 This is all in addition to the weekly 2nd Chance drawings. Be sure to remind your players about these chances to win fun prize package adventures! Visit calottery.com/ca-adventure for more details. *The Music Fest Promotion has ended as of January 31st.

13 LOTTERY NEWS APRIL 2017 CALIFORNIA ADVENTURE 2ND CHANCE PROMOTION This April, the game is on! You could win amazing VIP access to your favorite Pro Sport with 2nd Chance! Imagine exclusive venue seating, private transportation and autographed merchandise just for you and a guest. Winners can pick from sports like Football, Baseball, Hockey, Soccer and more! Once the choice is made, the real fun is ready to begin. Who s ready to take their fandom to the next level? Visit calottery.com/ca-adventure for more details and winner information. Remind players to buy $1,, and Scratchers and Super Lotto Plus to join the fun.

14 QUICK REFERENCE GUIDE APRIL 2017 SCRATCHERS ORDER SCHEDULE My week (circle yours) orange is A blue is B My LTSS Phone EZLOTTO ( ). When prompted, press 1 to order Scratchers! If you call before 3:00 pm, Monday through Friday, your order will usually be shipped out the same day! MARCH S M T W T F S APRIL S M T W T F S MAY S M T W T F S Lottery offices closed (state holiday) new game launch SUCCESSFUL SCRATCHERS SALES CHECKLIST: *See * Placement Guides for which games to replace with new games. *Safely * put aside removed games and return to your Lottery Sales Representative for credit. *Ask * your Lottery Sales Representative for a featured game display. ** Number of Games *Goal * *$ * Average Weekly Sales *Goal * Next visit DSR TIPS 14 After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery, 700 North Tenth Street, Sacramento, CA Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail California Lottery 48,630 2/17

15 Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays.

16

17 SCAN TO LEARN HOW TO PLAY! PRICE PER PLAY SUN MON TUE WED THUR FRI SAT RACING EVERY DAY! DRAWINGS AT 6:30 p.m. GRAND PRIZE STARTS AT 0,000! PICK THREE HORSES AND RACE TIME OR CHOOSE QUICK PICK ADVANCE PLAY : 14 CONSECUTIVE DRAWS ODDS FOR PICKING THE 1 ST PLACE WINNER 1 in 13.2 Problem Gambling Help Line: GAMBLER California Lottery 2/17.

18 PRICE PER PLAY WHY PLAY DAILY DERBY? BACK THE RIGHT HORSE TO WIN BIG! If you like the excitement of horse racing, then this game s for you! Pick your horses and your race time for a chance to win a rolling Grand Prize starting at 0,000. HOW DO YOU PLAY? On a Daily Derby playslip, pick your three favorite horses from the field of 12: one to finish first, one to finish second and one to finish third. Next, pick your race time (this is the time the 1st place horse finishes) or play a Quick Pick. WHAT'S A QUICK PICK? The Lottery s terminal randomly generates the numbers and prints your ticket. WHAT'S IN IT FOR YOU? You win by matching your horses in 1st, 1st and 2nd or 1st, 2nd and 3rd place order. You can also win by exactly matching the Race Time. Matching the Trifecta (1st, 2nd and 3rd place order) and the Race Time wins the rolling Grand Prize, which starts at 0,000! HOW DO YOU KNOW IF YOU'VE WON? Draws take place every day after draw entry closes at 6:30 p.m. The winning numbers are posted on the internet at calottery.com/play, on the Lottery s mobile app or you can scan the barcode on your ticket at any Lottery retailer. HOW LONG DO YOU HAVE TO CLAIM YOUR PRIZE? You have 180 days from the draw date. WANT TO LEARN HOW TO PLAY? Scan the QR Code with your smart device to watch a quick video.