GAMES BEGIN JUNE 20 TH! RETAIL PRODUCT PLAN JUNE JULY calottery.com

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1 GAMES BEGIN JUNE 20 TH! RETAIL PRODUCT PLAN JUNE JULY 2016 calottery.com

2 COMING SOON JULY 2016 THE PRICE IS RIGHT POINT OF SALE CALIFORNIA Come on Down! The Price Is Right Scratchers POS Kit is coming to your store this month! Point of Sale, TV, radio, outdoor billboard and online banner ad air dates are 7/4 7/31. Out-of-home Large Window Decal Small Change Mat Wobbler Opt1 Wobbler Opt2 Register Topper Several of the pieces in this kit are also in Spanish! 2 The Price Is Right and Come On Down: / FremantleMedia Operations BV All Rights Reserved. The Price Is Right Scratchers overall odds are 1 in The Price Is Right Scratchers overall odds are 1 in The Price Is Right Scratchers overall odds are 1 in Problem Gambling Help Line: GAMBLER California Lottery

3 JULY 2016 FOR YOUR CUSTOMERS! The Price Is Right Scratchers 2nd Chance Promotion begins June 20 th! All non-winning The Price Is Right Scratchers ticket codes entered into 2nd Chance will earn your players up to 25 additional entries into the promotion for the chance to WIN A BRAND CAR! This is in addition to automatically being entered into the regular Scratchers 2nd Chance Weekly Pool Draws. 3

4 10 THE PRICE IS RIGHT GAME #1222 JULY 2016 WIN UP TO 1,000,000! PRIZE PAYOUT 73% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of 600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. HOW TO PLAY What s Up For Bid If YOUR BID matches the ACTUAL RETAIL PRICE in a game, win prize shown for that game. Each game (across) plays separately. Grand Game If any of your GROCERY ITEMS have a lower price than the TARGET PRICE, win prize for that item. Plinko Scratch off the PLINKO BOARD. Uncover a symbol, win that corresponding prize. Showcase Showdown Uncover YOUR BID and the ACTUAL PRICE. If YOUR BID matches the ACTUAL PRICE of that SHOWCASE, win prize for that SHOWCASE. Bonus Round: Uncover a in the BONUS ROUND, win 0 instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET ,000,000,000,000 1,000, ,000 24, , ,000 1,200,000 2,400, ,000 1,200, , , , ,400 15,500 4, Overall odds: 1 in 3.50 Total Winners: 3,424,475 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE 4 Go GO to TO calottery.com/play CALOTTERY.COM/PLAY for a FOR A chance CHANCE to TO win WIN a A BRAND CAR! Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: 0 Final Cost per Pack 470

5 THE PRICE IS RIGHT JULY 2016 GAME # WIN UP TO 0,000! 18 CHANCES TO WIN! HOW TO PLAY Scratch off play area on right to uncover 18 WHEEL NUMBERS and 18 PRIZE amounts. Match any of the WHEEL NUMBERS to any of the five WINNING NUMBERS, win that prize. Uncover a or symbol to automatically multiply and win that corresponding prize. Uncover a symbol, WIN ALL 18 PRIZES AUTOMATICALLY! Go GO to TO calottery.com/play CALOTTERY.COM/PLAY for a FOR A chance CHANCE to TO win WIN a A BRAND CAR! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET ,000,000 0, ,200 2,791 13, ,000 1,200,000 1,800,000 1,125, , , , , ,500 39,150 15,000 6,450 1, Overall odds: 1 in 3.60 Total Winners: 5,004,540 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 68% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of 600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: 400 Less 6% Commission/Handling Fee: 4 Final Cost per Pack 76 5

6 JULY GAME #1220 THE PRICE IS RIGHT WIN UP TO,000! 10 CHANCES TO WIN! PRIZE PAYOUT 62% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of 600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. HOW TO PLAY Match any of YOUR PUNCHBOARD NUMBERS to any of the three LUCKY NUMBERS, win that prize. Uncover a symbol to automatically win that prize. Uncover a symbol to automatically win 5 times that prize. Go GO to TO calottery.com/play CALOTTERY.COM/PLAY for a FOR A chance CHANCE to TO win WIN a A BRAND CAR! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET ,000, ,000 15, ,000 1,200,000 1,620,000 1,260, , , , ,700 36,000 9,000 1, Overall odds: 1 in 4.34 Total Winners: 4,144,065 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE 6 Retailer Cost of Pack: 0 Less 6% Commission/Handling Fee: 12 Final Cost per Pack 188

7 DISPLAY STARTING JUNE 20 TH JULY BIN GUIDE Game # 1219 Game # 1219 Game # 1191 Game # 1200 SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Game # 1175 Game # 1189 Utilize Your Featured Game Display to increase sales of The Price Is Right family of Scratchers (1222, 1221, 1220.) For Display Questions, Contact Your Lottery Sales Representative. Game # 1205 Game # 1196 Game # 1222 Game # 1222 SALES TIP Double-facing Best-Selling games will increase sales, reduce out-of-stock on high-demand game(s), and raise your profits. Game # 1170 Game # 1187 Game # 1212 Game # 1201 Ask your Sales Rep which options are best for your store. If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next business day. Game # 1190 Game # 1167 Game # 1216 Game # 1218 SCRATCHERS PRICING Price Point Final Cost per Pack Game # 1211 Game # 1204 Game # 1209 Game # 1208 Game # 1221 Game # 1199 Game # 1221 Game # 1215 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. Game # 1210 Game # 1203 Game # 1214 Game # 1220 * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # Game # Game # Game #

8 DISPLAY STARTING JUNE 20 TH JULY BIN GUIDE Game # 1219 Game # 1191 Game # 1200 Game # 1205 SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Game # 1175 Game # 1207 Utilize Your Featured Game Display to increase sales of The Price Is Right family of Scratchers (1222, 1221, 1220.) For Display Questions, Contact Your Lottery Sales Representative. Game # 1222 Game # 1222 Game # 1196 Game # 1187 SALES TIP Double-facing Best-Selling games will increase sales, reduce out-of-stock on high-demand game(s), and raise your profits. Game # 1212 Game # 1216 Game # 1218 Game # 1201 Ask your Sales Rep which options are best for your store. If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next business day. Game # 1190 Game # 1204 Game # 1221 Game # 1221 SCRATCHERS PRICING Price Point Final Cost per Pack Game # 1211 Game # 1215 Game # 1209 Game # 1208 Game # 1199 Game # 1203 Game # 1210 Game # 1214 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. Game # Game # Game # Game # * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location.

9 DISPLAY STARTING JUNE 20 TH JULY BIN GUIDE retailer clerk-facing side Game # 1219 Game # 1200 Game # 1212 Game # 1187 SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Utilize Your Featured Game Display to increase sales of The Price Is Right family of Scratchers (1222, 1221, 1220.) For Display Questions, Contact Your Lottery Sales Representative. Game # 1222 Game # 1205 Game # 1216 Game # 1201 Game # 1175 Game # 1196 Game # 1207 SALES TIP Ask your Sales Rep which options are best for your store. If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next business day. Game # 1221 Game # 1190 Game # 1209 Game # 1211 SCRATCHERS PRICING Price Point Final Cost per Pack Game # 1218 Game # 1215 Game # 1204 Game # 1208 Game # 1199 Game # 1203 Game # 1210 Game # 1214 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # Game # Game # Game # 1217 customer-facing side 9

10 COMING SOON JULY 2016 AUGUST GAMES Look for these exciting Scratchers games coming July 25 th! 10 *Ticket artwork subject to change.

11 JULY 2016 FOR YOUR CUSTOMERS! Tell your Players About the California Lottery App! Scanning 2nd Chance codes is easy and quick! Players can simply download the Lottery s Mobile App at their preferred App Store. For more information about Lottery s Mobile App, go to: calottery.com/mobileapp SuperLotto Plus, California s game, gives your players more chances to win cash prizes every week! When your players play SuperLotto Plus, they get a code good for entries into the weekly SuperLotto Plus 2nd Chance drawing for 5 cash prizes totaling 75,000! That s almost 4,000,000 in cash prizes every year with SuperLotto Plus 2nd Chance! 11

12 LOTTERY S JULY 2016 FEATURED DRAW GAME PLAY TO WIN BIGGER MONEY Hot Spot Facts Hot Spot draws occur daily EVERY 4 MINUTES from 6:00 a.m. to 2:00 a.m. the following day. Thousands of winners daily, with 300 draws per day, 7 days a week, 365 days a year! All Lottery retailers can sell a Hot Spot ticket. Want to Learn More? Here s How To Play: Choose a Spot (set of numbers) to play per draw from 1-10 Spots. Pick numbers from 1-80 or play randomly generated numbers with Quick Pick. Players can choose Bulls-eye for a chance at a bigger prize if their number is a winner. - To play Bulls-eye, players must play Hot Spot and wager at least. - The Bulls-eye wager amount must equal the Hot Spot wager. Decide how much to play per draw -- between 1- or and, along with any consecutive draws. Play up to 100 consecutive draws with Advance Play. See calottery.com for more details on eligibility for a cash prize based on Spots played, numbers drawn and if Bulls-eye is played. 12

13 QUICK REFERENCE GUIDE JULY 2016 DRAW GAMES GAMES MON TUES WED THU FRI SAT SUN DRAW ENTRY CLOSES JACKPOT STARTS AT 40M JACKPOT STARTS AT 15M JACKPOT STARTS AT 7M ESTIMATED TOP PRIZE STARTS AT 0K 7:00 p.m. 7:45 p.m. 7:45 p.m. 6:30 p.m. 6:30 p.m. 1:00 p.m. & 6:30 p.m. 6:30 p.m. Every 4 minutes starting at 6:00 a.m. and ending at 2:00 a.m. Go to calottery.com for draw times & more 13

14 QUICK REFERENCE GUIDE JULY 2016 SCRATCHERS ENDED GAMES STILL CLAIMABLE ENDED GAMES Price Point Game # Game Name End Date Claim By Date Year of the Monkey Holiday Wishes Quick 50s Cool Cat Lucky In Love Love to Win Double Shot The Perfect Gift Zombies Return 4 Way Cash Aces and 8s 10X The Cash Bingo Plus 5X Crossword Loteria Ladybug Bingo California Gold Rush Money Money Multiplier In the Money Cash In Holiday Surprise Mega Crossword 20X The Cash 50,000 Taxes Paid Big Money 50X The Cash Crossword Cah Emerald 10 s 6/17/16 4/15/16 4/15/16 2/19/15 12/11/15 6/17/16 6/17/16 4/15/16 2/19/16 2/19/16 2/19/16 12/11/15 6/17/16 3/22/16 4/15/16 12/11/15 6/17/16 6/17/16 6/17/16 4/19/16 4/15/16 2/19/16 2/19/16 12/11/15 4/21/16 3/25/16 2/19/16 12/11/15 12/14/16 10/12/16 10/12/16 8/17/16 6/8/16 12/14/16 12/14/16 10/12/16 8/17/16 8/17/16 8/17/16 6/8/16 12/14/16 9/18/16 10/12/16 6/8/16 12/14/16 12/14/16 12/14/16 10/16/16 10/12/16 8/17/16 8/17/16 6/8/16 10/18/16 9/21/16 8/17/16 6/8/ Million Match 12/11/15 6/8/ California Lottery 30th Anniversary 6/17/16 12/14/16 SUCCESSFUL SCRATCHERS SALES CHECKLIST: *See * Placement Guides for which games to replace with new games. *Safely * put aside removed games and return to your Lottery Sales Representative for credit. *Ask * your Lottery Sales Representative about your sales trends. ** Number of Games *Goal * * * Average Weekly Sales *Goal * Next visit DSR TIPS *Indicates latest games ended. These games must be returned to your DSRs before the end date. Go to calottery.com, click on the PLAY tab then click on End of Game Info under Scratchers Games to help identify tickets ending soon. 14 After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery, 700 North Tenth Street, Sacramento, CA Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail California Lottery 47,730 5/16

15 Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays.

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