GAMES BEGIN OCTOBER 26TH! RETAIL PRODUCT PLAN

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1 GAMES BEGIN OCTOBER 26TH! RETAIL PRODUCT PLAN OCTOBER NOVEMBER 2015 calottery.com

2 COMING SOON PRO FOOTBALL S BIGGEST GAME PROMOTION IS COMING! Tell your consumers about the Pro Football s Biggest Game 2nd Chance Promotion! From November 1 st December 12 th, any non-winning California Lottery 30 th Anniversary Scratchers give players the chance to win a trip to Pro Football s Biggest Game on February 7 th, 2016 in Santa Clara! Register Topper Floor Door Decal POS Display Dates: 11/1 12/12 Wobbler Large Door Decal Increase your 0 Scratchers sales and YOU could win TOO! Your consumers aren t the only ones who can win with the new 0 Scratchers ticket. From November 1 st to December 12 th, Activating packs and Asking for the Sale of 0 Scratchers could win you a pack for yourself! Look for more details in an upcoming Sell Sheet. 2 The logos associated with the Professional Football Hall of Fame, alone and in combination, and the words PRO FOOTBALL HALL OF FAME, are trademarks or registered trademarks of the National Football Museum, Inc., and are used here with permission. All rights to the use of these marks are reserved. Unauthorized use is subject to civil and criminal penalties.

3 COMING SOON HOLIDAY CAMPAIGN Get in the Holiday spirit with our 2015 Holiday campaign, coming to your store in November! POS Display Dates: 11/26 1/1/16 Lowback Poster Playcenter Topper PC Poster Side Panel Television, radio, digital and out-of-home: 11/23 12/25 Small Change Mat Out-of-home *Artwork shown is subject to change. 3

4 $ 20 MAX-A-MILLIONS GAME #1191 DOUBLE BONUS PLAY NUMBERS! 30 CHANCES TO WIN! HOW TO PLAY Match any of YOUR NUMBERS to any of the eight WINNING NUMBERS, win that prize. Uncover a symbol to automatically win that prize. Uncover a symbol, WIN ALL 25 PRIZES AUTOMATICALLY! Match any of YOUR NUMBERS to either of the two DOUBLE BONUS PLAY numbers, win DOUBLE the prize shown for that number. FAST CASH SPOT: Uncover a,, or prize symbol in any one of the five FAST CASH spots, win that prize instantly. ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET 5 0 $ $400 00,000,000 0,000,000, ,000 60, ,000 3,000,000 1,200, , , , , ,000 33,000 23,000 12, Overall odds: 1 in 3.05 Total Winners: 3,928,224 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 77% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE 4 Retailer Cost of Pack: $600 Less 6% Commission/Handling Fee: 6 Final Cost per Pack 64

5 SUPERSTAR CROSSWORD GAME #1190 $ 5 CROSSWORD GAME! WIN UP TO $75,000! FAST 0 SPOT! HOW TO PLAY Scratch YOUR LETTERS to reveal a total of 18 letters. In each PUZZLE; scratch each letter that matches YOUR LETTERS. In each PUZZLE; completely uncover two or more words win corresponding prize shown in the PRIZE KEY for that PUZZLE. In each PUZZLE; if a completed word in a winning combination contains a letter within a STAR ( ) symbol, win 5 TIMES the prize for that PUZZLE. EACH PUZZLE PLAYS SEPARATELY. Words on each PUZZLE cannot be combined to win a higher prize. THE BONUS WORD PLAYS SEPARATELY FROM THE PUZZLES. Completely uncover the BONUS WORD using YOUR LETTERS, win prize in PRIZE BOX. FAST 0 SPOT: Uncover a 50 in the FAST 0 SPOT, win 0 instantly! Players can win up to 4 times on a ticket. ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET ,000 $75, ,105 3, ,000 1,200,000 1,800,000 1,080,000 1,080, ,000 97,500 82,500 45,000 8,550 5, Overall odds: 1 in 3.87 Total Winners: 4,648,965 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 67% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: $400 Less 6% Commission/Handling Fee: 4 Final Cost per Pack 76 5

6 $ 2GAME #1189 LUCKY NUMBERS WIN UP TO 0,000! 11 CHANCES TO WIN! PRIZE PAYOUT 62% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. HOW TO PLAY EACH GAME (ACROSS) PLAYS SEPARATELY. Match 2 like numbers in the same game, win that prize. Uncover a symbol in any game to automatically win that prize. LUCKY 0 SPOT: Uncover a in the LUCKY 0 SPOT, win 0 instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET ,000 0, ,636 15, , ,000 2,040,000 1,224, , , ,000 34,000 5,610 1, Overall odds: 1 in 4.09 Total Winners: 4,988,174 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE 6 Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: 2 Final Cost per Pack 88

7 STRAIGHT 8s GAME #1188 $ 1 WIN UP TO $888! HOW TO PLAY Get three s in the same ROW, COLUMN or DIAGONAL line and win the prize in the PRIZE BOX. Uncover a symbol in the BONUS BOX for a chance to win DOUBLE your prize. ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $4 $8 0 $40 0 $ ,395 9, ,000 2,832,000 1,721, , , ,528 67,968 20,296 2, Overall odds: 1 in 4.73 Total Winners: 5,981,833 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 57% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: 50 Less 6% Commission/Handling Fee: 5 Final Cost per Pack 35 7

8 DISPLAY STARTING OCTOBER 26 TH 32 BIN GUIDE + PLAYBOOK 0 Game # Game # Game # Game # 1191 Game # 1184 Game # 1176 Please face Zombies Return (1184). If inventory is not available, please face 4 Way Cash (1176). Deluxe 7 s Playbook Game # 1175 Continue to focus on merchandising the Deluxe 7 s Playbook! 0 Game # 1160 Game # 1163 Game # 1163 Game # 1170 SALES TIP Double-facing key games will increase sales, reduce out-of-stock on highdemand game(s), and raise your profits. If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next day. SCRATCHERS PRICING Game # 1187 Game # 1190 Game # 1187 Game # 1190 Game # 1179 Game # 1186 Game # 1179 Game # 1186 SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. 0 Game # 1133 Game # 1159 Game # 1172 Price Point Final Cost per Pack 0 $ $ Game # 1182 Game # 1174 Game # 1169 Game # 1162 Game # 1178 Game # 1167 Game # 1171 Game # 1177 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1185 Game # 1173 Game # 1168 Game # Game # 1181 Game # 1188 Game # 1180

9 DISPLAY STARTING OCTOBER 26 TH 28 BIN GUIDE + PLAYBOOK 0 Game # Game # Game # Game # 1191 Game # 1184 Game # 1176 Please face Zombies Return (1184). If inventory is not available, please face 4 Way Cash (1176). Deluxe 7 s Playbook Game # 1175 Continue to focus on merchandising the Deluxe 7 s Playbook! SALES TIP 0 Game # 1160 Game # 1187 Game # 1187 Game # 1163 Double-facing key games will increase sales, reduce out-of-stock on highdemand game(s), and raise your profits. If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next day. SCRATCHERS PRICING Game # 1179 Game # 1190 Game # 1170 Game # 1186 Game # 1162 Game # 1174 Game # 1171 Game # 1178 SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. 0 Game # 1133 Game # 1172 Price Point Final Cost per Pack 0 $ $ ATTENTION RETAILERS Game # 1169 Game # 1177 Game # 1167 Game # 1173 Game # 1182 Game # 1168 Game # 1185 Game # 1189 Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1181 Game # 1188 Game #

10 DISPLAY STARTING OCTOBER 26 TH 24 BIN GUIDE + PLAYBOOK retailer clerk-facing side 0 Game # Game # Game # 1191 Game # 1187 Game # 1184 Game # 1176 Deluxe 7 s Playbook Game # 1175 Continue to focus on merchandising the Deluxe 7 s Playbook! Game # 1163 Game # 1170 Game # 1179 Game # 1171 Please face Zombies Return (1184). If inventory is not available, please face 4 Way Cash (1176). SALES TIP Ask your Lottery Sales Representative how more facings increases your sales and profits! If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next day. Game # 1182 Game # 1190 Game # 1178 Game # 1174 SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. SCRATCHERS PRICING Game # 1167 Game # 1162 Game # 1186 Game # Game # 1133 Game # 1169 Game # 1172 Price Point Final Cost per Pack 0 $ $ Game # 1177 Game # 1173 Game # 1168 Game # ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1181 Game # 1188 Game # 1180 customer-facing side

11 DISPLAY STARTING OCTOBER 26 TH 20 BIN GUIDE + PLAYBOOK 0 Game # Game # Game # 1191 Game # 1179 Game # 1184 Game # 1176 Deluxe 7 s Playbook Game # 1175 Continue to focus on merchandising the Deluxe 7 s Playbook! Game # 1187 Game # 1174 Game # 1167 Game # 1171 Please face Zombies Return (1184). If inventory is not available, please face 4 Way Cash (1176). SALES TIP Ask your Lottery Sales Representative how more facings increases your sales and profits! If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next day. Game # 1186 Game # 1190 Game # 1182 Game # 1178 SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. SCRATCHERS PRICING Game # 1177 Game # 1173 Game # 1168 Game # 1185 Game # 1170 Game # 1162 Game # 1180 Price Point Final Cost per Pack 0 $ $ Game # 1189 Game # 1181 Game # 1188 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. 11

12 COMING SOON DECEMBER GAMES Look for these exciting new Scratchers coming to your store November 18 th! EFFECTIVE WITH DECEMBER GAMES Your request has been heard! Starting with Scratchers Games launching 11/18/15 (Games 1192 and beyond), the numbering on the back of the tickets will be simplified. As seen in the example below, the (029) known as the Count Back Ticket Number (or Reverse Numbering and brackets) will be removed on all future games. CURRENT GAMES STARTING WITH GAME 1192

13 COMING SOON HAPPENINGS CALENDAR A look at what is upcoming for the Lottery! NOVEMBER SuperLotto Plus News: SuperLotto Plus just got a little more super with 2nd Chance. Starting November 1 st, for a limited time, when your players submit SuperLotto Plus 2nd Chance codes, they may receive up to 3X the standard entries into the weekly SuperLotto Plus 2nd Chance pool draws! Pro Football s Biggest Game 2nd Chance Promotion: From November 1 st through December 12 th, your players can enter their non-winning 0 California Lottery 30 th Anniversary Scratchers for a chance to win a trip to Pro Football s Biggest Game in 2016! DECEMBER Until December 12 th, your SuperLotto Plus 2nd Chance codes can give you up to 3X the standard entries into the weekly SuperLotto Plus 2ND Chance pool draws! For more information go to: calottery.com/slp3x JANUARY/FEBRUARY Save the Date for the next Retailer Conferences! Fresno: 1/21/16 Santa Clara: 1/28/16 Pomona: 2/4/16 Long Beach: 2/11/16 Additional details in next Retail Product Plan. 13

14 QUICK REFERENCE GUIDE SCRATCHERS ENDED GAMES STILL CLAIMABLE ENDED GAMES Price Point Game # Game Name End Date Claim By Date $ $ $ $ Wild 9 s Fast 0 s California Lucky Life 5,000 Taxes Paid Year of the Ram Tripling Bonus Crossword 5X Crossword Lucky Horseshoes Blackout Bingo Money Bag Multiplier Super 7 s Wild West Poker Bingo 10X 20X The Money MEGA Crossword Fantastic 5 s California Lucky Life 10/23/15 8/21/15 6/19/15 10/23/15 6/19/15 6/19/15 8/21/15 8/21/15 8/21/15 6/19/15 10/23/15 8/21/15 8/21/15 8/21/15 6/19/15 6/19/15 6/19/15 6/19/15 4/20/16 2/17/16 12/16/15 4/20/16 12/16/15 12/16/15 2/17/16 2/17/16 2/17/16 12/16/15 4/20/16 2/17/16 2/17/16 2/17/16 12/16/15 12/16/15 12/16/15 12/16/15 SUCCESSFUL SCRATCHERS SALES CHECKLIST: *See * Placement Guides for which games to replace with new games. *Safely * put aside removed games and return to your Lottery Sales Representative for credit. *Ask * your Lottery Sales Representative about your sales trends. ** Number of Games *Goal * *$ * Average Weekly Sales *Goal * Next visit DSR TIPS $ ,000,000 Taxes Paid California Millionaires Club California Lucky Life 10/23/15 8/21/15 6/19/15 4/20/16 2/17/16 12/16/15 $ Million Jackpot 10/23/15 4/20/16 *Indicates latest games ended. These games must be returned to your DSRs before the end date. Go to calottery.com, click on the PLAY tab then click on End of Game Info under Scratchers Games to help identify tickets ending soon. 14 After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery, 700 North Tenth Street, Sacramento, CA Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail California Lottery 44,580 9/15

15 Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays.

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17 COMING SOON RETAILER WEBPAGES Visit the new Why Sell Lottery? Retailer Webpage and see why Lottery products are key to building your Sales and Profits! Lottery Outperforms Other Products Average profit per year is 5,000 and there s no upfront cost (includes Commissions and Bonuses)* Candy profit = $6.00 per square foot Lottery profit = 8.56 per square foot** Low Inventory and Great Financial Terms Lottery provides up to 50 days net financing. No other product offers these terms We Build Traffic to your Store! Jackpots drive traffic to your store and generate add-on sales of other products Visit the Why Sell Lottery page and find out more: *Average California Lottery aggregate earnings; includes commissions and bonuses. **Candy square foot information: National Association of Convenience Stores FY 09. Actual square footage is approximate and varies per retailer set up.

18 COMING SOON MOBILE APP RELAUNCH The new version of the California Lottery Official App for iphone and Android is now here! Simply download version 2.0 of the California Lottery Official App to check out the new and exciting features of the app below: Scan or manually enter your 2nd Chance codes for more ways to win! View the details of your last twenty-five (25) 2nd Chance code submissions Get notified when you win a 2nd Chance Drawing Find: -- Latest information on Lottery promotions, contests, and events -- Information on How to Play, Official Rules, and FAQs for all 2nd Chance games Look for the unique barcode on the front of all Scratchers, SuperLotto Plus and Fantasy 5 tickets and scan for your 2nd Chance entry. For more information, go to: calottery.com/mobileapp

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