RETAIL PRODUCT PLAN GAMES BEGIN JUNE 18TH! JUNE JULY calottery.com PMS 806 C PMS 804 C PMS 802 C PMS 809 C

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1 8.75 GAMES BEGIN JUNE 18TH! 8.5 RETAIL PRODUCT PLAN JUNE JULY 2018 JOB NO. FILE NAME calottery.com REVISION HISTORY _July_2018_RPP_FNL.indd PS, AI, INDD CC CD TRIM SIZE 17.5 X 8.5 AD FOLDED SIZE 8.75 X 8.5 APPLICATION BLEED SIZE 0.125" BUILT SIZE 100% PRINTED SIZE PAGES DATE INITIALS ELEMENT 90% 16 PA CW SPM PM AE AS 5/3/18 JT JUNE JULY RPP 2018 NICK ROOTH CRISTINA WEINHEIMER JOSE TAPIA JELANI WARREN SHARON SPEAR NICOLE VAUGHAN JAMIE ROSENBERG COURTNEY GERSTBERGER Date Initials JT JT JT JT Revisions R1 R2 R3 FNL COLORS 4/4 + PANTONES IMAGE RIGHTS ITEM Headline font Product images IMAGES Alcone Library Client asset USAGE RIGHTS Full usage Full usage COLOR SEPARATORS, PRE-PRESS SERVICE BUREAUS AND/OR PRINTERS WILL BE RESPONSIBLE FOR CHECKING FINAL MECHANICAL DRAWINGS PRIOR TO MAKING PLATES. ITEMS TO BE CHECKED INCLUDE REGISTRATIONS, PLATE TOLERANCE, ACCURACY IN MEASUREMENTS, AND DETAILS OF CONSTRUCTION. BOTH THE CLIENT AND THE DESIGN FIRM SHOULD PRE-APPROVE ANY CHANGES MADE TO ACCOMMODATE PRODUCTION REQUIREMENTS. THE CLIENT IS RESPONSIBLE FOR PROOFREADING ALL COPY, AND THE CLIENT S LEGAL DEPARTMENT CONFIRMS THAT ALL LEGAL REQUIREMENTS HAVE BEEN MET. SUPPLIERS SHOULD SUBMIT COLOR PROOFS TO THE CLIENT. PANTONE COLORS USED FOR TICKETS AND X S ART PMS 806 C PMS 804 C PMS 802 C PMS 809 C

2 LOTTERY S JULY 2018 SUPERLOTTO PLUS CAMPAIGN The SuperLotto Plus Campaign POS is coming to your store in May! Start displaying your POS on May 14th. Large Window Decal Playcenter Poster Large Change Mat On-Counter Snipe Register Topper Wobbler 2 Outdoor Billboard Advertising campaign includes television, radio, digital and out-of-home, and will be running from May 21 June 24.

3 COMING SOON JULY 2018 SUPERLOTTO PLUS PROMOTION SUMMER SLP PROMOTION May 27 TH June 30 TH, 2018 TWO WAYS TO PARTICIPATE: 1. Buy 5, Get 1 Free: Players who purchase 5 or more SLP plays on 1 ticket will automatically receive 1 free SLP play. 2. 2nd Chance Bonus Entries: Players get 5 times the number of 2nd Chance entries on a or more SLP purchase when submitted into 2nd Chance during this promotion. Remind your players to submit their 2nd Chance codes for a chance to win 1 of 5 $15,000 prizes in the weekly SLP 2nd Chance drawing. BUY 5 SLP PLAYS, GET 1 FREE QUICK PICK PLUS, GET 5X THE NUMBER OF SLP 2ND CHANCE ENTRIES STARTS MAY 27 TH FOR A LIMITED TIME ONLY SuperLotto Plus plays must be purchased on one ticket in a single transaction. For Official Rules, visit calottery.com SuperLotto Plus overall odds are 1 in 23. Jackpot odds are 1 in 42 million and paid in 30 annual payments. Problem Gambling Help Line: GAMBLER. Must be 18 years or older to purchase, play, or claim California Lottery 23,537, 4/18 3

4 LOTTERY S JULY 2018 X THE CASH CAMPAIGN The X the Cash POS kit is coming to your store in May! Start displaying your POS on May 21. Large Window Decal Register Topper Wobbler Sticker Freezer Decal Advertising campaign includes radio, digital, and out-of-home. Small Change Mat Acrylic Sign Insert On-Counter Snipe Outdoor Billboard 4 Look for the X The Cash 2nd Chance Bonus Draw starting on June 18, where 50 players will win $1,000 each! This is in addition to the weekly Scratchers 2nd Chance drawing.

5 JULY X THE CASH $ 20 GAME #1317 WIN UP TO,000,000! 31 CHANCES TO WIN! FAST $250 SPOT! HOW TO PLAY Match any of YOUR NUMBERS to any of the eight WINNING NUMBERS, win that prize. Uncover a,, or symbol to automatically multiply and win that corresponding prize. FAST $250 SPOT: Uncover a in the FAST $250 SPOT, win $250 instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $ $ $1,000,000 $25,000 0,000,000, ,400 24,000 60, ,000 3,000,000 1,500,000 2,000, , , , ,250 37,500 6, Overall odds: 1 in 2.87 Total Winners: 5,233,400 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE PRIZE PAYOUT 76% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play, or claim. Use this to provide odds of winning prizes to your customers. Retailer Cost of Pack: $600 Less 6% Commission/Handling Fee: 6 Final Cost per Pack 64 5

6 JULY 2018 $ 10GAME # X THE CASH WIN UP TO $1,000,000! 21 CHANCES TO WIN! FAST 0 SPOT! HOW TO PLAY Match any of YOUR NUMBERS to any of the six WINNING NUMBERS, win that prize. Uncover a,, or symbol to automatically multiply and win that corresponding prize. FAST 0 SPOT: Uncover a in the FAST 0 SPOT, win 0 instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $ $1,000,000,000,000 $1,000, ,263 2, , , ,000 1,200, ,000 1,152, ,000 1,296, , , ,200 11,400 5, Overall odds: 1 in 3.30 Total Winners: 4,367,748 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 73% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play, or claim. Use this to provide odds of winning prizes to your customers. UPC CODE 6 Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: 0 Final Cost per Pack $470

7 JULY X THE CASH GAME #1315$ 5 WIN UP TO 0,000! 19 CHANCES TO WIN! FAST 0 SPOT! HOW TO PLAY ODDS & WINNERS * Match any of YOUR NUMBERS to any of the five WINNING NUMBERS, win that prize. Uncover a,, or symbol to automatically multiply and win that corresponding prize. FAST 0 SPOT: Uncover a in the FAST 0 SPOT, win 0 instantly! Prize level: Odds: Total Winners: TICKET $6 $ $1,000,000 0, ,000 13, ,000 1,200,000 1,800,000 1,500,000 1,320, , , , ,600 60,000 8,000 1, Overall odds: 1 in 3.75 Total Winners: 6,399,460 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 68% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play, or claim. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: $400 Less 6% Commission/Handling Fee: $24 Final Cost per Pack 76 7

8 $ 2 GAME # X THE CASH JULY 2018 WIN UP TO,000! 11 CHANCES TO WIN! FAST SPOT! PRIZE PAYOUT 62% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play, or claim. Use this to provide odds of winning prizes to your customers. HOW TO PLAY Match any of YOUR NUMBERS to any of the three WINNING NUMBERS, win that prize. Uncover a, or symbol to automatically multiply and win that corresponding prize. FAST SPOT: Uncover a in the FAST SPOT, win instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $1,000, ,636 15, , ,000 2,160,000 1,296, , , ,000 36,000 5,940 1, Overall odds: 1 in 4.09 Total Winners: 5,281,596 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE 8 Retailer Cost of Pack: 0 Less 6% Commission/Handling Fee: $12 Final Cost per Pack $188

9 DISPLAY STARTING JUNE 18 TH JULY BIN GUIDE 0 Game # Game # Game # 1313 Game # 1312 RECOMMENDED SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Utilize Your Featured Game Display for the X THE CASH series. Game # 1317 Game # 1317 Game # 1284 Game # 1304 Game # 1272 Game # 1295 $2 Game # 1297 Contact Your Lottery Sales Representative for Display Questions. SALES TIP Ask your Sales Rep about the options that are best for your store. Game # 1300 Game # 1276 Game # 1316 Game # 1316 If more inventory is needed, call EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers will arrive the next business day. Game # 1296 Game # 1299 Game # 1309 Game # 1298 SCRATCHERS PRICING Price Point Final Cost per Pack 0 $ $ $282 $2 $188 $1 $235 ATTENTION RETAILERS Game # 1303 Game # 1315 Game # 1279 Game # 1307 Game # 1308 Game # 1292 Game # 1311 Game # 1277 Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1306 Game # 1294 Game # 1291 Game # 1302 $2 Game # 1314 $2 Game # 1310 $1 Game # 1305 $1 Game #

10 DISPLAY STARTING JUNE 18 TH JULY BIN GUIDE RECOMMENDED SCRATCHERS TO REMOVE* 0 Game # Game # 1313 Game # 1317 Game # 1312 Please return these Scratchers to your Lottery Sales Representative. Utilize Your Featured Game Display for the X THE CASH series. Game # 1284 Game # 1304 Game # 1300 Game # 1316 Game # 1276 Game # 1295 $2 Game # 1297 Contact Your Lottery Sales Representative for Display Questions. SALES TIP Ask your Sales Rep about the options that are best for your store. If more inventory is needed, call EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers will arrive the next business day. Game # 1309 Game # 1307 Game # 1299 Game # 1315 Game # 1296 Game # 1279 Game # 1298 Game # 1311 SCRATCHERS PRICING Price Point Final Cost per Pack 0 $ $ $282 $2 $188 $1 $235 ATTENTION RETAILERS Game # 1308 Game # 1277 Game # 1303 Game # 1294 Game # 1292 Game # 1306 Game # 1291 Game # 1302 Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. $2 Game # 1314 $2 Game # 1310 $1 Game # 1305 $1 Game #

11 DISPLAY STARTING JUNE 18 TH JULY BIN GUIDE retailer clerk-facing side RECOMMENDED SCRATCHERS TO REMOVE* 0 Game # 1313 Game # 1317 Game # 1300 Game # 1312 Please return these Scratchers to your Lottery Sales Representative. Utilize Your Featured Game Display for the X THE CASH series. Contact Your Lottery Sales Representative for Display Questions. Game # 1304 Game # 1316 Game # 1296 Game # 1309 Game # 1284 Game # 1299 Game # 1292 SALES TIP Ask your Sales Rep about the options that are best for your store. If more inventory is needed, call EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers will arrive the next business day. Game # 1307 Game # 1298 Game # 1308 Game # 1311 $2 Game # 1297 SCRATCHERS PRICING Price Point Final Cost per Pack 0 $ $ $282 $2 $188 $1 $235 Game # 1279 Game # 1277 Game # 1315 Game # 1294 Game # 1303 Game # 1306 Game # 1291 Game # 1302 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. $2 Game # 1314 $2 Game # 1310 $1 Game # 1305 $1 Game # 1301 customer-facing side 11

12 COMING SOON JULY 2018 AUGUST GAMES GET READY! YOUR NEXT SET OF SCRATCHERS IS COMING July 23 RD! 12 Ticket artwork subject to change.

13 COMING SOON JULY 2018 CA$H WANTED 5 EXCITING GAMES ON EACH TICKET! Game # Chances to Win Win Up To $1,000,000 Fun Bonus Features Plenty of Play Action Ticket artwork subject to change. 13

14 QUICK REFERENCE GUIDE JULY 2018 SCRATCHERS ENDED GAMES STILL CLAIMABLE ENDED GAMES * Price Point Game # Game Name End Date Claim By Date $ $ Lucky Spot I Heart California 9 s in a Line Merry Money California Black Premium Set for Life Double Match Money For Words Loteria Wild Bingo 5X Crossword Bonus Match Twisted The Multiplier Game Blackout Bingo Día de los Muertos Money in the Bank Set for Life Mystery Crossword Holiday Magic Set for Life Million Dollar Multiplier Winning Millions Lucky Streak 6/15/18 6/15/18 4/20/18 4/20/18 6/15/18 2/9/18 2/16/18 6/15/18 4/20/18 4/20/18 4/20/18 2/16/18 4/11/18 4/20/18 4/20/18 2/16/18 2/14/18 6/15/18 6/15/18 4/20/18 1/22/18 6/15/18 2/16/18 12/12/18 12/12/18 10/17/18 10/17/18 12/12/18 8/8/18 8/15/18 12/12/18 10/17/18 10/17/18 10/17/18 8/15/18 10/8/18 10/17/18 10/17/18 8/15/18 8/13/18 12/12/18 12/12/18 10/17/18 7/21/18 12/12/18 8/15/ California Gold 3/28/18 9/24/18 CALOTTERY SALESMAKER CHECKLIST: *See * Placement Guides for which games to replace with new games. *Safely * put aside removed games and return to your Lottery Sales Representative for credit. *Ask * your Lottery Sales Representative about your sales trends. ** Number of Games; goal of *$ * Average Weekly Sales; goal of *Featured * games displayed on counter Next visit DSR TIPS *For the most up to date End of Game information and claim by date, please visit calottery.com. Indicates latest games ended. These games must be returned to your DSRs before the end date. Go to calottery.com, click on the PLAY tab then click on End of Game Info under Scratchers Games to help identify tickets ending soon. 14 After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery, 700 North Tenth Street, Sacramento, CA Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail California Lottery 48,630 5/18

15 Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays.

16

17 LOTTERY RESOURCES JULY 2018 SECURITY QUICK GUIDE DID YOU KNOW? Did you know Lottery Security/Law Enforcement Investigators conduct random Retailer Compliance and Underage Gaming Enforcement Operations, and Retailer inspections at Lottery locations on a regular basis? As Retailers, you want to make sure to do the following: Ask for ID on Lottery sales, to confirm your customer is at least 18 years of age. Remember, it is illegal for anyone under the age of 18 to buy and play California Lottery games, or to purchase them for an adult, or claim a prize. No exceptions! If the winning Prize is more than 99, give your customer a Winner Claim Form to submit. Make sure the original ticket is returned to the Player to claim their Prize! Keep your Scratchers inventory records up-to-date.

18 LOTTERY RESOURCES JULY 2018 RESPONSIBLE GAMING ASK FOR ID Must be 18 years or older to purchase, play, or claim. Sell Responsibly! Per California Lottery Regulations, all Lottery Retailers, their employees, and representatives must ensure each person who purchases a Lottery ticket is of legal age. Please reinforce with your employees the need to be alert and aware of the age of persons purchasing Lottery products. Keep it fun, play responsibly. Problem Gambling Helpline: GAMBLER.

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