GAMES BEGIN OCTOBER 23 RD! RETAIL PRODUCT PLAN OCTOBER - NOVEMBER calottery.com

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1 GAMES BEGIN OCTOBER 23 RD! RETAIL PRODUCT PLAN OCTOBER - NOVEMBER 2017 calottery.com

2 LOTTERY S NOVEMBER 2017 MEGA MILLIONS HAS CHANGED Field of numbers: Players will now choose 5 numbers between 1 and 70, Previous field of numbers: 1 and 75. MEGA number: Players will now choose 1 number between 1 and 25, Previous field of numbers: 1 and 15. PRICE $2 EACH PLAY STARTING JACKPOT $40 MILLION MORE FREQUENT JACKPOTS OVER 0 MILLION Odds of Winning: The overall odds of winning any prize have changed from 1 in to 1 in The jackpot odds have changed from 1 in 259 million to 1 in 303 million. The Mega Millions POS kit will be coming to your store in October! Wobbler Playcenter Poster: Schafer/Portico Large Change Mat $2 Price Sticker 2 Large Window Decal On-Counter Snipe Counter Jackpot Sign Topper Several pieces of this kit are also available in Spanish!

3 LOTTERY S NOVEMBER 2017 BENEFITS TO PROMOTING HOT SPOT IN YOUR STORE You can increase your Hot Spot sales in just a few easy steps! Hot Spot Facts H ot Spot draws take place every 4 minutes, providing continuous entertainment on the Hot Spot monitor and thousands of winners daily. 3 4% of frequent players play at least once a day, with another 47% playing at least once a week giving you more sales traffic. layers spend an average of $4.54 on each P Hot Spot transaction. weekly investment for a Hot Spot monitor A can have big returns. -- S ales increase up to 500% when a monitor is placed at a retail location! MONITOR: Height 13.19, Width 22.27, Depth 1.85 UC-100 UNIT: Height 1.73, Width 8.94, Depth 6.10 Start growing your sales and profits with Hot Spot! Contact your Lottery Sales Representative today. SCAN TO TO LEARN LEARN SCAN HOW TO TO PLAY! PLAY! HOW

4 $ 20 HIT IT BIG GAME #1284 NOVEMBER 2017 WIN UP TO,000,000! 30 CHANCES TO WIN! HOW TO PLAY GAME 1: Match any of YOUR NUMBERS to any of the eight WINNING NUMBERS, win that prize. Uncover a symbol to automatically win 10 times that prize. Uncover a symbol to automatically win 20 times that prize. Uncover a symbol, win 0 instantly! Uncover a symbol, WIN ALL 25 PRIZES AUTOMATICALLY! GAME 2: Uncover a symbol to automatically win that prize. Uncover a symbol to automatically win 5 times that prize. ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $25 0 $ $ $1,000,000 0,000,000, ,000 60, ,000 3,000,000 1,200, , , , , ,000 33,000 23,000 12, Overall odds: 1 in 3.05 Total Winners: 3,928,224 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE 4 PRIZE PAYOUT 77% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. Retailer Cost of Pack: $600 Less 6% Commission/Handling Fee: 6 Final Cost per Pack 64

5 HOLIDAY MAGIC NOVEMBER 2017 $ 10 GAME #1283 MAKES A GREAT GIFT! 50 CHANCES TO WIN! WIN UP TO $1,000,000! HOW TO PLAY GAME 1: Match 2 like symbols in the same line (across), win prize shown for that line. Game 2: Uncover a in the SURPRISE BONUS GIFT, win 0 instantly! Game 3: Uncover a symbol in any line, win prize shown for that line. Game 4: Match any of YOUR NUMBERS to any of the six WINNING NUMBERS, win that prize. Uncover a, or symbol to automatically multiply and win that corresponding prize. Game 5: Uncover a symbol in any line, win prize shown for that line. Game 6: Uncover a in the JINGLE BELL BONUS, win 0 instantly! Game 7: Match 2 like symbols in the same line (across), win prize shown for that line. ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $ $1,000,000,000,000 $1,000, ,263 2, , , ,000 1,200, , , , ,000 72,000 72,000 87,600 5,700 2, Overall odds: 1 in 3.30 Total Winners: 2,183,874 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. DIMENSIONS 12 x 8, printed on foil paper PRIZE PAYOUT 73% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winning of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: 0 Final Cost per Pack $470 5

6 $ 5 GAME #1282 BRING ON THE BENS NOVEMBER 2017 WIN UP TO 0,000! 19 CHANCES TO WIN! 0 BIG BEN BONUS! PRIZE PAYOUT 68% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. HOW TO PLAY Match any of YOUR NUMBERS to any of the five WINNING NUMBERS, win that prize. Uncover a (moneybag) symbol to automatically win that prize. Uncover a symbol to automatically win 5 times that prize. Uncover a symbol to automatically win 10 times that prize. 0 BIG BEN BONUS: Uncover a symbol in the 0 BIG BEN BONUS, win 0 instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $6 $ $400 $1,000,000 0, ,000 24, ,000 1,200,000 1,560, , , , , ,000 99,840 5, Overall odds: 1 in 3.58 Total Winners: 4,353,479 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE 6 Retailer Cost of Pack: $400 Less 6% Commission/Handling Fee: $24 Final Cost per Pack 76

7 NOVEMBER 2017 MONEY FOR WORDS $ 3 GAME #1281 WIN UP TO 0,000! HOW TO PLAY 1. Scratch the YOUR LETTERS to reveal 18 letters. 2. In each WORD, scratch letters that match YOUR LETTERS. 3. Match ALL letters in a word using YOUR LETTERS to win prize shown for that word. 4. Match ALL letters in a word with a or, win 2 or 3 times that prize. ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $15 $25 0 $75 00,000 0, , , ,000 1,920,000 2,035, , , ,000 94,400 46,400 30,400 2, Overall odds: 1 in 3.74 Total Winners: 5,127,392 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 62% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winning of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: $18 Final Cost per Pack $282 7

8 DISPLAY STARTING OCTOBER 23 RD NOVEMBER BIN GUIDE 0 Game # Game # Game # Game # 1250 RECOMMENDED SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Utilize Your Featured Game Display for HOLIDAY MAGIC (1283). Game # 1284 Game # 1284 Game # 1272 Game # 1260 Game # 1246 Game # 1262 Game # 1259 Contact Your Lottery Sales Representative for display questions. SALES TIP Ask your Sales Rep about the options that are best for your store. Game # 1276 Game # 1242 Game # 1263 Game # 1275 If more inventory is needed, call EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers will arrive the next business day. Game # 1245 Game # 1268 Game # 1279 Game # 1267 SCRATCHERS PRICING Price Point Final Cost per Pack 0 $ $ $282 $2 $188 $1 $235 ATTENTION RETAILERS Game # 1271 Game # 1282 Game # 1264 Game # 1281 Game # 1274 Game # 1261 Game # 1278 Game # 1277 Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1252 Game # 1270 Game # 1254 $2 Game # $2 Game # 1258 $2 Game # 1266 $1 Game # 1265 $1 Game # 1269

9 DISPLAY STARTING OCTOBER 23 RD NOVEMBER BIN GUIDE 0 Game # Game # 1250 Game # 1260 Game # 1276 RECOMMENDED SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Utilize Your Featured Game Display for HOLIDAY MAGIC (1283). Game # 1284 Game # 1272 Game # 1275 Game # 1263 Game # 1246 Game # 1262 Game # 1259 Contact Your Lottery Sales Representative for display questions. SALES TIP Ask your Sales Rep about the options that are best for your store. Game # 1242 Game # 1245 Game # 1268 Game # 1267 If more inventory is needed, call EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers will arrive the next business day. Game # 1274 Game # 1271 Game # 1279 Game # 1278 SCRATCHERS PRICING Price Point Final Cost per Pack 0 $ $ $282 $2 $188 $1 $235 ATTENTION RETAILERS Game # 1264 Game # 1277 Game # 1282 Game # 1270 Game # 1281 Game # 1252 Game # 1254 Game # 1261 Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. $2 Game # 1273 $2 Game # 1266 $1 Game # 1265 $1 Game #

10 DISPLAY STARTING OCTOBER 23 RD NOVEMBER BIN GUIDE retailer clerk-facing side RECOMMENDED SCRATCHERS TO REMOVE* 0 Game # 1280 Game # 1284 Game # 1276 Game # 1272 Please return these Scratchers to your Lottery Sales Representative. Utilize Your Featured Game Display for HOLIDAY MAGIC (1283). Contact Your Lottery Sales Representative for display questions. SALES TIP Game # 1242 Game # 1263 Game # 1275 Game # 1268 Game # 1260 OPTION Game # 1262 Ask your Sales Rep about the options that are best for your store. If more inventory is needed, call EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers will arrive the next business day. SCRATCHERS PRICING Price Point Final Cost per Pack 0 $ $ $282 $2 $188 $1 $235 Game # 1278 Game # 1279 Game # 1277 Game # 1274 Game # 1282 Game # 1270 Game # 1264 Game # 1271 Game # 1252 Game # 1267 Game # 1281 Game # 1254 Game # 1261 If your location has strong Bingo sales, please face Wild Bingo (1254). Otherwise, please face Twisted (1261). ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. $2 Game # 1273 $2 Game # 1266 $1 Game # 1265 $1 Game # 1269 customer-facing side 10

11 LOTTERY S NOVEMBER 2017 HOLIDAY MAGIC In-Counter Tray KEY GAME FEATURES: Dimensions 12 x 8 $1,000,000 Top Prize 50 Chances to Win! Overall odds: 1 in 3.30 Prize Payout: 73% 7 Games Stackable Insert Plastic Holder Ticket is a special size and does not fit in vending machine. Artwork not final and subject to change. 11

12 COMING SOON NOVEMBER 2017 DECEMBER GAMES GET READY! YOUR NEXT SET OF SCRATCHERS IS COMING NOVEMBER 15! 12 Ticket artwork subject to change.

13 LOTTERY S NOVEMBER ND CHANCE Fast & Easy Download the App! 2nd Chance is at Your Player s Fingertips With the California Lottery Official App! The Lottery App is the most convenient way for your customers to stay up to date with Lottery games and programs. Check out the features below: Scan non-winning Scratchers 2nd Chance codes Scan winning/non-winning SuperLotto Plus and Fantasy 5 2nd Chance codes Track 2nd Chance submissions for the month Check winning numbers and jackpot amounts for your favorite Draw Games And many more! 13

14 QUICK REFERENCE GUIDE NOVEMBER 2017 SCRATCHERS ENDED GAMES STILL CLAIMABLE ENDED GAMES Price Point Game # Game Name End Date Claim By Date $ $ $ $ $ $ 20 Great 8 s Stinkin Rich Year of the Rooster I Love Hearts Ea$y Ca$h 10X the Money 0 Grand The Price Is Right Ca$h Line Bingo Word Games Power 5 s 20X the Money Mega Crossword Joker s Wild Win It All The Price Is Right 50X the Money Super Ticket Set for Life The Price Is Right Golden Ticket 10/20/17 10/20/17 8/18/17 8/18/17 6/16/17 10/20/17 8/18/17 6/16/17 7/6/17 6/16/17 10/20/17 10/20/17 8/18/17 8/18/17 6/16/17 6/16/17 10/20/17 10/20/17 8/18/17 8/18/17 8/18/17 4/18/18 4/18/18 2/14/18 2/14/18 12/13/17 4/18/18 2/14/18 12/13/17 1/2/18 12/13/17 4/18/18 4/18/18 2/14/18 2/14/18 12/13/17 12/13/17 4/18/18 4/18/18 2/14/18 2/14/18 2/14/ ,000,000 Platinum Payout 10/20/17 4/18/18 SUCCESSFUL SCRATCHERS SALES CHECKLIST: *See * Placement Guides for which games to replace with new games. *Safely * put aside removed games and return to your Lottery Sales Representative for credit. *Ask * your Lottery Sales Representative about your sales trends. ** Number of Games *Goal * *$ * Average Weekly Sales *Goal * Next visit DSR TIPS *Indicates latest games ended. These games must be returned to your DSRs before the end date. Go to calottery.com, click on the PLAY tab then click on End of Game Info under Scratchers Games to help identify tickets ending soon. 14 After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery, 700 North Tenth Street, Sacramento, CA Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail California Lottery 48,630 9/17

15 Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays.

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