GAMES BEGIN DECEMBER 18 TH! RETAIL PRODUCT PLAN DECEMBER 2017 JANUARY calottery.com

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1 GAMES BEGIN DECEMBER 18 TH! RETAIL PRODUCT PLAN DECEMBER 2017 JANUARY 2018 calottery.com

2 QUICK REFERENCE GUIDE JANUARY 2018 DRAW GAMES GAMES MON TUES WED THU FRI SAT SUN DRAW ENTRY CLOSES JACKPOT STARTS AT 40M $ 7:00 p.m. JACKPOT STARTS AT 40M $ 7:45 p.m. JACKPOT STARTS AT 7M 7:45 p.m. ESTIMATED TOP PRIZE STARTS AT $60K 6:30 p.m. $ 6:30 p.m. 1:00 p.m. & 6:30 p.m. 6:30 p.m. Every 4 minutes starting at 6:00 a.m. and ending at 2:00 a.m. Go to calottery.com for draw times & more 2

3 LOTTERY S JANUARY 2018 YEAR OF THE DOG To help celebrate Lunar New Year, the California Lottery will be launching the new Year of the Dog Scratchers this December! KEY GAME FEATURES: Game Number 1289 Ticket price Overall odds 4.68 Top prize $888 Prize payout 59% Game launch December 18, game scenes 3

4 $ 5 GAME # JANUARY 2018 WIN UP TO $77,777! HOW TO PLAY Match any of YOUR NUMBERS to any of the five WINNING NUMBERS, win that prize. Uncover a symbol to automatically win 3 times that prize. Uncover a symbol to automatically win 7 times that prize. Uncover a symbol, WIN ALL 18 PRIZES AUTOMATICALLY! ODDS & WINNERS * Prizev level: Odds: Total Winners: TICKET $ ,000,000 $77, ,000 12, ,000 1,200,000 1,785,000 1,275,000 1,275, , , ,000 68,000 10,200 1, Overall odds: 1 in 3.48 Total Winners: 5,860,087 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE 4 PRIZE PAYOUT 68% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play or claim. Use this to provide odds of winning prizes to your customers. Retailer Cost of Pack: $400 Less 6% Commission/Handling Fee: 4 Final Cost per Pack 76

5 BONUS BALL BINGO GAME #1291 JANUARY 2018 $ 3 WIN UP TO 0 WITH BONUS BALL PRIZES! WIN UP TO,000! HOW TO PLAY 1. Scratch off the CALLER S CARD to reveal 30 Bingo Numbers. 2. Scratch off the two FREE spaces in each of the four YOUR CARDS. 3. Scratch off the corresponding Bingo Numbers on each of the four YOUR CARDS. 4. If on any one of the four YOUR CARDS you match all numbers in a complete horizontal, vertical or diagonal line; four corners; or an X (includes eight numbers + FREE ), you win the prize in the prize legend corresponding to that card. 5. Scratch off each BONUS BALL NUMBER to reveal three Bonus Numbers and three Prize Amounts. 6. Scratch off each corresponding BONUS BALL NUMBER on each of the four YOUR CARDS. 7. Each time a BONUS BALL NUMBER appears in CARDS 1-4, you win the prize shown for that BONUS BALL NUMBER. ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $4 $ $ ,000, ,091 60, , ,000 1,632,000 1,591,200 1,183, , , , , ,400 64,600 34,000 34,000 18, Overall odds: 1 in 3.59 Total Winners: 5,683,542 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 62% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play or claim. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: 8 Final Cost per Pack 82 5

6 $ 2 GAME #1290 ACE IN THE HOLE JANUARY 2018 WIN UP TO,000! BONUS HOLE CARD WINS ALL 10 PRIZES! PRIZE PAYOUT 62% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play or claim. Use this to provide odds of winning prizes to your customers. HOW TO PLAY If YOUR CARD beats the DEALER S CARD, win prize shown for that game. Uncover a symbol to automatically win double that prize. Uncover an in the HOLE CARD, WIN ALL 10 PRIZES AUTOMATICALLY! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET ,000, ,571 40, , ,000 1,800,000 1,080, , , , ,000 31,650 2, Overall odds: 1 in 4.17 Total Winners: 4,318,380 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE 6 Retailer Cost of Pack: 0 Less 6% Commission/Handling Fee: 2 Final Cost per Pack 88

7 JANUARY 2018 YEAR OF THE DOG $ 1 GAME #1289 CELEBRATE LUNAR YEAR! WIN UP TO $888! HOW TO PLAY Match 3 like prizes, win that prize. ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $4 $8 8 0 $88 0 $ ,500 16, ,000 2,246,400 1,296, , , ,800 86,400 32,400 2,880 1, Overall odds: 1 in 4.68 Total Winners: 4,615,875 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 59% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play or claim. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: 50 Less 6% Commission/Handling Fee: 5 Final Cost per Pack 35 7

8 DISPLAY STARTING DECEMBER 18 TH JANUARY BIN GUIDE RECOMMENDED SCRATCHERS TO REMOVE* 0 Game # Game # Game # Game # 1250 Please return these Scratchers to your Lottery Sales Representative. Utilize Your Featured Game Display for Holiday Magic (1283). If You Have an Extra Game Display, Also Face Emerald 10 s (1288) and Pure Gold (1287). Game # 1284 Game # 1284 Game # 1272 Game # 1260 Game # 1252 OPTION Game # 1254 Game # 1266 Contact Your Lottery Sales Representative for Display Questions. SALES TIP Ask your Sales Rep about the options that are best for your store. If more inventory is needed, call EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers will arrive the next business day. Game # 1276 Game # 1288 Game # 1242 Game # 1268 Game # 1263 Game # 1279 Game # 1275 Game # 1267 Game # 1285 Game # 1269 *Please face Merry Money (1285). If inventory is not available, please face 9 s in a Line (1269). SCRATCHERS PRICING Price Point Final Cost per Pack 0 $ $ Game # 1271 Game # 1282 Game # 1262 Game # 1264 Game # 1274 Game # 1292 Game # 1287 Game # 1277 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1286 Game # 1270 Game # 1291 Game # Game # 1273 Game # 1290 Game # 1289

9 DISPLAY STARTING DECEMBER 18 TH JANUARY BIN GUIDE RECOMMENDED SCRATCHERS TO REMOVE* 0 Game # Game # 1250 Game # 1260 Game # 1276 Please return these Scratchers to your Lottery Sales Representative. Utilize Your Featured Game Display for Holiday Magic (1283). If You Have an Extra Game Display, Also Face Emerald 10 s (1288) and Pure Gold (1287). Game # 1284 Game # 1272 Game # 1275 Game # 1263 Game # 1254 OPTION Game # 1252 Game # 1266 Contact Your Lottery Sales Representative for Display Questions. SALES TIP Ask your Sales Rep about the options that are best for your store. If more inventory is needed, call EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers will arrive the next business day. Game # 1242 Game # 1274 Game # 1288 Game # 1271 Game # 1268 Game # 1279 Game # 1267 Game # 1287 Game # 1285 Game # 1269 *Please face Merry Money (1285). If inventory is not available, please face 9 s in a Line (1269). SCRATCHERS PRICING Price Point Final Cost per Pack 0 $ $ Game # 1264 Game # 1277 Game # 1282 Game # 1270 Game # 1292 Game # 1286 Game # 1291 Game # 1281 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1273 Game # 1290 Game #

10 DISPLAY STARTING DECEMBER 18 TH JANUARY BIN GUIDE retailer clerk-facing side RECOMMENDED SCRATCHERS TO REMOVE* 0 Game # 1280 Game # 1284 Game # 1276 Game # 1272 Please return these Scratchers to your Lottery Sales Representative. Utilize Your Featured Game Display for Holiday Magic (1283). If You Have an Extra Game Display, Also Face Emerald 10 s (1288) and Pure Gold (1287). Game # 1242 Game # 1263 Game # 1275 Game # 1288 Game # 1262 Game # 1271 Game # 1266 Contact Your Lottery Sales Representative for Display Questions. OPTION SALES TIP Ask your Sales Rep about the options that are best for your store. If more inventory is needed, call EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers will arrive the next business day. SCRATCHERS PRICING Game # 1287 Game # 1279 Game # 1274 Game # 1292 Game # 1264 Game # 1282 Game # 1267 Game # 1291 Game # 1285 Game # 1269 *Please face Merry Money (1285). If inventory is not available, please face 9 s in a Line (1269). Price Point Final Cost per Pack 0 $ $ ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1277 Game # 1273 Game # 1270 Game # 1290 Game # 1286 Game # 1281 Game # 1289 customer-facing side 10

11 COMING SOON JANUARY 2018 FEBRUARY GAMES GET READY! YOUR NEXT SET OF SCRATCHERS IS COMING JANUARY 22! Ticket artwork subject to change. 11

12 LOTTERY S JANUARY 2018 RETAILER ADVISORY BOARD Your voice is being heard! Ever wonder how the Lottery develops and rolls out some of its policies and programs to its retailers? We get your perspective, the retailer prospective, from the Lottery s very own Retailer Advisory Board. In addition to acquiring retailer input from District Sales Representatives, the Lottery has a Retailer Advisory Board that is tasked with providing feedback to Lottery management on how it can improve its operations, programs and policies from the retailer s perspective. The Retailer Advisory Board is split into Northern and Southern regions where members represent a variety of trade styles operating within the Lottery retail network. The two major groups include: independent retailers and corporate chain retailers. The Retailer Advisory Board helps shape the development and execution of the Lottery s strategic plans, marketing programs, product development and field Sales force service levels. The Board also shares insights on matters that affect the Lottery s player base and operates as a communication vehicle that strengthens the partnership between the Lottery and its retail network. Some of the Retailer Advisory Board s feedback has led to improving sales support, ensuring the smooth rollout of new games and policies, exploring new billing options and identifying opportunities for simplifying lottery processes at retail. In addition to selling entertaining games and offering year round promotions, the California Lottery is also charged with providing supplemental funding to public education. The more than one billion dollars we contribute every year could not be possible without the help and support of our retailers. Together, we are proud to contribute to California public schools!

13 LOTTERY S JANUARY 2018 RETAILER ADVISORY BOARD Northern Region Retailer Advisory Board (Pictured from left to right) Sharon Allen, Deputy Director of Sales and Marketing, California Lottery (Lottery); David Cole, Deputy Director of Sales, Lottery; Shellie Davis, SaveMart; Carol Williams, Raley s; Wendi Doyon, Key Accounts Manager, Lottery; Raj Kalra, Hilltop Food Mart; Nicholas Buchen, Deputy Director of Finance, Lottery; Chad Larsen, Chief Sales Field Operations, Lottery; Alex Mojtahedi, Chief, Financial Analysis & Risk Management, Lottery; Paula Negrete, Deputy Director of External Affairs, Lottery. Southern Region Retailer Advisory Board (Pictured from left to right) David Cole; Sharon Allen; Ken Elias, Discount Cigarettes; Wendi Doyon; Ron Alguire, Albertsons/Vons; Ah-Mein Koo, 7 Star Coffee; Tom Kassab, Smoke 4 Less; Alex Mojtahedi; George Safar, Lone Hill; Kelli Wells, Albertsons/Vons; Ganpat Patel, Palma Liquor; Denise Hiraoka, Ralphs; and Nicholas Buchen.

14 QUICK REFERENCE GUIDE JANUARY 2018 SCRATCHERS ENDED GAMES STILL CLAIMABLE ENDED GAMES Price Point Game # Game Name End Date Claim By Date Great 8 s Stinkin Rich Year of the Rooster I Love Hearts Electric 7 s 10X the Money 0 Grand 5X Crossword Bonus Match Tripling Bonus Crossword Ca$h Line Bingo Extra Crossword High Card Poker Ruby Red 7 s Lucky Fortune Power 5 s 20X the Money Mega Crossword Joker s Wild 50X the Money Super Ticket Set for Life The Price Is Right Golden Ticket 100X the Money,000,000 Platinum Payout 10/20/17 10/20/17 8/18/17 8/18/17 12/15/17 10/20/17 8/18/17 12/15/17 12/15/17 7/6/17 12/15/17 12/15/17 12/15/17 12/15/17 10/20/17 10/20/17 8/18/17 8/18/17 10/20/17 10/20/17 8/18/17 8/18/17 8/18/17 12/15/17 10/20/17 4/18/18 4/18/18 2/14/18 2/14/18 6/13/18 4/18/18 2/14/18 6/13/18 6/13/18 1/2/18 6/13/18 6/13/18 6/13/18 6/13/18 4/18/18 4/18/18 2/14/18 2/14/18 4/18/18 4/18/18 2/14/18 2/14/18 2/14/18 6/13/18 4/18/18 CALOTTERY SALESMAKER CHECKLIST: *See * Placement Guides for which games to replace with new games. *Safely * put aside removed games and return to your Lottery Sales Representative for credit. *Ask * your Lottery Sales Representative about your sales trends. ** Number of Games *Goal * *$ * Average Weekly Sales *Goal * Next visit DSR TIPS *Indicates latest games ended. These games must be returned to your DSRs before the end date. Go to calottery.com, click on the PLAY tab then click on End of Game Info under Scratchers Games to help identify tickets ending soon. 14 After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery, 700 North Tenth Street, Sacramento, CA Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail California Lottery 48,630 10/17

15 Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays.

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