GAMES BEGIN OCTOBER 24 TH! RETAIL PRODUCT PLAN OCTOBER NOVEMBER calottery.com

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1 GAMES BEGIN OCTOBER 24 TH! RETAIL PRODUCT PLAN OCTOBER NOVEMBER 2016 calottery.com

2 LOTTERY S NOVEMBER 2016 FEATURED DRAW GAME Play California s Big Game! This is California s original lotto game! Not only are the jackpot odds better than other national games, but also provide another opportunity to win via a weekly 2nd Chance drawing. Starting Level Jackpots of 7 Million, with an additional 75k in weekly 2nd Chance Drawings! What to tell a player about SuperLotto Plus! Buy your ticket for only 1. Just pick five lucky numbers (from 1 to 47) and one Mega number (from 1 to 27) using a SuperLotto Plus playslip or play a Quick Pick. Win a prize by just matching the Mega number or hit it big by matching all 5 numbers plus the Mega number. A SuperLotto Plus 2nd Chance code will also be printed on the ticket. For every 1 spent on the SuperLotto Plus ticket, players will receive one entry into the weekly SuperLotto Plus 2nd Chance Draw. 2 See calottery.com to check the winning numbers!

3 COMING SOON NOVEMBER 2016 HOLIDAY 2016 POINT OF SALE Get in the Holiday spirit with our 2016 Holiday campaign! POS Display Dates: 11/25 12/25 Stackable Insert Register Topper Large Window Decal Schafer Topper Card Holder Out-of-home: 11/25 12/24 *Ticket artwork subject to change. Several of the pieces in the kit are also in Spanish! Outdoor Billboard 3

4 10 GOLDEN TICKET GAME #1238 NOVEMBER 2016 WIN UP TO 1,000,000! 22 CHANCES TO WIN! HOW TO PLAY ODDS & WINNERS* PRIZE PAYOUT 73% Uncover a symbol, win that prize. After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of 600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. Uncover a symbol to automatically win 10 times that prize. Uncover a symbol to automatically win 20 times that prize. Uncover a symbol, WIN ALL 20 PRIZES AUTOMATICALLY! GOLDEN 0 BONUS: Uncover a in the GOLDEN 0 BONUS, win 0 instantly! Prize level: Odds: Total Winners: TICKET ,000,000,000 1,000, ,370 2, , ,000 2,000, , ,000 1,400, , , , , , ,500 10,220 5, Overall odds: 1 in 3.42 Total Winners: 4,093,082 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE 4 Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: 0 Final Cost per Pack 470

5 JOKER S WILD NOVEMBER GAME #1237 WIN UP TO 150,000! 19 CHANCES TO WIN! WILD 0 SPOT! HOW TO PLAY Match any of YOUR NUMBERS to any of the five WINNING NUMBERS, win that prize. Uncover a symbol to automatically win that prize. Uncover a symbol to automatically win 10 times that prize. WILD 0 SPOT: Uncover a in the WILD 0 SPOT, win 0 instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET ,000, , ,600 2,667 40, ,000 1,600,000 1,540, ,000 1,100, , ,000 83, ,750 26,950 40,700 11,000 6, Overall odds: 1 in 3.75 Total Winners: 4,693,073 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 68% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of 600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: 400 Less 6% Commission/Handling Fee: 4 Final Cost per Pack 76 5

6 NOVEMBER GAME #1236 5X CROSSWORD BONUS MATCH WIN UP TO,000! FAST SPOT! BONUS MATCH PLAY! PRIZE PAYOUT 62% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of 600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. HOW TO PLAY Scratch YOUR LETTERS to reveal a total of 18 letters. Scratch the BONUS MATCH area to reveal up to 2 additional letters. If you uncover two matching letters in the BONUS MATCH area, win that prize. Use uncovered letter(s) as bonus letter(s) in the CROSSWORD PUZZLE. Scratch each letter in the CROSSWORD PUZZLE that matches YOUR LETTERS and the BONUS MATCH letter(s). Completely uncover two or more words in the CROSSWORD PUZZLE and win corresponding prize show in PRIZE KEY. MULTIPLIER: Uncover the spot and multiply your total winnings by that number. FAST SPOT: Uncover a in the FAST SPOT, win instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET ,000, ,200 80,000 1,200,000 1,440,000 2,640,000 1,968, , , ,000 20, Overall odds: 1 in 3.36 Total Winners: 7,146,320 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE 6 Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: 18 Final Cost per Pack 82

7 0 GRAND NOVEMBER GAME #1235 WIN UP TO 0,000! 11 CHANCES TO WIN! 0 BONUS SPOT! HOW TO PLAY Match any of YOUR NUMBERS to any of the three WINNING NUMBERS, win that prize. Uncover a symbol to automatically win triple that prize. Uncover a symbol, WIN ALL 10 PRIZES AUTOMATICALLY. 0 BONUS SPOT: Uncover a in the 0 BONUS SPOT, win 0 instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET ,000 0, ,600 2,400 8,000 10,000 20,000 40, , , ,000 1,920,000 1,152, , , , ,200 56,000 12,000 8,000 2,400 1, Overall odds: 1 in 4.16 Total Winners: 4,613,216 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 62% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of 600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: 0 Less 6% Commission/Handling Fee: 12 Final Cost per Pack 188 7

8 DISPLAY STARTING OCTOBER 24 TH NOVEMBER BIN GUIDE SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Game # 1230 Game # 1230 Game # 1219 Game # 1200** Game # 1211 Game # 1208 Game # 1210 Utilize Your Featured Game Display for the Multiplier Family (1230, 1229, 1228 & 1227) Contact Your Lottery Sales Representative for Display Questions. SALES TIP Double-facing Best-Selling games will increase sales, reduce out-of-stock on high-demand game(s), and raise your profits. Game # 1229 Game # 1205 Game # 1229 Game # 1187 Game # 1222 Game # 1238 Game # 1212 Game # 1238 Game # Game # 1217 **Please face Extreme Green (1200). If inventory is not available, please double face,000,000 Platinum Payout (1219). Ask your Sales Rep which options are best for your store. If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next business day. Game # 1237 Game # 1237 Game # 1216 Game # 1218 SCRATCHERS PRICING Price Point Final Cost per Pack Game # 1234 Game # 1228 Game # 1209 Game # 1226 Game # 1221 Game # 1224 Game # 1225 Game # 1215 ATTENTION RETAILERS 8 Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1233 Game # 1232 Game # 1236 Game # 1235 Game # Game # 1231 Game # Game # 1223

9 DISPLAY STARTING OCTOBER 24 TH NOVEMBER BIN GUIDE SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Game # 1230 Game # 1230 Game # 1219 Game # 1205 Game # 1200 Game # 1211 Game # 1208 Utilize Your Featured Game Display for the Multiplier Family (1230, 1229, 1228 & 1227) Contact Your Lottery Sales Representative for Display Questions. SALES TIP Game # 1222 Game # 1212 Game # 1229 Game # 1187 Game # 1203 Game # 1220 Ask your Sales Rep which options are best for your store. Game # 1238 Game # 1238 Game # 1209 Game # 1226 If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next business day. SCRATCHERS PRICING Game # 1225 Game # 1234 Game # 1218 Game # 1221 Price Point Final Cost per Pack Game # 1237 Game # 1228 Game # 1216 Game # 1233 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1215 Game # 1235 Game # 1236 Game # 1232 Game # Game # 1223 Game # Game #

10 DISPLAY STARTING OCTOBER 24 TH NOVEMBER BIN GUIDE retailer clerk-facing side SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Game # 1219 Game # 1230 Game # 1238 Game # 1187 Utilize Your Featured Game Display for the Multiplier Family (1230, 1229, 1228 & 1227) Contact Your Lottery Sales Representative for Display Questions. Game # 1222 Game # 1229 Game # 1212 Game # 1226 Game # 1200 Game # 1209 Game # 1208 SALES TIP Ask your Sales Rep which options are best for your store. If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next business day. Game # 1221 Game # 1216 Game # 1237 Game # 1234 Game # 1220 SCRATCHERS PRICING Price Point Final Cost per Pack Game # 1218 Game # 1215 Game # 1228 Game # 1236 Game # 1225 Game # 1224 Game # 1233 Game # 1227 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1235 Game # Game # Game # 1231 customer-facing side 10

11 COMING SOON NOVEMBER 2016 DECEMBER GAMES Look for these exciting Scratchers games November 16 th! Front Inside Back *Ticket artwork subject to change. 11

12 LOTTERY S NOVEMBER 2016 MOBILE APP Fast & Easy Download the App! Lottery Is At Your Player s Fingertips With The California Lottery Official App! The Lottery App is the most convenient way for your customers to stay up to date with Lottery games and programs. Check out the features below: Scan non-winning Scratchers 2nd Chance codes* Scan winning/non-winning SuperLotto Plus and Fantasy 5 2nd Chance codes Track 2nd Chance submissions for the month View the details of the last 25 submissions Check out helpful tutorials and information about all games eligible for 2nd Chance Find out the latest promotions and contests for 2nd Chance Check winning numbers and jackpot amounts for your favorite Draw Games Locate a Lucky Retailer nearby *Some older Scratchers ticket do not have the new unique barcode to facilitate App scanning. The App identifies which Scratchers cannot be scanned and recommends manual entry. It s fast, easy, and convenient. The App is available in the App Store and Google Play. 12 In order to scan ticket codes, be sure to remind players to allow access to the camera in their smartphones when downloading the App.

13 LOTTERY S NOVEMBER ND CHANCE PROGRAM WHAT IS 2ND CHANCE? California Lottery s 2nd Chance program gives players an additional opportunity to win cash and prizes every week with bonus and promotional draws by submitting eligible Scratchers, SuperLotto Plus and Fantasy 5 2nd Chance codes. Players can sign in or register at to submit codes into 2nd Chance. SCRATCHERS 2ND CHANCE Play any eligible Scratchers game with the 2nd Chance logo on the back. If a ticket isn t an instant winner, the non-winning code can be entered into Scratchers 2nd Chance weekly draws to win up to 5,000! SUPERLOTTO PLUS 2ND CHANCE Every SuperLotto Plus play comes with a 2nd Chance to win! A SuperLotto Plus ticket comes with a code good for entries into a weekly SuperLotto Plus 2nd Chance drawing for five 15,000 prizes! FANTASY 5-2ND CHANCE Play or more on a single Fantasy 5 ticket and receive a code good for a 2nd Chance to win up to,000 every week! 13

14 QUICK REFERENCE GUIDE NOVEMBER 2016 SCRATCHERS ENDED GAMES STILL CLAIMABLE ENDED GAMES Price Point Game # Game Name End Date Claim By Date Set for Life Match 3 Tripler Straight 8s Year of the Monkey 10/21/16 10/21/16 8/19/16 6/17/16 4/19/17 4/19/17 2/15/17 12/14/ Lucky Numbers Love to Win Double Shot 8/19/16 6/17/16 6/17/16 2/15/17 2/14/16 12/14/ Tripling Bonus Crossword Bingo Plus 8/19/16 6/17/16 2/15/17 12/14/ Mega Crossword Classic Poker California Gold Rush Money Money Multiplier In the Money 10/21/16 8/19/16 6/17/16 6/17/16 6/17/16 4/19/17 2/15/17 12/14/16 12/14/16 12/14/ Ultimate Riches 10/21/16 4/19/17 SUCCESSFUL SCRATCHERS SALES CHECKLIST: *See * Placement Guides for which games to replace with new games. *Safely * put aside removed games and return to your Lottery Sales Representative for credit. *Ask * your Lottery Sales Representative about your sales trends. ** Number of Games *Goal * * * Average Weekly Sales *Goal * Next visit DSR TIPS California Lottery 30th Anniversary 6/17/16 12/14/16 *Indicates latest games ended. These games must be returned to your DSRs before the end date. Go to calottery.com, click on the PLAY tab then click on End of Game Info under Scratchers Games to help identify tickets ending soon. 14 After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery, 700 North Tenth Street, Sacramento, CA Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail California Lottery 47,730 9/16

15 Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays.

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