About Rocks & Minerals

Transcription

1 About Rocks & Minerals Rocks & Minerals: For Everyone Interested in Minerals, Rocks & Fossils. Amateurs as well as professional scientists delight in and pore over Rocks & Minerals, which has published articles on mineralogy, geology, and paleontology since Regular departments explore important discoveries, minerals for the collector, microminerals, personalities in the field, media reviews, and coming events. Detailed lists of collecting opportunities in specific localities appear periodically, as do theme issues. Spectacular color photographs appear throughout each issue. Rocks & Minerals works with the Mineralogical Society of America to promote cooperation between collectors and professional mineralogists. The magazine is sold on newsstands from coast to coast. Publication Schedule: Bimonthly Managing Editor: Marie Huizing Advertising Sales: Sally Wright Executive Editors: Robert B. Cook, Auburn University, Auburn, Alabama Peter J. Modreski, U.S. Geological Survey, Denver, Colorado John Rakovan, Miami University, Oxford, Ohio

2 Advertising Rates & Deadlines Advertising in Rocks & Minerals affords a dynamite opportunity to reach a highly targeted market including thousands of readers keenly interested in minerals, rocks, and fossils. Rocks & Minerals 2009 Rates and Advertising Deadlines: Rates are cost per insertion (Design rate: $100) 1X 3X 6X 1X 3X 6X Full page b&w $575 $515 $485 1/6 page b&w $165 $150 $140 4-color $1,075 $1,015 $985 4-color $330 $315 $305 2/3 page b&w $450 $410 $385 1/8 page b&w $135 $125 $115 4-color $850 $810 $785 4-color $270 $260 $ page b&w $325 $295 $275 4" box b&w $140 $125 $115 4-color $650 $615 $595 4-color $275 $260 $250 1/3 page b&w $240 $225 $205 3" box b&w $125 $115 $110 4-color $490 $475 $450 4-color $230 $220 $215 1/3 square b&w $265 $240 $225 2" box b&w $115 $105 $99 4-color $520 $495 $480 4-color $200 $190 $ page b&w $200 $180 $170 1" box b&w $100 $90 $85 4-color $450 $430 $420 4-color $170 $160 $150 Covers (4-color only): Internet Directory Rates: Cover 2 $1,185 Must reserve six issues and prepay Cover 3 $1,175 Up to 20 words $198 Cover 4 $1, words $ words $330 Special Position: + 15% Discounts: Agency 15% Association 10% 2009 Issues and Closing Dates: *Closing Date *Materials Due January/February 2009 Oct. 16, 2008 Nov. 6, 2008 March/April Dec. 16, 2008 Dec. 30, 2008 May/June Feb. 12, 2009 March 5, 2009 July/August April 17, 2009 May 8, 2009 September/October June 16, 2009 July 7, 2009 November/December Aug. 21, 2009 Sept. 11, 2009 January/February 2010 Oct. 16, 2009 Nov. 6, 2009 * Closing dates include the following: insertion orders, set copy, design requests & cancellations. * Material deadline: Materials not received by this date will incur a cancellation charge.

3 Sizes & Specifications Rocks & Minerals 2009 Sizes & Specifications Mechanical Requirements: Width Height Width Height Full page 7 1/8" 9 1/2" 1/4 page (vertical) 3 3/8" 4 5/8" 2/3 page (horizontal) 7 1/8" 6 1/8" 1/6 page (horizontal) 4 5/8" 2 1/8" 2/3 page (vertical) 4 5/8" 9 1/2" 1/6 page (vertical) 2 1/8" 4 3/8" 1/2 page (horizontal) 7 1/8" 4 5/8" 1/8 page 3 3/8" 2 1/8" 1/2 page (vertical) 3 3/8" 9 1/2" 4" box 2 1/8" 4" 1/3 page (horizontal) 7 1/8" 3" 3" box 2 1/8" 3" 1/3 page (vertical) 2 1/8" 9 1/2" 2" box 2 1/8" 2" 1/3 page (square) 4 5/8" 4 5/8" 1" box 2 1/8" 1" 1/4 page (horizontal) 4 5/8" 3 1/4" Bleed Requirements: 8.375" " Live Image Area: 8.125" " Guidelines for Submitting Digital Ads: The advertising department welcomes your digital advertisement. Please be aware that although we check all customer files, we cannot be responsible for errors due to improper file preparation. Credits or make-goods will not be issued for these errors. Also, additional charges may be incurred for pre-press work if the file is not prepared properly. The following guidelines may help you avoid these charges. Acceptable Native Formats: PDF, EPS, TIFF Line Art Requirements: 1000 dpi optimum, 300 dpi minimum. Photographic images: 300 dpi minimum. Acceptable Fonts: Adobe PostScript Fonts only; please include screen and printer fonts (TrueType fonts will be replaced with PostScript fonts). Color: Files must be in CMYK format unless paying for a specific Pantone color. Notes: - RGB mode will reproduce in black and white, and you will be charged at color rates. - Send printed proof by fax, , or mail; only files under 10 MB will be accepted (please include contact information). - Advertiser accepts responsibility for any data corruption. - You may also download to Heldref s FTP site, please call for information. Please send artwork to: Jonathan McCloskey Advertising Coordinator 1319 Eighteenth Street NW Washington, DC JMcCloskey@Heldref.org or Ext. 1218

4 Online Content Advertise on the new Rocks & Minerals website, The new Rocks & Minerals website offers an introduction to the variety of commentary found in Rocks & Minerals. Access archived volumes and the current issue found on U.S. newsstands, and order back issues. With an online ad you will reach a wide audience of visitors who all share a common enthusiasm for minerals, rocks, and fossils: enhance your profile by advertising online with Rocks & Minerals! The site sees approximately 7,000 hits per day and counts 11,000 unique visitors per month. Site Sponsorship: - $1,200 Annually - Ad will appear on each available page - Maximum of 10 advertisers rotating throughout the website Rocks & Minerals Online Ad Rates One-month run $100 Four-month run $300 Eight-month run $700 Twelve-month run $1,100 Box Ad Dimensions Maximum File Size Accepted File Types Static kb JPG, GIF Flash kb SWF Skyscraper Ad Dimensions Maximum File Size Accepted File Types Static kb JPG, GIF Flash kb SWF Additional Specifications: When clicked, creative should always open a new browser. All Flash creative must be accompanied by a back-up GIF file to be served if the user does not have the correct plug-in.

5 Package Options Heldref Publications 2009 Advertising Package: Heldref is now offering an advertising package that includes five magazines and one journal with a combined circulation of 41,824 in the fields of higher education, science, and public affairs. Our subscribers turn to our publications because of the thought-provoking and informative offerings Heldref provides. Whether it is an article on sustainability, hurricanes, minerals from New York, the terrorist mind, or graduate education for new types of technology, readers expect to be informed and enlightened by our magazines. The magazines include: Weatherwise - The Power, the Beauty & the Excitement Search - Exploring Things That Matter Change - The Magazine of Higher Learning Rocks & Minerals - For Everyone Interested in Minerals & Fossils Environment - Science and Policy for Sustainable Development World Affairs - A Journal of Ideas and Debate Each of our publications is affiliated with organizations and groups in their respective fields. A few examples include: Change is published in cooperation with the Carnegie Foundation for the Advancement of Teaching. Environment is partnered with the North American Association for Environmental Studies. Rocks & Minerals is affiliated with the Mineralogical Society of America. Search is published with a grant from the John Templeton Foundation. Weatherwise is partnered with the American Meteorological Society. World Affairs is mailed directly to members of the House of Representatives and Senate. Advertising Rates: Total Circulation - 41,824 1X 2X 4X Full page b&w $4,225 $3,800 $3,600 Full page 4-color $6,500 $5,850 $5, page b&w $2,500 $2,275 $2, page 4-color $3,900 $3,500 $3,300 Ad Dimensions: Full page 7 1 4" 10" 1 2 page 7 1 4" 4 3/4" * Please contact Sally Wright at or SWright@Heldref.org, for the season & issue your ad will run in.