14 SEP 1 OCT Advertising Kit CORPORATE. Church by Mama Alto. Melbourne Fringe 2016 Photo by Jacinta Oaten

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1 14 SEP 1 OCT 2017 Advertising Kit CORPORATE Principal Partner Major Government Partners Church by Mama Alto. Melbourne Fringe 2016 Photo by Jacinta Oaten

2 MELBOURNE FRINGE FESTIVAL AT A GLANCE Flesh Fanatics, Melbourne Fringe Festival 2016 Photo by Theresa Harrison KEY STATS 330,000+ patrons 65,689 tickets sold 3,000+ artists 400+ events 179+ venues Melbourne Fringe is a celebration of cultural democracy and art for everyone. By embracing diversity and a spirit of independence, we create a unique space for artistic self-expression linked to the life of our great city. We re here to challenge perceptions and shake up the hierarchy, to be brave and unafraid, to explore the boundaries of what art is and can be. And what s more, everyone s invited.

3 OUR AUDIENCE We ve got the Holy Grail of demographics that everyone lusts after. GENDER Female 67% Male 31% Other 2% EDUCATION AND EMPLOYMENT Top occupations: Health 8 % Arts & 33 % 30 % % 60+ AGES 10 % % Entertainment Education 14 % % 10 % Students LOCATION 7% travel from interstate 90% live in Melbourne Top suburbs include: Brunswick Brunswick East Fitzroy Fitzroy North Northcote Melbourne CBD North Melbourne Richmond Footscray Preston Kensington Carlton SPENDING HABITS $54,000 average annual income $20.71 average ticket price $148 /person spent on dining during the Festival $87 /person spent on drinks during the Festival

4 MEDIA REACH Flesh Fanatics, Melbourne Fringe Festival 2016 Photo by Theresa Harrison Facebook followers 27,000+ Twitter followers 26,000+ Instagram followers 4,400+ enews subscribers 28,000+ Website views annually 3,000,000+ Media value in 2016 $7,439,089

5 FESTIVAL GUIDE The official Festival Guide is our key communication to the Melbourne Fringe audience. It is a high quality product, has a design unique among Melbourne arts festival programs and is professionally printed in full colour on matt stock. We distribute 50,000 Festival Guides to bars, cafés, theatres, galleries, universities, cinemas, hotels, information centres and Festival venues in central and outer Melbourne. The Guide is launched on 10 August 2017 and is used by our audience as a constant reference for 8 weeks. Photo by Jacinta Oaten SIZE DIMENSIONS COST DISCOUNTED RATE (BEFORE 29 MAY) Full Page 1/2 Page (horizontal) 1/4 Page (horizontal) 215mm (w) x 270mm (h) Crop marks + 5mm bleed CMYK 300dpi 188mm (w) x 127mm (h) CMYK 300 dpi 188mm (w) x 61mm (h) CMYK 300 dpi $4,200 + GST $3,990 + GST $3,000 + GST $2,850 + GST $1,500 + GST $1,425 + GST Full Page 215mm (w) x 270mm (h) Crop marks + 5mm bleed CMYK 300dpi 1/2 Page Horizontal 188mm (w) x 127mm (h) CMYK 300dpi 1/4 Page Horizontal 188mm (w) x 61mm (h) CMYK 300dpi 8

6 ONLINE ADVERTISING The Melbourne Fringe website received over 3,100,000 visits in 2016, we have over 56,000 Facebook, Twitter and Instagram followers and over 28,000 enews subscribers. We provide a range of online advertising options, accommodating every budget. TYPE Leaderboard (Homepage and run of the site) 728px (w) x 90px (h) UNIT 1 10 AUG - 13 SEPT $650 + GST UNIT 2 14 SEPT - 2 OCT $850 + GST LEADERBOARD LEADERBOARD UNIT 1 & 2 10 AUG - 2 OCT $1,485 + GST LEADERBOARD LEADERBOARD Leaderboards are capped at 20 advertisers across the site at any one time, increasing your chance of your advert being seen!

7 enews ADVERTISING enews Ads are priced for placement in one edition (28,000+ subscribers). We send targeted enews to previous ticket buyers based on which events they attended and which areas they live in. This means you re speaking directly to your audience and they re ready to listen. Spots are limited for these bad boys, so get in quick to reserve your place. TAKE-OVER (BANNER + FOOTER) $800 + GST 728px (w) x 90px (h) BANNER FOOTER Church by Mama Alto. Melbourne Fringe 2015 Photo by Jacinta Oaten

8 ARTWORK DEADLINES & REQUIREMENTS Festival Guide Deadlines Booking and payment: Friday 23 June 2017 Artwork deadline: Monday Artwork: All Festival Guide ads must be high resolution press-ready PDF files, 300 dpi, CMYK colour mode only Website Deadlines Booking and payment: 2 weeks prior to advertising going live Artwork deadline: 1 week prior to advertising going live Artwork: Artwork must be RGB colour mode only, saved as a JPG and a minimum of 72dpi enews Ads Deadlines Booking and payment: 2 weeks prior to advertising going live Artwork deadline: 1 week prior to advertising going live Artwork: Landscape, JPG image Bookings Please submit your booking online via our online booking form Once we have received your booking form, we will invoice you for payment. Where to send Please send all advertising artwork and enews files to marketing@melbournefringe.com.au