2018 MEDIA KIT PRINT AND DIGITAL
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1 2018 MEDIA KIT PRINT AND DIGITAL
2 ADVANCING THE VALUE AND EXCELLENCE OF The Academy of General Dentistry (AGD) is the only association that eclusively represents the needs and interests of general dentists. With 40,000 members who are dedicated to continuing education (CE), providing high-quality care and advancing their profession, AGD ensures that they have the resources they need to progress as health care providers and small-business owners. Some of these resources, such as AGD s award-winning publications, website, communications and annual meeting onsite program, provide opportunities to etend your brand to an audience of influential dental professionals who are making purchasing decisions that impact their business and their patients every day. ADVERTISING OPPORTUNITIES AGD Impact General Dentistry agd.org AGD in Actioin AGD2018 Program Book LAS VEGAS ORLEANS JULYNEW JUNE 7-9 AGD2017.ORG AGD2018 THE PREMIER MEETING FOR AGD2018.ORG GENERALFAGD DENTISTRYCE EXHIBITSTOOL LECTURESDDS AGD2017DMD AGD2018DMD SCIENTIFIC SCIENTIFIC SESSIONTEAM SESSIONTEAM COURSESAGD AGD S SCIENTIFIC SESSION IS THE PREMIER MEETING FOR The AGD scientific session offers continuing education that is high-quality. I bring my staff, too, so we can all learn from the very best. Saskia C. Vaughan, DDS, MAGD Mineral Wells, TX Member since 1995 Here s what you can look forward to at AGD2018, June 7 9, 2018, in New Orleans: Head and neck anatomy cadaver course with Henry A. Gremillion, DDS, MAGD Implant placement cadaver course with Timothy F. Kosinski, DDS, MAGD Strengthen your office team dynamic with Dentsply Sirona s 360 Eperience Education tracks in an innovative, one-hour lecture format Dedicated networking lounge for students and recent graduates agd2018.org Approved PACE Program Provider FAGD/MAGD Credit Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. 6/1/2014 to 5/31/2018. Provider ID: EDUCATION TAILORED TO YOUR NEEDS EVENTS EXCLUSIVE TO YOU EXHIBITS VITAL TO YOUR PRACTICE Cover_Las Vegas.indd 1 Monthly newsmagazine Bimonthly scientific journal AGD Website E-newsletter REACH OVER 40,000 AGD-MEMBER GENERAL DENTISTS OVER 70% OF MEMBERSHIP HAS DECISION-MAKING POWER IN THEIR PRACTICE 2 AGD Media Kit /12/17 3:37 PM Scientific session program book EDUCATION TAILORED TO YOUR NEEDS AGD2018_OntarioCE book.indd 1 EVENTS EXCLUSIVE TO YOU EXHIBITS VITAL TO YOUR PRACTICE 5/16/17 3:03 PM
3 AGD IMPACT With a circulation of more than 50,000 general dentists, AGD Impact provides readers with forward-thinking perspectives from AGD members and dentistry eperts on topics such as practice management, dental products and technology, current legislative activities and more. Circulation AGD members... 33,216 Nonmember general dentist subscribers...2,525 Nonmember general dentists... 13,764 Paid subscribers Complimentary Total circulation... 50,000 With a circulation of over 33,000 general dentists, AGD s peer reviewed clinical journal, General Dentistry, presents research, laboratory investigations, clinical findings and techniques dentists can immediately apply in practice. The journal is used as an educational and reference tool for its readers and also features rotating columns on various topics in dentistry. Circulation AGD members... 33,216 Paid subscribers (general dentists, medical/dental libraries) Complimentary Total circulation... 33,793 AGD Media Kit
4 2018 PRINT ADVERTISING NET RATES AGD Impact Color Rate, Net Full Page $5,855 $4,150 $4,000 $3,790 1/2 Vert or Horz $3,125 $2,900 $2,650 $2,510 1/3 Vert or Square $2,730 $2,490 $2,270 $2,150 1/4 Standard $1,785 $1,660 $1,520 $1,415 General Dentistry Color Rate, Net Full Page $3,480 $3,260 $3,010 $2,950 1/2 Vert or Horz $2,650 $1,450 $2,354 $2,200 1/3 Vert or Horz $1,240 $1,110 $1,050 $860 1/4 Standard $1,050 $950 $840 $745 Covers Inside Front: 35% of earned B&W rate Inside Back: 15% of earned B&W rate Back Cover: 50% of earned B&W rate Opposite TOC: 10% of earned B&W rate HIGH-IMPACT PLACEMENTS Contact AGD for high-impact placement opportunities and pricing. Additional high-impact advertising opportunities include inserts, polybagged outsert, bellyband, advertorials and sponsored content. ADVERTISE IN AGD IMPACT AND E-BLASTS Members and subscribers receive an once the online editions of each AGD publication are available. Share your message with a bottom banner ad ( piels). Rate: $1,000 4 AGD Media Kit 2018
5 PRINT ADVERTISING SPECIFICATIONS Full Page 1/2 Island and 1/3 Vertical 1/2 Vertical and 1/4 Standard 1/2 Horizontal Trim size: Single page bleed: Spread bleed: Vital advertising matter should be kept at least 0.5 away from trim edge. Trim size: web offset printing, perfect binding. Inside paper stock is 45# coated web offset for General Dentistry; 50# coated web offset for AGD Impact; cover is 80# coated offset for both publications. Digital materials may be submitted posted to the AGD s Web file server: Login: gonow PDF files are the preferred format for receiving digital ads. Fonts must be embedded or subset within the file. PDF files using the PDF-X1a standard are acceptable. Native files are accepted in the following programs on Macintosh platforms: Adobe InDesign, Adobe Illustrator and Adobe Photoshop. Native files must have all graphic artwork and fonts included, PDF and/or EPS of the file with fonts converted to outlines. All images, photos and colors must be CMYK and 300 dpi. Spot color (PMS) is used only if you are paying for additional PMS color cost. Any alterations or corrections will be charged at a rate of $100 per hour. Graphics: The resolution for photographs is 300 dpi in a TIF format. Line art should be saved in a drawing application. If line art is created in Photoshop, resolution needs to be 1200 dpi in a TIF or EPS format. Do not compress graphics by saving as JPG or checking LZW compression. All graphics should be cropped and saved at the size used within the application. If an advertiser fails to submit a contract-quality proof, the ad will be run as it was created in their file to SWOP standards, and the publisher will not be responsible for color output. AGD Media Kit
6 AGD.ORG OPPORTUNITIES & RATES AGD s website, features a variety of mobile-optimized content, tailored to fit the needs of members, such as CE opportunities, practice management and patient education resources, advocacy issues and upcoming events.. Key Stats Average monthly visits...39,796 Average monthly unique visitors...19,476 Average page views per visitor Ad Sizes Skyscraper Advertisement must be.gif, animated.gif,.jpg or.fla format Include URL to which banner links 50 character alt tet limit Must not include any rapid or strobing animation of any graphic, copy or background elements Rates Monthly Quarterly Home Page Skyscraper $2,400 $6,800 Run of Site Skyscraper $1,200 $3,000 *Run of site describes ads place on internal pages of website, not homepage. Deadlines: Space reservation and ad materials are due the 20th of the month prior to insertion dates. Run of Site Run of site rate is for advertising on one page of the AGD website, other than the home page, for the duration of the insertion. 6 AGD Media Kit 2018
7 AGD IN ACTION OPPORTUNITIES & RATES Members receive AGD in Action every week, and it includes the latest news about dentistry trends, innovative products, government regulatory actions, AGD Headquarters updates and more. Stats Average number sent... 30,000 Average open rate...8, E-newsletter Ad Sizes Rectangle piels Skyscraper piels Banner piels AGD in Action Advertising Rates Weekly Monthly Quarterly Rectangle $340 $1,325 $3,900 Banner Bottom $410 $1,920 $4,620 Skyscraper $550 $2,180 $6,280 Deadlines AGD in Action is sent every Wednesday afternoon. Space reservation and ad materials are due the Friday before issue date. Banner postions for AGD in Action are to bottom of page ,000 Average number of AGD members reached with AGD in Action every week. AGD Media Kit
8 AGD SCIENTIFIC SESSION ON-SITE PROGRAM AGD2018 the premier annual meeting for general dentistry is recognized as one of the industry s best opportunities for learning. This year s meeting will be held June 7 9, 2018, in New Orleans. Every AGD2018 attendee will receive a copy of the onsite program, which includes information about meeting hours, ehibitors, educational programs, social events and more. Ad Sizes Full Page:...7.5" 10" Half Page:... 7" 4" Advertising Rates Full Page $1,995 Half Page $1,200 Inside Front Cover $2,350 Inside Back Cover $2,240 Back Cover $2,520 Deadlines Space reservations are due April 20, Materials are due April 27, Ehibitors in New Orleans receive a 15 percent discount on advertising in the 2018 onsite program. AGD2018 THE PREMIER MEETING FOR NEW ORLEANS JUNE 7-9 AGD2018.ORG AGD S SCIENTIFIC GENERALFAGD SESSION IS THE PREMIER MEETING FOR DENTISTRYCE GENERAL The AGD scientific session offers continuing EXHIBITSTOOL education that is high-quality. I bring my staff, too, so we can all learn from the very best. Saskia C. Vaughan, DDS, MAGD LECTURESDDS Mineral Wells, TX Member since 1995 Here s what you can look forward to at AGD2017DMD AGD2018DMD AGD2018, June 7 9, 2018, in New Orleans: Head and neck anatomy cadaver course with Henry A. Gremillion, DDS, MAGD Implant placement cadaver course with SCIENTIFIC Timothy F. Kosinski, DDS, MAGD Strengthen your office team dynamic with Dentsply Sirona s 360 Eperience SESSIONTEAM SESSIONTEAM Education tracks in an innovative, one-hour lecture format Dedicated networking lounge for students and recent graduates COURSESAGD agd2018.org Approved PACE Program Provider FAGD/MAGD Credit Approval does not imply acceptance by a state or provincial board of dentistry or AGD EDUCATION endorsement. 6/1/2014 to 5/31/2018. Provider ID: TAILORED TO YOUR NEEDS EVENTS EXCLUSIVE TO YOU EXHIBITS VITAL TO YOUR PRACTICE 8 AGD Media Kit 2018
9 THE FINE PRINT AGD Advertising Policy and Copy Protective Clause AGD accepts advertising of equipment, products and services of interest to general dentistry practitioners from responsible advertisers. AGD reserves the right to accept or reject any advertisement considered unsuitable according to AGD policy for its print journals, special publications, website and s. Advertisers and their agencies assume any liability for the content of their advertisements in AGD publications, website or s and any claims arising therefrom. The names, images, and logos identifying AGD Impact and General Dentistry are proprietary marks of the AGD. No use, including reproduction or manipulation, of the names, images, and logos is permitted without prior approval from the AGD. Payments, Short Rates, and Rebates Payment terms are net 30 days. Rates, position availability and production charges are subject to change without notice. Recognized advertising agencies are allowed 15 percent of gross billing on space, color and special position. Agency commission only to those agencies that pay within 30 days of invoice date. First-time advertisers/agencies will be required to submit credit references. Commission is not allowed on such charges as art work, reprints and classified advertising. A 1.5 percent monthly finance charge will be added to all open balances over 30 days old. Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they do not use the number of in sertions upon which their billings have been based. Advertisers will be rebated if, within a 12-month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed. Prepayment is needed from all companies outside the U.S. Format Any deliberate attempt to simulate the publications format is not permitted, and the publisher reserves the right to place the word advertisement or similar wording at the top of copy that, in the publisher s opinion, resembles editorial matter. Errors Publisher is not liable for errors in any reader response listings or the Ad Inde. Cancellation Policy Written notice must be received no later than one week prior to closing date. Cover positions are non-cancellable. AGD Media Kit
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