2016 Media Kit. The AAA brand influences readership and buying habits. MountainWest

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Camron Fletcher
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into the homes of all AAA members in Alaska, Montana and

Via magazine is published four times per year and features

The key to AAA s high-return advertising programs is trust.

quality service, they use it to make their travel plans,

1 MountainWest Media Kit The AAA brand influences readership and buying habits AAA is one of the most recognized brands in the world. Now you can put that power to work for you by going directly into the homes of all AAA members in Alaska, Montana and Wyoming. Via magazine is published four times per year and features travel, automotive and lifestyle editorial. The key to AAA s high-return advertising programs is trust. Because active, affluent members trust AAA s reliable, high quality service, they use it to make their travel plans, insure their cars and homes, and to help when they are stranded on the side of the road. There s simply no better time and place to influence their buying decisions than in Via magazine.

2 Audience Profile Desirable audience characteristics, exceptional reach and low CPMs make Via MountainWest a smart buy Rate Base: 105,000 Total Readers: 241,500 Circulation Region: Alaska, Montana and Wyoming AGE AND GENDER Men 34.1% Women 65.9% % % % % Average Age 63 Median Age 65 MARITAL STATUS Married 67.8% Widowed 11.4% Separated/Divorced 9.9% Partnered Relationship 5.8% Single (never married) 5.0% HOUSEHOLD INCOME Average $86,500 Median $68,700 PRIMARY RESIDENCE Average Value $296,000 Median Value $261,200 Own 93.7% Rent 6.3% EDUCATION Any College 85.4% 4 Years+ 46.5% Bachelors Degree 27.6% Graduate Degree 18.8% Source: 2015 Via MountainWest Reader Profile Study, GfK MRI

Editorial Calendar SPRING Closes January 4 In-Home March 21-24, The Food Issue!

Center, Palo Alto Postcard: Provence, France Latourell Falls, Oregon FALL Closes July 1 In-Home September 23-27, National Park

Spot: Mission San Juan Bautista, near Gilroy, Ca

Transamerica Pyramid, San Francisco SUMMER Closes May 2 In-Home June 24-28, Columbia Gorge Alternative Wine Countries Weekender:

3 Editorial Calendar SPRING Closes January 4 In-Home March 21-24, The Food Issue! Portland s Street Food Food Worth Traveling For Marin/Sonoma Road Trip Weekender: Casper, Wyoming Mystery Spot: Cantor Arts Center, Palo Alto Postcard: Provence, France Latourell Falls, Oregon FALL Closes July 1 In-Home September 23-27, National Park Road Trips Roundup of Other National Park Drives Member s Favorite International Destinations Weekender: Glendive, Montana Mystery Spot: Mission San Juan Bautista, near Gilroy, California Postcard: Washington, D.C. Transamerica Pyramid, San Francisco SUMMER Closes May 2 In-Home June 24-28, Columbia Gorge Alternative Wine Countries Weekender: Calgary, Canada Mystery Spot: Salt Lake Tabernacle, Utah Postcard: Hawaii Nevada s Valley of Fire State Park WINTER 2017 Closes November 3 In-Home December 24-28, San Diego, and Other Winter Escapes Cruise Guide Weekender: Billings, Montana Mystery Spot: Nevada State Museum, Carson City Postcard: Florence, Italy Drakes Beach, Point Reyes, California Revised 8/5/15

Readership Compelling content drives reader involvement and attracts a loyal and involved audience issue after issue 71.8% of Via MountainWest readers read 3 or 4 of the last 4 issues received!

4 Readership Compelling content drives reader involvement and attracts a loyal and involved audience issue after issue 71.8% of Via MountainWest readers read 3 or 4 of the last 4 issues received! Another glowing testimony to the editorial excellence of Via MountainWest is its unprecedented readership by AAA members who rarely miss an issue.! Readers take, on average, 26.9 minutes out of their busy schedules to enjoy reading the magazine. This attentive audience is what produces results for Via advertisers.! 55% of readers take some type of AAA related action in response to something seen in Via.! 85.3% of Via readers prefer receiving the printed magazine in the mail. ACTIONS TAKEN AS A RESULT OF READING VIA IN THE PAST YEAR Took any action 65.0% Became aware of/used AAA discount(s) 28.1% Visited/contacted AAA office 18.0% Traveled to a destination advertised or written about 17.1% Visited AAA Magazine website or AAA website 15.7% Planned or modified existing plans for a trip 15.2% Used AAA Tour Book 14.4% Made reservations or bought tickets 10.8% Obtained information on a product or service advertised 10.3% Source: 2015 Via MountainWest Reader Profile Study, GfK MRI

Regional Travel 82% of Via MountainWest readers took at least one overnight domestic trip in the past year Via MountainWest readers top vacation spots are within the state of Montana TOP 25 AREAS

5 Regional Travel 82% of Via MountainWest readers took at least one overnight domestic trip in the past year Via MountainWest readers top vacation spots are within the state of Montana TOP 25 AREAS VISITED IN THE PAST YEAR Billings, MT 44.6% Bozeman, MT 36.2% Denver, CO 25.9% Flathead Lake, MT 24.9% Yellowstone/Grand Tetons 24.5% Helena, MT 24.4% Great Falls, MT 22.0% Whitefish/Kalispell, MT 21.3% Spokane, WA 20.1% Las Vegas, NV 18.9% Coeur d Alene, ID 18.5% Cheyenne/Laramie, WY 16.2% Casper, WY 15.3% Southern California 15.0% Seattle, WA 14.4% Salt Lake City, UT 14.0% Phoenix/Scottsdale, AZ 14.0% Cody, WY 13.4% Northern California 11.6% Jackson Hole, WY 10.3% Sheridan, WY 9.6% Portland, OR 9.1% Oregon Coast 8.5% San Francisco Bay Area 8.2% Los Angeles Area 7.2% TOP 10 STATES VISITED IN THE PAST YEAR Montana 50.2% Idaho 38.3% Colorado 31.7% Washington 31.5% Wyoming 31.4% California 27.5% Nevada 24.8% Arizona 22.8% Utah 20.2% South Dakota 19.0% Source: 2015 Via MountainWest Reader Profile Study, GfK MRI

Travel Planning & Booking Readers of Via MountainWest most often look to their club magazine and other AAA sources for travel related information SOURCES OF INFORMATION WHEN PLANNING A TRIP Friends

6 Travel Planning & Booking Readers of Via MountainWest most often look to their club magazine and other AAA sources for travel related information SOURCES OF INFORMATION WHEN PLANNING A TRIP Friends or relatives 64.4% Via MountainWest 27.1% AAA Publications and Guides 26.2% Direct from accommodations/travel provider 18.3% AAA Travel Agency 16.4% Television 13.8% AAA website 11.1% 61.9% of Via MountainWest readers turn to AAA s products and services when planning a domestic trip Social Media 10.5% Source: 2015 Via MountainWest Reader Profile Study, GfK MRI

7 General Ad Rates Rate Base: 105,000 Total Readers: 241,500 Circulation Region: Alaska, Montana and Wyoming Spring In-Home March Close: 1/4/16 Material: 1/7/16 Summer In-Home June Close: 5/2/16 Material: 5/6/16 Fall In-Home September Close: 7/1/16 Material: 7/7/16 Winter 2017 In-Home December Close: 11/3/16 Material: 11/7/16 Trim size: 8 x 10.5 Bleed size: 8.25 x COLOR 1x 2x 4x Full Page $4,280 $4,070 $3,860 2/3 Page 3,000 2,850 2,690 1/2 Page 2,570 2,440 2,310 1/3 Page 1,620 1,540 1,460 1/6 Page B&W Full Page $3,430 $3,270 $3,090 2/3 Page 2,390 2,280 2,150 1/2 Page 2,050 1,940 1,840 1/3 Page 1,300 1,240 1,180 1/6 Page All rates are gross Full Page 7 x 9.5 (live copy area) 8.25 x (bleed) 2/3 Page Vertical wide x 9.5 tall 1/3 Page Vertical 2.25 wide x 9.5 tall Square wide x tall 1/6 Page Vertical 2.25 wide x tall 1/2 Page Horizontal 7 wide x tall Digital Requirements Ad materials will be accepted in the following digital formats: CD, Macintosh platform required. Preferred programs: InDesign, Illustrator or Photoshop. Include all fonts and high resolution images with a list of fonts and graphics. Resolution should be 300 dpi at 100% finished size. All 4-color images should be supplied CYMK. High resolution PDF files are acceptable. If ad size is 6 MB or smaller, file to: mira.roytman@goaaa.com For larger files use: mirasroytman@gmail.com Proof Requirements Laser prints are acceptable. Ad Corrections Ad corrections requested prior to Materials Due date can be made at prevailing rates. Contact Information All ads sent must include a contact person, phone number, fax number and address. Extensions No extensions will be granted without approval of the Advertising Art and Production Director. For extensions, contact: Mira Roytman mira.roytman@goaaa.com Shipping Instructions Via Advertising, Natasha Alcala, 1900 Powell Street, Suite 1200, Emeryville, CA 94608

8 Travel Guide/Marketplace Ad Rates* Rate Base: 105,000 Total Readers: 241,500 Circulation Region: Alaska, Montana and Wyoming Spring In-Home March Close: 1/4/16 Material: 1/7/16 Summer In-Home June Close: 5/2/16 Material: 5/6/16 Fall In-Home September Close: 7/1/16 Material: 7/7/16 Winter 2017 In-Home December Close: 11/3/16 Material: 11/7/16 *All rates are net 4 COLOR 1x 2x 4x 1/3 Page $1,680 $1,600 $1,520 4 inch inch inch inch B&W Ads may not be less than 1 column inch in depth. Columns are 2 1/8" wide. Ads exceeding 4" will be billed at the rate of a 4" ad plus the incremental inches. No Agency Discounts. 1/3 Travel Guide 3 in 4 in 2 in 1 in 1/3 Travel Guide: 4.5 wide x 4 tall 4-inch: wide x 4 tall 3-inch: wide x 3 tall 2-inch: wide x 2 tall 1-inch: wide x 1 tall 1/3 Page $1,350 $1,290 $1,220 4 inch inch inch inch Digital Requirements Ad materials will be accepted in the following digital formats: CD, Macintosh platform required. Preferred programs: InDesign, Illustrator or Photoshop. Include all fonts and high resolution images with a list of fonts and graphics. Resolution should be 300 dpi at 100% finished size. All 4-color images should be supplied CYMK. High resolution PDF files are acceptable. If ad size is 6 MB or smaller, file to: mira.roytman@goaaa.com For larger files use: mirasroytman@gmail.com Proof Requirements Laser prints are acceptable. Ad Corrections Ad corrections requested prior to Materials Due date can be made at prevailing rates. Contact Information All ads sent must include a contact person, phone number, fax number and address. Extensions No extensions will be granted without approval of the Advertising Art and Production Director. For extensions, contact: Mira Roytman mira.roytman@goaaa.com Shipping Instructions Via Advertising, Natasha Alcala, 1900 Powell Street, Suite 1200, Emeryville, CA 94608

2016 Media Kit. The AAA brand influences readership and buying habits. Oregon/Idaho

2016 Media Kit. The AAA brand influences readership and buying habits. Oregon/Idaho Oregon/Idaho Media Kit The AAA brand influences readership and buying habits AAA is one of the most recognized brands in the world. Now you can put that power to work for you by going directly into the