AD GUIDELINES & SPECS: PRINT MAGAZINE

Transcription

1 AD GUIDELINES & SPECS: PRINT MAGAZINE PREFERRED FILE FORMAT / FTP UPLOAD / PREFLIGHT Advertisers are encouraged to upload PDF/X1-A files to SendMyAd at provided they are prepared for press-optimized printing in CMYK color mode with fonts embedded. More information on creating acceptable PDF files is at PDFs will be preflighted for errors. Some size and bleed errors can be corrected by repositioning right in SendMyAd instead of uploading a revision. All ads will require a final approval from you after preflighting. PREFERRED NATIVE FILE APPLICATIONS Although uploading a PDF is preferred, there may be times where it is necessary to submit native application files from Adobe InDesign, Adobe PhotoShop, Adobe Illustrator, or QuarkXpress. Provide the layout, all supporting graphics and fonts compressed into a ZIP archive by uploading it to us through SendMyAd at. PROOFS For critical color match we require a digital halftone proof (i.e. Kodak Approval, Dupont Digital Waterproof, Fuji FirstProof, etc.). Accurate color reproduction cannot be guaranteed without an accompanying SWOP-certified proof. Penton does not create halftone proofs. PHOTO ELEMENTS 300 dpi, actual size; CMYK color model;.tif or.eps format. LINE ART/TEXT 600 dpi minimum; CMYK color model;.eps or.tif format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems at press. COLOR TONE VALUES To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=50, Y=50, K=100). Any one color with a required value over 85% should be made solid. Raster images from PhotoShop should also not exceed the 300% ink saturation limit. Backgrounds with a fill of 100% on each of the CMYK plates would equal 400%. REGISTRATION COLOR USE Registration in the color palette should never be used. The total ink percentage is 400% and could cause problems on the printing press. COLOR MODE Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color mode will be converted to CYMK with black text being converted to 100% black if possible. SPOT COLORS PMS spot colors should be converted to CMYK in the colors palette prior to saving a PDF since colors do not always convert accurately. Transparent drop shadows sitting on top of a PMS color can cause problems. LETTERING Reproduce all reverse lettering with a minimum of colors. Type smaller than 8-point with fine serifs should be avoided. Small CMYK or RGB black text will be converted to 100% black if possible. FOR ADDITIONAL PREPARATION GUIDELINES & FILE DELIVERY INFORMATION: Please contact the publication s

2 Face, Foot, Head Trim: 0.125" Web Offset, Saddle Stitch Brenda Wiley T: F: Full Page 9.5" (w) x 11.5" (d) 10" (w) x 12" (d) Junior Page 7" (w) x 8.625" (d) 1/2 Page (Horizontal) 9" (w) x 5.75" (d) 1/2 Page (Vertical) 4.5" (w) x 11" (d) 1/3 Page 3.25" (w) x 11" (d) 1/4 Page 5.125" (w) x 5" (d) Strip Ad TRIM SIZE: 10" (w) x 12" (d) 9" (w) x 2.625" (d) 19.5" (w) x 11.5" (d) 20" (w) x 12" (d) 1/2 Page Spread 19.5" (w) x 5.75" (d) Cover Ad Cover Tip

3 Brenda Wiley T: F: TRIM SIZE: 8.375" (w) x 10.75" (d) Full Page 7.25" (w) x 9.5" (d) 8.375" (w) x 10.75" (d) 1/2 Page (Horizontal) 7.25" (w) x 4.625" (d) 8.375" (w) x 5.225" (d) 1/2 Page (Vertical) 3.5" (w) x 9.5" (d) 4.075" (w) x 10.75" (d) 1/2 Page (Island) 4.75" (w) x 7.25" (d) 1/3 Page 2.25" (w) x 9.5" (d) 2.875" (w) x 10.75" (d) 1/4 Page 3.5" (w) x 4.625" (d) 4.075" (w) x 5.225" (d) 16.75" (w) x 10.75" (d) 1/2 Page Spread 16.75" (w) 5.225" (d)

4 Kathy Daniels T: F: TRIM SIZE: 7.75" (w) x 10.75" (d) Full Page 7.25" (w) x 10.25" (d) 7.75" (w) x 10.75" (d) 1/2 Page (Horizontal) 7" (w) x 4.875" (d) 7.75" (w) x 5.5" (d) 1/2 Page (Vertical) 3.25" (w) x 9.25" (d) 3.75" (w) x 10.75" (d) 1/2 Page (Island) 4.5" (w) x 7.5" (d) 1/3 Page (Horizontal) 6.75" (w) x 2.625" (d) 7.75" (w) x 3.25" (d) 1/3 Page (Vertical) 2.125" (w) x 9.25" (d) 2.625" (w) x 10.75" (d) 1/3 Page (Square) 4.5" (w) x 4.875" (d) 1/4 Page 3.375" (w) x 4.875" (d) 3.875" (w) x 5.625" (d) 15.5" (w) x 10.75" (d) 1/2 Page Spread 15.5" (w) x 5.5" (d)

5 New specs for 2018! SPECS TRIM SIZE: 8.375" (w) x 10.75" (d) Full Page 7.25" (w) x 9.5" (d) 8.375" (w) x 10.75" (d) 1/2 Page (Horizontal) 7.25" (w) x 4.625" (d) 8.375" (w) x 5.225" (d) 1/2 Page (Vertical) 3.5" (w) x 9.5" (d) 4.075" (w) x 10.75" (d) 1/2 Page (Island) 4.75" (w) x 7.25" (d) 1/3 Page 2.25" (w) x 9.5" (d) 2.875" (w) x 10.75" (d) 16.75" (w) x 10.75" (d) Kathy Daniels kathy.daniels@informa.com T: F: /2 Page Spread 16.75" (w) 5.225" (d)