The Magnolia Journal is a new lifestyle magazine based on Chip and Joanna Gaines powerhouse brand, Magnolia.

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2 The Magnolia Journal is a new lifestyle magazine based on Chip and Joanna Gaines powerhouse brand, Magnolia. The quarterly publication offers fresh inspiration for life and home in each new season, and encourages readers to create or improve the space and the life they love. Chip and Joanna provide unique and actionable ideas for home projects and décor, tips for outdoor living and gardening, and ways to celebrate holiday and everyday gatherings with family, friends and food.

3 Meet Chip & Joanna The Gaineses met after they both graduated from Baylor University. Shortly after getting married, the couple purchased, gutted and renovated their first building together, and Joanna opened a home accessory store called Magnolia. Eight years later, this can t be stopped couple found an amazing way to balance raising four children while growing their business to include a real estate company, construction company, design firm and residential subdivision. The couple also operate a very popular Magnolia Market retail outlet in Waco, TX and an online store. The Magazine will help inspire readers to create their best homes, families, and lives, while making every moment count. Joanna Gaines We will focus on content with heart and encourage readers to always be learning, to dive in and try something new. Chip Gaines

4 EDITORIAL CALENDAR CURIOSITY ISSUE May 2018 Ignite your children s imaginations with ideas for creating play spaces i.e. treehouses, tepees etc. How to grill corn on the cob and top it with flavored butter Chip and Jo show readers how to turn a close-to-home road trip into a grand adventure* A taco roundup! Different takes on this summertime street food favorite* Jo s tips for creating an outdoor living area* Take a peek into Jo s rose garden for tips on planting and care* Summer baby shower including recipes and decor* Ways to encourage kids to be entrepreneurs Seasonal ideas for doing good deeds for your neighbors Bucket list of ideas for your summer IN EVERY ISSUE Ad Close: March 13, 2018 On-Sale: May 15, 2018 LETTER FROM THE EDITOR Jo s Introduction to the Theme and Season of the Issue FROM OUR READERS Thoughts From Our Readers Related to the Theme of the Issue MAGNOLIA REPORT What s Happening at the Magnolia Market WHAT JO S LOVING NOW Products Jo s Crushing on This Season WHAT CHIP S LOVING NOW Chip's Must-Have Items A NOTE FROM JO Jo's Reflection on a Specific Topic GENERATIONAL WISDOM Quotes from People of Two Generations on the Same Topic LOVE YOUR NEIGHBOR Doing Good Deeds for Your Neighbor MADE READY ISSUE August 2018 A quick recipe on how to make homemade mini donuts sprinkled with cinnamon sugar Fall prep! Pumpkin inspired recipes for every taste and a look at pumpkins and what different varieties are good for A simple recipe for homemade pasta as well as sauce recipes* How to incorporate wood into your space whether it's an accent wall or a smaller piece like a chair or side table* Prep your garden for the winter with tips on how to improve your soil for next year as well as ideas on organizing your tool shed An insider s look at Asheville, NC, and places worth visiting How to create a space to read in any type of home. Including styling tips and best products to purchase for your reading nook Gift your friends and neighbors with an easy seasonal homemade goods that will fill their home with the scent of fall Jo and her friends take a watercolor workshop at a local art studio. Includes ideas for other workshops to do with friends* AD CLOSE: June 12, 2018 ON-SALE: August 14, 2018 Edit subject to change and cancellation. Edit calendar as of January 23, *No Adjacency available.

5 The Magnolia Journal is emerging as the hottest magazine launch in years Keith J. Kelly, New The York Magnolia Post Journal is emerging as the hottest magazine launch in years Keith J. Kelly, New York Post DISTRIBUTION RATE BASE Planned Projected 1MM 1.2MM 600K 700K 750K 700K 800K 400K LAUNCH ISSUE October 2016 Issue FEBRUARY 2017 ISSUE MAY 2017 ISSUE AUGUST & NOVEMBER 2017 ISSUE 2018 ISSUES The Magnolia Journal is sold on national newsstands and at Magnolia Market retail outlet and online. Available on digital newsstands Zinio, Barnes & Noble, Amazon, and Texture beginning with the May 2017 issue.

6 Award Winning NAMED ONE OF THE 2017 MAGAZINES OF THE YEAR HOTTEST NEWCOMER ON ADWEEK S ANNUAL HOT LIST WINNERS: Eddies - Consumer Full Issue Women s Lifestyle May 2017 Issue Ozzies Use of Typography October 2016 Issue: Fall Harvest Story Ozzies Consumer/Custom Design, New Magazine October 2016 Issue HONORABLE MENTIONS: Ozzies Consumer Cover Design February 2017 Issue Ozzies Overall Design May 2017 Issue Ozzies Use of Illustration May 2017 Issue: Taking on the Open Road Story Ozzies Use of Photography February 2017 Issue: "Blended Health Story"

7 THE MAGNOLIA JOURNAL READER PROFILE $92,540 median HHI 81% own home 83% married 36% millennials 44% any kids in HH 98% Female 50 median age Source: August 2017 Issue Readership Study. 7,208 Respondents.

8 The Gathering Place In-Book Promotional Page Deliver your message to passionate consumers looking for product information and promotional offers from our advertising partners. Promotion Opportunities IN-BOOK: Promotion page in every issue (4x a year) STANDARD LISTING: ONE-SIXTH PAGE Advertiser logo and/or product shot Up to 40 words of promotional copy URL MATERIAL REQUIREMENTS: Logo (vector based preferred) or image (high-resolution, 300 dpi), 40 words of copy and URL MATERIAL DUE DATE: Two weeks prior to issue closing date Subject to change and cancellation. Participation and space available on a first-come, first served basis. Content subject to The Magnolia Journal approval.

9 THE MAGNOLIA JOURNAL 2018 NATIONAL RATES Page Rates RATEBASE: 1,200,000 FULL PAGE $168,000 2/3 PAGE $140,000 1/2 PAGE $ 109,200 1/3 PAGE* $78,400 Premium Page Rates COVER 2/P1 $386,400 COVER 3 $ 184,800 COVER 4 $268,800 All rates are gross. Ratebase and rates effective with the February and May 2018 issues. Special units and inserts - rates on request. *1/3 Page ads can only run if facing a P4CB Ad from the same advertiser.

10 INTENTIONALITY February 2018 CURIOSITY May 2018 MADE READY August 2018 ANTICIPATION November 2018 AD CLOSE: December 12, 2017 ON-SALE: February 13, 2018 AD CLOSE: March 13, 2018 ON-SALE: May 15, 2018 AD CLOSE: June 12, 2018 ON-SALE: August 14, 2018 AD CLOSE: September 11, 2018 ON-SALE: November 13, 2018 Themes and dates subject to change and cancellation.

11 MECHANICAL REQUIREMENTS FOR PRINT FILE TYPES AND DELIVERY: PDF-X1a preferred, some PDFs are acceptable. For instructions on how to create a PDF-X1a go to Submit FILES via Meredith Ad Express: Files must be prepared to Meredith's specs in accordance with SWOP 2013 specifications. If the below guidelines are not met, the color and quality of print reproduction may vary. FILE SPECIFICATIONS/GENERAL GUIDELINES: Include/embed all fonts and artwork. Max density of 300 DPI for images and 2400 DPI for line work. All RGB or Pantone elements must be converted to CMYK. Files must be properly trapped. Limit file name to 24 characters including the extensions. Files must be single pages or spreads, no multipage files. Do not nest PDF files in other PDFs, EPS files in other EPSs. Do not use illegal characters in file names. 5% minimum dot required to print highlight areas and square-up on edges with fade-off dot of 3% of each color. DOCUMENT SETTINGS: Ads should be built at 100% trim size. Bleed ads, extend bleed to 1/8" beyond trim on all sides. Keep live matter 1/4" inside trim dimensions on all sides. Printer marks should be offset.167" when creating PDF-X1a files. Marks are not to touch live image or bleed areas. Spread Ads: Keep live matter 1/4" away from either side of center or 1/2" total across the gutter. Alert Designers: For spread ads with a headline/creative crossing the gutter, contact the production department if the visual spacing between words or letters is critical. FONTS: 4-color black type is not allowed. To create rich black use 100% K and 60% C. Free fonts or system fonts should not be used. If used, they must be outlined. Do not apply styles to basic fonts, use the actual font. 4-color type should not exceed 300% density. To avoid low-res (soft type) or 4-color black type, type should be set in InDesign or Illustrator and not in Photoshop. Reverse type should use a dominant color (usually 70% or more) for the shape of the letters and should be trapped when practical and not detrimental to the appearance of the job. Color or reverse type and line art should not be less than.007 at the thinnest area. Single color type and line art should not be less than.004 at the thinnest area. NOTES: Meredith does not make any changes to ads or files. Meredith does not accept color proofs. Any proofs received will be used for content only. Retention of materials is 13 months. Magazine Trim Size: 8-1/4" x 10-7/8" BLEED ADS: Add 1/8" image outside of trim. SAFETY AREA: Keep live elements 1/4" inside trim on all sides. BLEED AD SIZES TRIM W X L Full Page 8 1/4" x 10 7/8" Spread 16 1/2" x 10 7/8" 2/3 Vertical 5 1/4" x 10 7/8" 2/3 Horizontal 8 1/4" x 7" Digest 5 1/4" x 7 1/4" 1/2 Vertical 4" x 10 7/8" 1/2 Horizontal 8 1/4" x 5 3/8" 1/2 Horizontal Spread 16 1/2" x 5 3/8" 1/3 Vertical 2 3/4" x 10 7/8" 1/3 Square 5 1/4" x 5 3/8" 1/3 Horizontal 8 1/4" x 3 5/8" NON-BLEED AD SIZES TRIM W X L 2/3 Vertical 5" x 10 3/8" 2/3 Horizontal 7 3/4" x 6 3/4" Digest 5" x 7" 1/2 Vertical 3 3/4" x 10 3/8" 1/2 Horizontal 7 3/4" x 5" 1/2 Horizontal Spread 16" x 5" 1/3 Vertical 2 3/8" x 10 3/8" 1/3 Square 5" x 5" 1/3 Horizontal 7 3/4" x 3 3/8" 1/6 Vertical 2 1/4" x 4 7/8" 1/6 Horizontal 4 5/8" x 2 3/8" 1/12 Page 2 1/4" x 2 3/8" MATERIAL EXTENSIONS, FILE SPECS AND AD PORTAL CONTACT: Julee Evans, Ad Production Supervisor or Julee.Evans@meredith.com

12 There is tremendous excitement over The Magnolia Journal Joanna and Chip Gaines of HGTV s Fixer Upper are conquering the world with their design know-how and Texas charm. The couple s Magnolia Homes brand is on a meteoric rise with the addition of wait for it its very own magazine. I have never been more excited to type words like these words I am about to write for you now: Chip and Joanna Gaines of HGTV s Fixer Upper are launching a magazine. Your favorite weekend binge-watch is about to become its very own magazine.

13 FOR MORE INFORMATION PLEASE CONTACT Mark Josephson, VP/Group Publisher or