This is D. No one knows Dallas better than D.

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2 This is D. One simple letter. A capital D. Nowhere else does one letter encompass so much passion, boldness, style, and innovation than here in Dallas. And like our namesake city, we re on a mission. To explore the city s richness of community, character, and culture. To discover what s next, who s next, and where we re all headed. To introduce Dallas to itself. Since 1974, the city has been both our hometown and our inspiration. We stay rooted in our heritage, but, like Dallas, we re constantly reinventing ourselves. So today, we re more than just a single magazine. We re an award-winning editorial platform across a range of media, finding new ways to connect our loyal readers to a fascinating city, carefully crafting stories that offer depth and insight. It all flows from our deep respect for our readers, our clients, and our city. That s D. You. Us. There s so much to see and do. Let us introduce you to all of it. No one knows Dallas better than D. MARK CUBAN // DALLAS MAVERICKS

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4 Reach the most powerful and influential executives in the city. There s something about the environment in Dallas that breeds a different kind of CEO. Big vision. Bold strokes. Brash thinking. It s no wonder some of the world s top corporations begin here. And why others moved here. In fact, Dallas has one of the largest concentrations of Fortune 500 companies in the nation. So there are stories to be told, people to meet, and dreams to be realized. And D CEO connects you to them. Our editors are among the most respected in the Dallas executive community for their ability to stay ahead of the market. They tell the stories that help our readers learn from those who are leading the market in North Texas, oftentimes with implications around the world. They connect the Dallas executive class to itself, ensuring these leaders know their community and what s happening in it. I read D CEO for great insights, and I hope you will, too. ROSS PEROT, JR. // HILLWOOD

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6 $ 375,436 D CEO READERS AVERAGE HOUSEHOLD INCOME Compare our reader profile to other national business magazines, and you ll see that our audience is truly the executive class. In Dallas, big deals are made, and our readers have the spending power to celebrate. 73% $829,567 Readers with a C-suite title Readers average home value You can bank on D CEO for the news on business in Dallas. ELAINE AGATHER // CHAIRMAN OF JP MORGAN CHASE IN DALLAS CONSIDER THIS: AVERAGE HOUSEHOLD INCOME D CEO...$375,436 DBJ...$259,000 FORBES...$127,000 INC...$96,423 FORTUNE...$91,574 SOURCE: Circulation Verification Council readership study, 2013 For more information, please contact Group Publisher Kim Elenez at kim.elenez@dmagazine.com.

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8 BEST IN THE U.S. THE ALLIANCE OF AREA BUSINESS PUBLICATIONS 91,476 Total monthly readership 70% Readers who keep D CEO one month or more 67% Readers who have bought from ads from D CEO 64% Spend more than 30 minutes reading D CEO In 2013, D CEO won the most awards and acclaim in the business publication industry garnering 5 gold medals by the AABP Editorial Excellence Awards, including Best Regional Business Magazine in the U.S. But the biggest honor of all is our unparalleled reader engagement: 94% of our subscribers regularly read and spend time with D CEO. You should too. If you want unique insights into the business leaders who make Dallas such a dynamic place to do business, I suggest you pick up the latest issue of D CEO. ROGER STAUBACH // JONES LANG LASALLE SOURCE: Circulation Verification Council readership study, 2013 For more information, please contact Group Publisher Kim Elenez at kim.elenez@dmagazine.com.

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10 2.6 Million DMAGAZINE.COM AVERAGE MONTHLY PAGE VIEWS And we re just getting started. In 2014, D is launching a whole new kind of site. This new experience is designed to keep visitors engaged and constantly moving and discovering new content, perspectives, and ideas. As a part of this new initiative, the business community will now have a dedicated area to learn what s happening right now. We ve learned from our niche business communities in real estate and health care, that when D CEO talks, people listen. Consider this D Real Estate Daily has an average of 20,000 visitors, and the newsletter has an average open rate of 84%. D Healthcare Daily has an average of 52,000 visitors and the newsletter had an average open rate of 50%. Just imagine the exposure your business can have with this traffic in motion. We re building it, and we d like you to join us. EXCELLENCE ONLINE Winners of in 2012, surpassing all other CRMA titles. SOURCE: Google Analytics, July September 2013 For more information, please contact Group Publisher Kim Elenez at kim.elenez@dmagazine.com.

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12 Connect with the most desirable business audience in Dallas. D Magazine Partners signature events are the most talked about and well-attended in the city. But we do more than throw a great party. Our events fuse our award-winning content with sponsorship opportunities that are tailored to meet our clients marketing objectives. We deliver high-impact, highly targeted events that encourage connections with our devoted readers and fans. SPONSORSHIP OPPORTUNITIES: Technology Event Power Brokers Commercial Real Estate Awards Financial Executives Awards Top Risk Managers Chief Marketing Officer of the Year CEO of The Year D Real Estate Daily quarterly events *Customized event services are available upon request. One of the best networking opportunities out there. I have seen an increase in sales and received great referrals. RYAN BEAUPRE // DALLAS COWBOYS FOOTBALL CLUB For more information, please contact Group Publisher Kim Elenez at kim.elenez@dmagazine.com.

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14 SPONSORSHIP OPPORTUNITIES2014 SPRING/SUMMER TECHNOLOGY NETWORKING EVENT EVENT: January 16 th at Park Place in Plano ISSUE: January ATTENDANCE: 200 TITLE SPONSOR: 16,500 PLATINUM SPONSOR (FOUR MAX): 10,000 As the tech industry continues to boom in North Texas, D CEO will publish a follow up to our popular 2014 Special Technology Issue. We ll once again feature the people and the companies that are the driving force behind high-tech growth. The Technology Networking Event will bring together these major players for an intimate networking cocktail party featuring North Texas top tech talent. POWER BROKERS EVENT: February 20 th at Bank of America Plaza ISSUE: March/April ATTENDANCE: 300 TITLE SPONSOR: 16,500 PLATINUM SPONSOR (FOUR MAX): 12,500 HOST SPONSOR: 19,500 The editors of D CEO will ask key commercial real estate firms in North Texas to list their top brokers for The March/April issue of D CEO will feature the results. To honor the winners, we will host a VIP prepublication event. The top commercial real estate brokers will be invited to bring a guest and celebrate. FINANCIAL EXECUTIVES AWARDS EVENT: April 23 rd ISSUE: May/June ATTENDANCE: 300 PLATINUM SPONSOR (FOUR MAX): 16,500 GOLD SPONSOR (FOUR MAX): 12,500 Financial executives are playing an even more important role as the economic downturn has wreaked havoc on companies bottom line. D CEO will collaborate with the Association for Corporate Growth, Dallas CPA Society, and Financial Executives International to select the top financial executives in North Texas. To celebrate the honorees, we will host a VIP pre-publication event. Take advantage of this exclusive opportunity to network with the financial best and brightest. D REAL ESTATE DAILY NETWORKING EVENT EVENT: May at Bryan Tower ISSUE: May/June ATTENDANCE: 300 PLATINUM SPONSOR (FOUR MAX): 16,500 GOLD SPONSOR (FOUR MAX): 12,500 Launched in April 2011 and led by D CEO s Managing Editor Christine Perez, D Real Estate Daily has quickly become the go-to source for commercial real estate news and deals in North Texas. We ll invite our all-star roster of contributing editors and Dallas top commercial real estate pros to this exclusive networking event. COMMERCIAL REAL ESTATE AWARDS EVENT: March 20 th ISSUE: April ATTENDANCE: 500 PLATINUM SPONSOR (FOUR MAX): 16,500 GOLD SPONSOR (FOUR MAX): 10,000 The editors of D CEO will publish the second annual D CEO Commercial Real Estate Awards in the April issue. Categories will include office, industrial, and retail deals along with announcing brokers of the year in various categories. D CEO will host a pre-publication event in mid-march to announce the winners.

15 SPONSORSHIP OPPORTUNITIES2014 FALL/WINTER D REAL ESTATE DAILY NETWORKING EVENT EVENT: September ATTENDANCE: 200 TITLE SPONSOR: 12,500 Platinum Sponsor (four max): 8,500 HOST SPONSOR: 17,500 Launched in April 2011 and led by D CEO s Managing Editor Christine Perez, D Real Estate Daily has quickly become the go-to source for commercial real estate news and deals in North Texas. We ll invite our all-star roster of contributing editors and Dallas top commercial real estate pros to this exclusive networking event. TOP RISK MANAGERS EVENT: September ISSUE: October ATTENDANCE: 150 PLATINUM SPONSOR (FOUR MAX): 10,000 D CEO will partner with the Risk Management Society to recognize North Texas top risk managers. The awards will highlight the importance of risk management as a key driver in business. And feature the super stars working behind the scenes to deliver significant business benefits through risk management in new and innovative ways. We ll honor the winners at this exclusive event. ACC & DCEO CORPORATE COUNSEL AWARDS CEO OF THE YEAR EVENT: November ISSUE: December ATTENDANCE: 250 TITLE SPONSOR: 16,500 PLATINUM SPONSOR (FOUR MAX): 12,500 D CEO partners with the SMU Cox School of Business to survey C-level executives in North Texas for the annual CEO Sentiment Survey which includes the CEO of the Year. At this elite event at the SMU Collins Center, we unveil the survey results and the most admired CEO in North Texas. Don t miss the opportunity to align your brand with this popular feature. D REAL ESTATE DAILY NETWORKING EVENT EVENT: December ATTENDANCE: 200 TITLE SPONSOR: 12,500 PLATINUM SPONSOR (FOUR MAX): 8,500 HOST SPONSOR: 17,500 Launched in April 2011 and led by D CEO s Managing Editor Christine Perez, D Real Estate Daily has quickly become the go-to source for commercial real estate news and deals in North Texas. We ll invite our all-star roster of contributing editors and Dallas top commercial real estate pros to this exclusive networking event. EVENT: October ISSUE: November ATTENDANCE: 300 PLATINUM SPONSOR (TWO MAX): 18,500 GOLD SPONSOR (SIX MAX): 11,000 D CEO is proud to partner with the Association of Corporate Counsel for the 5th consecutive year to present the Corporate Counsel Awards. We will feature the nominees and winners in our November issue and host an event that honors the top corporate attorneys in six categories. This is your chance to network with in-house attorneys and the managing partners from top law firms.

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17 EDITORIAL CALENDAR 2014 JANUARY/ FEBRUARY 2014 EDITORIAL: Technology EVENT: Technology Event (mid-january) SPECIAL ADVERTISING SECTION: Women Leaders in Law, Data Centers SPACE RESERVATION: November 27 JULY/AUGUST 2014 EDITORIAL: Ernst & Young Entrepreneur of the Year Awards SPECIAL ADVERTISING SECTION: Ernst & Young Entrepreneur of the Year Awards, Boutique Medicine SPACE RESERVATION: May 15 DALLAS A GLOBAL POWERHOUSE Your complete guide to North Texas commercial real estate. PLUS: 2014 OFFICE MARKET OUTLOOK DEALS! A 52-PAGE DIRECTORY OF 2013 TRANSACTIONS SPECIAL ISSUE: D REAL ESTATE ANNUAL EDITORIAL: 2014 Commercial Real Estate Forecast SPACE RESERVATION: November 21 SEPTEMBER 2014 EDITORIAL: 30/30 EVENT: D Real Estate Daily (Commercial Real Estate) SPACE RESERVATION: July 17 MARCH 2014 OCTOBER 2014 EDITORIAL: Commercial Real Estate Power Brokers EVENT: Power Brokers SPECIAL ADVERTISING SECTION: Downtown Dallas, Hedge Funds SPACE RESERVATION: January 16 EDITORIAL: Oil & Gas EVENT: Top Risk Managers SPECIAL ADVERTISING SECTION: Top Risk Managers SPACE RESERVATION: August 14 APRIL 2014 NOVEMBER 2014 EDITORIAL: D CEO Commercial Real Estate Awards EVENT: D CEO Commercial Real Estate Awards, CMO of the Year SPACE RESERVATION: February 13 EDITORIAL: Corporate Counsel Awards EVENT: ACC & D CEO 2014 Corporate Counsel Awards SPACE RESERVATION: September 18 MAY/JUNE 2014 DECEMBER 2014 EDITORIAL: Financial Executives Awards EVENT: Financial Executives Awards, D Real Estate Daily (Commercial Real Estate), Mergers & Acquisitions Awards EDITORIAL: CEO of the Year EVENT: CEO of the Year SPACE RESERVATION: October 16 SPECIAL ADVERTISING SECTION: Corporate Citizens SPACE RESERVATION: March 13

18 RATES AND SPECS 2014 ADVERTISING DISPLAY RATES (GROSS): ADVERTISING SPECS: SIZE: 1X 3X 6X 9X SPREAD 10,587 9,661 8,755 7,725 FULL 7,322 6,757 6,201 5,583 2/3 VERTICAL 6,696 5,936 5,236 4,664 1/2 HORIZONTAL 5,566 4,076 4,558 3,996 1/3 VERTICAL 4,730 4,320 3,845 3,197 MECHANICAL REQUIREMENTS: FULL (W/BLEED) 9" X 11" FULL (LIVE AREA) 7.75" X 9.75" DIGITAL FILES ONLY: InDesign (with all supporting images and fonts), Illustrator EPS, TIF, or PDF files are accepted. All images should be 350 dpi and color as CMYK. Please supply a composite proof for color. Without a proof, D CEO is not responsible for the content of your ad. Ads created in Microsoft Word, Microsoft Publisher, Power Point or any PC-based program cannot be accepted. 2/3 VERTICAL 5" X 9.625" 1/2 HORIZONTAL 7.75" X 4.75" We will be glad to recreate the ad at our normal ad production rate. MAGAZINE TRIM SIZE: 8.75 x For bleed allow.125 beyond all trim. Keep live matter.25 from all trim. 1/3 VERTICAL 2.25" X 9.75" Magazine format is three-column and is perfect bound. Art will be held at D CEO for one year from date of use. For more information, please contact Group Publisher Kim Elenez at kim.elenez@dmagazine.com.

19 AUDIT FAST FACTS 2014 BEST REGIONAL BUSINESS MAGAZINE IN THE U.S. THE ALLIANCE OF AREA BUSINESS PUBLICATIONS 375,436 19,258 91,476 71% Average household income Average net circulation (4.75 readers per copy) Total monthly readership Subscribers who prefer to receive their business news in print 59% of D CEO subscribers are a company s CEO, Owner, and/or President. 73% of D CEO subscribers are a member of the C suite. D CEO subscribers average net worth is $1.9M. 67% of D CEO subscribers have purchased products or services from ads seen in the magazine. 64% of D CEO subscribers spend 30 minutes or more reading each issue. 94% of D CEO subscribers regularly read or look through D CEO. The average for national magazines is 77%. 99% of D CEO subscribers have influence over purchasing decisions in their company. The average for national magazines is 81%. SOURCE: Circulation Verification Council readership study, 2012, 2013 For more information, please contact Group Publisher Kim Elenez at kim.elenez@dmagazine.com.

This is D. No one knows Dallas better than D.

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