Cross Stitching Portfolio Media Information. facebook.com/theworldofcrossstitching facebook.com/crossstitchcrazy

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1 Cross Stitching Portfolio Media Information facebook.com/theworldofcrossstitching facebook.com/crossstitchcrazy twitter.com/woxscrossstitch twitter.com/crazy_magazine pinterest.com/worldofxs pinterest.com/crazymagazine

2 OUR STORY Immediate Media is an award-winning special interest content and platform company. We re one of the biggest consumer media businesses in the UK and also one of the largest magazine media publishers. In May 2015, we were delighted to be named Media Company of the Year at the prestigious British Media Awards. We create compelling content on platforms that enhance the way people engage with what they love. That s at the heart of what we do and what drives us and our portfolio of special interest brands. World-class content and an innovative culture are our primary objectives. Every month we reach over 16 million highly engaged UK consumers across our multi-platform brands. We sell 74 million magazines every year, with well over 1 million active subscribers, and reach 33 million people online every month. We combine our reputation for editorial quality with an integrated approach to delivering forward-thinking, multi-platform content. Our vision for turning special interests into lifelong passions to create valuable brands puts us in a strong position to build for the future. CROSS STITCHING PORTFOLIO Immediate Media has been publishing craft magazines for over 18 years, starting with the launch of The World of Cross Stitching in 1997, and closely followed by Cross Stitch Crazy in 1999 and Cross Stitch Gold in Enjoying market-leading status with our outstanding cross stitching portfolio, together our brands appeal to all levels and ages of stitcher, from beginners, right up to advanced stitchers with decades of experience. All three titles are available as print publications and digital editions which can be bought and viewed on a tablet or smartphone, allowing our loyal following of overseas readers to view our magazines as soon as the new issues hit the shelves here in the UK.

3 PRINT The World of Cross Stitching and Cross Stitch Crazy are published every four weeks, while Cross Stitch Gold is published every six weeks. You ll find us in WHSmith, Sainsbury s, Tesco, Asda, Morrisons, Hobbycraft and independent newsagents. ONLINE Our website is a thriving community for thousands of stitchers who log on every day to chat on our busy forum, download free charts, get a glimpse of the new issues, enter competitions, and also find expert help. SOCIAL MEDIA Immediate Media recognise the importance of social media and have built sizeable audiences across Facebook (Crazy over 37K, World over 146K) and Twitter (Crazy over 4.5K, World over 2.5K). Readers from around the world regularly engage with us on social media. As well as Facebook and Twitter, Crazy and World can be found on Pinterest too. NEWSLETTERS We produce a twice-monthly newsletter, which features opportunities for advertising, sponsorship and content. DIGITAL EDITIONS The popularity of tablet-based devices and smartphones has revolutionised magazine publishing, and Immediate Media is leading the way with digital editions of The World of Cross Stitching, Cross Stitch Crazy and Cross Stitch Gold available on itunes, Google Play, Zinio and Amazon. INTERNATIONAL REACH Together, our stitching magazines have an impressive reach and are sold across the globe from Amsterdam to Australia. We regularly feature readers who write to us from Poland, Switzerland, Hungary, the USA and beyond! Love this magazine! Cute designs, free gifts and so many cross stitching possibilities! Kayleigh White, Cross Stitch Crazy reader

4 FACT FILE Circulation: 36,980 Readership: 48,074 Brand reach: 290,079 Social media reach: 156,632 Online reach: 292,644 Newsletter reach: 71,189 THE READERSHIP 96% female Average age of 48 55% buy products advertised in the magazine Spends 434 a year on craft supplies on average Donates 101 to charity a year on average (94% higher than the national average) FACT FILE Circulation: 16,960 Readership: 23,903 Brand reach: 61,122 Social media reach: 43,523 Online reach: 292,644 Newsletter reach: 71,189 THE READERSHIP 96% female Average age of 46 55% buy products advertised in the magazine Spends 446 a year on craft supplies on average Donates 97 to charity a year on average (87% higher than the national average) THE BRAND The World of Cross Stitching is Immediate Media s flagship stitching title, and the number one title in the market. Regarded as the trusted authority in stitching, each issue is packed with the latest news and product round-ups, the best cross stitch designs, expert advice and technical features, and a free gift. THE BRAND Cross Stitch Crazy is aimed at stitchers of all abilities who are passionate about their craft but need to fit it into their busy lifestyle. The only entry-level stitching magazine in the market, every issue comes with a free gift and is packed with original new designs, plus the latest must-have cross stitch products, competitions and top tips.

5 ... ADVERTISE WITH US ONLINE Reach out instantly to our amazing community of online-savvy stitchers via Facebook, or via our targeted newsletters which are sent out twice a month to around 58,000 stitchers. Cross Stitch Crazy and The World of Cross Stitching have a combined Facebook following of over 183,000 people across the globe, making this a fertile platform for your online campaigns. We offer the following ways to advertise: has a thriving community of engaged stitchers MAGAZINE RATES Size 1 insertion 3 insertions 6 insertions 13 insertions Eighth Quarter ,200 Half ,350 2,400 Full page 500 1,350 2,400 4,500 MPU spot 12 per 1,000 impressions Leaderboard 15 per 1,000 impressions Button POA Size 1 insertion 3 insertions 6 insertions 13 insertions Blog posting POA Eighth Geo targeting + 1 per 1,000 impressions Quarter ,000 Site specific + 1 per 1,000 impressions Half ,100 2,000 Full page 450 1,250 2,400 4,000 Our e-newsletters go out twice a month to 58,000 registered users Size 1 insertion 3 insertions 6 insertions 13 insertions Eighth Quarter Half ,500 Full page 400 1,000 1,800 3,500

6 CONTACT Call: ADVERTISING Group Advertisement Sales Manager Penny Stokes Senior Brand Sales Executive Justine Hall EDITORIAL Editor, The World of Cross Stitching Ruth Southorn Editor, Cross Stitch Crazy Yvette Streeter Editor, Cross Stitch Gold Sarah Trevor PUBLISHING Publishing Director Cath Potter Managing Director Andy Marshall