The Luxury Lifestyles of the World s Most Affluent Collectors

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1 PUBLISHED BY HERITAGE AUCTIONS The Luxury Lifestyles of the World s Most Affluent Collectors Nicholas Brawer As featured in He Brought History Alive for Me, Winter 2016 Media Kit 2018

2 Intelligent Collector A Trusted Guide for Affluent Collectors The Intelligent Collector s readership of wealthy consumers is culled directly from the client database of Heritage Auctions, offering advertisers a proven audience of active consumers. Cultivating a loyal, affluent client base is one reason why Heritage Auctions is ranked among the world s 25 most innovative luxury brands by Robb Report. The magazine is delivered to more than 100,000 high net worth enthusiasts seeking unique treasures, luxuries, experiences, adventures and investments. Each oversized 9" x 11" formatted issue explores the collector lifestyle, delivering insightful interviews and features, full-color photography and columns by top experts. NEWELL CONVERS WYETH Legendary artist whose work When He Was Fourteen, Michael Strogoff Had Killed His First Bear, Quite Alone (detail), 1927, was featured in Legends Leading the Way, Winter 2016

3 JAMES TUMBLIN As featured in Epic Collection, Spring 2015 Engaging and Guiding Top Collectors Editorial Mission The Intelligent Collector is written for passionate, curious collectors who want to research and learn more about the assets they own, or wish to own, and then consistently make transactions that enhance their collecting experiences. Our award-winning editorial features and stunning photography have made The Intelligent Collector a trusted guide for the world s top collectors. INTERVIEWS & FEATURES Cover stories and highlight features spotlight top collectors and collections, whether it s sports memorabilia and movie posters or vintage handbags and illustration art. FULL-COLOR PHOTOGRAPHY Each issue includes detailed images of the world s most valuable treasures. Curiosity and a discerning eye for detail are vital traits among the world s most successful collectors. EXPERT COLUMNS & ADVICE Like stock investing, owning and acquiring collectibles can be both enjoyable and a wise financial diversification. In each issue, our expert columnists share advice on everything from trusts & estates and rare coins to fine wine and laying the groundwork for the next generation of collectors.

4 JIM & DIANE COOK As featured in Showcase Living: Minneapolis Couple Teams Up with Architect, Decorator and Contractors to Spotlight Their $20 Million Collection, Winter 2013/14 AUCTION PREVIEWS A sneak peek at some of the most significant pieces of fine art, rare coins, jewelry, timepieces, sports memorabilia, illustration art, comic books, movie posters, fine wine, silver and currency going to auction. LIFESTYLE & TRAVEL Intelligent collectors enjoy their treasures. But they also enjoy the finer things in life. Each issue includes stories and features on topics such as travel, jewelry, watches, spirits, jets and luxury real estate. ADDITIONAL COVERAGE Autos Wine Insurance Cruises Air travel Dining Jewelry Golf Security Home Handbags Electronics Financial Resorts Hotels Vacation Home Watches Valuable and Credible Editorial that Collectors Crave

5 Reader Profile The Intelligent Collector is delivered to the world s most active collectors, who spend $1 billion annually at Heritage Auctions alone. They spend more than $4.75 billion every year at all auction venues worldwide. 50,000 Circulation Representing the Top 5% of Heritage Auctions Clients 87,500 Readership An Audience of Savvy High Net Worth Collectors 50Average Age 76/24 Male/Female Ratio PHIL ROMANO $13.6 million Average Net Worth As featured in Savoring Life: Legendary Restaurateur Doesn t Chase Collectibles. He Seeks Beauty, Happiness and Wisdom, Spring 2013 $92,800 Total Net Worth $5 million % $10 million % $25 million % $1.98 million Average Real Estate Holdings Average Annual Auction Purchases OCCUPATIONS 32% Top Managers 17% Professionals 20% CEOs 5% Retired PURCHASING POWER Every year, Heritage Auctions clients spend nearly $1 billion with Heritage on: Jewelry Fine Art Timepieces Pop Culture Memorabilia Luxury Accessories Rare Coins & Currency Wine Sports Memorabilia Source: Wealth Engine Readership Analysis

6 Circulation Reaching Wealthy, Proven Consumers The Intelligent Collector is delivered to 50,000 subscribers nationwide, affluent readers who collect from the world s top auction houses. Copies are available at Heritage Auctions showrooms and offices in Beverly Hills, Dallas, New York, San Francisco, Chicago, Amsterdam and Hong Kong. Bonus Delivery DIGITAL Edition delivered to an additional 35,000 Heritage Auctions clients, on top of 50,000 circulation. PRINT Edition delivered to an additional 12,500 Heritage clients, on top of 50,000 circulation. PRINT Elite Client Edition: Delivered to Heritage Auctions top 5,000 clients. Also Available DIGITAL Intelligent Collector Special Delivery E-Newsletter: Monthly newsletter to Intelligent Collector subscribers highlighting your message (80,000). Top Delivery by State California % Texas % New York % Florida % Pennsylvania % Illinois % PRINT Auction Catalogs: Covering categories such as Fine Art, Jewelry, Timepieces, Vintage Handbags, Sports, Americana, Rare Books and Nature & Science (1,000 print run each). All Editions Combined Reach 102,500 Affluent Consumers BARBARA GUGGENHEIM As featured in Obsessed with Hermès: Art Consultant Might Not Sleep With Her Collection, But Don t Say She Doesn t Find Her Handbags Romantic, Summer 2013

7 HOWARD TERPNING As featured in Terpning has Made Storytelling the Cornerstone of His Legendary Career, Winter 2014 Editorial Calendar WINTER 2017/18 THE HOLIDAY ISSUE THE PERFECT GIFT: Jewelry has the capacity to be intimately personal and unique. Here is a selection of fine jewelry and timepieces available just in time for the holidays SPORTS IMMORTAL: Joel Platt is known as the world s biggest sports collector. The man who has amassed a collection valued at more than $50 million explains the secrets behind his collecting success TOP TREASURES: A look at the year s top collectibles in fine art and vintage collectibles HOLIDAY 2018/19 THE LUXURY REAL ESTATE ISSUE VACATION HOMES: Why a second home might be the best decision you ever make WORTH A THOUSAND WORDS: The year s top collectible vintage and fine art photographs SMART COLLECTING: Collecting and financial experts offer their guidance as another tax year comes to a close SPACE MATERIALS PUBLICATION DATE Oct. 5, 2018 Oct. 17, 2018 Dec. 4, 2018 SPACE MATERIALS PUBLICATION DATE Oct. 4, 2017 Oct. 18, 2017 Dec. 5, 2017 SPRING/SUMMER 2018 THE SPORTS ISSUE SPORTS TREASURES OF THE YEAR: The artifacts from baseballs to trading cards that collectors have turned into gold AND THE EXPERTS SAY The hobby s top sports collectibles experts share tips for creating and managing exceptional collections SMART COLLECTING: How successful collectors protect their treasures DEPARTMENTS & COLUMNS LIFESTYLE & TRAVEL Creative ways to broaden your collecting experiences LUXURY REAL ESTATE Top collectors show off their homes in this multi-page photo feature EDITORIAL CONTACT Hector Cantu, Editor HectorC@IntelligentCollector.com AWARDS Since 2009, The Intelligent Collector has been honored numerous times for editorial and journalism excellence: Pearl Award-Gold: Best Overall Editorial Maggie Award-Finalist: Editorial Excellence Eddie Award-Bronze: Best Overall Editorial Numismatic Literary Guild: Best Dealer Publication Apex Award: Publication Excellence SPACE MATERIALS PUBLICATION DATE Feb. 9, 2018 Feb. 21, 2018 April 3, 2018 FALL 2018 THE LUXURY ACCESSORIES ISSUE LUXURIOUS LIFE: The year s most valuable luxury items, from timepieces to handbags to jewelry COLLECTOR S TRAVEL JOURNAL: Why San Francisco is a collector s dream destination SMART COLLECTING: The high-tech products that help collectors organize and preserve their treasures SPACE MATERIALS PUBLICATION DATE June 8, 2018 June 20, 2018 Aug. 7, 2018 COLLECTING GEAR How electronics, software and high-tech products help today s collectors TRUSTS & ESTATES Legal issues of importance to executors and heirs COLLECTOR BRIEFING Q&A with collectors in the news PRICES REALIZED Hammer prices for the world s top treasures AUCTION PREVIEWS Significant fine art and vintage collectibles going up for sale Note: Story lineups subject to change.

8 Advertising The Intelligent Collector is the only way to reach the most active, affluent clients of the world s largest collectibles auction house. Our distribution list includes Heritage Auctions top clients, who combined represent more than 50 percent of all auction house transactions worldwide. Advertising partners get access to this exclusive audience, for whom collecting is not simply an interest. It s a passion. An investment. A lifestyle. Exclusive Access to Our Auction Rooms ADVERTISING SALES CONTACTS Mike Edison medison@saintsmarketing.co Diane Homer dhomer@saintsmarketing.co Ad Specs SUBMITTING FILES 2018 Rates (GROSS) [EFFECTIVE SPRING/SUMMER 2018 ISSUE] RATE BASE: 50,000 FOUR COLOR 1X 3X Full Page $7,500 $5,750 Double Page Spread $13,875 $10,656 1/2 Page $4,125 $3,168 1/3 Page $2,750 $2,112 COVERS 1X 3X Cover 2 Inside Front $9,000 $8,100 Cover 3 Inside Back $8,550 $7,695 Cover 4 Back $9,000 $8,100 All rates are gross. All copy and contract conditions apply. FULL PAGE Trim 9 x Live 8.5 x Bleed 9.25 x 11 Non Bleed 8.5 x Press-ready PDF (300 dpi CMYK; fonts embedded) is the preferred format. Adobe InDesign files (CS5, CS6, CC) for Mac (packaged with all linked images and fonts) are also accepted. All images should be 300 dpi CMYK. For bleeds, allow 1/8" (.125") beyond trim area. Set Trim Marks Offset to.125" in press-ready PDFs. Ads in Microsoft Word, Microsoft Publisher, Power Point, or other file formats not specified above cannot be accepted. Please for ad production rates. Ads may be ed to RobinE@HA.com or submitted via FTP. Please for FTP instructions. 1/4 Page $2,065 $1,584 Reaching Affluent, Proven Consumers 1/2 HORIZONTAL Trim 9 x /2 VERTICAL Trim 4.5 x /3 VERTICAL Trim 3 x /3 HORIZONTAL Trim 9 x /4 HORIZONTAL Trim 9 x /4 VERTICAL Trim 4.5 x 5.375

9 SYLVESTER STALLONE As featured in Sylvester Moves Forward: With Rocky and Rambo Securely Positioned in America s Cultural Lexicon, Stallone Decides it s Time to Share His Memories With The World, Fall 2015 The Intelligent Collector isn t just a magazine. It s a learning tool, a trusted guide, a reference, a keepsake itself for the world s most distinguished, accomplished and well-traveled collectors. Hector Cantu Editor & Publisher 43086