Make Your Own Clay & Resin Embellishments. September Handcrafted Greetings for All of Life s Occasions. make a. Scene. with. Ink, PaPer & StamPS

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1 Make Your Own Clay & Resin Embellishments CardMaker September 2012 Handcrafted Greetings for All of Life s Occasions make a Scene with Ink, PaPer & StamPS Quill It Easy Autumn Leaves, page 18 New Ways With Basic Punches! Autumn Cards Copic Coloring Basic Blending Techniques 2013 Media Kit

2 CardMaker is the first magazine of its kind, bringing artful and inspiring designs to crafters who create greeting cards for all occasions. With original designs, beautiful color photos and technique articles that explain how to use a variety of materials, CardMaker attracts general crafters of all experience levels, along with card-making enthusiasts who are always looking for distinctive, unusual projects. CardMaker provides easy-to-follow instructions and a detailed source list and buyer s guide so that readers can successfully duplicate each project as pictured. We deliver a qualified and engaged paper-crafting audience to help build your business and promote your brand and products. Let us customize a marketing solution for you. Circulation: 80,000 The CardMaker Reader Profile Responsive 93% of readers use magazines as their go-to source for projects; 72% use websites. Passionate An average of 83% of readers do not subscribe to other paper-crafting publications Savvy 82% of readers have visited an advertiser's website; 61% have made a purchase because of that advertisement. Engaged 79% of readers plan on spending as much as or more than the previous year for supplies. 56% will complete 50+ projects this year. Unique 93% of readers use stamping when creating cards; 90% use embellishing; 84% use embossing; 81% use both machine die-cutting and paper punching In The SpoTlIghT CardMaker May 2012 Tim Holtz Handcrafted Greetings for All of Life s Occasions 40 Technique-Packed Card Ideas for Mother s Day Father s Day Graduations Weddings Style WaTCh Trendy Chevrons Inspire Chic Card Designs Copic Coloring Adding Sky & Ground Brings Stamped Images to Life Card Challenge Corner Fun Challenges & New Friends Await You! Life s Moments, page 13

3 2013 CardMaker Editorial Calender Print Schedule 2013 CardMaker Print Schedule Issue Ad Close Date Materials Due Date Mail Date Newsstand Date Spring 2013 Issue: Ad Close: 11/27/2012 Materials Due: 12/04/2012 On sale: 2/5/2013 Editorial Focuses: Inching Into Spring: baby cards, graduation, whimsical Easter cards, and generaloccasion springtime cards featuring Inchies or Twinchies; for inspiration visit Celebrating Easter: faith-based cards Baby Cards feature Mother s Day & Father s Day: using gift-inspired color palettes for cards include tip boxes designers tell about the item that inspired their project Graduation: for students from Pre-K to college age Summer 2013 Issue: Ad Close: 03/26/2013 Materials Due: 04/02/2013 On sale: 6/4/2013 Editorial Focuses: Movie Night: All-occasion cards inspired by your all-time favorite movies. (Tip boxes card designer shares about her favorite movie night treats.) Patriotic Colors Feature: All-occasion cards created with your favorite red, white and blue paper collection. Down by the Sea: Projects must include elements reflecting summer days spent by the ocean, lake and pool November /07/12 08/14/12 09/25/12 10/16/12 Winter /25/12 10/02/12 11/13/12 12/04/12 Spring /27/12 12/04/12 1/15/13 02/05/13 May 2013 SIP 01/22/13 01/29/13 NA 04/02/13 Autumn 2013 Issue: Ad Close: 05/14/2013 Materials Due: 05/21/2013 On sale: 07/23/2013 Editorial Project Focuses: Cheer Up!: Feature will include fun, light-hearted cards meant to cheer or encourage. Back to School Halloween Feature Thanksgiving Early Holiday Card Making Summer /26/13 04/02/13 05/14/13 06/04/13 Autumn /14/13 05/21/13 06/28/13 07/23/13 November 2013 SIP 06/25/13 07/02/13 NA 09/03/13 Winter 2013 Issue: Ad Close: 08/13/2013 Materials Due: 08/20/2013 On sale: 10/22/2013 Editorial Focuses: Last-Minute Holiday Cards & Tags New Year s Feature: with designers crafting resolutions for the New Year Snowy Kind of Cards Winter /13/13 08/20/13 09/27/13 10/22/13 Calendar Editorial

4 Online 185,000 monthly page views Video highlights of projects found in each issue Home to our online community where card makers find crops, blogs, inspiration and ideas! CardMaker Newsletter 65,000 subscribers Delivered twice monthly Reach card makers with skyscrapers and leaderboard ad units Dedicated Blasts Get response by sending your marketing message to our 80,000 subscribers CardMaking. com 210,000 monthly page views Hundreds of free paper-crafting patterns live on this robust site Online

5 Print Online SIMPLY QUICKLY NEATLY Chocolate Therapy DeSIgn by Anne House CREATE YOUR WORLD. XYRON CREATE a STICKER MAX Project note: Use brown ink to stamp images; use light brown ink to ink edges of cream pieces. Form a 51/2 x 4-inch top-folded card from brown card stock. Adhere a 5 x 31/2- inch piece of Spring Blossom paper to a 51/4 x 33/4-inch piece of cream card stock; adhere to card front. Stamp main image toward center top of a 23/4 x 31/2-inch piece of cream card stock; stamp Chocolate, on lower right corner. Adhere to Easter Bonnet paper; trim a small border. Adhere to brown card stock; trim a small border. Tie ribbon around rectangle; trim ends. Attach pearls to upper left corner of rectangle. Adhere to card front as shown. Cut a piece of Spring Blossom paper to fit inside card; adhere. Stamp it s cheaper than therapy. on a 31/2 x 11/2-inch piece of cream card stock. Adhere inside card. l Sources: Card stock from Die Cuts With A View; printed papers from Rusty Pickle; stamp set from Inkadinkado; fine-detail ink pad from Tsukinkeo Inc.; self-adhesive pearls from Kaisercraft; ribbon from Michaels Stores Inc. XYRON CREATE A STICKER LETS YOU QUICKLY AND SIMPLY APPLY EDGE-TO-EDGE ADHESIVE TO ALMOST ANYTHING UP TO 5 WIDE WITHOUT HEAT, ELECTRICITY OR BATTERIES. Best of all, there is no messy glue to clean up or hot surfaces to worry about. What Will You Create? Inside detail shown above. For more information visit XYRON.com From CardMaker magazine, July 2009, Vol 5, No. 4, 52, Copyright 2009 CardMaker magazine * Materials FR0037 Card stock: brown, cream White Chocolate bunnies doublesided printed papers: Spring blossom, easter bonnet Chocolate Therapy stamp set Ink pads: light brown, brown fine-detail 5 brown self-adhesive pearls in varying sizes 14 inches 3/8-inch-wide brown decorative ribbon Paper glue Full Trim 85/8" x 103/4" Bleed 87/8" x 111/4" Live 75/8" x 93/4" Two-Thirds ical 45/8" x 91/2" 7" x 61/4" 1/12 1/2 Full 1/4 1/3 2/3 One-Third ical 21/4" x 91/2" 7" x 31/8" Square 45/8" x 45/8" One-Half ical 31/2" x 91/2" 7" x 45/8" 1/4 1/6 1/3 2/3 ical 1/6 One-Fourth ical 31/2" x 45/8" 45/8" x 31/2" One-Sixth ical 21/4" x 45/8" 45/8" x 21/4" One-Twelfth Square 21/4" x 21/4" 1/2 1/3 Square XYRON CREATE a STICKER Available at AC Moore, Amazon.com, JoAnn Craft and Fabric Stores, Hobby Lobby, Michaels, Office Max, Roberts Crafts, StickerMaker.com, Walmart and independent retail stores. Full-page ad placement within our free pattern downloads 17,000 monthly paper-crafting downloads Advertisers receive first full page before pattern Online Unit Size (Pixels) Leaderboard 728 x 90 Wide Skyscraper 160 x 600 Medium Rectangle 300 x 250 Full PDF Download 8" x 10.5" ( dpi) Submitting Materials Materials can be submitted via SendMyAd ( Proofs and CDs can be mailed to: Follow us on Facebook! 14,000 fans and growing! Annie s Malinda Webster Ad Sales 306 East Parr Road Berne, IN Contact us with questions: Malinda Webster Ad Traffic Coordinator (877) , ext. 309 Malinda_Webster@Annies-Publishing.com Visit Card-Making Connections ( com/blog/), our NEW CardMaker blog that is dedicated to all things card making. Electronic Media Annie s operates on a Mac platform. Files must include ALL original files, images (linked, placed or supporting EPS files) and fonts. Fonts All fonts used are to be supplied or converted to outlines. Images Supply high-resolution images (300 dpi or better). Photoshop files, PDFs,.TIFF, JPEG or EPS files are accepted. (Annie s does not accept responsibility for the quality of lowresolution files.) Colors All colors must be CMYK. Spot or Pantone colors will be converted to CMYK. Black needs to be 100% black. Specs

6 ADVERTISING DIRECTOR Michelle Thorpe (877) , ext. 213 EDITOR Tanya Fox (260) , ext. 320 AD TRAFFIC COORDINATOR Malinda Webster (877) , ext. 309