Crazy for Stripes Wide, Narrow, Wavy & More! Convertible Carryall Victoria s Riflebird Wrap

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1 An Annie s Publication 19 MUST-MAKE PATTERNS FOR FAMILY, HOME & FASHION AUGUST 2014 Crazy for Stripes Wide, Narrow, Wavy & More! Convertible Carryall Victoria s Riflebird Wrap Colorful Threads Stitch a Rainbow Of Pretty Projects Peacock Centerpiece Rose Garden Doily Bold & Beautiful Tote page 22 MAGAZINE PROFILE 25 is one of the first magazines dedicated to crocheters, and its long-held recognition generates tremendous reader loyalty. Its reputation is built on the fact that it offers the most projects per issue, with traditional designs that feature innovative techniques and styling. is extremely reader friendly, with a balanced blend of both yarn and thread designs that include excellent directions and professional photos. Projects include a variety of affordable designs and materials for home decor, fashion and accessory items, decorations, toys, baby items and more. As a result, attracts a dynamic cross section of readers who archive every issue. We deliver a qualified and engaged audience to help build your business and promote your brand and products. Let us customize a marketing solution for you. 23 A Day at Fun Projects to Celebrate Spring! WAYS TO CROCHET ON A HOT SUMMER DAY! FUN, FRESH PATTERNS FOR FAMILY, HOME & GIFTS JUNE 2014 Butterflies & Blooms The Beach APRIL 2014 Bluebird Pillow Flower Box Poncho Keepsake Gifts Thoughtful Designs for Special Occasions Cool Styles for Fun In the Sun! Seaside Wrap Beach Pebble Pendants Floral Greeting Cards Sweetheart Rose Baby Afghan Fun With Filet Lacy Patterns for Home & Fashion Eyelet Lace Throw Filet Flowered Scarf Spring Bouquet Shawl page 6 High Tea Table Mat Exclusive Design by Lily Chin page CREATIVE, MUST-MAKE PROJECTS FOR THE NEW YEAR Allover Patterns Diamonds, Stripes & Plaid, Oh My! Woodsy Argyle Afghan Spiked Stripes Pillow Triangles Fun Designs With Delta Flair! Flower Garden Doily Falling Triangles Scarf Bumblebee Blanket page 8 Circulation: 110,000 1 media kit Annie s FEBRUARY 2014

2 READER PROFILE * 72 % of readers have visited an advertiser s website 55 % have made a purchase because of that advertisement Responsive 77 % of readers plan on spending as much as or more than the previous year for supplies 80 % will complete 6+ projects this year Passionate Demographics Engaged 93 % of readers use magazines as their go-to source for projects 73 % use websites Unique An average of 78 % of readers do not subscribe to other crochet publications 60 average age $58,552 average household income *Statistics are compiled from our Reader Survey 2 media kit Annie s

3 ONLINE Leaderboard (728 x 90 Pixels) Websites S K Y S C R A P E R (160 x 600 Pixels) Crochet-World.com 418,000 monthly page views Video highlights of projects found in each issue Home to our online community where crocheters can find stitch guides, yarn calculators and more Free-Crochet.com 1,800,000 monthly page views Hundreds of free crochet patterns 325,000 monthly crochet downloads Newsletters Talking Crochet Newsletter 130,000 subscribers Delivered twice monthly Reach crocheters with skyscrapers, leaderboard, and content block ad units Dedicated Blasts Get response by sending your marketing message to our 130,000 subscribers Social Media Follow us on Facebook! 330,000 fans and growing! Ravelry: 1,000+ members Pinterest: 13,600+ followers 4 media kit Annie s

4 EDITORIAL & PRINT CALENDARS * April 2015 Issue Submissions deadline: 8/4/14 Project deadline: 9/30/14 Mix It Up!: Mixed media designs using creative techniques to combine crochet with other materials/items such as fabric, wire, paper, dried florals, rope/cording, glass, baskets, plastic containers anything unique, fun and creative! Make It in a Day: Quick, easy projects to make in eight hours or less, including light wraps, scarves, jewelry, small baby items and toys, simple socks and slippers, lap throws, doilies, pot holders, table mats, dishcloths and more. June 2015 Issue Submissions deadline: 9/29/14 Project deadline: 11/28/14 August 2015 Issue Submissions deadline: 12/1/14 Project deadline: 1/30/15 Reinvent & Recycle: Ideas to reinvent those summer tanks, tops and tees as cute school wear with the addition of crocheted sleeves, pockets, edgings and decorative motifs. Tantalizing Textures: Projects showcasing a variety of delightfully dimensional stitches such as bobbles, popcorns, clusters, cables, and more; home decor accents, kitchen items, fashions and accessories. October 2015 Issue Submissions deadline: 2/6/15 Project deadline: 4/3/15 December 2015 Issue Submissions deadline: 4/2/15 Projectdeadline: 5/29/15 Festive Celebrations: Projects to celebrate the season s holidays, such as Christmas, Kwanzaa and New Year s; designs for party items, table/ wall/door decorations, ornaments, garlands, stockings, package trims, gift bags and more. Warm & Cozy: Cuddly fashions and accessories for the entire family, including jackets, sweaters, scarves, hats, mittens, wraps, slippers and socks, throws, sleeved afghans and more. Outdoor Days: Lawn chair seat mats, blankets for sitting in the grass at a concert, umbrella trim, accessories for late-summer patio parties, porch pillows and mats, door decorations, sunflowers, porch baskets crocheted with jute, hemp or heavy cotton. Folk Art Focus: Folk Art/Americana designs in vintage/old-world color palettes: quilt-style afghans, brown accents, picnic baskets, apples, country life, chickens, roosters; seat pads or decor for ladder back chairs. Fall Fun: Cute Halloween projects such as treat bags, masks, party favors and table decorations with ghosts, cats, bats, witches, jack-o -lanterns, etc.; colorful fall decorations; Thanksgiving decor. Button Bonanza: Nov. 16, 2015, celebrates National Button Day. Cool projects using buttons in fun, creative ways, including jewelry, bags, belts, scarves, hats, doilies, kitchen accessories and other home accents. SEND YARN CARDS AND SUBMISSION INQUIRIES TO: Carol Alexander at Carol_Alexander@Annies-Publishing.com Issue Ad Close Date Materials Due Date Mail Date Newsstand Date February /21/14 10/28/14 12/09/14 12/30/14 Spring SIP /25/14 12/02/14 01/13/15 02/03/15 April /23/14 12/30/14 02/10/15 03/03/15 June /17/15 02/24/15 04/07/15 04/28/15 August /21/15 04/28/15 06/09/15 06/30/15 Fall SIP /26/15 06/02/15 07/14/15 08/04/15 October /23/15 06/30/15 08/11/15 09/01/15 December /25/15 09/01/15 10/13/15 11/03/15 February /20/15 10/27/15 12/08/15 12/29/15 *Editorial calendar is subject to change without notice. 5 media kit Annie s

5 SPECIFICATIONS Full 1/2 Vert. 1/12 1/4 Vert. 1/3 Horizontal 2/3 Horizontal 1/4 Horizontal 1/6 Horizontal 1/3 Vertical 2/3 Vertical 1/2 Horizontal 1/3 Square 1/6 Vert. Full Trim 8"x 10¾" Bleed 8½" x 11¼" Live 7" x 9¾" One-Third Vertical 2¼" x 9½" Horizontal 7" x 31 8" Square 45 8" x 45 8" Two-Thirds Vertical 45 8" x 9½" Horizontal 7" x 6¼" One-Half Vertical 3½" x 9½" Horizontal 7" x 45 8" One-Fourth Vertical 3½" x 45 8" Horizontal 45 8" x 3½" One-Sixth Vertical 2¼" x 45 8" Horizontal 45 8" x 2¼" One-Twelfth Square 2¼" x 2¼" Online Unit Size (Pixels) Leaderboards 728 x 90 Wide Skyscraper 160 x 600 Medium Rectangle 300 x 250 Full PDF Download 8" x 10.5" ( dpi) Newsletter Content Block 500 x 400 Submitting Materials Materials can be submitted via SendMyAd ( Proofs and CDs can be mailed to: Annie s Stephanie Goebbert Ad Sales 306 East Parr Road Berne, IN Electronic Media Annie s operates on a Mac platform. Files must include ALL original files, images (linked, placed or supporting EPS files) and fonts. Fonts All fonts used are to be supplied or converted to outlines. Images Supply high-resolution images (300 dpi or better). Photoshop files, PDFs,.TIFF, JPEG or EPS files are accepted. (Annie s does not accept responsibility for the quality of lowresolution files.) Colors All colors must be CMYK. Spot or Pantone colors will be converted to CMYK. Black needs to be 100% black. Questions? Contact: Stephanie Goebbert Ad Traffic Coordinator (260) , ext Stephanie_Goebbert@Annies-Publishing.com 6 media kit Annie s

6 CONTACT INFORMATION Advertising Director Michelle Thorpe (260) Account Manager Joan Lynch Luckett (260) Ad Traffic Coordinator Stephanie Goebbert (260) Editor Carol Alexander (260)