KEY FACTS PASSIONATE GARDENERS... Circulation 30,060 Subscriptions 9,522 Source Jan - Dec 2015 ABC (print & digital)

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1 Amateur Amateur llow Rocket MEDIA INFORMATION 2017

2 Amateur Gardening is a practical gardening magazine for people who love growing flowers, fruit and vegetables. We guide readers to create the garden of their dreams. From beautiful pot and hanging basket displays for the patio, to delightful garden bedding, stunning perennials and structural trees and shrubs, we show how to make the most of plants in the ornamental garden and keep them looking at their best. And if you want to grow fresh fruit and vegetables, we can help with that, too. Every week we show you what needs doing, and how to do it. If you re a complete novice we ll teach you the basic steps; if you re a more experienced gardener we re a vital reminder of the important jobs each week. Our aim is to make gardening fun and rewarding for everyone. TIM RUMBALL EDITOR, AMATEUR GARDENING KEY FACTS Circulation 30,060 Subscriptions 9,522 Source Jan - Dec 2015 ABC (print & digital) Readership 96,000 Median Age 58 Male 29% Female 71% ABC1 69% C1C2DE 73% Length of readership: 6 years Source NRS Jul - Dec 2015 amateurgardening.com Unique users 63,000 Source ComScoreMulti-Platform, all adults Jan 2016 Frequency: weekly Launch date 1884 Cover price 1.99 PASSIONATE GARDENERS... l 79% of readers have been gardening for 10 years l They spend an average of 5.5 hours per week gardening l 78% grow vegetables l Average yearly spend on their gardens: 1,020 Source: NRS Jul- Dec 2015

3 2017 ISSUES AND DEADLINES Cover Date Copy Date OnSale 07-Jan 23/12/ /01/ Jan 30/12/ /01/ Jan 06/01/ /01/ Jan 13/01/ /01/ Feb 20/01/ /01/ Feb 27/01/ /02/ Feb 03/02/ /02/ Feb 10/02/ /02/ Mar 17/02/ /02/ Mar 24/02/ /03/ Mar 03/03/ /03/ Mar 10/03/ /03/ Apr 17/03/ /03/ Apr 24/03/ /04/ Apr 31/03/ /04/ Apr 07/04/ /04/ Apr 14/04/ /04/ May 21/04/ /05/ May 28/04/ /05/ May 05/05/ /05/ May 12/05/ /05/ Jun 19/05/ /05/ Jun 26/05/ /06/ Jun 02/06/ /06/ Jun 09/06/ /06/ Jul 16/06/ /06/ Jul 23/06/ /07/ Jul 30/06/ /07/ Jul 07/07/ /07/ Jul 14/07/ /07/ Aug 21/07/ /08/ Aug 28/07/ /08/ Aug 04/08/ /08/ Aug 11/08/ /08/ Sep 18/08/ /08/ Sep 25/08/ /09/ Sep 01/09/ /09/ Sep 08/09/ /09/ Sep 15/09/ /09/ Oct 22/09/ /10/ Oct 29/09/ /10/ Oct 06/10/ /10/ Oct 13/10/ /10/ Nov 20/10/ /10/ Nov 27/10/ /11/ Nov 03/11/ /11/ Nov 10/11/ /11/ Dec 17/11/ /11/ Dec 24/11/ /12/ Dec 01/12/ /12/ Dec 08/12/ /12/ Jan 22/12/ /01/2018

4 CREATIVE MEDIA Our dedicated Creative Media team can build bespoke packages, that capitalise on the authority and credibility of our title. A closer association between your products and our market leading multi-platform brand offers a wide range of benefits. These include: l Engaging and building trust with our readers l Enhancing stand out and impact l Increasing brand awareness WHAT WE OFFER: We offer a full advertorial design and production service. Advertorials work extremely well in promoting your brand. They can be used as a call to action or to capture data, to convey detailed technical information or to introduce a new product to the market. There are many sponsorship opportunities including: l Bespoke supplements l Feature sponsorship l Events l Campaigns l Pull out guides and posters l Brochure printing l Photoshoots l Point of sale design and reprints l Paper creative such as tip-ons and gatefolds.l FOR FURTHER INFORMATION ON CREATIVE SOLUTIONS PLEASE CONTACT: Kate Barnfield kate.barnfield@timeinc.com

5 ONLINE Advertisers can now target digital brands through data segmentation. Globally Time Inc. have: 14.6 MILLION monthly monthly unique users 137 MILLION monthly page impressions for fast colour and flowers that last Try growing super-scented polyanthese JOBS to do Amateur sweet peas Sow NOW Force chicory Raise this winter delicacy in the dark! Protect your plot We test six battery powered security lights Grow a pineapple Using the leafy tops of shopbought fruits Plant primroses This week! MUST DO Squirrel-proof bulbs in pots Plant spring flowering skimmia Sow hardy winter salads Recycle Christmas debris Keep pansies & violas growing Save weather-damaged plants Sow & grow microleaves Protect peaches from leaf curl EXPERT ADVICE 7 JANUARY 2017 Turn compost so it breaks down faster says AG s Ruth Hayes DESK TOp MOBILE SOCIAL video TABLET EXAMpLES OF DATA SEGMENTS: l COUNTRY GARDENERS l CITY GARDENERS l GARDEN LOVERS l OUTDOOR LIVING l DIY ENTHUSIASTS l WILDLIFE PHOTOGRAPHERS

6 DIGITAL ADvERTISING Our digital advertising team can help you connect with your audience in a number of reliable and exciting ways. We offer over 40 digital solutions, ensuring you are engaging with your customers in the most relevant and cost-effective ways possible. Every business has different needs so we now offer a number of different services to match that. Display advertising works well at creating awareness for your brand; this can be standard formats like leaders or MPU s, or something more sophisticated that utilises video and animation in the form of rich media. These options can be great at driving traffic, creating awareness or reaffirming your brand message to our audience. video We also offer a number of solutions for video including creation, pre-roll and sponsorship opportunities. We have a three videographers at Time Inc. that can help you develop your video strategy and help maximise new or existing video content. As part of our video offering we also distribute to huge audience on our sites also through social media, giving you the overall package from creation to distribution to sales. SOCIAL MEDIA Every company, big or small, needs to harness the power of social media to interact with customers. We now have an established client services team that can help you start or grow your social media adventure or simply enhance it, anything from helping increase engagement to creating brand new informative and exciting content. We already work with a number of high-profile companies across the UK and can help apply our skills to your business. WE HAvE A DIGITAL SOLUTION FOR YOUR EvERY BUSINESS NEED

7 ADVERTISING RATES DISPLAY Inside Front Cover - 1,625 Inside Back Cover - 1,237 Outside Back Cover - 1,925 Double Page Spread - 2,950 Full Page Facing Matter - 1,412 Half Page Quarter Page CLASSIFIED RATES Quarter page Colour Eighth page Colour Sixteenth page Colour - 95 DIGITAL RATES MPU - 15cpm Leaderboard - 13cpm E-newsletters - 12cpm for any of the formats Solus cpm Advertorial for 7 days on home page NEWSLETTER TAKEOVER l WEEKLY NEWSLETTERS l SENT TO 17,000 ON THE AG DATABASE l TWO AD SITES AVAILABLE l AVERAGE 28% OPEN RATE AND 2.4% CLICK THROUGH RATE l COST VAT PER NEWSLETTER ADVERTISING SPECIFICATIONS Double page spread: Type area 393mm (w) x 258mm (d) Trim size 420mm (w) x 297mm (d) Bleed size 426mm (w) x 303mm (d) Full page: Type area 183mm (w) x 258mm (d) Trim size 210mm (w) x 297mm (d) Bleed size 216mm (w) x 303mm (d) Half page horizontal: Type area 183mm (w) x 124mm (d) Trim size 210mm (w) x 146mm (d) Bleed size 216mm (w) x 152mm (d) Half page vertical: Type area 90mm (w) x 258mm (d) Trim size 105mm (w) x 297mm (d) Bleed size 111mm (w) x 303mm (d) Quarter page: Type area 90mm (w) x 124mm (d) INSERTS: PRODUCTION CONTACT: NEWSSTAND RATES LOOSE ( /0000) SINGLE SHEET PAGES PAGES PAGES PAGES 56 CHRIS GOZZETT Tel: chris.gozzett@timeinc.com

8 ADVERTISING CONTACTS HEAD OF MARKET KATE BARNFIELD Tel: SALES EXECUTIVE ROBERT SPENCER Tel: SALES EXECUTIVE CHLOE LUMMIS Tel: MEDIA ADVISOR DANIEL SINCLAIR Tel: