BAYERNS PFERDE. media data KK. The No. 1 Bavaria! Die Medienkompetenz für Land und Natur.

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1 BAYERNS PFERDE 2733 KK media data 2014 in The No. 1 Bavaria! Die Medienkompetenz für Land und Natur

2 Profil/target group Bayerns Pferde ZUCHT+SPORT (founded 1964) An important journal for equestrian sports, horse breeding, horse enthusiast. With competent reports about feeding, animal health, animal housing, training etc. Exclusiv: tournament calendar for Bavaria Pricelist No. 50 Frequency monthly Area of circulation Bavaria BAYERNS PFERDE Zucht+Sport readers: have higher-than-average income at their disposal 45 % are particularly consumption in the age group from 26 to 45 years 58 % read the whole magazin 79 % exploit all 12 issuances Dirstributed circulation Paid circulation Member of i v w 11,427 Ex. 10,248 Ex. IVW 2/2013 anniversory issue July 2014 * prices are subject to change without notice

3 Size/prices 1/1 Page (1.080 mm) 1/2 Page upright 1/2 Page broadsite 2/3 Page upright 2/3 Page broadsite 1/3 Page upright 1/3 Page broadsite T A: mm T: mm T A: mm T: mm T A: mm A: mm T A: mm T: mm T A: mm T: mm T A: mm T: mm T A: mm T: mm black/white 1, coloured 2, coloured 2, coloured 3,240. black/white coloured 1, coloured 1, coloured 1,620. black/white 1, coloured 1, coloured 1, coloured 2,160. black/white coloured coloured coloured 1,080. 3/4 Page upright 3/4 Page broadsite 1/4 Page upright 1/4 Page broadsite 1/4 Page 1/8 Page upright 1/8 Page broadsite 1/8 Page 1/8 Page broadsite T A: mm T: mm T A: mm T: mm T A: mm T A: mm T A: mm T: mm T: mm T A: mm T A: mm T A: mm T A: mm black/white 1, coloured 1, coloured 2, coloured 2,430. black/white coloured coloured coloured 810. black/white coloured coloured coloured 405. black/white coloured 1, coloured 1, coloured 1,701. T A: Type Area, T: Trim (plus 3 mm bleed an every side, type/text at least) all sizes width x height

4 Special Advertisement Loose Inserts Weight Rates per 1,000 inserts * up to 25 g 167. each 5 g more 15. * Inclusive Postal fee. Technical Information Loose Inserts must not exceed 205 mm width and 290 mm height, and must not be concertina-folded. The long edge of the insert must be closed. Special sizes, folds or paper basis weights, require a paper dummy and discussions with the publisher. Inserts must not show other companies advertising. Split runs not possible. Bound-in Inserts No. of pages Weight Rates 4 up to 30 g 3,780. Loose inserts and bound-in will be charged without any discount. postal charges subjet to change, V.A.T will be charged in addition. Terms and conditions of the publisher apply. 8 up to 50 g 7,560. discount list (within a contract year) Series discount Quantity discount 3 ads 1,000 mm 5 % 6 ads 2,000 mm 10 % 9 ads 6,000 mm 15 % 12 ads 9,000 mm 20 % Per mm b/w single column 1,75 2-coloured per mm single column 2,18 3-coloured per mm single column 2,56 4-coloured per mm single column 3, All prices plus the legal VAT in charged in addition (Germany) Subject to publisher s terms of business dlv Deutscher Landwirtschaftsverlag.

Online ads/prices Fullsize-Banner/Button XXL-Banner/Skyscraper ❶ ❷ ❶ Fullsize-Banner above the Header* 468 60 Pixel

❻ Skyscraper next to the Website on the right* 120 600 Pixel 450.

❼ ❼ Wallpaper upper and right column* XXL-Banner + Skyscraper 790. ❸ ❹ ❹ Rectangle right column* 300 250 Pixel 360.

5 Online ads/prices Fullsize-Banner/Button XXL-Banner/Skyscraper ❶ ❷ ❶ Fullsize-Banner above the Header* Pixel 320. ❷ Button big right column* Pixel 250. ❺ ❻ ❺ XXL-Banner above the Header* Pixel 450. ❻ Skyscraper next to the Website on the right* Pixel 450. Content Ad/Rectangle Wallpaper ❸ Content Ad between editorial articles* Pixel 340. ❼ ❼ Wallpaper upper and right column* XXL-Banner + Skyscraper 790. ❸ ❹ ❹ Rectangle right column* Pixel 360. *full website, rotation max. 2 customers All prices are fixed per month, the legal VAT is charged in addition (in Germany) Subject to publisher s terms of business dlv Deutscher Landwirtschaftsverlag

6 Special Advertisement Issue Publication Date Closing Date Closing Date printing material themes/specials Fairs January 1 Dec 28, 2013 Nov 28, 2013 Dec 06, 2013 February 2 Jan 28, 2014 Dec 30, 2014 Jan 07, 2014 March 3 Feb 28, 2014 Jan 03, 2014 Feb 03, 2014 April 4 Mar 28, 2014 Mar Mar 07, 2014 May 5 Apr 28, 2014 Apr 01, 2014 Apr 07, 2014 June 6 May 28, 2014 May 02, 2014 May 06, 2014 July 7 Jun 28, 2014 Jun 02, 2014 Jun 06, 2014 August 8 Jul 28, 2014 Jul 01, 2014 Jul 07, 2014 September 9 Aug 28, 2014 Aug 01,2014 Aug 06, 2014 October 10 Sep 27, 2014 Sep 01, 2014 Sep 05, 2014 November 11 Oct 28, 2014 Oct 01, 2014 Oct 06, 2014 December 12 Nov 28, 2014 Nov 03, 2014 Nov 07, 2014 Review: Süddeutsche Hengsttage Stable climate and horse welfare When horses start shedding their winter coats what you should know! Equestrian fashion trends for 2014 Review: Süddeutsche Hengsttage Summer eczema, headshaking syndrome and allergies Preparing your horse for summer grazing Horse welfare: watch out for early signs of colic! Preview: Pferd International Equine law and insurance: safer grazing routines Riding equipment: all you need to know about saddles Holiday tips: riding holidays in Bavaria, Germany Trends: long riding boots or jodhpur boots Pest control: insect repellents Special: anniversary issue 50 years Bayerns Pferde Housing your horse: tips and advice on communal stabling solutions Feeding: the biggest dos and don ts! Arena surfaces: essential maintenance Hooves: health, care and shoeing Stabling in loose boxes: the right bedding for the circumstances Titbits: horse treats as a reward? Preview: Faszination Pferd & Munich Indoors Bridling: how snaffle and curb bits work on the horse s mouth Winter reading: new book releases XMAS-special Süddeutsche Hengsttag Munich, Jan , 2014 Reitsportmesse, Koblenz Mar , 2014 Pferd International, Munich May Jun 01, 2014 Pferd Wels, Austria May Jun 01, 2014 eurocheval, Offenburg Jul , 2014 Faszination Pferd, Nürnberg Oct Nov. 02, 2014 Munich Indoors, Munich Nov , 2014

Advertisement sales office Print/Online Wolfgang Dodl Tel. +49(0)8241-9664-14 Fax +49(0)8241-9664-38 dodl@mediapartner.

de Payment by order Postbank Munich account no 646 565-804 bank code 700 100 80 IBAN DE60 7001 0080 0646 5658 04 BIC PB NK

+49(0)89-12705-390 Fax +49(0)89-12705-84390 andrea.wyremba@dlv.de Loretta Vinko media consultant new media Tel.

de Publishers adress: Deutscher Landwirtschaftsverlag GmbH Lothstraße 29, 80797 Munich/Germany P.O.

7 Advertisement sales office Print/Online Wolfgang Dodl Tel. +49(0) Fax +49(0) Margot Winter Tel. +49(0) Fax +49(0) Payment by order Postbank Munich account no bank code IBAN DE BIC PB NK DEFF You can pay by: VISA- or Mastercard Andrea Wyremba media consultant new media Tel. +49(0) Fax +49(0) Loretta Vinko media consultant new media Tel. +49(0) Fax +49(0) Publishers adress: Deutscher Landwirtschaftsverlag GmbH Lothstraße 29, Munich/Germany P.O.-Box , Munich/Germany Phone +49(0) , Fax +49(0) Media consultant Print & Online mediapartner GmbH Am Ziegelstadel Buchloe Tel. +49(0) Die Medienkompetenz für Land und Natur

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