We Value Your Business
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1 We Value Your Business 1
2 Freemium Business Model Description Fred Wilson, Venture Capitalist Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium priced value added services or an enhanced version of your service to your customer base. 2
3 Freemium Business Model Description Combination of Free and Premium Free software with basic features Premium features would be available at a cost Free Access increases the customer pool Incentives for referrals Examples: Dropbox, Wordpress, MailChimp, Linkedin 3
4 Dating App Market Description Currently heavily utilizes the freemium model Network economy Has shown tremendous growth over the last several years Shift from online to mobile Currently several large players in the public space: MTCH, LOV, DATE, MEET Companies (especially MTCH) have shown heavy M&A activity However, major challenges exist: Extremely low barriers to entry Rapid evolution of consumer behavior Sensitive to demographics of user base The above all leads to a low paid user conversion. 4
5 Match Group, Inc. Conversion Statistics As of September 30, 2015, there were 59 million monthly active users (MAU) However, only 4.7 million were paid users, a paid user conversation rate of 7.9%. It is rumored that Tinder has a paid user conversation of 3 5% 5
6 User Demographics Current Client Launched a dating app in April of 2014; had over 500 thousand downloads in first 18 months 700, , , , , , ,000 Apr 14 May 14 Jun 14 Jul 14 Number of Users Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Jun 15 Jul 15 Aug 15 Cumulative Installs MAU DAU However, the majority of installations were not retained as MAUs. 6
7 Low Retention WHY? Changing Demographics 100% 90% Percent of Daily Active Users (DAU) 80% 70% 60% 50% 40% 30% 20% 10% 0%
8 Low Retention WHY? Changing Demographics Last 3 Months 63% 37% First Six Months 58% 42% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Male Female 8
9 Low Retention WHY? Seasonality Thousands of Users Q214 Q314 Q414 Q115 Q215 Q315 New MAUs Installs 9
10 Game Development Co. Company Description We were engaged to value the Company s intangible assets following the purchase of a company. Company s products are MMO s or mass multiplayer online video games MMO examples: World of Warcraft Blizzard Entertainment Everquest Daybreak Game Company League of Legends Riot Games Guild Wars ArenaNet Star Wars: Old Republic BioWare Eve Online CCP Games 10
11 Game Development Co. Game Pricing Structure 1 Game Pricing Structure 1 Premium to Freemium New MMO s had subscription based model with initial software purchase Revenues: initial software purchase Revenues: monthly subscription cost x number of users Additional content was created and sold (Expansion Packs or DLC downloadable content) Revenues: initial software purchase After some years on the market, the video game would turn into freemium model. Free to play model with restrictions on certain areas (# of player slots, no access to expansion packs, etc.) Revenues: in application purchases of items, customizations, resources, areas, etc. 11
12 Game Development Co. Game Pricing Structure 2 Game Pricing Structure 2 Freemium Free to play model with restrictions on certain areas (# of player slots, no access to expansion packs, etc.) Revenues: in application purchases of items, customizations, resources, areas, etc. 12
13 Game Development Co. Game Valuations What is the value of each game? Function of its: Economic Life Customer base New content creation Profit Margins In application purchases New content creation 13
14 Game Development Co. Valuation Results Management expected another 5 years of revenues from Game 1 3 Old games are valuable from healthy cash flows Terminal Indicated EBITDA Tax Indicated Game Life Margins Rate Value ($000s) Value Results % 40.0% 3,420 Old game but healthy cash flows % 40.0% 730 Old game but with higher operating costs % 40.0% 610 Low margins from universe copyright payments % 40.0% 3,470 Relatively new game, expected growth continues 14
15 We Value Your Business 15
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