AUTOMOBILE PRINT AND DIGITAL MOTOR PRESSE STUTTGART Advertising Rate Card / effective January 1, 2019

Transcription

1 AUTOMOBILE 2019 PRINT AND DIGITAL MOTOR PRESSE STUTTGART Advertising Rate Card / effective January 1, 2019 Brand cosmos 2 AUTO MOTOR UND SPORT 8 AUTO STRASSENVERKEHR 14 SPORT AUTO 18 MOTOR KLASSIK 22 YOUNGTIMER 26 MOTORSPORT AKTUELL 30 AUTOMÄRKTE 35 Special Issues 39 Ad Specials 42 Regional 46 Digital Media 48 Awards 52 Contacts 54 SPECIALIZING IN PASSION

2 STRONG MEDIA BRANDS IN AUTOMOBILE WORLDS OF EXPERIENCE People s interest in cars is as multifaceted as the car itself. With their clear editorial profile, authoritative and soundly researched content and a sophisticated language of images, the media by Motor Presse Stuttgart cater with utmost precision to the individual passion and interests of the car enthusiasts from the magazine reader to the online user to the viewers of AUTO MOTOR UND SPORT TV. OVER 10.1 M NET COVERAGE / YEAR OVER 15.5 M PAID COPIES / YEAR OVER 1.15 BILL. PAGE IMPRESSIONS / YEAR OVER M VISITS / YEAR Source: PRINT: AWA 2018; AUTO MOTOR UND SPORT, AUTO STRASSENVERKEHR, MOTOR KLASSIK, MOTORSPORT AKTUELL, SPORT AUTO, YOUNGTIMER; Circulation figures (publisher information) Q3/2017Q2/2018; DIGITAL: Publisher information 10/201709/2018; AUTOMOTORUNDSPORT.DE (incl. SPORTAUTO.DE, AUTOSTRASSENVERKEHR.DE, MOTORKLASSIK.DE and 4WHEELFUN.DE, MEHRTANKEN and partners of NETZATHLETEN.DE)

3 UPHOLDING A FINE TRADITION: HIGHEST JOURNALISTIC PASSION AND EXPERTISE FOR THE FUTURE OF THE AUTOMOBILE The automotive media by Motor Presse Stuttgart have successfully accompanied the world of the automobile for decades. If the past and present of the car are already fascinating enough, its future is turning out to be even more exciting, more revolutionary, but also more complex and unstructured than ever. The editorial teams of the automotive media by Motor Presse Stuttgart are eminently well prepared for this. As experts they get to grips with the latest technologies such as connectivity, electric mobility and autonomous driving. For readers and users they are THE authoritative, trustworthy and opinionleading source of information. 66 YEARS TRADITION 73 YEARS 44 YEARS 35 YEARS 50 YEARS 16 YEARS

4 PRESENT OPINIONSHAPERS TECHNICAL EXPERTISE SINGLE TESTS OPINION LEADER DRIVING REPORTS INNOVATIONS TRENDSETTER BUYER GUIDANCE INTERACTION INTERVIEWS MOTOR SHOWS BUYER S GUIDE ENDURANCE TESTS COMMUNITY MOUTHPIECE IMPRESSIONS REPORTS BACKGROUNDS CATALYST COMPARATIVE TESTS ECONOMY RALLIES DOOR OPENER SECTOR NEWS NEWS FUTURE Autonomous driving Electromobility Connectivity Linkage Urban mobility Digitisation Sharing

5 THE AUTOMOTIVE MEDIA BY MOTOR PRESSE STUTTGART: A PLATFORM FOR CAR BUYERS AND AUTOMOBILE ENTHUSIASTS EXPERTS SPECIALIZING IN PASSION The automobile for many of us it is not just a product, but a feeling. A feeling of freedom the freedom of individual mobility. The world of the automobile and the developments in mobility and digitisation are a positive, emotional universe in which we live and let ourselves fall. Dreams come true and move us it is a universe we are willing to invest money in. This enthusiasm needs a rational foundation; it needs advice and recommendations with a high level of credibility. Our media provides both. They let us dream, and they guide our decisions. READERSHIP* Very active AV. AGE (47.3 YEARS) 48.6 % AV. NHI (3,480 EURO) Index 128 Socioeconomic status (level 1 or level 2) Multipliers, Opinion leaders 28.2 % 36.2 % Index 125 Index Innovators / Trendsetters 30.7 % Index 192 Luxuryoriented consumers 14.5 % Index 137 *Source: AWA 2018; Index = Total population; AUTO MOTOR UND SPORT, AUTO STRASSENVERKEHR, MOTOR KLASSIK, MOTORSPORT AKTUELL, SPORT AUTO, YOUNGTIMER; based on an annual occupancy Brand Cosmos

6 FROM PRINT BRAND TO MEDIA BRAND: ANY TIME, ANY PLACE, ON ALL CHANNELS Journalistic independence, leading test expertise plus a generous dose of emotion and fascination characterise the automotive media of Motor Presse Stuttgart and that far beyond the bounds of the classic print titles. Highreach digital platforms, flexible event formats and renowned research tools make the fascinating worlds of automobile experience tangible and transparent: on all channels, any time, any place! SPECIALS PRINT MAGAZINES EDITIONS BOOKS 6

7 ONLINE / MOBILE / SOCIAL RALLIES TV EVENTS READER SURVEYS & STUDIES 7 Brand Cosmos

8 DESCRIPTION PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG PZN: FOUNDED IN: 1946 ADVERTISING RATE CARD: No. 72 PUBLISHED: every two weeks COVER PRICE: Euro 4.20 PAID CIRCULATION: IVW II/2018: 352,152 CONTACT Markus Eiberger AUTO MOTOR UND SPORT THE AGENT OF AUTOMOTIVE PASSION Wonder, immersion, discovery, relaxation, dreaming, information: true to this guiding principle for over 70 years, AUTO MOTOR UND SPORT stands for automotive passion, a spirit of discovery and independent, oneofakind automotive journalism. Soundly researched background reports, critical analyses, insights into the secret plans of auto manufacturers, the latest trends in automotive engineering and technology as well as expert motorsports coverage, have traditionally always been a part of the broad repertoire of AUTO MOTOR UND SPORT. Indepth tests probe in detail and critically evaluate the cars performance. With its service tips and surprising reports or the groundbreaking coverage of environmental and traffic issues, AUTO MOTOR UND SPORT consistently looks further and grasps the bigger picture. All this harmonizes perfectly with the discerning automobile community, for AUTO MOTOR UND SPORT has long established itself as a multimedia brand: be it with the printed magazine, the ipad version, the highcoverage online and mobile formats, on TV, at attentiongrabbing events or through social media. AUTO MOTOR UND SPORT knows what quickens its readers pulses, from the merely interested to the auto enthusiast, from prospective car buyers to automotive insiders. But the readers, users and viewers want to do more than just discuss cars. As expert opinion leaders and opinion multipliers, they actually set the tone and, when it comes to automotive topics, are always a step ahead of the public at large. This is clearly documented through their participation in the renowned AUTO MOTOR UND SPORT BEST CARS reader survey, a highlight of the year. Respected up to the boardrooms of the automotive and supplier industry, AUTO MOTOR UND SPORT BEST CARS is one of the world s biggest consumer, opinion and image barometers, delivering unique and internationally comparable insights into consumers automobile worlds of brands and values. For details of the automobile special publications AUTO MOTOR UND SPORT AUTOKAUF, AUTO MOTOR UND SPORT MOOVE and AUTO MOTOR UND SPORT AUTOKATALOG see: (see page 39) 8

9 SCHEDULE ISSUE ONSALE DATE CALENDAR WEEK BOOKING DATE & CANCELLATION DATE DISPLAY ADS COPY DATE DISPLAY ADS BOOKING DATE & COPY DATE CLASSIFIEDS PRICE ZONE 1 01/ / / / / / Dec Jan Jan Jan Feb Feb Nov Nov Dec Dec Jan Jan Nov Nov Dec Jan Jan Jan Dec Dec Jan Jan Jan Feb PRICE ZONE 2 07/ / / / / / Mar Mar Apr Apr May May Feb Feb Mar Mar Mar Apr Feb Feb Mar Mar Apr Apr Feb Mar Mar Apr Apr May 2019 PRICE ZONE 1 13/ / / / / / / Jun Jun Jul Jul Aug Aug Aug Apr May May Jun Jun Jul Jul May May Jun Jun Jul Jul Jul May Jun Jun Jul Jul Jul Aug PRICE ZONE 2 20/ / / / / / Sep Sep Oct Oct Nov Nov Aug Aug Sep Sep Sep Oct Aug Aug Sep Sep Oct Oct Aug Sep Sep Oct Oct Nov PRICE ZONE 1 26/ Dec Oct Nov Nov / / Dec Jan Nov Nov Nov Nov Dec Dec Ad bookings can also be submitted via the Online Booking System (OBS): HIGHSPEED ADS: AUTO MOTOR UND SPORT offers the possibility of placing a limited number of ads up to an extremely late date after the official booking deadline. For information on dates and technical specifications, please contact: Andrea Stilz, Phone: and Bettina Knorr, Phone:

10 ADVERTISING SIZES AND RATES PAGE FRACTIONS SIZES* PRICE ZONE 1** 4C / SC / B/W applies: January, February, June, July, August, December PRICE ZONE 2** 4C / SC / B/W applies: March, April, May, September, October, November COVER PAGES For the confirmed placement of a 1/1 page on the inside front cover or outside back cover: Price zone 1: 47,100 Price zone 2: 52,000 1/1 page TA: 192 x 250 mm TS: 215 x 280 mm 41,300 45,200 DISCOUNTS Placements within a 12month period: 3/4 page (a) TA: 140 x 250 mm TS: 148 x 280 mm (b) TA: 192 x 187 mm TS: 215 x 203 mm 1/2 page (a) TA: 101 x 250 mm TS: 109 x 280 mm (b) TA: 192 x 124 mm TS: 215 x 140 mm 2/3 page (a) TA: 129 x 250 mm TS: 137 x 280 mm 32,900 24,800 28,800 36,100 27,100 31,500 Volume discount for display ads only: 3+ pages 3 % 6+ pages 6 % 9+ pages 9 % 12+ pages 12 % 15+ pages 15 % 18+ pages 18 % Terms of payment: Payment due within 30 days of invoice date. A discount of 2% will be granted for prepayment of the full amount before the onsale date, provided that no previous invoices are outstanding. If payment is not received by the above date interest, a rate of 5% above the current standard interest rate of the German Bundesbank will be charged in addition to debt collection fees. 10 1/3 page (b) TA: 56 x 250 mm TS: 73 x 280 mm 18,600 20,500 2/1 pages TA: 414 x 250 mm TS: 430 x 280 mm 80,300 87,900

11 PAGE FRACTIONS SIZES* 1 1/2 pages (a) TA: 302 x 250 mm TS: 316 x 280 mm (b) TA: 414 x 185 mm TS: 430 x 203 mm 1 1/4 pages (a) TA: 262 x 250 mm TS: 270 x 280 mm (b) TA: 47 x 250 mm TS: 55 x 280 mm only in conjunction with 1/1 page 2 x 1/2 page TA: 414 x 124 mm TS: 430 x 140 mm PRICE ZONE 1** 4C / SC / B/W 65,900 57,800 49,300 PRICE ZONE 2** 4C / SC / B/W 72,000 63,100 54,000 AUTOMARKT (CLASSIFIEDS) Our automobile publications offer you the opportunity of placing lineage ads at favourable rates. Commercial ads: Prices per mm height for 43 mm column width. 4c (Minimum size 40 mm) Spot colour (Minimum size 20 mm) b/w (Minimum size 10 mm) For further information about lineage ads in the AUTOMARKT classifieds section and our competitive AUTOMARKT combinations, see separate price list. Your contact: Michael Idler, Phone: , midler@motorpresse.de width x height TA: Type Area TS: Trim Size All prices in Euro plus VAT. For combinations and combination discounts, please refer to page 34. * Other formats on request. For bleed advertisements, please add 5 mm on all sides for trimming. ** Based on the onsale date (see page 9) PRINTING MATERIAL, TECHNICAL SPECIFICATIONS AND DELIVERY TECHNICAL SPECIFICATIONS: The current and binding technical specifications can be found at: DELIVERY OF PRINTING MATERIAL: Printing material for ads in the editorial section must be delivered in electronic form via the DUON portal on Support is available at: support@duonportal.de or directly by phone

12 EXCLUSIVE EDITIONS OF AUTO MOTOR UND SPORT Special anniversaries deserve special publications. This is why AUTO MOTOR UND SPORT has published more than fifteen EDITIONS since 2013, enthralling enthusiasts, autointerested, brand and modellovers alike. Our EDITIONS stand for: Opulent presentation Uniqueness Exclusiveness Profound range of data Emotional language of images Highquality print finishing Passion of our editorial staff Customisable presentation 12

13 ADVERTISING SIZES AND RATES PAGE FRACTIONS SIZES* 4C / SC / B/W EDITION PLUS BOX 1/1 Seite S: 192 x 250 mm A: 215 x 280 mm 2/1 Seiten S: 414 x 250 mm A: 430 x 280 mm 9,850 18,550 The superb quality of the Editions thrills our readers and business partners equally. Particularly elegant and exclusive in a personalised gift box, they also serve as a highly attractive means of communication for our business partners. width x height TA: Type Area TS: Trim Size All prices in Euro plus VAT. * Other formats on request. For bleed advertisements, please add 5 mm on all sides for trimming. Further advertising sizes and sizes on request. Your contact: Markus Eiberger, Phone: , meiberger@motorpresse.de 13 PRINTING MATERIAL, TECHNICAL SPECIFICATIONS AND DELIVERY TECHNICAL SPECIFICATIONS: The current and binding technical specifications can be found at: DELIVERY OF PRINTING MATERIAL: Printing material for ads in the editorial section must be delivered in electronic form via the DUON portal on Support is available at: support@duonportal.de or directly by phone

14 DESCRIPTION PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG PZN: FOUNDED IN: 1953 ADVERTISING RATE CARD: No. 30 PUBLISHED: every two weeks COVER PRICE: Euro 2.00 PAID CIRCULATION: IVW II/2018: 114,245 CONTACT Stephen Brand AUTO STRASSENVERKEHR CLEAR INFORMATION FOR BETTER BUYS With objectivity, conciseness, and clarity of structure, AUTO STRASSENVERKEHR brings order into the dynamic car market, creating transparency all round and giving clear recommendations. In concise, comprehensible terms, AUTO STRASSENVERKEHR outlines significant trends, forecasts new developments and delivers uptodate product information through individual, comparison and endurance tests and buyer guidance. Affordable cars create a closeness to the reader priority is given to value for money and clear practical benefit to the reader. Tips on important service topics such as insurance, finance, running costs and the preowned market enable real savings to be made. The aim is always to bring out the greatest possible practical value for the private car owner. AUTO STRASSENVERKEHR readers pursue a broad spectrum of interests. They consider themselves not so much car enthusiasts as car users who want to know more. Private car buyers are the magazine s main target group. When it comes to making buying decisions, good value for money is the highest priority for them. Although the readers are open to new products, their consumer behaviour tends to be directed more from the head than the heart. 14

15 SCHEDULE ISSUE ONSALE DATE CALENDAR WEEK COPY DATE DISPLAY ADS 03/ / / / / / / / / / / / / / / / / / / / / / / / / / Jan Jan Feb Feb Mar Mar Apr Apr Apr May May Jun Jun Jul Jul Aug Aug Sep Sep Oct Oct Oct Nov Nov Dec Jan BOOKING DATE & CANCELLATION DATE DISPLAY ADS 03 Dec Dec Jan Jan Feb Feb Mar Mar Mar Apr Apr May May Jun Jun Jul Jul Aug Aug Sep Sep Oct Oct Oct Nov Dec Dec Jan Jan Jan Feb Feb Mar Mar Apr Apr May May Jun Jun Jul Jul Jul Aug Aug Sep Sep Oct Oct Nov Nov Dec BOOKING DATE & COPY DATE CLASSIFIEDS 17 Dec Jan Jan Feb Feb Mar Mar Apr Apr Apr May May Jun Jun Jul Jul Aug Aug Sep Sep Oct Oct Oct Nov Nov Dec Ad bookings can also be submitted via the Online Booking System (OBS): For information on dates and technical specifications, please contact: Gabriele Volkert, Phone:

16 ADVERTISING SIZES AND RATES PAGE FRACTIONS SIZES* 4C / SC / B/W DISCOUNTS 1/1 page TA: 191 x 267 mm TS: 210 x 297 mm 3/4 page (a) TA: 148 x 267 mm TS: 158 x 297 mm (b) TA: 191 x 182 mm TS: 210 x 199 mm 1/2 page (a) TA: 95 x 267 mm TS: 105 x 297 mm (b) TA: 191 x 132 mm TS: 210 x 149 mm 2/3 page (a) TA: 130 x 267 mm TS: 140 x 297 mm 1/3 page (b) TA: 60 x 267 mm TS: 70 x 297 mm 2/1 pages TA: 400 x 267 mm TS: 420 x 297 mm 17,950 15,200 12,550 14,200 8,350 34,800 Placements within a 12month period: Volume discount for display ads only: 3+ pages 3 % 6+ pages 6 % 9+ pages 9 % 12+ pages 12 % 15+ pages 15 % 18+ pages 18 % Terms of payment: Payment due within 30 days of invoice date. A discount of 2% will be granted for prepayment of the full amount before the onsale date, provided that no previous invoices are outstanding. If payment is not received by the above date interest, a rate of 5% above the current standard interest rate of the German Bundesbank will be charged in addition to debt collection fees. AUTOMARKT (CLASSIFIEDS) Our automobile publications offer you the opportunity of placing lineage ads at favourable rates. Commercial ads: Prices per mm height for 43 mm column width. 4c Spot colour b/w 8.60 (Minimum size 40 mm) (Minimum size 20 mm) (Minimum size 10 mm) For further information about lineage ads in the AUTOMARKT classifieds section and our competitive AUTOMARKT combinations, see separate price list. Your contact: Michael Idler, Phone: , midler@motorpresse.de 16 2/1 pages as Opening Spread Inside front cover and 1st righthand page 38,250

17 PAGE FRACTIONS SIZES* 4C / SC / B/W 1 1/2 pages TA: 305 x 267 mm TS: 315 x 297 mm 28, /4 pages (a) TA: 252 x 267 mm TS: 262 x 297 mm (b) TA: 42 x 267 mm TS: 52 x 297 mm only in conjunction with 1/1 page 2 x 1/2 page TA: 400 x 132 mm TS: 420 x 149 mm 25,700 23,300 width x height TA: Type Area TS: Trim Size All prices in Euro plus VAT. For combinations and combination discounts, please refer to page 34. * Other formats on request. For bleed advertisements, please add 5 mm on all sides for trimming. 17 PRINTING MATERIAL, TECHNICAL SPECIFICATIONS AND DELIVERY TECHNICAL SPECIFICATIONS: The current and binding technical specifications can be found at: DELIVERY OF PRINTING MATERIAL: Printing material for ads in the editorial section must be delivered in electronic form via the DUON portal on Support is available at: support@duonportal.de or directly by phone

18 DESCRIPTION PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG PZN: FOUNDED IN: 1969 ADVERTISING RATE CARD: No. 50 PUBLISHED: monthly COVER PRICE: Euro 4.50 PAID CIRCULATION: IVW II/2018: 41,743 CONTACT Stefan Granzer SPORT AUTO THE THRILL OF THE LIMIT SPORT AUTO chooses the toughest racing circuits to push all sporty cars right to the stability limit of their highperformance technology. The compelling editorial concept can be best seen in the SPORT AUTO Supertest. It takes place where sporty cars belong: on the Nürburgring North Loop and the Hockenheim Ring. It includes lap and sector times, transversalacceleration data and an aerodynamics check in the wind tunnel. The fundamental aim of SPORT AUTO is to answer the alldecisive question: Is it truly a sporty car? Or is it just a 'wannabe'? In essence, it is all about the transfer from the racetrack to the road supplemented by indepth reports of new vehicle concepts as well as competent and soundly researched motorracing analyses and background coverage. This is a magazine in which fascinating cars can be emotionally experienced month by month. Typical SPORT AUTO readers are male, individualistic, with a foible for speed and sporty cars. Yet in no way does their world consist exclusively of cars. Extremely performanceorientated and enjoying aboveaverage success in life, they have a diverse horizon of interests and are open to purchasing on impulse. 18

19 SCHEDULE ISSUE 01/2019 ONSALE DATE 14 Dec CALENDAR WEEK 50 BOOKING DATE & CANCELLATION DATE DISPLAY ADS 15 Nov COPY DATE DISPLAY ADS 22 Nov BOOKING DATE & COPY DATE CLASSIFIEDS 28 Nov / Jan Dec Dec Dec / Feb Jan Jan Jan / Mar Feb Feb Feb / Apr Mar Mar Mar / May Apr Apr Apr / Jun May May May / Jul Jun Jun Jul / Aug Jul Jul Jul / Sep Aug Aug Sep / / Oct Nov Sep Oct Sep Oct Oct Nov / Dec Nov Nov Dec Ad bookings can also be submitted via the Online Booking System (OBS): HIGHSPEED ADS: SPORT AUTO offers the possibility of placing a limited number of ads even after the official booking deadline. For information on dates and technical specifications, please contact: Beate Engelhard, Phone:

20 ADVERTISING SIZES AND RATES PAGE FRACTIONS SIZES* 4C / SC / B/W DISCOUNTS 1/1 page TA: 190 x 251 mm TS: 230 x 300 mm 3/4 page (a) TA: 142 x 251 mm TS: 166 x 300 mm (b) TA: 190 x 188 mm TS: 230 x 212 mm 1/2 page (a) TA: 93 x 251 mm TS: 117 x 300 mm (b) TA: 190 x 126 mm TS: 230 x 150 mm 1/3 page TA: 59 x 251 mm TS: 77 x 300 mm 2/1 pages TA: 410 x 251 mm TS: 460 x 300 mm 1 1/2 pages (a) TA: 313 x 251 mm TS: 337 x 300 mm (b) TA: 410 x 188 mm TS: 460 x 212 mm 12,100 10,300 8,100 5,800 24,000 20,000 Placements within a 12month period: Volume discount for display ads only: 3+ pages 3 % 6+ pages 6 % 9+ pages 9 % 12+ pages 12 % 15+ pages 15 % 18+ pages 18 % Terms of payment: Payment due within 30 days of invoice date. A discount of 2% will be granted for prepayment of the full amount before the onsale date, provided that no previous invoices are outstanding. If payment is not received by the above date interest, a rate of 5% above the current standard interest rate of the German Bundesbank will be charged in addition to debt collection fees. AUTOMARKT (CLASSIFIEDS) Our automobile publications offer you the opportunity of placing lineage ads at favourable rates. Commercial ads: Prices per mm height for 43 mm column width. 4c 8.20 Spot colour 6.50 b/w 5.20 (Minimum size 40 mm) (Minimum size 20 mm) (Minimum size 10 mm) For further information about lineage ads in the AUTOMARKT classifieds section and our competitive AUTOMARKT combinations, see separate price list. Your contact: Michael Idler, Phone: , midler@motorpresse.de 20

21 PAGE FRACTIONS SIZES* 4C / SC / B/W 1 1/4 pages TA: 264 x 251 mm TS: 288 x 300 mm 17,400 2 x 1/2 page TA: 410 x 126 mm TS: 460 x 150 mm 15,100 width x height TA: Type Area TS: Trim Size All prices in Euro plus VAT. For combinations and combination discounts, please refer to page 34. * For bleed advertisements, please add 5 mm on all sides for trimming PRINTING MATERIAL, TECHNICAL SPECIFICATIONS AND DELIVERY TECHNICAL SPECIFICATIONS: The current and binding technical specifications can be found at: DELIVERY OF PRINTING MATERIAL: Printing material for ads in the editorial section must be delivered in electronic form via the DUON portal on Support is available at: support@duonportal.de or directly by phone

22 DESCRIPTION PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG PZN: FOUNDED IN: 1984 ADVERTISING RATE CARD: No. 36 PUBLISHED: monthly COVER PRICE: Euro 4.80 PAID CIRCULATION: IVW II/2018: 62,327 CONTACT Stephen Brand MOTOR KLASSIK THE DREAM CATCHER IN THE WORLD OF AUTOMOBILE CLASSICS MOTOR KLASSIK is the magazine for the vibrant culture of classic cars. Motor Klassik devotes itself to the classics of automobile history and their very individual qualities, making it possible for readers to immerse themselves in this fascinating world and directly experience the unique character of these vehicles. MOTOR KLASSIK ignites visions and dreams in the reader, accompanies you as a genuine friend and helps make your dream come true. With exacting standards, utmost journalistic quality in text and image and a respectful approach, the MOTOR KLASSIK editors devote their attention to every kind of classic and vintage car and are deeply rooted in the historic car scene. MOTOR KLASSIK places great importance on driving reports that convey to readers an authentic experience of the fascination of classic cars. MOTOR KLASSIK readers are predominantly male. Most are in the age bracket and have an aboveaverage education. MOTOR KLASSIK readers are established in their career and enjoy a high net household income. Their consumer behaviour is characterised by a willingness to spend a good deal of money on quality products and luxury goods. They are individualists with a passion, who enjoy their life to the full and place great importance on expressing their personal style. In this regard a major role is played by special cars, watches and furniture that cannot be found on every street corner. True class is for them less a question of money than of quality, aesthetics and durability. Despite not necessarily being fanatical about technology, they nevertheless love simply immersing themselves in the world of automobile classics. As well as being interested in concrete suggestions, they are seeking a platform that allows them to indulge, share and cultivate their fascination and passion for genuine classics. MOTOR KLASSIK we live automotive history: and have done so for over 35 years as a successful specialist magazine with high standards with special publications such as the buyer s guides for beginners or for particular brands with a large internet market place at: with a digital edition for smartphone, tablet and PC as the organiser of top classiccar rallies: SILVRETTA CLASSIC, SACHSEN CLASSIC and PAUL PIETSCH CLASSIC as media partner of shows/exhibitions and events e.g. "Techno Classica, "Retro Classics", "Schloss Dyck" and "AvDOldtimerGrandPrix" 22

23 SCHEDULE ISSUE 01/2019 ONSALE DATE 12 Dec CALENDAR WEEK 50 BOOKING DATE & CANCELLATION DATE DISPLAY ADS 08 Nov COPY DATE DISPLAY ADS 13 Nov BOOKING DATE & COPY DATE CLASSIFIEDS 15 Nov / Jan Dec Dec Dec / Feb Jan Jan Jan / Mar Feb Feb Feb / Apr Mar Mar Mar / May Apr Apr Apr / Jun May May May / Jul Jun Jun Jun / Aug Jul Jul Jul / Sep Aug Aug Aug / / Oct Nov Sep Oct Sep Oct Sep Oct / Dec Nov Nov Nov Ad bookings can also be submitted via the Online Booking System (OBS): For information on dates and technical specifications, please contact: Gabriele Volkert, Phone:

24 ADVERTISING SIZES AND RATES PAGE FRACTIONS SIZES* 4C / SC / B/W COVER PAGES 1/1 page TA: 196 x 260 mm TS: 230 x 300 mm 11,150 For the confirmed placement of a 1/1 page on the inside front cover or outside back cover: 12,150 Placements within a 12month period: DISCOUNTS 3/4 page (a) TA: 152 x 260 mm TS: 166 x 300 mm (b) TA: 196 x 192 mm TS: 230 x 212 mm 1/2 page (a) TA: 98 x 260 mm TS: 117 x 300 mm (b) TA: 196 x 130 mm TS: 230 x 150 mm 1/3 page (a) TA: 66 x 260 mm TS: 77 x 300 mm (b) TA: 196 x 89 mm TS: 230 x 100 mm 1/4 page (a) TA: 54 x 260 mm TS: 60 x 300 mm (b) TA: 196 x 66 mm TS: 230 x 75 mm (c) TA: 100 x 130 mm TS: 115 x 150 mm 8,250 5,800 3,900 3,000 Volume discount for display ads only: 3+ pages 3 % 6+ pages 6 % 9+ pages 9 % 12+ pages 12 % Frequency discount for classified ads only: 3+ ads 3 % 6+ ads 5 % 9+ ads 10 % 12+ ads 15 % 24+ ads 20 % Terms of payment: Payment due within 30 days of invoice date. A discount of 2% will be granted for prepayment of the full amount before the onsale date, provided that no previous invoices are outstanding. If payment is not received by the above date interest, a rate of 5% above the current standard interest rate of the German Bundesbank will be charged in addition to debt collection fees. AUTOMARKT (CLASSIFIEDS) Advertisements for vehicles, parts, repair workshops, services and events benefit from an ideal environment in a dedicated section of the MOTORKLASSIK AUTOMARKT. The price calculation is based on an attractive millimetre price. Commercial ads: Prices per mm height for 43 mm column width. 4c 4.40 b/w 3.35 (Minimum size 10 mm) (Minimum size 10 mm) 24 For further information about lineage ads in the MOTORKLASSIK classified section, see page 35ff and request the separate price list from: Sven Damson, Phone: , sdamson@motorpresse.de

25 PAGE FRACTIONS SIZES* 4C / SC / B/W KOSTEN SPAREN! 2/1 pages TA: 432 x 260 mm TS: 460 x 300 mm 2/1 pages as Opening Spread Inside front cover and 1st righthand page 1 1/2 pages (a) TA: 324 x 260 mm TS: 337 x 300 mm (b) TA: 432 x 130 mm TS: 460 x 212 mm 2 x 1/2 page TA: 432 x 130 mm TS: 460 x 150 mm 21,750 23,850 16,350 11,800 AUTO MOTOR UND SPORT customers receive 5 % combination discount on an ad in MOTOR KLASSIK. MOTOR KLASSIK customers are entitled to 5 % discount on ads in YOUNGTIMER and 10 % discount on ads in MOTORRAD CLASSIC. SPECIAL ISSUES MOTOR KLASSIK regularly publishes attractive annual publications with a high utility value from buyer s guides for classiccar 'newbies' to brandspecific guides, such as the buyer s guide for classic Porsche cars. A 1/1 page ad costs 8,250 gross; fractional ad formats are possible. For more information on (upcoming) special issues, please see page 39 or ask Motor Presse Stuttgart representative. width x height TA: Type Area TS: Trim Size All prices in Euro plus VAT. For combinations and combination discounts, please refer to page 34. * For bleed advertisements, please add 5 mm on all sides for trimming. 25 PRINTING MATERIAL, TECHNICAL SPECIFICATIONS AND DELIVERY TECHNICAL SPECIFICATIONS: The current and binding technical specifications can be found at: DELIVERY OF PRINTING MATERIAL: Printing material for ads in the editorial section must be delivered in electronic form via the DUON portal on Support is available at: support@duonportal.de or directly by phone

26 DESCRIPTION PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG PZN: FOUNDED IN: 2003 ADVERTISING RATE CARD: No. 36 PUBLISHED: 8 times a year COVER PRICE: Euro 4.80 PAID CIRCULATION: IVW II/2018: 35,493 CONTACT Stephen Brand sbrand@motorpresse.de YOUNGTIMER THE SPECIALIST FOR TRULY ICONIC CARS 26 YOUNGTIMER is the magazine about the cult cars from 1980 to 2000 that have left an indelible mark on the hearts of car enthusiasts. YOUNGTIMER captures the experience of how these still seemingly everyday cars turn into the classics of tomorrow. Alongside driving reports and purchasing recommendations, YOUNGTIMER always focuses on the memorable experiences that people associate with these cars. We discover the truly unforgettable cars with their stories and their personalities and revive the automobile dreams of youthful years. After all, the classic cars of tomorrow are more than just a particular passion for YOUNGTIMER readers. The great thing is whereas back then these cars were mostly out of reach, today the readers are able to fulfil the dreams of their youth. The readers of YOUNGTIMER are men in the prime of life. Alongside their job and family, they still manage to keep enough space for the things they have always enjoyed most. YOUNGTIMER readers are a target group that can get enthusiastic and infect others with their enthusiasm.

27 SCHEDULE ISSUE 01/2019 ONSALE DATE 02 Jan CALENDAR WEEK 1 BOOKING DATE & CANCELLATION DATE DISPLAY ADS 19 Nov COPY DATE DISPLAY ADS 26 Nov BOOKING DATE & COPY DATE CLASSIFIEDS 26 Nov / Feb Jan Jan Jan / Apr Feb Mar Mar / May Apr Apr Apr / Jul May Jun Jun / Aug Jul Jul Jul / Oct Aug Sep Sep / Nov Oct Oct Oct / Jan Nov Nov Nov Ad bookings can also be submitted via the Online Booking System (OBS): For information on dates and technical specifications, please contact: Carmen Brix, Phone:

28 ADVERTISING SIZES AND RATES PAGE FRACTIONS SIZES* 4C / SC / B/W DISCOUNTS 1/1 page TA: 196 x 260 mm TS: 230 x 300 mm 3/4 page (a) TA: 152 x 260 mm TS: 166 x 300 mm (b) TA: 196 x 192 mm TS: 230 x 212 mm 1/2 page (a) TA: 98 x 260 mm TS: 117 x 300 mm (b) TA: 196 x 130 mm TS: 230 x 150 mm 6,500 4,850 3,550 Combination discount: 5% (display ads) and 10% (classified ads in AUTOMARKT) if an ad is also booked in MOTOR KLASSIK or AUTO MOTOR UND SPORT. Volume discount applies to display and lineage ads: (Placements within a 12month period) 3 ads 10 % 6 ads 15 % 12 ads 20 % AUTOMARKT (CLASSIFIEDS) Commercial ads (minimum size 10 mm): Prices per mm height for 43 mm column width. 4c 3.35 b/w 2.85 Your contact: Sven Damson, Phone: , sdamson@motorpresse.de 2/3 page (a) TA: 129 x 260 mm TS: 143 x 300 mm 1/3 page (a) TA: 66 x 260 mm TS: 77 x 300 mm (b) TA: 196 x 89 mm TS: 230 x 100 mm 4,700 2,450 28

29 PAGE FRACTIONS SIZES* 4C / SC / B/W 1/4 page (a) TA: 54 x 260 mm TS: 60 x 300 mm (b) TA: 196 x 66 mm TS: 230 x 75 mm (c) TA: 100 x 130 mm TS: 115 x 150 mm 2/1 pages TA: 432 x 260 mm TS: 460 x 300 mm 1 1/2 pages (a) TA: 324 x 260 mm TS: 337 x 300 mm (b) TA: 432 x 130 mm TS: 460 x 212 mm 1,950 12,900 9,650 PRINTING MATERIAL, TECHNICAL SPECIFICATIONS AND DELIVERY TECHNICAL SPECIFICATIONS: The current and binding technical specifications can be found at: DELIVERY OF PRINTING MATERIAL: Printing material for ads in the editorial section must be delivered in electronic form via the DUON portal on Support is available at: support@duonportal.de or directly by phone Ad bookings can also be submitted via the Online Booking System (OBS): 1 1/4 pages TA: 275 x 260 mm TS: 289 x 300 mm 2 x 1/2 page TA: 432 x 130 mm TS: 460 x 150 mm 8,100 6, width x height TA: Type Area TS: Trim Size All prices in Euro plus VAT. For combinations and combination discounts, please refer to page 34. * For bleed advertisements, please add 5 mm on all sides for trimming.

30 DESCRIPTION PUBLISHER: Motor Presse Stuttgart GmbH & Co. KG PZN: FOUNDED IN: 1975 ADVERTISING RATE CARD: No. 45 PUBLISHED: weekly COVER PRICE: Euro 2.20 PAID CIRCULATION: IVW II/2018: 31,989 CONTACT Stefan Granzer MOTORSPORT AKTUELL SO CLOSE TO THE RACETRACK Each week, Europe s major motor sports magazine provides everything that sets the hearts of motor racing fans beating faster: hotoffthepress race reports and indepth background coverage from national and international car and motorbike racing. Whatever their level of interest casual or committed fans, active sportsmen or decisionmakers MOTORSPORT AKTUELL provides them with the indepth analysis and commentary that TV and newspaper coverage cannot deliver. The entire thematic spectrum of racing is covered professionally and authoritatively: all Formula classes, touring car and rally racing, popular motor sports, the Moto Grand Prix scene, the Superbike World Championships and Motocross. In short: anyone that has anything to say in motor racing, says it in MOTORSPORT AKTUELL the source of information for everything to do with motor sports. Performance is a topic this target group can get really fired up about. The main characteristic of these mostly younger men is a communicative and ambitious underlying attitude. This can be seen in the active organisation of their leisure time as much as the sporty way they dress. Their broad spectrum of interests focuses primarily on the areas of finances and sport, followed closely by technical products from hifi to mobile communications to computers. The annual reader survey is a source of extremely interesting market research data from the racing market, which can be portrayed as longterm trends. These include brand awareness and affinity data for manufacturers, teams, suppliers and sponsors, as well as assessments of the development of motorsports generally and race series individually. 30

31 SCHEDULE ISSUE 0103/ / / / / / / / / / / / / / / / / / / / / / / / / /2019 ONSALE DATE 19 Dec Jan Jan Jan Jan Feb Feb Feb Feb Mar Mar Mar Mar Apr Apr Apr Apr May May May May May Jun Jun Jun Jun CALENDAR WEEK BOOKING DATE & COPY DATE 11 Dec Jan Jan Jan Jan Jan Feb Feb Feb Feb Mar Mar Mar Mar Apr Apr Apr Apr Apr May May May May Jun Jun Jun ISSUE 29/ / / / / / / / / / / / / / / / / / / / / / / / /2020 ONSALE DATE 03 Jul Jul Jul Jul Jul Aug Aug Aug Aug Sep Sep Sep Sep Oct Oct Oct Oct Oct Nov Nov Nov Nov Dec Dec Dec CALENDAR WEEK BOOKING DATE & COPY DATE 25 Jun Jul Jul Jul Jul Jul Aug Aug Aug Aug Sep Sep Sep Sep Sep Oct Oct Oct Oct Nov Nov Nov Nov Dec Dec Ad bookings can also be submitted via the Online Booking System (OBS): YOUR HOTOFFTHEPRESS WINNING AD: For details, please call: Phone For information on dates and technical specifications, please contact: Iris Eifrig, Phone: and Nicole Polta, Phone:

32 ADVERTISING SIZES AND RATES PAGE FRACTIONS SIZES* 4C / SC / B/W WINNING ADS 1/1 page TA: 210 x 290 mm 8,950 Congratulate your team by booking a Winning Ad to appear on the Tuesday following the race. Ask us about the options: Stefan Granzer, Phone: , sgranzer@motorpresse.de DISCOUNTS 3/4 page (a) TA: 156 x 290 mm (b) TA: 210 x 217 mm 7,700 Volume discount for display ads only: 3+ pages 3 % 6+ pages 6 % 9+ pages 9 % 12+ pages 12 % 15+ pages 15 % 1/2 page (a) TA: 100 x 290 mm (b) TA: 210 x 145 mm 6,000 MOTORMARKT (CLASSIFIEDS) MOTORSPORT AKTUELL offers you the opportunity of placing lineage ads in the AUTO/ MOTORMARKT on favourable terms. 1/4 page (a) TA: 210 x 72 mm (b) TA: 100 x 145 mm 3,550 Commercial ads (with layout): Prices per mm height for 43 mm column width. 4c 7.00 Spot colour 5.70 b/w 4.80 (Minimum size 10 mm) (Minimum size 10 mm) (Minimum size 10 mm) 2/1 page TA: 435 x 290 mm 17,750 Placements within a 12month period: DISCOUNTS MOTORMARKT /4 pages TA: 273 x 290 mm 12,900 Frequency discount: 3+ ads 3 % 6+ ads 5 % 12+ ads 9 % 24+ ads 12 % 52+ ads 15 % For further information about lineage ads in the AUTO/MOTORMARKT and in our competitive AUTOMARKT combinations, see separate price list. Your contact: Michael Idler, Phone: , midler@motorpresse.de

33 PAGE FRACTIONS SIZES* 4C / SC / B/W TERMS OF PAYMENT 2 x 1/2 page TA: 435 x 145 mm 1 1/2 pages TA: 324 x 290 mm 11,300 14,950 Terms of payment: Payment due within 30 days of invoice date. A discount of 2% will be granted for prepayment of the full amount before the onsale date, provided that no previous invoices are outstanding. If payment is not received by the above date interest, a rate of 5% above the current standard interest rate of the German Bundesbank will be charged in addition to debt collection fees. SPECIAL ADVERTISING FORMATS width x height TA: Type Area TS: Trim Size All prices in Euro plus VAT. For combinations and combination discounts, please refer to page 34. * Other formats on request. Bleed ads are not possible for technical reasons. PRINTING MATERIAL, TECHNICAL SPECIFICATIONS AND DELIVERY TECHNICAL SPECIFICATIONS: The current and binding technical specifications can be found at: DELIVERY OF PRINTING MATERIAL: Printing material for ads in the editorial section must be delivered in electronic form via the DUON portal on Support is available at: support@duonportal.de or directly by phone Preferential placements: Index of contents page 2 46 x 46 mm* 1,500 Presenting "Racing Series": Double page 435 x 30 mm* 2,990 Presenting "Results Box": 1 column 46 x 20 mm* 990 Preferential placement only possible in combination with a regular display ad. 210 x 30 mm* 1,590 2 columns 97 x 20 mm* 1,100 Single page Many other special forms of advertising are available on request! Call us for details: Stefan Granzer, Phone: * All sizes in mm (width x height) 3 columns 149 x 20 mm* 1,200 33

34 BOOST YOUR COVERAGE ON ATTRACTIVE TERMS Extend your reach and at the same time improve the efficiency of your campaign with the flexible booking combinations of our media. 5% 5% 5% 5% 5% 34 COMBINATION TERMS: The combination discount may be claimed if, during a 12month period, an advertiser books one of the combination titles in addition to a booking in AUTO MOTOR UND SPORT. The combination discount applies to the ad price of the additional title. Change of motif, differing ad formats and variable scheduling dates are permitted. Volume discounts are granted on the volume booked for each individual title in that order year.

35 OUR AUTOMARKT CLASSIFIEDS SECTION: HERE YOUR SUPPLY MEETS STRONG DEMAND 35 MAKE A BIG IMPRESSION VIA THE AUTOMARKT CLASSIFIEDS The AUTOMARKT classifieds sections have traditionally always been an important component of our editorial magazine concepts, much in demand as a source of orientation and highly soughtafter reading material for highaffinity buyer target groups. With the AUTOMARKT classifieds sections, the automobile publications by Motor Presse Stuttgart offer one of the biggest and most widely diverse supraregional advertising environments for cars and accessories in the Germanspeaking world: at 3.67 million readers, the AUTOMARKT combination is one of the highestcoverage car magazine combinations there is. The additional integration of editorial content makes the AUTOMARKT a regular information platform for used cars, tuning/customisation and accessories. Our readers have concrete purchasing plans, and they find the offer to match in our AUTOMARKT classifieds. Source: AWA 2018

36 UTMOST FLEXIBILITY FOR YOUR MESSAGE mm PRICES IN EURO HOW TO CALCULATE THE PRICE PUBLICATION SINGLE BOOKING Number of columns x height of ad x price per mm 4c SC b/w Type Area 185 x 248 mm 4c SC b/w c SC b/w c SC b/w For other formats, please consult the Automarkt price lists at: 4c b/w 4c b/w TECHNICAL SPECIFICATIONS Data delivery of commercial classified ads Please send ads for the Automarkt classified section exclusively using the electronic dispatch note. This is available via our website: 36 For an individual offer, please contact: Michael Idler, Phone: , midler@motorpresse.de and Sven Damson for MOTOR KLASSIK and YOUNGTIMER, Phone: , sdamson@motorpresse.de

37 PROMINENTLY PLACED: EXCLUSIVE SPECIAL FORMS OF ADVERTISING AT THE START OF THE AUTOMARKT AUTOMARKT entry page in AUTO MOTOR UND SPORT, AUTO STRASSENVERKEHR, SPORT AUTO, MOTORSPORT AKTUELL, MOTOR KLASSIK and YOUNGTIMER Highly prominent placement of your ad on the entry page at the start of the AUTOMARKT before the ads. YOUR ADVANTAGES By booking the AUTOMARKT entry page, you secure a prominent placement just before the AUTOMARKT. Benefit from the exclusive placements in all magazines. ½ page ¼ page ½ page 37 ¼ page ¼ page ¼ page

38 GET YOURSELF NOTICED IN OUR SHOW GUIDES Show Guide in Published to coincide with the most important auto shows, the Guide contains the relevant information about the show editorially prepared and presented for visitors or anyone with an interest. It is positioned before the start of the classified ad section. All exhibitors and advertising clients have the option of booking ads in this environment, e.g. to promote their presence at the show. YOUR ADVANTAGES We offer you attractive package deals for all 4 titles. The prominent placement at the start of each AUTOMARKT guarantees the reader s utmost attention. The editorial coverage of each show represents an ideal environment for your message to our readers. PLANNED SHOW GUIDES Tuning World Bodensee (03 May to 05 May 2019) IAA (12 Sep. to 22 Sep. 2019) Essen Motor Show (29 Nov. to 08 Dec. 2019) SIZES SHOW GUIDE PRICES* 1/1 page 25,440 1/2 page 12,890 1/4 page (122 mm / 2col) 1/8 page (60 mm / 2col) Unique package prices for all titles! 6,770 3, /16 page (60 mm / 1col) 1,890 Sample ads * Prices in Euro plus VAT.

39 DIVERSE SPECIAL ISSUES FROM THE AUTOMOTIVE FIELD Independence, expertise, a wealth of authoritative information on pioneering technological developments and an eye for the bigger picture: this distinguishes the automotive media by Motor Presse Stuttgart and has done so for over 70 years. This clearly defined editorial aspiration is not only realised in our periodicals, but we also transfer it to our broad range of special issues. The topics are multifaceted, varied and carefully tailored to our readers and their needs from the purchase of their own car, to the realisation of their passion for classics, through to personal fulfillment in motor sports. 39 Market overview and buyer guidance Motor sports & Tuning Classic cars Mobility of the future Special Issues

40 MARKET OVERVIEW BUYER GUIDANCE FORWARDLOOKING AUTO MOTOR UND SPORT MOOVE Connected Mobility AUTO MOTOR UND SPORT MOOVE anticipates tomorrow s challenges already today! MOOVE is providing expert and profound information, latest trends in the field of electric mobility, autonomous driving and connectivity with a focused look behind the scenes as well as an overview of future concepts and visions of all participating players along the mobility chain. The highquality processing and the exciting, modern language of images sets new standards. MOOVE is not only the technology visionary of new mobility, but also conveys the attitude towards life of a target group which is educated, with a high income, brand and consumeroriented and diverse. MOOVE is published 4 times a year. Price: 1/1 page 12,850 AUTO MOTOR UND SPORT AUTOKAUF ("Car Buying") is an allround buyer s guide to the German car market involving multiple forms of media. Four times a year, this special issue supplies everything you need to know about buying a new car, such as the latest models, driving reports, tests and service. Price: 1/1 page 9,250 AUTO MOTOR UND SPORT AUTOKATALOG is the expert source of orientation for potential new car buyers and car enthusiasts. With well over 4,000 models, the special issue, which goes on sale in December, provides a comprehensive overview of the car market. Price: 1/1 page 10, Prices in Euro plus VAT.

41 PASSION FASCINATION ORIENTATION MOTOR KLASSIK SPEZIAL "Oldtimer & Geld" ("Classic Cars and Money") provides a broad overview of what model suits what budget, and not just for vintage car 'newbies'. It also features a concise price overview, informative brief profiles and other classiccar topics such as insurance and buying tips. Price: 1/1 page 8,250 In the special issue SPORT AUTO SPEZIAL "GE BRAUCHTE SPORTWAGEN" ("Used Sports Cars"), the editors present fascinating sports cars of bygone eras with individual buyer guidance and relevant service tips, making the magazine a timeless reference guide for all sportscar fans and potential buyers. Price: 1/1 page 8,250 In 2016 MOTOR KLASSIK launched a brandspecific buyer guidance series with exhaustive details on all relevant model families, engines, service and parts workshops as well as comprehensive buyer guidance. This quality special issue with over 160 pages is published annually for a single brand and is stocked by retailers for several months. Price: 1/1 page 8,250 MOTOR KLASSIK KAUFRATGEBER für Einsteiger ("Buyer s Guide for Beginners") supplies classic car 'newbies' with the basics of automotive technology, an overview of the most popular models and useful tips on test driving, purchasing, registering and insuring a classic car. Price: 1/1 page 8,250 The special issue AUTO MOTOR UND SPORT SPEZIAL "Sportscars & Tuning" is dedicated entirely to the world s most fascinating sports cars ex factory and from the tuning shops. With its numerous driving reports, comparison tests and articles, AUTO MOTOR UND SPORT offers thorough coverage of current sports cars and tuning, plus accessories and service. Price: 1/1 page 8, Special Issues

42 AD SPECIALS: THE SHOWROOM AT MPSVERMARKTUNG.DE AN OVERVIEW OF MANY DIFFERENT SPECIAL ADVERTISING FORMATS IN VIDEO CLIPS Ad Specials stand out, stick in your memory, offer added value and inspire. Ad Specials sell*. In conjunction with classic display ads, Ad Specials represent the highlight of any print campaign. You know the situation. As you first thumb through the magazine, your attention is drawn to this one product. The feel, the thicker paper, differs noticeably from the magazine paper. You feel the Ad Special and the product has caught your attention. Smelling, tasting or even hearing heighten the multisensory perception significantly. Do you find it just as exciting as we do? Then take a look at our Ad Specials Showroom at mpsvermarktung.de/showroom. Be inspired by the video clips. Do you already have a rough idea of what you d like? Get in touch with us and let us find a creative solution together. We ll take care of the technical details. In fact, if you like, we can take care of the complete production. We look forward to hearing from you. * Ad Specials VDZ Advertising Impact Study "Print with all senses" GATEFOLD The classic gatefold is a page of advertising that folds out to the left from the inside back cover. MORE OPTIONS ON THE INTERNET 42 DOUBLE GATEFOLD AFTER THE TITLE PAGE Superb. Coming directly after the cover, this Ad Special makes a really big impression. Foldout pages to the left and right open up in a double gatefold, creating an area of four pages of advertising. The generous spaces are ideal for product showcasing which really draws the reader in.

43 STEPPED BOUND INSERT The bound insert comprises five vertical strips of varying widths in a stepped arrangement. The strips overlap and so gradually build suspense to the doublepage final motif. This Ad Special finishes off with a 1/1 area on the reverse. The design area is made up of 10 pages of varying widths. The insert is placed in the first half of the magazine. DOUBLE COVER SUBSCRIBERS, BASIC OR PREMIUM So exclusive, the extra cover around the original cover in the subscriber circulation. Available in two very attractive versions, the double cover makes our readers powerful ambassadors of your brand! The premium version features customisation options for dealer integration. 43 FLAT SPRAY PRODUCT SAMPLE ON MASTER AD The product sample is the secret star among the Ad Specials. A great way to score points directly with readers. Can t be overlooked. Ad Specials

44 AD SPECIALS For more "Ad Specials" variants, please visit PRICE ZONE 1 PRICE ZONE 2 Gatefold without Opening Spread Gatefold with Opening Spread 135, , , ,000 67,700 84,300 36,900 on request 33,900 on request 20,100 on request Loose inserts Printed material not bound into the magazine. without subscr. without subscr. without subscr. without subscr. subscription subscription subscription subscription without subscr. subscription without subscr. subscription without subscr. subscription up to 10 g up to 20 g up to 25 g up to 30 g up to 35 g Minimum booking 20,000 copies 20,000 copies 20,000 copies 20,000 copies 20,000 copies 20,000 copies 20,000 copies Bound inserts Printed material bound into the magazine. without subscr. * * * without subscr. without subscr. without subscr. subscription subscription subscription subscription without subscr. subscription without subscr. subscription without subscr. subscription 44 2page bound insert / up to 10 g 4page bound insert / up to 20 g 6page bound insert / up to 20 g 8page bound insert / up to 30 g 12page bound insert / up to 40 g on request on request Standard placement is centre of the magazine. Other placements (for which extra charges may apply) on request. Prices for bound inserts in combination with postcard, booklet or product sample on request. * For bookings of subscriber circulation only, a surcharge of 9.00 per 1,000 copies is made.

45 Tipped inserts Tipped inserts are glued to a master advertisement in such a way as to allow the reader to detach and use them easily. without subscr. without subscr. without subscr. without subscr. without subscr. without subscr. subscription subscription subscription without subscr. subscription subscription subscription subscription Stuckon postcard Stuckon CDs / DVDs Stuckon booklet up to 20 g up to 30 g up to 40 g Stuckon product sample up to 10 g up to 20 g Flatspray up to 4 mm Discounts Booking and cancellation dates General Specific Delivery For all Ad Specials: Prices per 1,000 copies or part thereof. All prices in Euro plus VAT, other formats and weights on request. Coop advertising is possible in loose inserts, bound inserts or tipped inserts. This requires a separate agreement before booking. Surcharges on request. Ad Specials are commissionable but nondiscountable. Scheduling as early as possible. Loose inserts 4 weeks before onsale date. Bound inserts and tipped inserts on closing date deadline of display ads. Please provide 5 samples when placing order. Where partial circulation is booked, we reserve the right to reschedule placements. Thirdparty ads are possible in bound inserts, in loose inserts by arrangement only. In some specific issues of AUTO MOTOR UND SPORT, e.g. the "BEST CARS" reader survey, much earlier booking and cancellation dates for Ad Specials apply. The dates will be communicated with the reservation. Plus 3% spoilage allowance, perfectly packed and ready for production, stating magazine title and issue, on EURO interchangeable pallets only and delivered DDP to the printer. For delivery date please check the facts at the ad special portal (see below). 45 Ad SpecialPortal Technology and delivery Binding technical specifications, information on dates, samples and data delivery can be downloaded from Ad Specials

46 INDIVIDUAL AND REGIONAL: YOUR MESSAGE PLACED PRECISELY The classic splitrun for ads is aligned to the Nielsen areas. Additionally, Austria and Switzerland may be booked individually. These distribution units can be used to delimit bookings and offer ideal conditions for effective regional marketing. Bookings of individual states or urban areas are likewise possible. Nielsen areas Germany PAGE FRACTIONS SIZES* NIELSEN AREAS PRICE ZONE 1** PRICE ZONE 2** width x height TA: Type Area TS: Trim Size 1/1 page* TA: 192 x 250 mm TS: 215 x 280 mm Nielsen I Nielsen II Nielsen III a Nielsen III b Nielsen IV Nielsen VVIVII 11,700 13,800 10,500 11,500 11,900 8,500 12,600 14,800 11,200 12,300 12,700 7,900 Austria Switzerland 5,800 6,400 6,300 6,800 Austria / Switzerland All prices in Euro plus VAT. * Only 1/1 page possible. For bleed advertisements, please add 5 mm on all sides for trimming. ** Based on the onsale date (see page 9). Slight deviations in coverage areas from the Nielsen areas are possible for technical reasons. We reserve the right to reschedule placements. 46 We offer splitrun variants for all automobile titles. We do our best to fulfill your individual requirements please contact us. Discounts Technical specifications The discounts are calculated separately for each part run. If a splitrun order is placed in addition to an insertion in the complete run, the discount for the splitrun order is calculated after adding the volume booked in the complete run. Any higher discount entitlement thus calculated applies only to this splitrun order. If the complete domestic run is booked, the total volume of both bookings may be discounted together. This total volume, however, does not apply when calculating the splitrun discount. Printing process: Sheetfed offset Technical details and delivery of printing material:

47 SPLIT AND REGIONALISATION OPTIONS, AD SPECIALS From the entire run to specific urban regions or postcode zones in the subscriber circulation, a very wide range of regional coverage options can be implemented. Targeted finetuning is possible via an ad spec split or a regional booking. Geographical ad spec split: Your Ad Special is distributed with different motifs. You can, for example, specify a different version of your ad for each Nielsen area. We also offer other geographical criteria on request. Split variants: Nonsubscribers Subscribers max. 6 Nielsen areas Federal states Grosso regions Regionalisation in nonsubscriber circulation: Domestic Foreign Nielsen areas Federal states Grosso regions, smallest controllable unit in retail sales Regionalisation in subscriber circulation: Domestic Foreign Nielsen areas Federal states Selection by postal codes, smallest controllable unit in the subscriber circulation 47 In all cases the minimum runsize must be observed. Smaller booking units incur a selection surcharge of 15 %. We would be pleased to tell you about the available options for your precision campaign. Just ask us. For details, please contact: Steffen Dycke, Phone: , sdycke@motorpresse.de Regional

48 DIGITAL MEDIA THE WHOLE WORLD OF THE AUTOMOBILE IN DIGITAL FORM AN OVERVIEW OF OUR DIGITAL OFFERINGS Be it offroad SUVs, super sports cars, vintage cars or younger classics our automotive websites keep you fully informed at all times about anything and everything to do with cars. Each month our attractive automotive content is used by over 5.7 million Unique Users. AUTOMOTORUNDSPORT.DE The editors of AUTOMOTORUNDSPORT.DE portray and comment on the latest developments from the whole bandwidth of the automotive world. The high editorial standard is substantiated by critical analyses of the latest cars, manufacturers secret plans, the latest trends in automotive construction and expert motorsports coverage. The brand overview gives users of AUTOMOTORUNDSPORT.DE full information on every brand, over 750 model families and more than 33,000 model and engine variants. The data is clearly presented and the content is supplemented with everything from driving reports, technical specs, photos, videos and manufacturer recalls through to detailed price information for new and used cars. A range of guides on motoringrelated topics such as insurance, financing, used cars etc. offer compact and clearly structured information, keeping users updated with all they need to know about these topics! Target group: Most users of AUTOMOTORUNDSPORT.DE are opinion leaders in the field of automotive. Discriminating standards characterise many areas of their lives. Their aboveaverage level of income and education coupled with an interest in innovative products make the users of AUTOMOTORUNDSPORT.DE very keen consumers and a strongly brandoriented target group. 48 Digital coverage: Page Impressions: 95,622,042* Visits: 23,184,416* Unique User: 5,742,000** Online coverage: Page Impressions: 38,794,543* Visits: 7,953,924* Unique User: 3,074,000*** Detailed information about our online portfolio is available at: Source: * IVW Sep. 2018; ** AGOF digital facts ; Ø Jul.Sep. incl. MEHRTANKEN app (*** excl. MEHRTANKEN app)

49 DIGITAL MEDIA THE WHOLE WORLD OF THE AUTOMOBILE IN DIGITAL FORM AN OVERVIEW OF OUR DIGITAL OFFERINGS The automotive titles of Motor Presse Stuttgart are digitally bundled under the umbrella brand AUTOMOTORUNDSPORT.DE. All titles can be booked as individual booking units. AUTOMOTORUNDSPORT.DE 4WHEELFUN.DE SPORTAUTO.DE AUTOSTRASSENVERKEHR.DE MOTORSPORTAKTUELL.COM MEHRTANKEN.DE WEBAUTO.DE 49 Detailed information about our online portfolio is available at: Digital Media

50 DIGITAL MEDIA THE WHOLE WORLD OF THE AUTOMOBILE ON THE SMARTPHONE OVERVIEW OF OUR MOBILE OFFERS The smartphone has become our constant companion. So that our users are always fully informed even on the go, all our products are also available on the smartphone, optimised for mobile devices. MEHRTANKEN: FIND THE CHEAPEST FILLING STATION! The free MEHRTANKEN app helps find the cheapest fuel prices nearby, saving the user money, anywhere in Germany. The MEHRTANKEN.DE service is primarily driven by the principle users helping users. Everyone who actively enters prices (via the website or the smartphone apps) helps make this principle work. Every day, over 14,700 filling stations and 500,000 prices are updated. Mobile Coverage Page Impressions: 56,827,499* Visits: 15,230,492* Unique User: 3,024,000** Source: * IVW Sep. 2018; ** AGOF digital facts ; Ø Jul.Sep. incl. MEHRTANKEN app Implement your campaign in the mobile web and via mobile apps with us. We provide all standard mobile advertising formats. We would be happy to advise you on the advertising forms best suited to your campaign. For further information, please visit: With the intuitive and simple search based on current location, post code or town/city, you can quickly find the cheapest fuel prices nearby! Unique User: 1,684,000 Source: AGOF digital facts ; Ø Jul.Sep. MOBILE ADVERTISING FORMATS AD SIZE IN PIXEL CPM IN EURO Mobile Ad 6:1 Mobile Ad 4:1 Mobile Ad 2:1 Mobile Medium Rectangle 320 x x x x 250 All prices in Euro plus VAT. Advertising formats and rates: effective September Rates subject to change in For current ad formats and prices see:

51 DIGITAL MEDIA DISPLAY ADS AD SIZE IN PIXELS CPM IN EURO Ad Bundle Billboard Fireplace Halfpage Ad Medium Rectangle Sitebar Skyscraper Superbanner Wallpaper 728 x x x x x x x x x x 600 (dynamically scalable) 160 x x 90 to max x x x 600 MOBILE ADS AD SIZE IN PIXELS CPM IN EURO Mobile Ad 6:1 Mobile Ad 4:1 Mobile Ad 2:1 Mobile Medium Rectangle 320 x x x x 250 VIDEO ADS AD SIZE IN PIXELS CPM IN EURO PreRoll 20 PreRoll 30 All prices in Euro plus VAT. max. 20 seconds max. 30 seconds Advertising formats and rates: effective September Rates subject to change in For current ad formats and prices see: Targeting demographics: interests: geography: technology: theme: Surcharges TARGETING OPTIONS Criteria age, gender, education, net household income, etc. health & beauty, clothing & fashion, etc. countries, regions, cities, post code areas browser, operating system, tablets, retargeting, etc. automotive, community, dating, etc. 1 criterion 15% 2 criteria 25% 3+ criteria 30% Advertising Reach for your target group without stray! Apart from traditional banner placements numerous specials and cooperation opportunities such as the sponsoring of individual topic specials, advertorials, sweepstakes, etc. are available. Talk to us! For further information please get in touch with: Lena Deyhle, Phone: , ldeyhle@motorpresse.de 51 Digital Media

52 AWARDS READER SURVEYS (EXCERPT) Our readers and users follow developments on the market attentively, critically and with a high level of interest. We regularly ask them for their appraisal of markets, brands and products through our renowned awards and reader surveys. The results supply brand managers in industry, trade and advertising with unique information and key insights as to where they currently stand. At the same time they are early indicators of future developments. With their expert reader jury, the awards presented by Motor Presse Stuttgart are held in high regard in the industry. BEST CARS / BEST BRAND The winners trophies for the BEST CARS reader survey are the Oscars of the auto industry. The focus of the reader survey, however, is not only on the car models themselves, but also on the overall perception of the car brands using the same methodology for the major European countries plus highly attractive car markets such as Brazil, China or Mexico. The long history and remarkable numbers of respondents worldwide make BEST CARS one of the biggest consumer, opinion and image barometers in the world. For policymakers in the automotive industry, the results afford valuable insights info where they currently stand and are at the same time a highly acclaimed early indicator. The reader survey traditionally also crowns the BEST BRAND, i.e. the best brands and products from the areas of automotive accessories, suppliers and services. autonis BEST DESIGN INNOVATIONS Design and styling are right at the top of the list when it comes to choosing a car. How a car looks is the most emotional level of product assessment and of course is strongly influenced by personal taste. This is also why the design is not included in the test assessments of AUTO MOTOR UND SPORT. But it s a very different matter in the autonis vote: here readers and users assess the design of the new launches and facelifts of the past twelve months and vote for their design favourites in different categories. The Design Brand of the Year is also elected! Additional qualityrelated questions about design trends or the design perception of car brands in general, make the results extremely valuable for anyone interested in design, design managers and the top policymakers in the autoindustry. CAR CONNECTIVITY AWARD In the CAR CONNECTIVITY AWARD, the readers and users of AUTO MOTOR UND SPORT and MOOVE vote on the best connectivity features and give unfiltered feedback on the leading technologies and brands of today and the most important trends of tomorrow. They also nominate the Connected Car, the model that today is already able to fully satisfy the critical expectations of our readers and users! 52 Vote announcements AUTO MOTOR UND SPORT, Issue 22/19, onsale date: AUTO MOTOR UND SPORT, Issue 24/19, onsale date: Vote announcements To find out which issues the reader/user survey announcements are scheduled for, please contact us.

53 AUTO STRASSENVERKEHR FAMILY CAR OF THE YEAR Readers can vote for cars in seven vehicle categories that are based not on segment or body shape, but simply on the basic price of the model. What makes it so special is that in each category, station wagons, MPVs and SUVs are in direct competition with each other. The readers not only vote for their favourites, but also answer questions related to the whole area of family cars. The reader survey takes place not only in AUTO STRASSENVERKEHR but also in our partner magazine Leben & erziehen. MOTOR KLASSIK AWARD Each year the highly engaged and brandconscious readers of MotorKlassik elect the 'Classic Cars of Tomorrow' in the new car categories, as well as the 'Classic Cars of the Year' among historical vehicles. This survey also asks readers to name the BEST BRAND in a range of product categories. SPORT AUTO AWARD SPORT AUTO AWARD is considered the mood barometer of the sports car and tuning/customisation industry. Readers vote for their favourites in different price categories, with production cars separate from customised vehicles. The survey also asks readers to name the BEST BRAND in a range of product categories. 53 Vote announcements To find out which issues the reader/user survey announcements are scheduled for, please contact us. Awards

54 MOTOR PRESSE STUTTGART STUTTGART Street address Motor Presse Stuttgart GmbH & Co. KG Leuschnerstraße 1, Stuttgart Germany Fax Ad Management: Head of Sales Division Unit Sales Director Automotive Markus Eiberger: BERLIN Motor Presse Stuttgart GmbH & Co. KG Corinna Stahlke, Bärbel Kubisch Am Friedrichshain 22, Berlin Phone: Fax: HAMBURG / HANNOVER / BREMEN Motor Presse Stuttgart GmbH & Co. KG Corinna Stahlke, Maike Mente Leverkusenstraße 54, Hamburg Phone: Fax: vbhamburg@motorpresse.de FRANKFURT Motor Presse Stuttgart GmbH & Co. KG Gerhard Reith, Normann Bretz Kurhessenstraße 95, Frankfurt Phone: Fax: greith@motorpresse.de STUTTGART Motor Presse Stuttgart GmbH & Co. KG Michael Roy, Heike Seizer Leuschnerstraße 1, Stuttgart Phone: Fax: mroy@motorpresse.de Terms of Payment Bank account Landesbank BadenWürttemberg IBAN DE BIC/SWIFT Code SOLADEST600 Due to cogent tax regulations, please indicate your VAT Registration no. and your tax indentification no. when ordering. DÜSSELDORF / COLOGNE Motor Presse Stuttgart GmbH & Co. KG Reinhard Oppermann, Thorsten Treppe, Simone SchroerThewalt, Daniela Linnartz Neubrückstraße 2, Düsseldorf Phone: Fax: sschroerthewalt@motorpresse.de MUNICH / AUSTRIA Motor Presse Stuttgart GmbH & Co. KG Claus Mayer, Renate Weiland Parkstraße 27 / Fasanenpark Unterhaching Phone: Fax: rweiland@motorpresse.de All advertising orders are processed exclusively in accordance with our General terms and Conditions. For the current General Terms and Conditions, please see: