RIOT GAMES PARTNERSHIP

Transcription

1 RIOT GAMES PARTNERSHIP

2 TRADITIONAL SPORTS ESPORTS WHAT IS ESPORTS? RIGHTS HOLDER SPORT WORLD CUP PROFESSIONAL LEAGUE PROFESSIONAL CLUB PROFESSIONAL PLAYER RIOT GAMES PARTNERSHIP PROPOSAL 2

3 TARGET MARKET OVER 90% OF PLAYERS ARE MALE 85% OF PLAYERS ARE BETWEEN 16 & 30 60% ARE ENROLLED IN OR HAVE COMPLETED SOME UNIVERSITY RIOT GAMES PARTNERSHIP PROPOSAL 3

4 THE STATS ESPORTS AUDIENCE GROWTH GLOBAL OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS 161m 162m 194m 191m 229m 221m 264m 252m THE SOCIALS OPL SOCIAL STATS INSTAGRAM LOCAL JAN 2018 LAUNCH OPL SOCIAL STATS FACEBOOK LOCAL 8600 ESPORTS 438K LEAGUE OF LEGENDS IMPRESSIONS 6,057,000 OPL SOCIAL STATS TWITTER LOCAL 3400 ESPORTS 86K LEAGUE OF LEGENDS IMPRESSIONS 5,354,200 ENGAGEMENTS 38,000 CLICKS 17,000 OPL STATS WEBSITE CUMULATIVE UNIQUE ANNUAL VISITORS 355, m 286m BY HOURS PLAYED PER MONTH, LEAGUE OF LEGENDS IS THE MOST PLAYED VIDEO GAME IN THE WORLD 4,115,543 CUMULATIVE GLOBAL *UNIQUE OPL BROADCAST VIEWERS OPL SEASON BROADCAST HOURS 42,588 CUMULATIVE ANZ AVERAGE *UNIQUE OPL BROADCAST VIEWERS PER WEEKEND 2018 YTD (28, COMPARISON) RIOT GAMES PARTNERSHIP PROPOSAL 4 *A unique viewer is an individual person who watches a game day and they may visit or browse in and out of the site three times, but they only count as one viewer per game day.

5 THE LEAGUE OF LEGENDS GAME ESTIMATED MARKET SHARE OF SELECTED MULTIPLAYER ONLINE BATTLE ARENA (MOBA) GAMES WORLDWIDE IN 2016 OTHER 12.8% HEROES OF THE STORM 7% LEAGUE OF LEGENDS 66.3% FANTASY THEME (MAGIC,NOT VIOLENCE) TEAMWORK (5 PER SIDE GAME) STRATEGY OBJECTIVE BASED GAME DEVELOPED FROM 2006 AND RELEASED IN 2009 DOTA 14% Sources: Activision // joystiq.com // forbes.com // vgchartz.com // prnewswire.com // steamgraph.net // youtube.com // facebook.com // wsj.com // Riot Games COMPETITIVE & ASPIRATIONAL TOP TOP LANE LANE GAME STRUCTURE NEXUS FREE TO PLAY JUNGLE MIDDLE LANE PROMOTING SPORTSMANSHIP COMPETITIVE INTEGRITY & FAIRPLAY JUNGLE BOTTOM LANE SOCIAL RIOT GAMES PARTNERSHIP PROPOSAL 5 NEXUS GAME OBJECTIVE: 5 TEAM MEMBERS (SUMMONERS) MASTERING 5 DIFFERENT CHAMPIONS WITH DIFFERENT ROLES AND ABILITIES FACE 5 OTHER SUMMONERS WITH DIFFERENT CHAMPIONS WITH THE GOAL OF DESTROYING THE ENEMY NEXUS. RIOT GAMES DEVELOPER, PUBLISHER & LEAGUE OPERATOR

6 THE BRANDS PARTNERING RIOT GAMES PARTNERSHIP PROPOSAL 6

7 THE LEAGUES PARTNERSHIP ANNUAL SEASON JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC OCEANIC PRO LEAGUE SPLIT 1 OCEANIC PRO LEAGUE SPLIT 2 OCEANIC CHALLENGER SERIES OPTIONAL ACCESS LEAGUE OF ORIGIN RIFT RIVALS UNIVERSITY GAMES NATIONAL HIGH SCHOOL TOURNAMENT THE OPL TEAMS RIOT GAMES PARTNERSHIP PROPOSAL 7

8 A WEEK IN THE LIFE OF YOUR BRAND IN ESPORTS MONDAY TUESDAY WEDNESDAY HIGHLIGHTS VID A short video with voice over recapping the weekends action. Published on: LoL Game Client Social Media BIG PLAYS VID A highlight covering the biggest plays of the previous round. Published on: Twitter Facebook MIC CHECK VID Behind the scenes teams communications from the weekend. Published on: Facebook Twitter SEASON MVP VOTING Fans vote on who will claim the OPL s annual MVP Social Media videos/ / videos/ / RIOT GAMES PARTNERSHIP PROPOSAL 8

9 A WEEK IN THE LIFE OF YOUR BRAND IN ESPORTS THURSDAY 1V1 A video in which two pro players go head to head PREVIEW Articles outlining the upcoming games to watch FRIDAY TWITTER PREDICTIONS WEEKLY HYPE VIDEO Social Media TIPPING PLATFORM PROMOTION Footy style tipping comp Website Social Media SATURDAY MAIN EVENT OPL Broadcast Average 4.5 Hour Show SEGMENTS Ask A Pro Social Engagement Mid Game Stats Replay/Picture In Picture Coach Interview Pro Player Interview videos/ / SUNDAY RIOT GAMES PARTNERSHIP PROPOSAL 9 MAIN EVENT OPL Broadcast Average 4.5 Hour Show SEGMENTS Ask A Pro Social Engagement Mid Game Stats Replay/Picture In Picture Coach Interview Pro Player Interview

10 HOW CAN YOU INTEGRATE YOUR BRAND? SAMPLE BRANDING Chair Event Backdrop TVGI Logo - Top TVGI Logo - Left/Right TVGI Logo - Bottom Equipment - Headset Presenter Desk TV Screen Equipment - Computer RIOT GAMES PARTNERSHIP PROPOSAL 10 Presenter Backdrop TVGI Timer TVGI Composite Logo

11 PARTNERSHIP PARTNERSHIPS AVAILABLE PRESENTING PARTNER Hungry Jack s 4 X CATEGORY PARTNERSHIPS $93,500 ANNUAL QI MEDIA VALUE BENEFITS Intellectual Property Usage Use of OPL selected imagery and logos, with usage always subject to OPL approval. Branding in Broadcast Branding in Broadcast Branding in Broadcast and Media Partner logo on in game broadcast banner achieving 12.5% SOV. 15 second pre roll at the start of each game (22 x weeks) to be integrated into OPL broadcast at the OPL s discretion. Partner logo on official OPL media back drop achieving 12.5% SOV. Branding in OPL Website Partner logo on selected static assets achieving 12.5% SOV. Branded Broadcast Segment OPL to create fortnightly in-season branded content in collaboration with partner on agreed theme. Social Media One post per month to share on the OPL s social media platforms in-season. Consumer Promotion Rights Money Can t Buy Experiences Riot Games League Umbrella Access Ability to run one consumer promotion campaign per year of the agreement and any travel and accommodation costs to be at Partners expense, experiential costs at the OPL s expense. Access to one money can t buy experience per year of the Agreement. Travel and accommodation costs to be at Partner s expense, experiential costs at OPL s expense. Access to purchase exclusivity in one of the aligned Riot Games league events, in either the University Games, the National High School League, Rift Rivals and or the Oceanic Challenger Series. In-Game Placement Branded Website Section Branded Broadcast Section In-Studio Banners RIOT GAMES PARTNERSHIP PROPOSAL 11

12 PARTNER INVESTMENT CATEGORY PARTNER INVESTMENT TERM: One year partnership, delivering Category Partner status for two splits. INVESTMENT: Price on request RENEWAL: First right to negotiate renewal for category as exclusive renewal rights run to 3 months prior to the completion of the contract term. RIOT GAMES PARTNERSHIP PROPOSAL 12

13 RIOT GAMES PARTNERSHIP HEATH NOBLE Partnership Manager TLA Australia Level 4, Burwood Rd Hawthorn VIC 3122 Mob: RIOT GAMES PARTNERSHIP PROPOSAL 13

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