2014 Online Ad Rates & Specs

Transcription

1 Online Ad Rates & Specs Werner Publishing Corp. produces upscale enthusiast publications in the photography, golf and aviation categories. Our Imaging Group websites utilize cutting-edge technical features, such as interactive photo galleries, web-exclusive photo contests and extensive social media integration. We regularly connect with our readers through two monthly enewsletters to an active opt-in database for each title and through recurring polls on our sites. Our goal is to produce media product that attracts passionate and engaged audiences. You can reach them with the powerful Werner Publishing Imaging Group websites. Outdoor Photographer outdoorphotographer.com Digital Photo Pro digitalphotopro.com Outdoor Photographer inspires visual trips, taking visitors to destinations they never thought possible. Focusing on scenics, travel, wildlife and sports, OP draws visitors who consistently rank among the best consumers for photo products. OutdoorPhotographer.com is the amateur and professional photographers online source for cutting-edge photo products, travel locations and how-to articles. The OP website has established itself as the online source for landscape, nature and wildlife photographers looking for equipment and how-to information. Digital Photo dpmag.com Digital Photo Pro provides the essential blend of artistic inspiration and digital technology information for professional and advanced photographers. DPP s website, DigitalPhotoPro.com, is a direct extension of digital workflow technique and technology, and is the online guide to advanced creativity and technology, as well as the complete source covering professional and advanced photographers equipment needs. In short: digitalphotopro.com offers a unique combination of beautiful images and practical information. There s nothing else like it. HDVideoPro hdvideopro.com Digital Photo focuses exclusively on the world of digital photography and video as it relates to the enthusiast. DPmag.com offers online articles with expanded tutorials and illustrations that provide digital-imaging enthusiasts with the tools and instruction necessary to perfect their digital photography skills. Plus, our weekly Tip of the Week s engage readers on a regular basis and provide them with authoritative information on taking better photos. HDVideoPro is new vision for high-definition technology and inspiration. HDVideoPro.com has just launched with an exclusive Editor s Blog and information on the latest industry news, gear reviews and postproduction technology. Werner Publishing Corporation Wilshire Boulevard, Suite 1200, Los Angeles, CA Phone: (310) Fax: (310)

2 Web Banners LEADERBOARD (TOP) WEB CONTENT (MIDDLE) (BOTTOM) ANCHOR Ad Rates (CPM) Ad Unit Size (pixels) Placement 50, , ,000 Synchronized Leaderboard Above Fold $165 $150 $140 + Rectangle Leaderboard 728 x 90 Top $60 $55 $50 Rectangle 300 x 250 Right Side $60 $55 $50 (top, middle, bottom) Anchor 728 x 90 Bottom $40 $35 $30 Ad Specs Ad Unit Size (pixels) GIF/JPEG Rich Media Leaderboard 728 x 90 40K See guidelines on next page Rectangle 300 x K See guidelines on next page Anchor 728 x 90 40K See guidelines on next page

3 Standard Guidelines Rich Media Guidelines Rich Media File Formats: HTML, Javascript, DHTML, Point Roll, Shockwave, Flash, Java, Enliven, Bluestreak, Viewpoint and Eyeblaster. All Rich Media must be accompanied by a GIF for those without the plug-in. Approved Third-Party Vendors: Ad4ever, AdInterax, Adrelief, Airlock, Azionare, Bannerstream, Brilliant Digital, CheckM8, COOVI, DART Motif, Enliven, Eyeblaster, EyeReturn, Eyewonder, Flashtalking, FPBA, Intermezzia, Kaon Interactive, Kettera (Askbox), Klipmart, Onflow, Poindexter, Point Roll, Strevana Technology, LLC, Unicast, United Virtualities (Shoshkeles), Vendaria, Viewpoint, ZAQ Interactive Maximum Initial Load: 40K Maximum Load: 40K Maximum Animation: Animation is OK (maximum 3 loops) Maximum Frames Per Second: No maximum requirements Maximum Expansion Size: 728 x 90 (Leaderboard) Expansion size: 728 x 180 (expands down) 300 x 250 (Rectangle) Expansion size: 600 x 500 (may expand left and down) 728 x 90 (Anchor) Expansion size: 728 x 180 (may expand up) Maximum Expansion Limit: A banner may automatically expand once for 5 seconds per session.* The expansion should display a visible close button. Banners With Animation/Video: An animation/video banner may NOT automatically play. The banner should have a visible play/stop button. Banners With Audio: The audio must be initiated by the user. The banner should display a visible sound on/off button. *A session is the entire amount of time spent on a site without closing the browser or navigating away from the domain. Additional Flash Guidelines Flash Version Please advise us which version of Flash the banner has been saved in. Button Action The banner s button action should not be within a MovieClip. A MovieClip in Flash is added onto the timeline as new layer on the stage. If the button action is within a MovieClip, the clicktag variable must return to the root of the Movie for it to work. Example: _root.clicktag or _layer0.clicktag. Final URLs We will attempt to confirm that a banner s final URL works, but please advise us if the URL is not live. Please do not include characters such as & and? in the URL as that can cause the clicktag to fail in our banner-serving system.

4 Custom Sponsorship Opportunities Available on outdoorphotographer.com, dpmag.com and digitalphotopro.com Target your marketing message with the placement of your custom banners on specific editorial landing pages! Custom banners (638 x 198) are inserted in the editorial portion of the page and are distinctly separate from the Leaderboard and Rectangle banner positions. These custom banners provide a targeted message opposite like editorial. The Werner Imaging sites are top performers in the web photo-endemic marketing space. Your custom banner will reside under key editorial sections for maximum synergy with your product. Custom Banner Positions outdoorphotographer.com dpmag.com Landing Pages & Subsections Landing Pages & Subsections digitalphotopro.com Landing Pages & Subsections Gear Cameras Lenses Digital Darkroom Printers Accessories Buyer s Guides First Look In Focus More Gear Galleries Your Favorite Places How-To Shooting Printing & Output Quick Tips Photo Basics Locations Your Favorite Places Travel & Workshops North America International Top 100 Iconic Locations Columns Cameras SLRs Compact Video Gear Lenses Lighting Tripods Bags Accessories Software Processing Organization Plug-Ins Hardware Computers Printers Storage News Next Gear Software Community Your Best Shot How-To Shooting Image-processing Printing Sharing Organization Videography Quick Fix Helpline Tip Of The Week Buyer s Guides Cameras Video Cameras Lenses Flash & Lighting Organization & Storage Software Computers Printers, Inks & Papers Accessories Gear Imaging Tech Cameras Lenses Lighting Camera Support Printers In Focus More Gear Profiles Software Technique Camera Technique Software Technique Workflow Going Pro Your Work News Targeted Custom Banner Program : $95 CPM* Banner Size: 638 x 198 pixels (includes production*) Frequency Discounts: 100,000 impressions: $90 250,000 impressions: $75 *Minimum purchase of 50,000 impressions. Your sales rep will provide a full proposal.

5 Zinio Video Ad Rates & Specs All of our publications are available in digital editions through Zinio, and feature the ability to include videos viewable by ipad users. Launch Custom TV spots and videos directly from print ad page in portrait or landscape view Sponsorship backdrop and pre-roll of embedded video content Launch sponsored video module from editorial 16,500 users $300 CPM + $500 setup fee 8,500 users $300 CPM + $500 setup fee 4,500 users $300 CPM + $500 setup fee ipad Video Specs 1,350 users $300 CPM + $500 setup fee Encoded using H264 compression mp4/mov codec at 640 x 360. Max file sizes: MB (streamed) - 5 MB (embedded) Data rate at roughly KB/sec. Bit rate may be adjusted higher or lower depending on video to target the max file size. Recommendations: Max: 1.5 MB/sec - Min: 500 KB/sec Werner Publishing Corporation Wilshire Boulevard, Suite 1200, Los Angeles, CA Phone: (310) Fax: (310)

6 Custom E-Blast Rates Outdoor Photographer 110,000 opt-in addresses $150 CPM 78,000 opt-in addresses $150 CPM 65,000 opt-in addresses $175 CPM 14,600 opt-in addresses $175 CPM Maximum pixel width 700 Use inline styling for links/images No flash can be used Final file must be in HTML format Blast Specs When the creative is sent over, please include the exact subject line and the addresses to which test s should be sent. Kindly note that we add Promotion: in front of all custom blast subject lines as well as the magazine s logo at the top of the creative Werner Publishing Corporation Wilshire Boulevard, Suite 1200, Los Angeles, CA Phone: (310) Fax: (310)

7 Tip Of The Week enewsletter Sponsorship Opportunities Available only for Outdoor Photographer and Digital Photo Every Monday, Outdoor Photographer and Digital Photo Tip of the Week enewsletters provide opt-in subscribers with photography tips from one of our many skilled professional photographers. Weekly TOTW enewsletters bring rich information and tips from the world of digital photography and outdoor photography to a very engaged, niche crowd of photographers of every levels. Every week, Outdoor Photographer and Digital Photo TOTW enewsletters will cover landscape, wildlife photo tips, and techniques that produce immediate results to composition, lighting, gear, software and much more. : 12,600 opt-in addresses Rate: $2,000 per month (4 weekly blasts) Target your marketing message with the placement of your custom banner (600 x 90) embedded in the enewsletter The custom banner provides a targeted message and does not compete with any advertisers : 11,900 opt-in addresses Rate: $2,000 per month (4 weekly blasts)

8 Every Issue of Outdoor Photographer Focuses on Photography, Digital Imaging, Travel and the Outdoors The Outdoor Photographer enewsletter provides opt-in subscribers with a wide range of information, from outdoor-photography advice to travel tips and workshops, as well as the latest on accessories and equipment. It gives a sneak peak at the current issue of Outdoor Photographer magazine, latest industry news and web-exclusive content not available in the printed magazine. Circulation: 114,000+ opt-in addresses Overall Open Rate*: 40% *Average enewsletter performance over a 12-month period. Banner Placements LEADERBOARD ENEWSLETTER CONTENT Ad Rates Ad Unit Size (pixels) Placement 1x 4x 8x Per Run Per Run Per Run Roadblock (All) Various Top and Bottom $4,600 $4,100 $3,500 Leaderboard 728 x 90 Top $2,700 $2,400 $2,050 Rectangle 300 x 250 Bottom (right or left) $2,700 $2,400 $2,050 In The Spotlight 100 pixels wide & Right Side $2,700 $2,400 $2, words max. (content area)

9 Ad Specs Ad Unit Size (pixels) GIF/JPEG Leaderboard 728 x 90 40K Rectangle 300 x K In The Spotlight 100 pixels wide & 20K (no animation) up to 50 words of text File Formats: GIF and JPEG files only. Rich media files are not accepted. Please, no URL redirects. Please files to the Outdoor Photographer Ad Coordinator: Claudia Warren at cwarren@wernerpublishing.com and include For enewsletter on the subject line. Please include the issue/month for which the content is intended. enewsletter Calendar Featured Issue Blast Date Week Of Materials Due Jan 1/06 1/03 Jan 1/20 1/13 Feb 2/03 1/27 Feb 2/17 2/10 March 3/03 2/25 March 3/17 3/10 April 4/07 3/31 April 4/21 4/14 May 5/05 4/28 May 5/19 5/12 June 6/02 5/26 June 6/16 6/09 July 7/07 6/30 July 7/21 7/14 Aug 8/04 7/28 Aug 8/18 8/11 Sept 9/01 8/25 Sept 9/15 9/08 Oct 10/06 9/29 Oct 10/20 10/13 Nov 11/03 10/27 Nov 11/17 11/10 Dec 12/01 11/24 Dec 12/15 12/08 Note: While our enewsletters will blast during the week indicated, dates are subject to change. Werner Publishing Corporation Wilshire Boulevard, Suite 1200, Los Angeles, CA Phone: (310) Fax: (310)

10 Every Issue of Digital Photo Focuses on the Best of Digital Photography and Video Gear, Software and Accessories, and Features In-Depth How-to Instruction The Digital Photo enewsletter brings rich information from the world of digital photography to our opt-in subscribers. It previews the current issue of Digital Photo magazine, latest industry news, sweepstakes and web-exclusive content, such as the Tip of the Week, which can t be found in the magazine. Circulation: 78,000+ opt-in addresses Overall Open Rate*: 30% *Average enewsletter performance over a 12-month period. Banner Placements LEADERBOARD ENEWSLETTER CONTENT Ad Rates Ad Unit Size (pixels) Placement 1x 4x 8x Per Run Per Run Per Run Roadblock (All) Various Top and Bottom $2,785 $2,465 $2,110 Leaderboard 728 x 90 Top $1,620 $1,405 $1,190 Rectangle 300 x 250 Bottom (right or left) $1,620 $1,405 $1,190 In The Spotlight 100 pixels wide & Right Side $1,620 $1,405 $1, words max. (content area)

11 Ad Specs Ad Unit Size (pixels) GIF/JPEG Leaderboard 728 x 90 40K Rectangle 300 x K In The Spotlight 100 pixels wide & 20K (no animation) 50 words max. File Formats: GIF and JPEG files only. Rich media files are not accepted. Please, no URL redirects. Please files to the Digital Photo Ad Coordinator: Keanna Sheu at ksheu@wernerpublishing.com and include For enewsletter on the subject line. Please include the issue/month for which the content is intended. enewsletter Calendar Featured Issue Blast Date Week Of Materials Due Jan 1/13 1/06 Jan 1/27 1/20 Feb 2/10 2/03 Feb 2/24 2/17 March 3/10 3/03 March 3/24 3/17 April 4/14 4/07 April 4/28 4/21 May 5/12 5/05 May 5/26 5/19 June 6/09 6/02 June 6/23 6/16 July 7/04 7/07 July 7/28 7/21 Aug 8/11 8/04 Aug 8/25 8/18 Sept 9/08 9/01 Sept 9/22 9/15 Oct 10/13 10/06 Oct 10/27 10/20 Nov 11/10 11/03 Nov 11/24 11/17 Dec 12/08 12/01 Note: While our enewsletters will blast during the week indicated, dates are subject to change. Werner Publishing Corporation Wilshire Boulevard, Suite 1200, Los Angeles, CA Phone: (310) Fax: (310)

12 Every Issue of Digital Photo Pro Focuses on the Latest Technology, Tools and Creative Trends for Professional Photographers and Serious Amateurs The Digital Photo Pro enewsletter provides opt-in subscribers with a wide range of information, from advice on professional photography to industry news, as well as the latest on accessories and equipment. It s a sneak peak at the latest issue of Digital Photo Pro magazine, breathtaking portfolios and web-exclusive content. Circulation: 66,000+ opt-in addresses Overall Open Rate*: 34.6% *Average enewsletter performance over a 12-month period. Banner Placements LEADERBOARD ENEWSLETTER CONTENT Ad Rates Ad Unit Size (pixels) Placement 1x 4x 8x Per Run Per Run Per Run Roadblock (All) Various Top and Bottom $3,000 $2,700 $2,300 Leaderboard 728 x 90 Top $1,750 $1,500 $1,300 Rectangle 300 x 250 Bottom (right or left) $1,750 $1,500 $1,300 In The Spotlight 100 pixels wide & Right Side $1,750 $1,500 $1, words max. (content area)

13 Ad Specs Ad Unit Size (pixels) GIF/JPEG Leaderboard 728 x 90 40K Rectangle 300 x K In The Spotlight 100 pixels wide & 20K (no animation) 50 words max. File Formats: GIF and JPEG files only. Rich media files are not accepted. Please, no URL redirects. Please files to the Digital Photo Pro Ad Coordinator: Claudia Warren at cwarren@wernerpublishing.com and include For enewsletter on the subject line. Please include the issue/month for which the content is intended. enewsletter Calendar Featured Issue Blast Date Week Of Materials Due Jan 1/13 1/06 Jan 1/27 1/20 Feb 2/10 2/03 Feb 2/24 2/17 March 3/10 3/03 March 3/24 3/17 April 4/14 4/07 April 4/28 4/21 May 5/12 5/05 May 5/26 5/19 June 6/09 6/02 June 6/23 6/16 July 7/04 7/07 July 7/28 7/21 Aug 8/11 8/04 Aug 8/25 8/18 Sept 9/08 9/01 Sept 9/22 9/15 Oct 10/13 10/06 Oct 10/27 10/20 Nov 11/10 11/03 Nov 11/24 11/17 Dec 12/08 12/01 Note: While our enewsletters will blast during the week indicated, dates are subject to change. Werner Publishing Corporation Wilshire Boulevard, Suite 1200, Los Angeles, CA Phone: (310) Fax: (310)

14 Every Issue of HDVideoPro is Filled with a New Vision for High-Definition Technology and Inspiration. The HDVideoPro enewsletter provides information on the latest industry news, gear reviews and postproduction technology to our opt-in subscribers. It previews the current issue of HDVideoPro magazine and highlights the exclusive Editor s Blog and other online-only content. Circulation: 14,600+ opt-in addresses Overall Open Rate*: 39% *Average enewsletter performance over a 12-month period. Banner Placements LEADERBOARD ENEWSLETTER CONTENT Ad Rates Ad Unit Size (pixels) Placement 1x 4x 8x Per Run Per Run Per Run Roadblock (All) Various Top and Bottom $1,700 $1,275 $850 Leaderboard 728 x 90 Top $1,000 $750 $500 Rectangle 300 x 250 Bottom (right or left) $1,000 $750 $500 In The Spotlight 100 pixels wide & Right Side $1,000 $750 $ words max. (content area)

15 Ad Specs Ad Unit Size (pixels) GIF/JPEG Leaderboard 728 x 90 40K Rectangle 300 x K In The Spotlight 100 pixels wide & 20K (no animation) up to 50 words of text File Formats: GIF and JPEG files only. Rich media files are not accepted. Please, no URL redirects. Please files to the HDVideoPro Ad Coordinator: Claudia Warren at cwarren@wernerpublishing.com and include For enewsletter on the subject line. Please include the issue/month for which the content is intended. enewsletter Calendar Featured Issue Blast Date Week Of Materials Due Jan 1/20 1/13 Feb 2/17 2/10 March 3/17 3/10 April 4/21 4/14 May 5/19 5/12 June 6/16 6/09 July 7/21 7/14 Aug 8/18 8/11 Sept 9/22 9/15 Oct 10/20 10/13 Nov 11/17 11/10 Dec 12/15 12/08 Note: While our enewsletters will blast during the week indicated, dates are subject to change. Werner Publishing Corporation Wilshire Boulevard, Suite 1200, Los Angeles, CA Phone: (310) Fax: (310)