advertising rates 2017

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LISTINGS: JANUARY 21-27, 2017 FREE MAGAZINE!

less about how I look and more about how I feel Kathryn Thomas on happiness, finding the one

55 Elaine Crowley on new starts EXCLUSIVE!

obsessed about work as I am ROOM TO IMPROVE RETURNS Dermot BANNON on.

1 LISTINGS: JANUARY 21-27, 2017 FREE MAGAZINE! LISTINGS: FEBRUARY 4-10, 2017 weight watchers FREE MAGAZINE INSIDE Now that I m 37, I care less about how I look and more about how I feel Kathryn Thomas on happiness, finding the one and being easy in her own skin PRICE: 1.95 N IRELAND: 1.55 Elaine Crowley on new starts EXCLUSIVE! Fortitude on set with Dennis Quaid Dancing Dessie on DWTS I know that it s unhealthy to be as obsessed about work as I am ROOM TO IMPROVE RETURNS Dermot BANNON on... family matters, home truths & obsessions Win A FIVE-STAR BREAK! Loving Ruth Negga Shane Horgan s SIX MEMORABLE 6 NATIONS MOMENTS PRICE: N IRELAND: 1.55 advertising rates 2017 consumer magazine cover of the year 2015 & 2016 rates effective from January 1, 2017

readership READERSHIP: More young women read the RTÉ Guide than any other Irish magazine or newspaper supplement (TGI, 2016)

2 why the ENGAGEMENT: The RTÉ Guide is Ireland s number one paid-for magazine, incorporating premium entertainment and lifestyle content BRAND LONGEVITY: 3,000 th issue to be published in 2017 LOYALTY: Life-long and inter-generational readership READERSHIP: More young women read the RTÉ Guide than any other Irish magazine or newspaper supplement (TGI, 2016) brand reach readership 1 389,000 circulation 2 48,089 facebook 3 69,586 twitter 4 8,589 1 TGI (2016) 2 ABC (2016) 3 Facebook & 4 Twitter, Jan 2017

3 coverage Urban 208,000 (53%) Rural 181,000 (47%) readership 389,000 More than half of all RTÉ Guide readers are urban-based. More than one third of our readers are aged years 48% Connaught/Ulster 78,000 (20%) 37% 38% 42% Dublin/Rest of Leinster 201,000 (52%) 21% 14% Munster 111,000 (28%) RTÉ Guide readers All adult population (ROI) TGI (2016) TGI (2016)

demographic profiles our adults We reach 389,000 (11%) of all adults: more than any other

43% prefer to read magazines that focus on Irish stories 71% say they buy goods produced by

them ideas for how to improve their home 59% really enjoy cooking 61% enjoy splashing out on a

4 demographic profiles our adults We reach 389,000 (11%) of all adults: more than any other stand-alone magazine surveyed in the TGI. 43% prefer to read magazines that focus on Irish stories 71% say they buy goods produced by their own country 47% say when they see a new brand they like to try it 60% say magazines give them ideas for how to improve their home 59% really enjoy cooking 61% enjoy splashing out on a meal in a restaurant 47% cannot live without their smart phone 49% say they love to buy new gadgets and appliances 70% say the like the idea of travelling abroad

5 our women We reach 214,000 (12%) of all women, with more than one third (81,000) of our women under the age of 35. This is more young women than any other Irish magazine or newspaper supplement, surveyed in TGI % of our women say it s important to look well dressed 62% of them enjoying shopping for clothes 71% say once they find a brand they like they stick to it 45% are tempted to buy products they ve seen advertised 34% of our women spend a lot of money on cosmetics 81% are more aware of personal finace than they used to be our main shoppers We reach 266,000 (11%) of all main shoppers and almost two thirds or 166,000 of them have children 76% 75% 72% 76% 72% say they decide what to buy before they do the weekly shop of our main shoppers buy home-produced goods whenever they can of our main shoppers say once they find a brand they like they tend to stick to it only shop at supermarkets that sell quality fresh food say searching for the lowest deal on insurance providers is well worth the effort 68% say it is important to be well insured for everything

rates Full page 7,100 Half page 3,950 Third page 3,250 Quarter page 2,350 Outside back cover 8,950 Inside front cover 7,750 Inside back cover 4,550

65 per 1,000 Loose inserts 55 per 1,000 other rates Guaranteed Position 20% Christmas Issue (Double Issue) Double the above rates rates on

specifications DOUBLE PAGE SPREAD Type area 275 mm 436 mm Trim size 297 mm 456 mm Bleed 309 mm 468 mm SINGLE PAGE Type area 275 mm 208 mm Trim size

6 rates Full page 7,100 Half page 3,950 Third page 3,250 Quarter page 2,350 Outside back cover 8,950 Inside front cover 7,750 Inside back cover 4,550 Double page spread 13,950 1st double page spread (pages 2-3) 15,500 Opening 3-page spread POA Take over issue POA insert rates Stitched-in inserts 65 per 1,000 Loose inserts 55 per 1,000 other rates Guaranteed Position 20% Christmas Issue (Double Issue) Double the above rates rates on application Sponsorship of Lifestyle, Entertainment & TV Listings, Gatefolds, Tip-ons & Sampling, Bespoke Creative, Native Advertising technical specifications DOUBLE PAGE SPREAD Type area 275 mm 436 mm Trim size 297 mm 456 mm Bleed 309 mm 468 mm SINGLE PAGE Type area 275 mm 208 mm Trim size 297 mm 228 mm Bleed 309 mm 240 mm ½ PAGE HORIZONTAL Type area 137 mm 208 mm Trim size 147 mm 228 mm Bleed 153 mm 240 mm All rates listed above are exclusive of VAT

½ PAGE VERTICAL Type area 275 mm 101 mm Trim size 297 mm 111 mm Bleed 303 mm 117 mm ¼ PAGE HORIZONTAL Type area 68 mm 208mm Trim size 73mm 228mm Bleed 83mm 240mm ¼ PAGE VERTICAL Type area 275 mm 46

compatibility. Any deviation from these specifications will result in the ad being rejected. RTÉ will not modify or correct content of any files that do not conform to the specifications.

7 ½ PAGE VERTICAL Type area 275 mm 101 mm Trim size 297 mm 111 mm Bleed 303 mm 117 mm ¼ PAGE HORIZONTAL Type area 68 mm 208mm Trim size 73mm 228mm Bleed 83mm 240mm ¼ PAGE VERTICAL Type area 275 mm 46 mm Trim size 297 mm 58 mm Bleed 303 mm 64 mm copy terms RTÉ Guide advert specification All ads supplied to the RTÉ Guide must conform to the following specifications for reasons of quality and compatibility. Any deviation from these specifications will result in the ad being rejected. RTÉ will not modify or correct content of any files that do not conform to the specifications. format All files must be supplied in print ready PDF format. PDF files must be distilled for print reproduction using the CMYK offset process. This colour profile should be used: Coated FOGRA39 (ISO :2004) delivery Queries and hi-res pdf files may be sent via to:

ONLY taste Ireland magazine The go-to food bible for lovers of cooking, Irish produce, dining

Now in its fourth year, taste has made a mark in the Irish publishing market The magazine

on around the entire country We have expanded our offering from four to five issues in 2017,

competitive market advertising rates Double Page Spread 2,800 Inside Front Cover 1,700 Inside

Normal RTÉ Guide booking/advertising terms and conditions apply.

BEST-SELLING COOKBOOKS, DELICIOUS FOODIE BREAK & MORE... Autumn 2016 ONLY 2.85 NI 2.

recipes FROM FOOD S FAM FACES ROZ PURCELL GWYNETH PALTROW HEMSLEY + HEMSLEY Get grillin

SHARE + SIMPLE SALADS + BEST OF BARBECUE Plus Annabel Karmel s Easy Family Cooking ALL-STAR

IN! COSY PIES & HEARTY SOUPS 10 PAGE AL FRESCO DINING SPECIAL 6 6 MUST-TRY SUMMER WINES THE

8 ONLY taste Ireland magazine The go-to food bible for lovers of cooking, Irish produce, dining out, food trends and reader events. Now in its fourth year, taste has made a mark in the Irish publishing market The magazine evolves all the time, adding features, new names and introducing our readers to what s going on around the entire country We have expanded our offering from four to five issues in 2017, reflecting the demand from our readers as taste continues to grow a loyal fan-base in a competitive market advertising rates Double Page Spread 2,800 Inside Front Cover 1,700 Inside Back Cover 1,700 Full Page Colour 1,500 Half Page Colour 900 All rates are exclusive of VAT Normal RTÉ Guide booking/advertising terms and conditions apply. TOP HOME & GARDEN DECORATING IDEAS * THE BEST OF IRISH MEATS Summer NI 2.20 WIN! BEST-SELLING COOKBOOKS, DELICIOUS FOODIE BREAK & MORE... Autumn 2016 ONLY 2.85 NI 2.20 E as y breezy Summer food 40+ DISHES THAT CAPTURE THE SEASON * DELICIOUSLY ELLA Healthy recipes FROM FOOD S FAM FACES ROZ PURCELL GWYNETH PALTROW HEMSLEY + HEMSLEY Get grillin Gearóid Lynch s chicken & butterbean sliders Patio Party Planner + LAIDBACK LUNCHES + FOOD TO SHARE + SIMPLE SALADS + BEST OF BARBECUE Plus Annabel Karmel s Easy Family Cooking ALL-STAR BRUNCH HOW TO WAKE UP YOUR WEEKEND Autumn Bliss 40+ Seasonal recipes tasty ideas & GO ON DIG IN! COSY PIES & HEARTY SOUPS 10 PAGE AL FRESCO DINING SPECIAL 6 6 MUST-TRY SUMMER WINES THE NEW BURGER LIGHTER, LOWER FAT & SO DELICIOUS Raw Beauties VEGAN & VEGGIE DISHES TO NOURISH THE SOUL INSIDE: THE HAPPY PEAR DOMINI KEMP JAMES MARTIN PAUL, STELLA & MARY McCARTNEY 8-PAGE BACK TO SCHOOL SURVIVAL GUIDE

9 technical specifications taste Ireland magazine is trimmed to A4 size All files must be supplied in print-ready PDF format. PDF files must be distilled for print reproduction using the CMYK process. This colour profile should be used: Coated FOGRA39 (ISO :2004) Queries and hi-res pdf files may be sent via to: DOUBLE PAGE SPREAD Type area 277 mm 380 mm Trim size 297 mm 420 mm Bleed 307 mm 430 mm SINGLE PAGE Type area 277 mm 190 mm Trim size 297 mm 210 mm Bleed 307 mm 220 mm ½ PAGE Type area 128 mm 190 mm Trim size 148 mm 210 mm Bleed 158 mm 220 mm

Christmas RTÉ Guide Christmas begins with the RTÉ Guide double issue Enjoy the festivities with Ryan, Graham, Ray, Mrs

phenomenon, the Christmas double issue is eagerly awaited in homes across the country each December Christmas listings:

ISSUE 2016 Reach of 2 million Sales in excess of adults 300,000 copies On shelf and in homes for more than Tweet us

10 Christmas RTÉ Guide Christmas begins with the RTÉ Guide double issue Enjoy the festivities with Ryan, Graham, Ray, Mrs Brown, Miriam, Gay, Sinead, Marty, Jean, Pat, Bridget & Eamon, Sharon, Bryan, Denise & Tony An Irish publishing phenomenon, the Christmas double issue is eagerly awaited in homes across the country each December Christmas listings: December 17 - December 30, 2016 Your essential 14-day guide to TV, movies, soaps & lots more RTÉ GUIDE CHRISTMAS DOUBLE ISSUE 2016 Reach of 2 million Sales in excess of adults 300,000 copies On shelf and in homes for more than Tweet Like us on facebook.com/rteguide Happy Christmas! Double rate card PRICE: 3.95 N IRELAND: /17/ :01:38 AM 4 weeks

ie Oliver Hayes Advertising Sales RTÉ Guide

11 contacts advertising sales Karen Foster Advertising Sales Manager RTÉ Guide Donnybrook, Dublin 4. (01) Oliver Hayes Advertising Sales RTÉ Guide Donnybrook, Dublin 4. (01) production Lynn McKeown Production Department RTÉ Guide Donnybrook, Dublin 4. Tel: (01)

DISTRIBUTION BOOKINGS & COPY DELIVERY

DISTRIBUTION BOOKINGS & COPY DELIVERY ADVERTISE IN CRAFTS Crafts, the UK s leading applied arts magazine, has built its reputation on ensuring its discerning audience of practitioners, buyers and leading industry figures is kept up-to-date