Heart Norfolk and North Suffolk Brand Overview RAJAR Q1:09

Transcription

1 Heart Norfolk and North Suffolk Brand Overview RAJAR Q1:09

2 Heart Norfolk and North Suffolk: The number one radio station for Norfolk and North Suffolk With More Music Variety, Heart Norfolk and North Suffolk plays the best mix of music with witty banter and celebrity guests. Programming is local at key times of the day listeners start their day with Rob and Chrissie at breakfast, while Chris Marston delivers music, news and travel for their journey home. Coupled with national programming and presenters such as Toby Anstis and Jason Donovan, Heart Norfolk ans North Suffolk offers listeners, and advertisers, the best of both worlds a powerful national brand with a truly local Heart. Heart launched in the West Midlands in 1994, arriving in London in 1995, followed closely by a rollout into the East Midlands will be a momentous year for Heart, as it becomes the largest commercial radio network in the UK.

3 Our listeners Heart s core audience are adults. Heart listeners have a spark about them, despite juggling their various roles as wives, husbands, parents and professionals; they still make time for themselves and are determined to squeeze the most out of life. They are very social people who enjoy shopping, going out and spending time with their friends and family. Listeners connect with Heart because they feel it fulfils their needs throughout the day. Heart is programmed to emotionally connect with its listeners, playing the right songs to get them up in the mornings, keep them going through the day and then helping them to unwind and relax in the evening.

4 Music Heart s music is aimed at year olds, delivering More Music Variety throughout the day. Heart plays the best songs from the past four decades alongside the top current songs. Current core artists on Heart are Take That, Madonna, Leona Lewis, George Michael and Duffy.

5 Heart Breakfast with Rob & Chrissie Chris Marston Jonathan Woodward Afternoon includes More Music Lunch Heart Drive with Chris Marston

6 Shows Musically the shows are programmed to match the mood of the listeners at any time of day, highlighting the broad selection of songs that Heart is famous for. plays a bright, upbeat selection of tunes as listeners start their working day. is where the daytime music position starts. At 9 o clock each weekday morning we play nine great songs from a chosen year and our listeners have to guess the year. is our show to wind down to at the end of the day, playing three hours of perfect late night, chilled out tunes coupled with some brand new songs that fit the mood too. Matt Wilkinson (Monday to Thursday) and Paul Hayes (Friday and Saturday) play the biggest and best dancefloor fillers of all time, six nights a week from 7pm. on Sunday s we have an easy and relaxed mood with Chilled Sunday Morning, a six hour set of the best music from our listeners favourite artists.

7 Audience Information Heart attracts 200,000 adults 15+ and 2,009,000 listening hours every week. Heart listeners listen on average for 10.0 hours every week. The average age of a Heart listener is 35* Weekly Reach % Weekly reach Weekly hours Adults ,000 31% 2,090,000 Adults ,000 40% 761,000 Listener Profiles % % 48% 52% % % 20% 13% 0.1 8% 0 Men Women ABC1 C2DE Source: RAJAR Q Source: Heart Norfolk and North Suffolk TSA. All adults 15+. *4+ base

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9 Local and network programming opportunities Sponsorship & promotions Providing campaigns that cut through and deliver impact Tailor made competitions for your brand Sponsorship of existing features Heart Angels getting your product out and about Interactive: Heart.co.uk brings listeners close to Heart. With a listen again service for the best Heart breakfast content, regular blogs from all the DJs, video interviews and exclusive competitions, it complements the onair output. The website reflects the lifestyle element of Heart, featuring a Your Lifestyle section, providing plenty of content to keep our listeners entertained. The Lifestyle section includes Fashion and Beauty, Games, Travel, Heart Dating and Health & Fitness content.

10 Benefits for our advertisers An even more effective environment for commercial messages Providing campaigns that cut through and deliver impact Tailor made competitions for your brand Sponsorship of existing features Heart Angels getting your product out and about Attracting more listeners than ever before Huge investment in promotion of the brand across TV, press and outdoor Extensive press coverage of launch Targeting both new and existing audiences Reaching sought after local audiences in the key age demographic An audience with high disposable incomes to spend on themselves, their homes and their families They turn to Heart to get them up in the mornings, keep them going throughout the day and help them unwind in the evening Opportunities to extend on-air activity and maximise effectiveness Enhanced local websites with sticky content Heart Angels delivering memorable on-the-ground activity Award winning sponsorship and promotions teams Reach new markets Network of stations throughout the region Creating the biggest commercial radio brand A powerful national brand with a truly local Heart

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