How to Use Donor Newsletters to Raise More Money for Your Non-Profit

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "How to Use Donor Newsletters to Raise More Money for Your Non-Profit"

Transcription

1 How to Use Donor Newsletters to Raise More Money for Your Non-Profit by Joe Garecht TheFundraisingAuthority.com Week #1: The Fundamentals of Successful Donor Newsletters (both Snail Mail and )

2 Welcome to our class How to Use Donor Newsletters to Raise More Money for Your Non- Profit! I m so that you re joining me for this class. Over the next five weeks, we re going to be taking an in depth look at how your organization can harness the power of newsletters to build better relationships with your donors, find new prospects, and raise more money for your organization. Before we begin, I want to remind you that if you have any questions about what you are learning, or if you want to review a specific idea to see if it will work at your organization, you may me at any time at and I would be happy to answer your questions and help you think through the strategies that we are presenting. Newsletters are one of the best ways to stay in touch with your donors. They re scalable, easy to create, and can help any organization strengthen and deepen its relationships with donors of all sizes. But many non-profits are wasting time and money creating newsletters that no one wants to read. Others are spending far too much time and resources on publishing their newsletters. My goal for this class is to take an orderly look at all of the strategies you can use to launch, grow, and supercharge your donor newsletter program. This week, we re going to look at the fundamentals of strong donor newsletters. While some of this information may seem basic (particularly if your non-profit already has a successful newsletter), I promise you that there s lots of great information in this week s module that can help even seasoned newsletter programs grow and thrive. Over the coming weeks, we ll also be talking about how to get more people onto your newsletter list, how to create and design great newsletters, how to supercharge fundraising through your newsletter program and more. Let s get started! What Do We Mean by Newsletters Before we begin, it is important to understand what we mean when we talk about non-profit newsletters. There are two main kinds of newsletters: Snail Mail Paper newsletters mailed in a variety of formats including in envelopes, as self-mailers, large format newsprint, etc. Electronic newsletters sent through services like Constant Contact, AWeber, MailChimp, or one provided by your donor database package We re going to look at both types of newsletters as part of this course. No matter whether they are snail mail or , newsletters usually contain a mix of updates on your work, profiles of your staff, volunteers and clients, news items on your events and other happenings, as well as some fundraising updates and information. 2

3 Formats, length, and items included in donor newsletters vary widely from organization to organization, and that s ok, because every organization s readership is different. What is important is that your organization creates newsletters that fit your mission and readership and that make people want to read and share them. The Purposes of Non-Profit Newsletters Have you ever thought about WHY you send out donor newsletters? Or WHY most non-profits send out some form of newsletter, either snail mail or ? It is important that you understand the purpose of your newsletter so that you can make decisions on design and content that reflect that purpose. The primary purpose of your newsletters is donor and prospect cultivation. Remember - all fundraising is based on building relationships. Building relationships requires you to communicate with your donors. The more your donors and prospects hear from you, and the more they know about you, the more they feel like part of your team. Your non-profit newsletters are valuable tools for building and maintaining relationships. Thus, they are a cultivation tool. For this reason, I advocate never fundraising in your newsletters. This is a controversial position. Many consultants and development professionals, including some well-known authors and speakers, advocate making asks in your newsletters. They do this primarily because they know that it works. You will get donations in response to making asks in your newsletters or including donation envelopes when you send them out. But while you will get some donations, your newsletter isn t a particularly compelling fundraising piece. So you won t get as many as if you had sent out a fundraising or letter. Think about it when non-profits fundraise through a newsletter, it is most often with a short ask line like To Support Our Work, Please Use this Envelope to Donate Today! People then use the envelope (or click the button) and make a small donation. When you send out your appeal letter, fundraising letter, event invitations or make your ask over the phone, people may feel that they have already given, because they gave to your newsletter. This is unfortunate, because you will likely get FAR MORE per donor if you get to do a real, developed ask (such as a true fundraising letter, , or phone call) than with an afterthought ask in your newsletter. Here s another reason not to make fundraising asks in your newsletters: if you fundraise in your newsletter, it turns the newsletter into a FUNDRAISING piece instead of a cultivation piece. This creates a lost opportunity for your non-profit. My rule of thumb is that you should always send 2-4 cultivation communications for every ask or solicitation you make. If you are making asks in your newsletters what type of cultivation mailings or communications will you do? 3

4 You need to make sure that you are communicating with your donors often without always making asks. Otherwise, donors will get tired of all the fundraising, and begin to feel used. Newsletters are one of the best ways to communicate with your donors in between asks. I have found that having your newsletters be strictly about relationship building will make your asks (when you do them) much more successful. My advice is to never use your donor newsletters to make fundraising asks. I also suggest not including a donor envelope with your newsletter. Instead, use your newsletter as part of a robust donor communications strategy that includes 1 ask for every 2-4 cultivation pieces you send out. In other words, you can definitely raise money by asking for donations through your newsletter, buy you can raise far more money by using your newsletter as a relationship building tool, and then sending out standalone fundraising asks to your newsletter list. This is true for both snail mail and newsletters. The most successful non-profits I have worked with have used their snail mail and newsletters as the backbone of their donor communications and cultivation program. Secondary Purposes of Non-Profit Newsletters In addition to your newsletter s primary purpose of donor cultivation, your non-profit s newsletters also serve several important secondary purposes, including: Donor Recognition: Newsletters can be a great place to thank and recognize your donors, highlight sponsors, announce major gifts and partnerships, etc. Event Calendars and Reminders: Many non-profits use their newsletters to remind donors of upcoming non-ask and fundraising events and other dates of interest. Volunteer Recognition and Recruitment: Your newsletter is a great place to highlight volunteer opportunities as well as recognize and thank your current volunteers. Remember it is important to understand the purpose of your newsletter. You need to understand that it is primarily a donor cultivation tool, and use it accordingly. Many non-profits don t understand this and spin their wheels with their newsletters. Newsletters can be time consuming, and if you use paper newsletters, they can be costly as well so you need to make sure that if you are sending them, they are worth it for you. Many non-profits that aren t clear about their newsletter purpose and waste time trying to raise more money directly from newsletters, and then get frustrated with the results. Don t make this mistake! 4

5 Why Every Non-Profit Should Use Donor Newsletters I believe that every non-profit should be using donor newsletters to stay in touch with their prospects and donors. At the very least, every non-profit should be sending out newsletters the cost is negligible, they can be set up in just a few hours per issue, and I have never, ever seen a nonprofit who used newsletters the right way lose in terms of a cost-benefit analysis you should always raise more on a yearly basis when you use e-newsletters than you spend in time and money to create them. Some, but not all, non-profits should be using paper newsletters as well. This is a question of cost and impact. Every non-profit is different the question is, would your donor base like to receive a regular newsletter from you through the mail? Would it make them feel closer to your organization? Here are some ways to decide whether or not your non-profit should be sending out paper (snail mail) newsletters: You should consider using a paper / snail mail newsletter in addition to your newsletter, if you raise the majority of your money outside of direct mail (meaning you raise most of your money through donor clubs, events, individual and annual giving, monthly giving, major gifts, etc.) and you can afford to send at least 3 snail mail newsletters each year. You should consider NOT using a paper / snail mail newsletter if you raise most of your money through direct mail, or if you can t afford to send at least 3 paper newsletters per year, or if your non-profit raises less than $1 million per year (if you raise less, it may not be worth your time or money to send out these newsletters it s not a definite no, but it is a consideration). Remember, you can segment your list and send out newsletters to everyone, and paper / snail mail newsletters to your mid-level and higher donors, but not your low-dollar donors, if that makes sense for your organization. Quick and Easy Newsletter Design Guide Now that we have discussed the fundamental rules for great newsletters, let s take look at some quick and easy design guidelines that can help you send amazing newsletters. Over the next two weeks, we ll be looking at and snail mail newsletter creation and design in much more depth, but here are some rules and guidelines that apply to both and snail mail newsletters: 5

6 Design for Readers and Scanners In order to send out successful non-profit newsletters, you need to understand your audience. Non-profit fundraisers need to step into the shoes of their intended newsletter recipients and look at it from their perspective how do they feel about what they are receiving? Most people are busy. They work, they raise a family, they have community obligations, bills to pay, things to do. They don t have a ton of time to read your newsletter. In fact, most people are constantly on the lookout for junk mail meaning that when they pick up their mail, most people sort through it quickly to see what is important and what isn t, often on their way to the trash can to throw out or recycle those items that they don t intend to read. Sadly, most people go through their mail assuming that the vast majority of it will be junk. This applies equally to your newsletters most people assume that a large proportion of their inbox is spam or stuff they signed-up for, but don t intend to read unless it really catches their eye. What does this mean for your non-profit? It means that you need to design your newsletters with this fact in mind. Remember that when it comes to your donor communications, you are basically designing for three distinct audiences: The 10 Second Club Many of your readers fall into this category. These are the folks that look at your newsletter and walk it to the trash can (or click delete) almost immediately. In other words, they have your piece/ in their hands or on their screens for approximately 10 seconds. The Skimmers A smaller number of your readers are skimmers people who look through your newsletter on the way to trash can, reading headlines and looking at pictures (or who skim the content of each before hitting delete). They will generally have your piece in their hands for seconds, maybe more if something catches their eye. The Readers Fewer and farther between, these people actually take the time to read your entire newsletter. They generally will look through your piece for 5-10 minutes, reading the headlines and drilling down into the text. These people are either very interested in your particular issue or non-profit, or tend to be older, retired folks who enjoy receiving and reading newsletters The key is to design your newsletters with the knowledge that most people will hold it in their hands for 30 seconds or less and will use that time to decide whether or not to keep reading. You will need to use certain elements of your design to make people understand what you are trying to say, and to want to read more or perhaps set your newsletter aside to read when they have more time. Thus, you need to design for both readers AND scanners. 6

7 How can you design your newsletter to catch the attention of those who simply scan it, to either get them to read the newsletter or to at least tell some of your story in the second you have before they throw it out or hit delete? Here s how: Use headlines Use bold text, italics, etc. Use columns for snail mail newsletters, single column for newsletters Use large enough text so that the newsletter looks easy to read (11pt or higher) Use color and pictures Use pull quotes and highlight boxes Remember, when people are SKIMMING your snail mail or newsletter, they are looking at the headlines and pictures and pull quotes and deciding whether or not to read on. If you don t use these things, they will just decide not to read. If you DO use them, make them interesting, emotional, and worthwhile. Make people want to read on! Some other tips for making people want to read your non-profit s newsletters include: Use clear, standard fonts. Don t get creative with fonts on either or snail mail newsletters. Make sure you show your newsletter to several people to make sure the fonts and color scheme are clear and easy to read. Include lots of white space / clear space in your newsletters they shouldn t look like walls of text. If people think your newsletter looks hard to read, they won t read it! Use bullet points and lists people love to read them, they seem easy to read, and are a great way to include lots of white space in your newsletters. Make sure your e-newsletter template comes up looking nice on mobile devices. Many e-newsletter mailing list providers provide mobile responsive templates this is important, because many people access their on smartphones, tablets and other mobile devices. For newsletters, be careful who you put in the from field many people delete s if they don t know who it is from. Thus, you should either put the name of your non-profit in the FROM line or the name of someone that almost all of your donors know (like the CEO, if he or she is well known in the organization) ALONG with the organization name (FROM: Allison Smith, Urban Shelter Association) 7

8 The 7 Steps for Writing a Supercharged Non-Profit Newsletter So how do you actually write your newsletters? What is the process you should use to create the content of each newsletter and get it out to your list? And how can you get your newsletters out without wasting time or money in the process? Here are the 7 steps I use at non-profits I work with to actually write, design and produce amazing newsletters: STEP #1 Outline This Issue The first step is to create an outline of everything you want to go into this issue of the newsletter: Article topics Pictures you want to include Data / Research you need done Upcoming events for your events calendar In our bonus guide after the final week of the class, we ll go over 15 different content ideas you can use to keep your newsletter interesting and engaging STEP #2 Assign & Create Deadlines Consider using a team at your organization (including staff and/or volunteers) to help you create your content. You can have different people write articles, take pictures, do research, etc. Assign each item from your outline to one of your team members and set firm deadlines for when the work is due. Even if you are doing it all yourself, still set a firm deadline, and stick to it! STEP #3 Collect and Edit Work Have everyone turn in their work. Then, hold a meeting to discuss the items that people turned in what did they find that was interesting? Did their work help them think of any articles that should be included in future issues? Do they need help with some phrasing or anything in their items? Have someone edit each of the items that were turned in for spelling, grammar and clarity. If you are doing all the work yourself, have someone else take a look and edit your work. STEP #4 Layout the Newsletter Once the items are all edited, it is time to lay out the actual newsletter. Remember the design tips we mentioned earlier: lots of white space, headlines, pull quotes, bolded words, pictures, etc. 8

9 If you are using a mail house for your snail mail newsletters, you should do the basic layout (where you want things) and they should do the actual nitty gritty of the layout. Have several people at your organization take a look to make sure your newsletter is readable and appealing. STEP #5 Send a Test or See a Paper Proof ALWAYS do a test before finalizing your newsletter either send out a test of your e- newsletter, or ask the mail house to send you a PDF proof of the newsletter that you can print out and see in color. Check one last time to make sure everything looks good. For e-newsletters, look on your computer AND on some mobile devices. STEP #6 Final Edits and Total Quality Management Make your final edits and have someone do TOTAL QUALITY MANAGEMENT (TQM) this means making one final detailed pass for spelling errors, capitalization, making sure the newsletter matches the look and feel of your organization, etc. Then, make any necessary changes. STEP #7 Send the Newsletter! Finally, send the newsletter (hit send or tell the mail house to send) if doing paper newsletters, have the mail house print up some extra ones that you can use for visitors to your office, events, etc. These 7 steps may seem daunting, but once you get the hang of it, they become second nature and make the process much easier to coordinate. Your Donor Communications Calendar As I said earlier, at many organizations the donor newsletter serves as the backbone of the nonprofit s donor communications efforts. In this week s podcast, we ll talk about your donor communications calendar and see where your and snail mail newsletters fit in to your overall communications program. Remember, if you have any questions about this week s class guide or podcast, please them to me at 9

How to Use Donor Newsletters to Raise More Money for Your Non-Profit

How to Use Donor Newsletters to Raise More Money for Your Non-Profit How to Use Donor Newsletters to Raise More Money for Your Non-Profit by Joe Garecht TheFundraisingAuthority.com Week #5: The Complete Guide to Using Donor Newsletters to Raise More Money, Starting Today!

More information

Wicked Smart Wedding Marketing

Wicked Smart Wedding Marketing Wicked Smart Wedding Marketing How to Get Leads for $100 or Less + Our Secret Facebook Strategy TABLE OF CONTENTS A Quick Note from Stephanie & Jeff. 2 3 $100 Strategies to Get More Leads 3 4 Tips for

More information

Conversation Marketing

Conversation Marketing April 20, 2005 Conversation Marketing Opening and maintaining business relationships using the World Wide Web By Ian Lurie What does your web site do for your business? If you re scratching your head,

More information

HUSTLE YOUR WAY TO THE TOP

HUSTLE YOUR WAY TO THE TOP 2011: year of the HUSTLE YOUR WAY TO THE TOP Get Inside Their Heads: How To Avoid No and Score Big Wins By Deeply Understanding Your Prospect BY RAMIT SETHI hustle 2 MOST PEOPLE DESERVE TO FAIL Today,

More information

DATE: 5 Ways to Become Rich

DATE: 5 Ways to Become Rich Question: How can you become rich? Read the article below and then answer the questions. 5 Ways to Become Rich Money makes the world go round, is a well-known idiom in English. It means that if you want

More information

Political Fundraising the Smart Way 10 Strategies to Raise the Money You Need to Win

Political Fundraising the Smart Way 10 Strategies to Raise the Money You Need to Win Political Fundraising the Smart Way 10 Strategies to Raise the Money You Need to Win By Joe Garecht 2015 by Joe Garecht. All rights reserved. This e-book is protected by U.S. and international copyright

More information

The Importance of Professional Editing

The Importance of Professional Editing The Importance of Professional Editing As authors prepare to publish their books, they are faced with the question of whether or not to pay a professional editor to help polish their manuscript. Since

More information

How to choose a marketing agency

How to choose a marketing agency Marketing for Technology Businesses How to choose a marketing agency The IT Marketing Agency Guide STRATEGY DESIGN EVENTS CONTENT SOCIAL The reason we ve entitled this guide How to choose a marketing agency

More information

JENNY SHIH PAGE 1 OF 9

JENNY SHIH PAGE 1 OF 9 JENNY SHIH PAGE 1 OF 9 introduction I can tell you re smart and serious about building your business. How? Because you know list-building is important, and you re ready to make it a priority. You also

More information

Split Testing 101 By George M. Brown

Split Testing 101 By George M. Brown Split Testing 101 By George M. Brown By: George M Brown Page 1 Contents Introduction... 3 What Exactly IS Split Testing?... 4 Getting Started... 6 What is Website Optimizer?... 7 Setting Up Your Google

More information

forming your book launch team

forming your book launch team forming your book launch team 1 Next to your email list, forming a solid Book Launch Team is arguably THE most important thing you can do in order to prepare for a KICK IN book launch day. Why? The primary

More information

Traffic Conversion Secrets

Traffic Conversion Secrets Traffic Conversion Secrets How To Turn Your Visitors Into Subscribers And Customers For our latest special offers, free gifts and much more, Click here to visit us now You are granted full Master Distribution

More information

Episode 6: Can You Give Away Too Much Free Content? Subscribe to the podcast here.

Episode 6: Can You Give Away Too Much Free Content? Subscribe to the podcast here. Episode 6: Can You Give Away Too Much Free Content? Subscribe to the podcast here. Hey everybody! Welcome to episode number 6 of my podcast. Today I m going to be talking about using the free strategy

More information

Information on Time Management

Information on Time Management Information on Time Management It is virtually impossible to accomplish any feat without being organized to some degree. In order to apply your makeup each day, you must have it all before you! Do you

More information

10 Copy And Paste Templates. By James Canzanella

10 Copy And Paste  Templates. By James Canzanella 10 Copy And Paste Email Templates By James Canzanella 1 James Canzanella All Rights Reserved This information is for your eyes only. This ebook is for your own personal use and is not to be given away,

More information

The Real Secret Of Making Passive Income By Using Internet At Your Spare Time!

The Real Secret Of Making Passive Income By Using Internet At Your Spare Time! Internet Marketing - Quick Starter Guide The Real Secret Of Making Passive Income By Using Internet At Your Spare Time! FILJUN TEJANO Table of Contents About the Author 2 Internet Marketing Tips For The

More information

HOW TO DESIGN & DELIVER YOUR NEWSLETTER

HOW TO DESIGN & DELIVER YOUR NEWSLETTER HOW TO DESIGN & DELIVER YOUR NEWSLETTER Transcript Welcome back. It s so nice to be here together and I m excited for this video because it s gonna be fun. We re gonna talk about how to design and deliver

More information

Sales Seduction Arsenal s 59 Point Copywriting Checklist For Copywriters Who Gets Results

Sales Seduction Arsenal s 59 Point Copywriting Checklist For Copywriters Who Gets Results Sales Seduction Arsenal s 59 Point Copywriting Checklist For Copywriters Who Gets Results Copyright 2014 1 Legal Stuff Income Disclaimer: This document contains business strategies, marketing methods and

More information

MAKING MONEY. 7 Ways to Get Your Website. Working Smarter, Not Harder SPECIAL REPORT. The Essential Guide To. With Your Website

MAKING MONEY. 7 Ways to Get Your Website. Working Smarter, Not Harder SPECIAL REPORT. The Essential Guide To. With Your Website SPECIAL REPORT The Essential Guide To MAKING MONEY With Your Website 7 Ways to Get Your Website Working Smarter, Not Harder So You Have More Clients More $$$ and More Freedom I m sure that you are like

More information

Not-for-Profit Industry Five Marketing Strategies to Bring Supporters to Your Donation Page

Not-for-Profit Industry Five Marketing Strategies to Bring Supporters to Your Donation Page You have spent a significant time building a well-designed donation page and implementing best practices to help your page perform at its best. Now, you should make sure that donors can find your page

More information

Marketing Impact Chart (MIC) STUDY GUIDE

Marketing Impact Chart (MIC) STUDY GUIDE Marketing Impact Chart (MIC) STUDY GUIDE This study guide is created to support your free 4 part Training Series and the White Paper entitled Creating Strategic Plans and Goals for Every Major Donor. Our

More information

Affiliate Millions - How To Create Money Magnets

Affiliate Millions - How To Create Money Magnets Michael Cheney s Affiliate Millions 1 Now it s time to talk about how to create your money magnets. What are money magnets? Well, as the name suggests, it s just anything that you can put on your website

More information

I have been a full time investor for 8 years closing over 100 million dollars in real estate.

I have been a full time investor for 8 years closing over 100 million dollars in real estate. Hi my name is Brian Haskins I am a speaker, author and real estate coach. I have been a full time investor for 8 years closing over 100 million dollars in real estate. I still run a full time wholesaling

More information

SMALL BUDGET BUSINESS MARKETING ON SMALL BUSINESS MARKETING ON A BUDGET 1

SMALL BUDGET BUSINESS MARKETING ON SMALL BUSINESS MARKETING ON A BUDGET 1 SMALL BUSINESS MARKETING ON A BUDGET SMALL BUSINESS MARKETING ON A BUDGET 1 The author and publisher of this ebook and the accompanying materials have used their best efforts to ensure the accuracy of

More information

Show notes at: engineeringcareercoach.com/mentoring

Show notes at: engineeringcareercoach.com/mentoring The ENGINEERING CAREER COACH PODCAST SESSION #45 TECC 45 The Engineering Career Coach Podcast How to Find or Become a Mentor in Your Engineering Career EYOS Part 3 of 7 Show notes at: engineeringcareercoach.com/mentoring

More information

Mentee Handbook. CharityComms guide to everything you need to know about being a mentee on our Peer Support Scheme. charitycomms.org.

Mentee Handbook. CharityComms guide to everything you need to know about being a mentee on our Peer Support Scheme. charitycomms.org. Mentee Handbook CharityComms guide to everything you need to know about being a mentee on our Peer Support Scheme charitycomms.org.uk Welcome Welcome to the CharityComms Peer Support Scheme! We hope you

More information

Google SEO Optimization

Google SEO Optimization Google SEO Optimization Think about how you find information when you need it. Do you break out the yellow pages? Ask a friend? Wait for a news broadcast when you want to know the latest details of a breaking

More information

Use Magic Words In Your Biz Cards, s, Flyers, Etc.

Use Magic Words In Your Biz Cards,  s, Flyers, Etc. Lesson 5 Use Magic Words In Your Biz Cards, Emails, Flyers, Etc. Besides using magic words to book appointments or meetings with your prospects, there are many other places in your business you can use

More information

The 3 Fundamental Problems of Screenplay Development

The 3 Fundamental Problems of Screenplay Development The 3 Fundamental Problems of Screenplay Development [Music Intro, upbeat] Video Transcript Hi, my name is Jeff Bollow, and I m an independent film producer based in Sydney, Australia. Well, I was I couldn

More information

So why don t most of us test? Basically there are four reasons:

So why don t most of us test? Basically there are four reasons: Hi this is Don Crowther. In this video I d like to talk about one of the top five mistakes that online marketers make and this one is deadly. Very simply, it s not testing. Now you should know that if

More information

20 PERCENT MORE DONATIONS

20 PERCENT MORE DONATIONS Fundraising 101 The 2018 11 Day Power Play Community Shift is about more than just playing hockey for 11 straight days. It is about raising critically needed funds for cutting-edge cancer research and

More information

Are you ready for a new website?

Are you ready for a new website? Are you ready for a new website? A practical guide with worksheets to help prepare your business for a new or newly redesigned website Table of contents Your website goals 4 If you don t have a website

More information

Persuasive. How to Write Persuasive. SEO Proposals

Persuasive. How to Write Persuasive. SEO Proposals Persuasive SEO Proposals How to Write Persuasive SEO Proposals How to Write Persuasive SEO Proposals! You may love SEO, but you didn t get into it because you love writing and submitting proposals. You

More information

Referral Request (Real Estate)

Referral Request (Real Estate) SAMPLE CAMPAIGNS: Referral Request Referral Request (Real Estate) Description Use this sequence to welcome new customers, educate them on your service, offer support, build up your arsenal of testimonials,

More information

(Children s e-safety advice) Keeping Yourself Safe Online

(Children s e-safety advice) Keeping Yourself Safe Online (Children s e-safety advice) Keeping Yourself Safe Online Lots of people say that you should keep safe online, but what does being safe online actually mean? What can you do to keep yourself safe online?

More information

Would You Like Me To Personally Double, Triple, or Even Quadruple Your Business. ...For Free?

Would You Like Me To Personally Double, Triple, or Even Quadruple Your Business. ...For Free? Would You Like Me To Personally Double, Triple, or Even Quadruple Your Business...For Free? From The Desk Of Frank Kern La Jolla, Ca. March 2013 Dear Friend, I m looking for a dream client that I can bring

More information

How to Write Amazing Fundraising Appeals

How to Write Amazing Fundraising Appeals eguide How to Write Amazing Fundraising Appeals A quick guide to inspiring more donations with a compelling message. About this Guide To raise more money online, you need a great appeal that grabs donors

More information

We're excited to announce that the next JAFX Trading Competition will soon be live!

We're excited to announce that the next JAFX Trading Competition will soon be live! COMPETITION Competition Swipe - Version #1 Title: Know Your Way Around a Forex Platform? Here s Your Chance to Prove It! We're excited to announce that the next JAFX Trading Competition will soon be live!

More information

Traffic Tsunami. Your Ultimate Source For GUARANTEED FREE VIRAL Traffic PRICE: $49.95

Traffic Tsunami. Your Ultimate Source For GUARANTEED FREE VIRAL Traffic PRICE: $49.95 1 Traffic Tsunami Your Ultimate Source For GUARANTEED FREE VIRAL Traffic PRICE: $49.95 UNNANOUNCED SPECIAL BONUS! Brand *NEW* Video Reveals Secret: How To Make Up To $25,857 EVERY Month! EXTRA BONUS! Important:

More information

Webinar Module Eight: Companion Guide Putting Referrals Into Action

Webinar Module Eight: Companion Guide Putting Referrals Into Action Webinar Putting Referrals Into Action Welcome back to No More Cold Calling OnDemand TM. Thank you for investing in yourself and building a referral business. This is the companion guide to Module #8. Take

More information

2016 Camp Card Sale Guide

2016 Camp Card Sale Guide 2016 Camp Card Sale Guide A Scout is Thrifty Scouts can earn their own way to all of their summertime Scouting adventures! The Camp Card is designed to help Scouts earn their way to summer camp, a high

More information

Planning your project

Planning your project Part 1 Everything you need to know Planning your project Crowdfunder @crowdfunderuk support@crowdfunder.co.uk Introduction Raise funds to make your great idea happen. If you are a community group, a business,

More information

Would You Like To Earn $1000 s With The Click Of A Button?

Would You Like To Earn $1000 s With The Click Of A Button? Would You Like To Earn $1000 s With The Click Of A Button? (Follow these easy step by step instructions and you will) This e-book is for the USA and AU (it works in many other countries as well) To get

More information

Weight Loss: Template Two

Weight Loss: Template Two Weight Loss: Template Two Template Two features 25 Steps in order to create a script that s been designed to convert your audience to buy a weight loss related product or service. It s the long version

More information

Why You Aren't Getting Referrals - And What to Do About It

Why You Aren't Getting Referrals - And What to Do About It Why You Aren't Getting Referrals - And What to Do About It November 30, 2010 by Dan Richards Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those

More information

How to Build a Business Like Hector La Marque s

How to Build a Business Like Hector La Marque s How to Build a Business Like Hector La Marque s 1. Always focus on personal recruiting and field-training: -Your personal example has a bigger impact than you imagine. -It s the best way to build personal

More information

In-House vs. Outsourced Content Creation

In-House vs. Outsourced Content Creation In-House vs. Outsourced Content Creation Which Strategy is Right For You? The Big Question People are always asking us which is the better option writing content in house, or outsourcing it? This is an

More information

How To Get High Quality Traffic From Pinterest

How To Get High Quality Traffic From Pinterest How To Get High Quality Traffic From Pinterest Introduction Have you ever longed for a way to grab more traffic and make more sales? Obviously, the answer is yes! The Internet is a constantly changing

More information

Your LOROS guide to fundraising

Your LOROS guide to fundraising Your LOROS guide to fundraising loros.co.uk/fundraising THANK YOU FOR CHOOSING TO SUPPORT LOROS LOROS Hospice is a local charity and every year we care for over 2,500 people across Leicester, Leicestershire

More information

5 COMPONENTS OF A MONEY MAKING WEBSITE

5 COMPONENTS OF A MONEY MAKING WEBSITE 5 COMPONENTS OF A MONEY MAKING WEBSITE A QUICK GUIDE & HANDY CHECKLIST #1. CLEAN CONSISTENT DESIGN Think about the last time you shopped at a high-end store... What did you notice when you walked in? Row

More information

Your fundraising toolkit

Your fundraising toolkit Your fundraising toolkit How to create the perfect Fundraising Page 1 Contents Introduction The key ingredients How to tell your story Writing tips Image tips Promotion tips 3 4 5 6 6 7-8 Social media

More information

Nora Conrad Service Packages.

Nora Conrad Service Packages. Nora Conrad Service Packages www.noraconrad.com 2 Our Agenda for Today Introduction The Welcome Message for you Who I am Meet Nora Conrad. Services What I do Portfolio Read a bit about my latest work Process

More information

House party overview

House party overview House party overview Defined Intimate; 15-50 people In a private home Brief; 2 hours maximum. Includes a 10-15 minute presentation and (perhaps) an ask; see below Quick to organize; 4-6 weeks to plan and

More information

How to Start a Blog & Use It To Squash Writer s Block

How to Start a Blog & Use It To Squash Writer s Block How to Start a Blog & Use It To Squash Writer s Block by Robert Lee Brewer In these days of publishing and media change, writers have to build platforms and learn how to connect to audiences if they want

More information

Team Captain Guide GET STARTED

Team Captain Guide GET STARTED Team Captain Guide GET STARTED Decide on a team name and register online. Go to /events and select the event for which you would like to set up a team. Once registered, you will have access to your Participant

More information

Ten Years As A Five Figure A Month Writer And Habitual Idea Scribbler In The Internet Marketing Niche

Ten Years As A Five Figure A Month Writer And Habitual Idea Scribbler In The Internet Marketing Niche Ten Years As A Five Figure A Month Writer And Habitual Idea Scribbler In The Internet Marketing Niche By Tony Shepherd Copyright Tony Shepherd All Rights Reserved (Feel free to share or give this report

More information

POWER NETWORKING. By Donna M Gray, CRM

POWER NETWORKING. By Donna M Gray, CRM POWER NETWORKING By Donna M Gray, CRM Are you sitting next to someone you came with????? Power Networking Begins right now Build Relationships Exchange Ideas and Information Find and Engage New Supporters

More information

Instant Click Money Learn How To Make Lots Of Money Online At The Push Of A Button

Instant Click Money Learn How To Make Lots Of Money Online At The Push Of A Button 1 Content: Terms And Conditions ----------------------------------------------------------------------------- 03 Earning Disclaimer ----------------------------------------------------------------------------------

More information

Evergreen Patient Attraction and Practice Growth Workbook A 30-Day Action Plan. Keith Rhys

Evergreen Patient Attraction and Practice Growth Workbook A 30-Day Action Plan. Keith Rhys Evergreen Patient Attraction and Practice Growth Workbook A 30-Day Action Plan Keith Rhys Evergreen Patient Attraction and Practice Growth Workbook A 30-Day Action Plan Introduction Inside the pages of

More information

Pricing Strategies for Consultants

Pricing Strategies for Consultants Pricing Strategies for Consultants Beginner: Hourly rate The most common pricing strategy for freelancers and consultants is an hourly rate. It's a great way to start your freelancing or consulting career.

More information

Class 3 - Getting Quality Clients

Class 3 - Getting Quality Clients Class 3 - Getting Quality Clients Hi! Welcome to Class Number Three of Bookkeeper Business Launch! I want to thank you for being here. I want to thank you for your comments and your questions for the first

More information

Happier Lancashire Challenge Guide

Happier Lancashire Challenge Guide Happier Lancashire Challenge Guide The Happier Lancashire Challenge is our quick and simple way to have fun fundraising for us at any time of the year. Whether you try one or all five. On your own or as

More information

How to Make Money Selling On Amazon & Ebay! By Leon Tran

How to Make Money Selling On Amazon & Ebay! By Leon Tran How to Make Money Selling On Amazon & Ebay! By Leon Tran Chapter Content Introduction Page 3 Method #1: Amazon To Ebay Page 4 Method #2: Cross-Selling On Ebay Page 9 Method #3: Reselling The Big Bucks

More information

Follow this checklist as you get started on your draft: Find your big idea: Write down as many points as you can!

Follow this checklist as you get started on your draft: Find your big idea: Write down as many points as you can! You work hard on every blog post to make them perfect. You even attach shareable images, break them into digestible paragraphs, and do the best outreach process you can do. But still, sometimes they just

More information

Trivia Event Fundraising Guide

Trivia Event Fundraising Guide Trivia Fundraising Event: A Trivia Evening is a popular event that works really well as a fundraiser. It s a simple to run fundraiser that is loads of fun for competitors, and has the ability to raise

More information

WAYS. To Profitably Acquire Clients For Your Practice

WAYS. To Profitably Acquire Clients For Your Practice Growing an accountancy practice isn t always plain sailing In a client focussed business, delivering value to your clients always comes first. But often, this can mean we neglect the time spent on growth

More information

TINY HOUSE LOANS YOUR QUICK GUIDE TO TINY HOUSE LOANS

TINY HOUSE LOANS YOUR QUICK GUIDE TO TINY HOUSE LOANS TINY HOUSE LOANS YOUR QUICK GUIDE TO TINY HOUSE LOANS ALEX PINO Disclaimer The ideas in this book are the authors observations and opinions and should not be taken as professional or financial advice.

More information

PERISCOPE 5 DAY CHALLENGE. by Zach Spuckler

PERISCOPE 5 DAY CHALLENGE. by Zach Spuckler PERISCOPE 5 DAY CHALLENGE by Zach Spuckler PERISCOPE CHALLENGE DAY 1 WRITING YOUR LISTENER TO LEADS SCRIPT The biggest challenge I see when it comes to generating leads with Periscope is that people are

More information

TEL EPISODE #025: The Entrepreneur Mind with Kevin D. Johnson Show Notes:

TEL EPISODE #025: The Entrepreneur Mind with Kevin D. Johnson Show Notes: TEL EPISODE #025: The Entrepreneur Mind with Kevin D. Johnson Show Notes: http://www.theelpodcast.com/tel-025-the-entrepreneur-mind-kevin-d-johnson/ Welcome to The Entrepreneurs Library, the only book-centric

More information

for Indigenous Peoples Workbook 1 Spending Plans

for Indigenous Peoples Workbook 1 Spending Plans for Indigenous Peoples Workbook 1 Spending Plans Copyright 2017 ABC Life Literacy Canada First published in 2016 by ABC Life Literacy Canada All rights reserved. ABC Life Literacy Canada gratefully thanks

More information

Getting It Done

Getting It Done Asha Kinney, Instructional & Assistive Technology akinney@hampshire.edu Schedule an Appointment: http://asha.youcanbook.me Alana Kumbier, CSI and Digital Pedagogies Librarian akumbier@hampshire.edu Schedule

More information

Template One. Step 3: Address The Problem Address the problem/challenges your target market may be experiencing

Template One. Step 3: Address The Problem Address the problem/challenges your target market may be experiencing Template One Template One features 25 Steps in order to create a Long Script. This is a classic sales video script, and is designed to help convert viewers coming to your page, and watching the video answer

More information

Venturing into contracting?

Venturing into contracting? Venturing into contracting? We ll guide you in the right direction Join Intouch in January 2018 and pay nothing until March Quote code: INJAN18* * T&Cs apply Contracting - Taking the leap Starting up as

More information

"The Lottery Shotgun Method:

The Lottery Shotgun Method: "The Lottery Shotgun Method: Winning More Without Breaking The Bank" By Lottery Guy Copyright 2012 Lottery-Guy.com. ALL RIGHTS RESERVED. This report is copyright. It may not be copied, reproduced or distributed

More information

15 ideas to get more clients to your Chiropractic Office on a consistent basis

15 ideas to get more clients to your Chiropractic Office on a consistent basis 15 ideas to get more clients to your Chiropractic Office on a consistent by Social Sonja Although everyone nowadays can see that their local businesses can only benefit from using social media and digital

More information

WRITING COVER LETTERS & THANK YOU LETTERS

WRITING COVER LETTERS & THANK YOU LETTERS WRITING COVER LETTERS & THANK YOU LETTERS Cover letters are marketing tools used to create interest in you as a candidate for jobs and/or internships and are an important part of the application process.

More information

COMMONLY ASKED QUESTIONS About easyfreeincome.com system

COMMONLY ASKED QUESTIONS About easyfreeincome.com system COMMONLY ASKED QUESTIONS About easyfreeincome.com system 1. If you are playing at the NON USA version and you use the link in the e-book to download the software from the web page itself make sure you

More information

V I T A L S T E P S. Developing your story

V I T A L S T E P S. Developing your story 5 V I T A L S T E P S TO Developing your story You can t activate your brand without a compelling and authentic story. But, first: What is that story? At this point, read our first two guides: Bring Your

More information

Script Guide. 1. Prepare to Inspire. 2. Craft Your Conversation. 3. Scripts to Step Forward. 4. Create Curiosity. 5.

Script Guide. 1. Prepare to Inspire. 2. Craft Your Conversation. 3. Scripts to Step Forward. 4. Create Curiosity. 5. 1. Prepare to Inspire 2. Craft Your Conversation 3. Scripts to Step Forward 4. Create Curiosity 5. Handle Objections 6. Lead the Conversation through Questions 7. Refer to Your Team Leader 8. Script Summary

More information

by Christina Hills V22

by Christina Hills V22 V22 by Christina Hills The Essential Pages of a Successful Website You want to take control of your business. That's why you downloaded this PDF. Maybe you are getting started building your business and

More information

Welcome to Leadership

Welcome to Leadership Welcome to ship We are excited to have you on the L BRI team! You have just begun your journey. So much awaits you. We believe in you and know that, if you can dream it, believe it, you can achieve it

More information

THE LEVEL PLAYING FIELD ROULETTE SYSTEM

THE LEVEL PLAYING FIELD ROULETTE SYSTEM Copyright 2009 YOUBETYOUWIN.COM ALL RIGHTS RESERVED. No part of this report may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by

More information

Fundraising Toolkit for Participants

Fundraising Toolkit for Participants Fundraising Toolkit for Participants Thank you for signing up to Scale New Heights for Kidznotes! We are thrilled to have you on board and have your help fulfilling our mission of changes lives through

More information

NAIL THAT JOB APPLICATION! Our tips and tricks for how to stand out from the crowd AUSTRALIA AND NZ

NAIL THAT JOB APPLICATION! Our tips and tricks for how to stand out from the crowd AUSTRALIA AND NZ NAIL THAT JOB APPLICATION! Our tips and tricks for how to stand out from the crowd AUSTRALIA AND NZ WHY HAVE WE CREATED THIS GUIDE? We know that it can be hard to create a great CV & cover letter and sometimes

More information

How to Make Your FREE Offer. Irresistible! Rhonda Hess Coaching Niche Success Strategist Prosperous Coach

How to Make Your FREE Offer. Irresistible! Rhonda Hess Coaching Niche Success Strategist Prosperous Coach How to Make Your FREE Offer Irresistible! Rhonda Hess Coaching Niche Success Strategist Prosperous Coach 2017 Bubbling Well, LLC. All rights in media reserved. www.prosperouscoachblog.com 1 I m Rhonda

More information

Advice on writing a dissertation. Advice on writing a dissertation

Advice on writing a dissertation. Advice on writing a dissertation Listening Practice Advice on writing a dissertation AUDIO - open this URL to listen to the audio: https://goo.gl/2trjep Questions 1-4 You will hear two Geography students talking. An older student, called

More information

10 Questions to Ask When Hiring Your Marketing Communications Writer

10 Questions to Ask When Hiring Your Marketing Communications Writer 10 Questions to Ask When Hiring Your Marketing Communications Writer You ve got the writer on the phone. Now, what do you ask him? An e-book by John White ventaja Marketing Share this e-book 2010-2012

More information

The Girl Scout. Bronze Award Guidelines for Girl Scout. Juniors

The Girl Scout. Bronze Award Guidelines for Girl Scout. Juniors The Girl Scout Bronze Award Guidelines for Girl Scout Juniors Girl Guidelines Welcome to the Girl Scout Bronze Award, a leadership adventure for you and more than half a million other Girl Scout Juniors

More information

Daily Announcements. M T W Th F

Daily Announcements. M T W Th F Daily Announcements A week of Never Giving Up! Make it a NEVER GIVE UP WEEK at school! Read an announcement every day of the week to reinforce the theme. Announcements can be made by the principal, the

More information

9 PILLARS OF BUSINESS MASTERY

9 PILLARS OF BUSINESS MASTERY Mike Agugliaro Business Warrior About The Author For more than two decades, as the co-owner of New Jersey s largest and respected home services company, Gold Medal Service, Mike has played a key role in

More information

Decluttering The Kids Rooms

Decluttering The Kids Rooms Decluttering The Kids Rooms Rachel Jones Introduction I have directed these tasks to the children, and really, it applies to anyone, but they are done so you can read them with the kids and then help them

More information

7 Proven Steps to Opening, Promoting and Profiting From a Successful Lash Business. Learn the Market

7 Proven Steps to Opening, Promoting and Profiting From a Successful Lash Business. Learn the Market 7 Proven Steps to Opening, Promoting and Profiting From a Successful Lash Business After you re certified and licensed to operate as a lash stylist, it s time to get your business up and running! As with

More information

Identify Your Unique Selling Proposition

Identify Your Unique Selling Proposition Identify Your Unique Selling Proposition Episode 005 SEE THE SHOW NOTES AT: www.puttingheadsonbeds.com/005 Stephanie Thomas: Hello, it s Stephanie here and welcome back to another episode of my Putting

More information

How to Charge What You re Worth and Get It!

How to Charge What You re Worth and Get It! How to Charge What You re Worth and Get It! Tele-interview with Kendall SummerHawk KendallSummerHawk.com Quick Tips: Tip: Value is perceived by your clients. Pricing is perceived by you. Tip: Clients WANT

More information

How to Build Your Audience

How to Build Your Audience How to Build Your Audience Copyright 2017 Lulu Press All rights reserved This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License To view a copy of this license, visit

More information

HOW TO SYSTEMISE YOUR BUSINESS

HOW TO SYSTEMISE YOUR BUSINESS HOW TO SYSTEMISE YOUR BUSINESS Stop letting your business run you life by creating powerful systems, so it runs itself. SYSTEMS EXPERT Natasha Vorompiova The systems bundle has been created by the wonderful

More information

Table of Content. Script for Booking Speaking Engagements... 1

Table of Content. Script for Booking Speaking Engagements... 1 Table of Content Script for Booking Speaking Engagements... 1 Script for speaking to chambers, associations, and organizations:... 1 Script for speaking to companies/corporations:... 2 Workshop Appointment

More information

Detailed Instructions for Success

Detailed Instructions for Success Detailed Instructions for Success Now that you have listened to the audio training, you are ready to MAKE IT SO! It is important to complete Step 1 and Step 2 exactly as instructed. To make sure you understand

More information

LESSON 3. Third-Hand Play. General Concepts. General Introduction. Group Activities. Sample Deals

LESSON 3. Third-Hand Play. General Concepts. General Introduction. Group Activities. Sample Deals LESSON 3 Third-Hand Play General Concepts General Introduction Group Activities Sample Deals 72 Defense in the 21st Century Defense Third-hand play General Concepts Third hand high When partner leads a

More information

Jeff Johnson Welcome To Video #2 In Today s Free Training Video I ll Be Revealing What Will Quickly Become

Jeff Johnson Welcome To Video #2 In Today s Free Training Video I ll Be Revealing What Will Quickly Become Jeff Johnson Welcome To Video #2 In Today s Free Training Video I ll Be Revealing What Will Quickly Become The Center Of Your Traffic-Getting And List Building Universe First Let s Do A Quick Recap Of

More information