Using Google Analytics to Make Better Decisions

Size: px
Start display at page:

Download "Using Google Analytics to Make Better Decisions"

Transcription

1 Using Google Analytics to Make Better Decisions This transcript was lightly edited for clarity. Hello everybody, I'm back at ACPLS 20 17, and now I'm talking with Jon Meck from LunaMetrics. Jon, welcome to the podcast. Thank you. It's great to be here. I look forward to talking about this stuff. So you gave a presentation this morning. I was lucky enough to sit in, it was very crowded in there. Very excited, everybody wants to know about analytics, and specifically Google Analytics. And it seems like people are missing a lot of opportunities. So talk a little bit about why getting on top of your analytics particularly beyond number of page views is important. Sure. So Google Analytics is well-known. It's a free tool, and we did a show of hands, and almost everyone in the room already had it on their website. The problem is that most people stop there. So it's a tool that really can be customized, and tailored to fit your individual business. And there's a couple key things that people should be taking advantage of to make sure that they're getting the data out of the tool, that will help them make better business decisions. And so some of those things we can talk about are [inaudible 00:01:08]. Yeah, that's right. You're reading, you got it. So give me an example of some of the things people could be doing because my sense is, and maybe I already said this in the introduction, that there's a lot that can be done, it can be 1 Page Life Science Marketing Radio

2 overwhelming if you're looking at reports, and going well, I don't know. One thing is I don't even know if I'm doing it right. You gave me an example where I was doing something wrong on my own site. So what kinds of information can people get, that are actually gonna make their marketing better without getting overwhelmed in a pile of data? Sure. So there's a couple of things that we recommend everyone take advantage of. And these kind of run the gamut of really easy to set up, and no tech skills needed, and a little bit more tech skills needed. And there's some products out there that make it easier. And then you need a full development team, and you need a schedule to get this down. One of the easiest things we can do is tell Google Analytics what matters to us. This is something called goals. And there are four different types of goals, and three of them you can set up right in the interface, it takes about two seconds to set it up. And these are things like I want someone to get to this very important page on my website. And now not only are people hitting those pages, but I'm able to say these sessions from a paid source that I'm spending money on, advertising that I'm driving traffic to my website, these sessions hit that particular page. And now I can go back, and say which campaigns were really driving the most amount of value to my website. The other thing that we tell everyone to take advantage of is using something called Events inside of Google Analytics. And this is one of the ones where you need a little bit of set up on our website. And there's tools like Google Tag Manager to help make this easier. But the idea is that the default installation of Google Analytics only measures when pages load. And if I asked anyone, and I can ask you right now, what happens after the page loads? There's a hundred things that might happen. Someone might scroll halfway down the page, they might watch one of the videos, or in your case listen to one of our podcasts. We wanna know that, and we wanna say that, that was a valuable interaction on our website. And so we can use this tool, the Events to send that information into Analytics, and give us better reports, that directly tie into the decisions we're making every day. So was it worth it to invest in that really nice YouTube video? These podcasts are taking off, but which subjects are doing better than others. And that's really what we wanna start doing is tying the data back to the decisions. 2 Page Life Science Marketing Radio

3 One of the things that I've learned recently is not only to say hey, this campaign did really well to get people to this landing page, but maybe that's not the only way they get there. And you might find out that there's another segment that you weren't even thinking about. So it's look, taking that backwards look like of the people who come to the landing page where do most of them come from? And creating a segment like that, and building out segments right, tell me if I'm wrong, that you can then try to get more of like go find more of people who look like that. Exactly. So segments are a great tool inside of Analytics that we can use. We can turn those into audiences, and connect them to other tools like AdWords. So in your example someone may come to your website, and they may find your link on another site like Reddit, or a social media site, and you'll be able to actually track it back. For the public websites like Reddit you'll be able to find the exact conversation where it was happening. You can even jump into that conversation, and correct misinformation, add a link. Again create a segment of those people, and say these are people who found me organically. And there's a great feature inside of Google AdWords called Lookalike Audiences. So in there are similar audiences. I can click a button, and say find me more people like this group. And if we tie that into the Events we can say find me more people like this group who came to my website, and were engaged on my website, and agreed with the content I'm putting out. Yeah, so let's talk about content because I know a lot of people that listen to this particular podcast are interested in content. And you talked about how we can use Google Analytics to help our content creators create better content. One of those was site search, and then there was more. But start with that one. So the default Google Analytics tracking, one of the best things it does is it tracks what pages are being loaded. What we can do is actually start to add some extra metainformation about those pages. So we can create a report that lists out all of the categories of content we're creating, and see how people are engaging with those pieces of content. This can really inform our decisions about what content we should be spending time creating, where we should be putting our emphasis, and what's resonating with our customers. 3 Page Life Science Marketing Radio

4 For the site search example that's one of the easiest things we can set up. 90% of websites you can do it without a developer. You just go straight in, and you adjust it in the Settings. And now we can start to see the actual languages that our customers are using. So the words that they're using, the way they're referring to your products. Sometimes even the questions they're asking. The way people search now with Google, and Bing is that they're asking questions directly into the search bar. They're saying where can I find this product. And we'll see that show up on our site search reports, and they're saying how can I answer this problem? And if we don't have a piece of content for that, we use that to influence what content we start to create. Here's a yeah, so that's definitely essential for all the content creators, and I think just easy information. What words do people use? Every good copywriter will tell you what are the exact words a customer uses to ask for your product? You gotta feed them right back. One of the things you pointed out, and we're gonna jump around a little bit here, that was, that I didn't know, and I think will be really valuable to customers in the Life Science industry is that if you look under Network, and Service Provider, you can actually see what institutions are coming to look at your website, which is do-it-yourself CRM in a sense. Exactly. This an easy thing to do. It's available in everyone's Google Analytics with the out of the box implementation. And what it's doing is telling you how someone's connecting to the Internet. For an individual like myself I have Verizon at my house. But when you get to big organizations, colleges, universities, hospitals, these places buy their own Internet. And when they show up on your website their Internet service provider has passed that information to you, and we can find that in Google Analytics. If you're following along at home write this down. The way you would get to that is you would pull up your reports in Analytics, you'd head to your Audience section, and you would click on the Network Report inside of Audience. Here it's gonna list that all of the service providers, and you can just look through that list to see, which places are coming. A really great tip is to just give them a call the next day, and pretend like you didn't even know, and say hey, is there any chance you'd be interested in 4 Page Life Science Marketing Radio

5 something like our product? You might not get the right person right off the bat, but they might help you get to the place. And then so oh, actually we are looking at your products. We were just there the other day. Free, easy, go, and take advantage of it right away. Yeah, that I found particularly helpful about your presentation because when you go into Google Analytics like I said there's an overwhelming list of things to look at, and I'm going network. Why would I ever make a decision based on the network because I'm thinking what I'm gonna see is Comcast, Verizon, whatever. But now that I know that I might see University of Massachusetts, I'll have a completely different view on that data. What about content groupings? Tell me a little bit more about that. There's a couple new features from Google Analytics that they've been rolling out over the years, which is just different ways to group our content together. Content Groupings is an extra setting that you can do. There's a couple different ways you can do it. If you don't have access to make changes to the code on your website, you can do part of it inside the interface. And what we're doing is we're telling Google these pages belong in a group. So if you think about your website, we can immediately sort of group it the way that it's already organized on the website. Your top navigation already tries to do this, and we can replicate that inside of Google Analytics, and say most of our people are landing in this section of the website. Even better we can pass information in from the page. So with a little bit of tech help here we can pass in some information about either the vertical, or the product type, and we can roll all of that information up together, and say this group has the highest engagement on my website. And this group we really need to focus on, and start driving more traffic to. And that leads me to another thing you mentioned, which is the whole idea, Google should help everyone in your company not just marketers. So, that to a degree leads to product developers. So what kinds of data should they be looking at? Or how could they look at the data to say you know what, here's an area where either we think people are having trouble with our products? Or here's a thing that they're looking for they're not finding, and we should be developing 'cause it's really close to what we do, but not quite, or what? Sure. Everything we've already talked about today is gonna help with that. So your site search reports are gonna show you what people are looking for, and 5 Page Life Science Marketing Radio

6 there's some numbers in there, some metrics that are gonna help you identify the ones that are having problems finding that. So we look for search terms where they didn't get a good result, and they didn't stay on our website after that. And that's a red flag, let's address those. We can look at content, and say, which pieces of content do better than others. That can help sort of inform the way we write about our content, the way we talk about our content. Even the words that our sales team are using on the phone with their customers, they're able to use that information, and change the way they talk about the products. And then with the Event Tracking we can start to measure engagement on specific product pages. So a lot of the companies we work with in the Life Sciences industry they have tech sheets, they have data, they have testimonials. And we can see what people are interacting with, and what they are hoping to find in your website. If you're able to prove that the tech sheets, and the data sheets are the most important thing on your website, make those more prominent. Move those to the top of the page. When someone arrives on your website, and they get to the landing page, we should make it very clear, make it very easy for people to do exactly what they wanna do. And we'll let the data sort of tell us what that is. Another common mistake that you pointed out is, and honestly this was the problem on my site, the bounce rate. Right? So you helped uncover the source of that in 30 seconds, and I'm really grateful for that. And the good news is I have as many visitors as I thought, or as many individuals, but not as many pages as I thought. So you helped us figure out that. The other one, and the other thing that you pointed out was that if you're doing it wrong, your data will look better than it should be. And I will just tell everybody listening that it's really hard to make that leap. I mean there's a red flag going off in your head. I'm telling myself all year long, my bounce rate I know it's not supposed to be that low, but I couldn't figure it out. It's probably, it's right. But today I resolved that thing. Tell us what we get when we start though tagging more events. Even though the data might not look as good, it becomes more useful, and more accurate. So there's a phrase that I like to say, and I thought it went over well today. But the phrase is that bad data makes us look better. Good data makes us money. So the bad data if we make mistakes often what we'll see is elevated 6 Page Life Science Marketing Radio

7 traffic levels. We'll see our bounce rate drops, and it looks like people are engaging with our site really well when in fact what's happened is we've started counting them twice. So one is we need to identify all of these technical issues, and make sure that they're working correctly going forward. The other thing though is that again by default the way people install Google Analytics, a lot of people will just install it once, and then forget about it. Set it, forget it. That's not really the way we wanna do this. What we wanna do is we install it, and then we customize it, and we tweak it, and we make it better. And we tell Google these are the touchpoints that people have, that should count as an interaction on my website, that should indicate that someone has interest in my website. And what that will do is help your analytics more accurately reflect the user's behavior. So your bounce rate while it shouldn't be zero, it could come down whenever you start to say this bounce actually if someone watched a video they shouldn't count as a bounce because that's an interaction, that I care about. And by default Google won't recognize that, and so you need to tell Google Analytics they watched a video, and that should improve my bounce rate. That should tell Google Analytics that, that was an engaged user on my website. So you actually can redefine bounce for Google. So for example I send out an whenever I've done a podcast to link to it to say hey, here it is. Someone goes to that page that's the only thing they care about today. There's new news, but they went there. That's not a bounce that's all I asked them to do. Exactly. So you tell Google exactly what you want. It's all in the text lines so it's as we're setting up the events there's just a flag that we can say this is, does this count as an interaction? Right. Is this an active step that a person took, that indicates some sort of engagement? So if they came to our website, they looked at it for 20 seconds, and they left I would call that person unengaged. If they came to my website, and they landed on the that I sent them, and they saw the podcast, they clicked, and they listened to that for 20 minutes, that's a very engaged user, 7 Page Life Science Marketing Radio

8 and I wanna make sure that Analytics knows that. And I use an event to say hey, they started the podcast. Hey, they got halfway through it. Hey they finished it. Right. No, that's really helpful because I think we do tend to look at the default definition of a bounce rate, and we know that not all of those are uninterested, but many of them are so we'd like to know exactly how many are, and of course- And we get that question all the time. Everyone wants to know what is a good bounce rate? And that's where I stop people, and I say there's no standard, there's no industry standard. You're gonna find blogs out there, you're gonna Google it, and you'll find a million results, that will try to tell you in my market, in my vertical this is a good bounce rate. That's entirely untrue, right. So we get to say what is a bounce rate for us, and we should feel comfortable that our measurement is accurately reflecting the options we have on our website. And our bounce rate is very custom to us, and instead of looking across the board at other industries, and other people, which you don't actually have access to see, what we should be looking is against ourselves going backwards. So we look at trends over time, and we say is our bounce rate going up, going down? We also look at different segments, and we say well, let's compare mobile versus desktop. Does one of these segments have a higher bounce rate than the other? And that can inform some of the content decisions that we make, or design decisions. Should we hide things? Should we make things more prominent? Cool. So I wanna thank you for this conversation. Before we go just give me the three things people should be doing when they're listening to this thing to either do themselves, or go to their IT Department, and say I need this, this, and this to get started doing my analytics right. Absolutely, it's pretty easy. So if you are doing any sort of advertising, or marketing where you're trying to drive traffic to your website. So if you're sending out s, if you're posting links on Twitter, or links on Facebook those need to be tagged with something we call UTM parameters, or campaign parameters. You add a tiny little bit of information to the end of the 8 Page Life Science Marketing Radio

9 URL, and you're telling Google Analytics I brought that person to the website, I get credit for it. If you don't do that then Google's gonna give credit to something else. It's gonna say oh, they found you on Twitter. It's like no, no, no I did that, I'm the one posting. And I'm trying to prove that my efforts are successful. So UTM parameters is number one. The next thing Events. This is a little bit more technical. You may need a tool like Google Tag Manager. You may need to go take a class. Or if you have a tech team they should be able to handle this. We want to track anything on the website that is interesting to us. Any sort of engagement. If you have calculators, if you have videos, if people are scrolling, filling out forms, making purchases, all of that requires a little bit of extra effort to make sure Google Analytics can see it. So that's number two is Event Tracking. And the third thing also is pretty easy to set up, and that's goals. We need to tell Google what matters to us so that we can start to do a better job of looking at our traffic sources, and saying these traffic sources brought in traffic, but really what we care about is that they brought in qualified traffic. Good traffic that converted, and they gave me their address, they signed up for my newsletter. Whatever it is we're hoping people do, we need to tell Google Analytics this is important to us, and that will help you make better decisions about budgeting, about marketing, and about messaging. Nice. So you mentioned in your presentation, you had a white paper, or a case study with Teach for America. Where can people go find that? Absolutely. If you just go to LunaMetrics dot com, you look at our Case Studies page. We've got a great study with Teach for America. They're trying to drive more qualified applicants to their program. And what we did is it's a great story, it's a start to finish story. So people came to their website, and they filled out a form. We captured some of that information, and stored that inside of Google Analytics. That's a little bit more advanced. And then we used that information to change the way we marketed to them using Google AdWords. So we were able to say these people match everything we want. They have the right GPA, the right interests, the right majors, and they're in the right cities. And I really wanna make sure they 9 Page Life Science Marketing Radio

10 complete their application so I'm gonna show them a very custom message that says hey, don't forget come on back to the website, and finish this application. They saw a 35% increase in conversions when we started to use this targeted advertising. But it all starts on their website, it all starts on Google Analytics, and it all starts with proper implementation. Very cool. Jon Meck from LunaMetrics. Thanks for joining me on Life Science Marketing Radio. Thanks for having me. The Next Golden Age of Audio There is no better way to grow an engaged audience of loyal brand advocates than through a podcast. But getting started might seem a bit daunting. I know how you feel. There's a lot to learn. The good news is you don't have to do it alone. I've been creating podcasts and audio stories since 2014 and I'm ready to help you set up for recording and handle all of the editing and post production. It's easy. 1. Schedule a call. 2. We'll develop a clear strategy. 3. Start growing your audience. 10 Page Life Science Marketing Radio

Lisa Raehsler on PPC for ecommerce

Lisa Raehsler on PPC for ecommerce Lisa Raehsler on PPC for ecommerce Moderator: How's everybody doing today? You guys enjoying your time so far? Good, good. We're excited to have you out here for the first annual [Euro] Conference. So

More information

EPISODE 10 How to Use Social Media to Sell (with Laura Roeder)

EPISODE 10 How to Use Social Media to Sell (with Laura Roeder) EPISODE 10 How to Use Social Media to Sell (with Laura Roeder) SEE THE SHOW NOTES AT: AMY PORTERFIELD: Hey there! Amy Porterfield here, and we are on episode #10. Why am I so excited about that? Well,

More information

Smart Passive Income Gets Critiqued - Conversion Strategies with Derek Halpern TRANSCRIPT

Smart Passive Income Gets Critiqued - Conversion Strategies with Derek Halpern TRANSCRIPT Smart Passive Income Gets Critiqued - Conversion Strategies with Derek Halpern TRANSCRIPT Blog Post can be found at: http://www.smartpassiveincome.com/conversion-strategies YouTube video of interview can

More information

Integrating Events with Marketing Automation to Improve ROI

Integrating Events with Marketing Automation to Improve ROI Integrating Events with Marketing Automation to Improve ROI This transcript was lightly edited for clarity. Chris: Okay, welcome and thank you for joining us. My guest on the show today is a modern marketing

More information

Author Platform Rocket -Podcast Transcription-

Author Platform Rocket -Podcast Transcription- Author Platform Rocket -Podcast Transcription- Grow your platform with Social Giveaways Speaker 1: Welcome to Author Platform Rocket. A highly acclaimed source for actionable business, marketing, mindset

More information

Step 01. Decide what your talents are Everybody in life has developed certain talents and skills that could and probably.

Step 01. Decide what your talents are Everybody in life has developed certain talents and skills that could and probably. Step 01 Decide what your talents are Everybody in life has developed certain talents and skills that could and probably Page 1 of 8 are very marketable to the general public. What you need to do is sit

More information

Become A Blogger Premium

Become A Blogger Premium Introduction to Traffic Video 1 Hi everyone, this is Yaro Starak and welcome to a new series of video training, this time on the topic of how to build traffic to your blog. By now you've spent some time

More information

Life Science Marketing Agencies: The RFP is Dead

Life Science Marketing Agencies: The RFP is Dead Life Science Marketing Agencies: The RFP is Dead This transcript was lightly edited for clarity. My guest on this episode is Laura Brown. Laura is the CEO of Covalent Bonds. Covalent Bonds works with scientific

More information

How to Help People with Different Personality Types Get Along

How to Help People with Different Personality Types Get Along Podcast Episode 275 Unedited Transcript Listen here How to Help People with Different Personality Types Get Along Hi and welcome to In the Loop with Andy Andrews. I'm your host, as always, David Loy. With

More information

Make Money Online Today With Affiliate Marketing How To Get Started Right Now

Make Money Online Today With Affiliate Marketing How To Get Started Right Now Page 1 Make Money Online Today With Affiliate Marketing How To Get Started Right Now These Are A Sample Of The Notes You Will Get In Our MarcusMentor.me Coaching program Learn More At MarcusMentor.me NOTE:

More information

Celebration Bar Review, LLC All Rights Reserved

Celebration Bar Review, LLC All Rights Reserved Announcer: Jackson Mumey: Welcome to the Extra Mile Podcast for Bar Exam Takers. There are no traffic jams along the Extra Mile when you're studying for your bar exam. Now your host Jackson Mumey, owner

More information

Getting Affiliates to Sell Your Stuff: What You Need To Know

Getting Affiliates to Sell Your Stuff: What You Need To Know Getting Affiliates to Sell Your Stuff: What You Need To Know 1 Getting affiliates to promote your products can be easier money than you could make on your own because... They attract buyers you otherwise

More information

How to Make Your Content Marketing 25% More Efficient

How to Make Your Content Marketing 25% More Efficient How to Make Your Content Marketing 25% More Efficient This transcript was lightly edited for clarity. Welcome back, everybody. This is Life Science Marketing Radio. I am again at ACP-LS in Boston, 2017,

More information

CLICK HERE TO SUBSCRIBE

CLICK HERE TO SUBSCRIBE Mike: Welcome to the inaugural episode of the Membership Guy's podcast. I'm Mike Morrison, one half of the membership guys alongside my partner Callie Willows and the purpose of these episodes is to provide

More information

NOTICE: THIS REPORT IS COPYRIGHT OF ANGELA WILLS & MARKETERS MOJO

NOTICE: THIS REPORT IS COPYRIGHT OF ANGELA WILLS & MARKETERS MOJO NOTICE: THIS REPORT IS COPYRIGHT OF ANGELA WILLS & MARKETERS MOJO That's right! You MAY NOT can give it away, share it with friends, print it out and present the information or even sell it. **However,

More information

MARKETING CONVERSION BOOSTING TACTICS

MARKETING CONVERSION BOOSTING TACTICS EMAIL MARKETING CONVERSION BOOSTING TACTICS Stephen, it's so great to have you here on the show. Thank you for being here. Hey, thanks for having me. I appreciate it. For the people who are listening here

More information

Buying and Holding Houses: Creating Long Term Wealth

Buying and Holding Houses: Creating Long Term Wealth Buying and Holding Houses: Creating Long Term Wealth The topic: buying and holding a house for monthly rental income and how to structure the deal. Here's how you buy a house and you rent it out and you

More information

MITOCW R3. Document Distance, Insertion and Merge Sort

MITOCW R3. Document Distance, Insertion and Merge Sort MITOCW R3. Document Distance, Insertion and Merge Sort The following content is provided under a Creative Commons license. Your support will help MIT OpenCourseWare continue to offer high-quality educational

More information

How to Get Started with AdWords for Your Online Store

How to Get Started with AdWords for Your Online Store TRANSCRIPT: 7.31.2017 How to Get Started with AdWords for Your Online Store Bluehost, the sponsor of the WP ecommerce show, is the most trusted host for WordPress websites and has been the most recommended

More information

How to get more clients with LinkedIn with Gary Kissel

How to get more clients with LinkedIn with Gary Kissel How to get more clients with LinkedIn with Gary Kissel Intro: Turn your hobby and freelance work into a profitable business! Make your marketing easier by applying the strategies of experienced entrepreneurs

More information

CLICK HERE TO SUBSCRIBE

CLICK HERE TO SUBSCRIBE Mike: Hey, what's happening? Mike here from The Membership Guys. Welcome to Episode 144 of The Membership Guys podcast. This is the show that helps you grow a successful membership website. Thanks so much

More information

The Open University xto5w_59duu

The Open University xto5w_59duu The Open University xto5w_59duu [MUSIC PLAYING] Hello, and welcome back. OK. In this session we're talking about student consultation. You're all students, and we want to hear what you think. So we have

More information

Listening Comprehension Questions These questions will help you to stay focused and to test your listening skills.

Listening Comprehension Questions These questions will help you to stay focused and to test your listening skills. RealEnglishConversations.com Conversations Topic: Job Interviews Listening Comprehension Questions These questions will help you to stay focused and to test your listening skills. How to do this: Listen

More information

Proven Performance Inventory

Proven Performance Inventory Proven Performance Inventory Module 33: Bonus: PPI Calculator 00:03 Speaker 1: Hey, what is up, awesome PPI community? Hey, guys I just wanna make a quick video. I'm gonna call it the PPI Calculator, and

More information

MODULE 5 FACEBOOK PROMOTION AND MARKETING STRATEGIES

MODULE 5 FACEBOOK PROMOTION AND MARKETING STRATEGIES MODULE 5 FACEBOOK PROMOTION AND MARKETING STRATEGIES Introduction Hello again, this is Stefan, and welcome to Module 5, Facebook Promotion and Marketing Strategies. Attracting Facebook Followers You want

More information

BOOK MARKETING: Profitable Book Marketing Ideas Interview with Amy Harrop

BOOK MARKETING: Profitable Book Marketing Ideas Interview with Amy Harrop BOOK MARKETING: Profitable Book Marketing Ideas Interview with Amy Harrop Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools, ideas, and tips from the masters.

More information

How to Use Messenger Bots to Increase Sales, Build Your List and Nurture Customer Relationships

How to Use Messenger Bots to Increase Sales, Build Your List and Nurture Customer Relationships How to Use Messenger Bots to Increase Sales, Build Your List and Nurture Customer Relationships THRIVE BY DESIGN WITH TRACY MATTHEWS You have to remember, you have to get people engaging with your bot

More information

"List Building" for Profit

List Building for Profit "List Building" for Profit As a winning Member of Six Figure Mentors you have a unique opportunity to earn multiple income streams as an authorised affiliate (reseller) of our many varied products and

More information

LinkedIn Social Selling Linkedin Session 2 -Managing Your Settings Tagging And Groups

LinkedIn Social Selling Linkedin Session 2 -Managing Your Settings Tagging And Groups TRANSCRIPT Linkedin -Managing Your Settings Tagging And Groups Instructor: Brynne Tillman Copyright 2016 Social Media Marketing University MANAGING YOUR SETTINGS, TAGGING & GROUPS Welcome back to LinkedIn

More information

Ep 195. The Machine of Your Business

Ep 195. The Machine of Your Business Full Episode Transcript With Your Host Jody Moore I'm Jody Moore and this is Better Than Happy, episode 195, The Machine of Your Business. This podcast is for people who know that living an extraordinary

More information

019 My Wife Caught Me Looking at Porn, Now What?!?!

019 My Wife Caught Me Looking at Porn, Now What?!?! 019 My Wife Caught Me Looking at Porn, Now What?!?! Welcome to Pornfree Radio. I'm Matt Dobschuetz. This is the podcast for people who want to live 100% porn free. Today's episode is called, My Wife Caught

More information

The ENGINEERING CAREER COACH PODCAST SESSION #13 How to Improve the Quality of Your Engineering Design Work and Boost Your Confidence

The ENGINEERING CAREER COACH PODCAST SESSION #13 How to Improve the Quality of Your Engineering Design Work and Boost Your Confidence The ENGINEERING CAREER COACH PODCAST SESSION #13 How to Improve the Quality of Your Engineering Design Work and Boost Your Confidence Show notes at: engineeringcareercoach.com/quality Anthony s Upfront

More information

Converting Prospects on LinkedIn with Melonie Dodaro. Summary Handout

Converting Prospects on LinkedIn with Melonie Dodaro. Summary Handout Introduction Converting Prospects on LinkedIn with Melonie Dodaro Summary Handout LinkedIn is a powerful lead generation tool when used properly. In a study of more than 5,000 businesses, HubSpot found

More information

Split Testing 101 By George M. Brown

Split Testing 101 By George M. Brown Split Testing 101 By George M. Brown By: George M Brown Page 1 Contents Introduction... 3 What Exactly IS Split Testing?... 4 Getting Started... 6 What is Website Optimizer?... 7 Setting Up Your Google

More information

5 Fatal Internet Marketing Mistakes That Can KILL The Sales and Profits In Your Business

5 Fatal Internet Marketing Mistakes That Can KILL The Sales and Profits In Your Business 5 Fatal Internet Marketing Mistakes That Can KILL The Sales and Profits In Your Business Local Biz Consultant Over the last decade we've experienced a radical shift in the way we seek out information and

More information

Landing Page Optimization by Hector Cuevas

Landing Page Optimization by Hector Cuevas Let s Get Serious About Increasing Your Conversions Question #1 Have you tried everything you can think of to get more people to sign up to you email list, but Nothing Seem To Be Working? Question #2 Do

More information

CLICK HERE TO SUBSCRIBE

CLICK HERE TO SUBSCRIBE Mike Morrison: What's up, everybody? Welcome to Episode 120 of The Membership Guys Podcast. I'm your host Mike Morrison, one half of the Membership Guys, and on today's show we're talking about five things

More information

What most people do when they're thinking building an online business is they're just thinking a website.

What most people do when they're thinking building an online business is they're just thinking a website. How to Build an Online Business What most people do when they're thinking building an online business is they're just thinking a website. You can't just think website anymore, it's more than that. But

More information

The Online Marketing Made Easy Podcast with Amy Porterfield Session #123

The Online Marketing Made Easy Podcast with Amy Porterfield Session #123 The Online Marketing Made Easy Podcast with Amy Porterfield Session #123 Show notes at: http://www.amyporterfield.com/123 Amy Porterfield: Hey there, Amy Porterfield here. Welcome back to another episode

More information

MODULE 4 CREATING SOCIAL MEDIA CONTENT

MODULE 4 CREATING SOCIAL MEDIA CONTENT MODULE 4 CREATING SOCIAL MEDIA CONTENT Introduction Hello, this is Stefan, and welcome to Module 4, Creating YouTube Videos. Types of Social Media Content There are many different types of social media

More information

BOOK MARKETING: How to Benefit from Hosting Your Own Podcast Interview with Andrew Allemann

BOOK MARKETING: How to Benefit from Hosting Your Own Podcast Interview with Andrew Allemann BOOK MARKETING: How to Benefit from Hosting Your Own Podcast Interview with Andrew Allemann Welcome to Book Marketing Mentors, the weekly podcast, where you learn proven strategies, tools, ideas, and tips

More information

You may share this document as long as you don t make any changes to it and leave the links intact.

You may share this document as long as you don t make any changes to it and leave the links intact. You may share this document as long as you don t make any changes to it and leave the links intact. [Sara Young is the mother of 7 kids and the owner of MarketingWithSara.com. She has sold over $2 million

More information

Welcome to our first of webinars that we will. be hosting this Fall semester of Our first one

Welcome to our first of webinars that we will. be hosting this Fall semester of Our first one 0 Cost of Attendance Welcome to our first of --- webinars that we will be hosting this Fall semester of. Our first one is called Cost of Attendance. And it will be a 0- minute webinar because I am keeping

More information

2015 Mark Whitten DEJ Enterprises, LLC 1

2015 Mark Whitten DEJ Enterprises, LLC   1 All right, I'm going to move on real quick. Now, you're at the house, you get it under contract for 10,000 dollars. Let's say the next day you put up some signs, and I'm going to tell you how to find a

More information

LISA: WE ARE BACK AND I'M LISA SCHAFFNER YOU ARE WATCHING HOW TO BUY A HOME THE RIGHT WAY

LISA: WE ARE BACK AND I'M LISA SCHAFFNER YOU ARE WATCHING HOW TO BUY A HOME THE RIGHT WAY LISA: WE ARE BACK AND I'M LISA SCHAFFNER YOU ARE WATCHING HOW TO BUY A HOME THE RIGHT WAY IN THIS PARTICULAR SEGMENT WE'RE GONNA TAKE A LOOK AT WHAT YOU SHOULD KNOW ABOUT WORKING WITH A LENDER AS WELL

More information

MITOCW MITCMS_608S14_ses03_2

MITOCW MITCMS_608S14_ses03_2 MITOCW MITCMS_608S14_ses03_2 The following content is provided under a Creative Commons license. Your support will help MIT OpenCourseWare continue to offer high quality educational resources for free.

More information

Laura is attempting to bake and decorate a cake, with no success. LAURA It didn t work. Damn it! It didn t work. Final Draft 7 Demo

Laura is attempting to bake and decorate a cake, with no success. LAURA It didn t work. Damn it! It didn t work. Final Draft 7 Demo THE HOURS - & - 1 INT. S HOME - KITCHEN - DAY Laura is attempting to bake and decorate a cake, with no success. It didn t work. Damn it! It didn t work. Kitty knocks on the door. Hello? Laura? Laura opens

More information

THINK SMALL (LONG-TAIL PROFITS)

THINK SMALL (LONG-TAIL PROFITS) THINK SMALL (LONG-TAIL PROFITS) GOING AGAINST THE GRAIN COURTESY OF LEARNFROMJON.COM - PRIVATE BUSINESS COACHING FROM A MULTI-MILLION DOLLAR INTERNET MARKETER + ACCESS TO PREMIUM AND EXCLUSIVE TOOLS! 1

More information

DRIVING ORGANIC TRAFFIC USING INSTAGRAM

DRIVING ORGANIC TRAFFIC USING INSTAGRAM DRIVING ORGANIC TRAFFIC USING INSTAGRAM Ryan, it so wonderful to have you here. Thanks for joining the show today. Yeah, no problem. Thanks for having me on. Today we're just going to dive straight in

More information

Student Hub Live interface guide transcript

Student Hub Live interface guide transcript Student Hub Live interface guide transcript 0:00 [MUSIC PLAYING] 0:14 Karen Foley: The Student Hub Live is an online interactive event 0:17 and there are two ways that you can engage with it. 0:20 There's

More information

Power of Podcasting #30 - Stand Out From The Crowd Day 3 of the Get Started Podcasting Challenge

Power of Podcasting #30 - Stand Out From The Crowd Day 3 of the Get Started Podcasting Challenge Power of Podcasting #30 - Stand Out From The Crowd Day 3 of the Get Started Podcasting Challenge Hello and welcome to the Power of Podcasting, and today we have a very special episode. Recently, I just

More information

Ep #181: Proactivation

Ep #181: Proactivation Full Episode Transcript With Your Host Brooke Castillo Welcome to The Life Coach School Podcast, where it s all about real clients, real problems, and real coaching. And now your host, Master Coach Instructor,

More information

PARTICIPATORY ACCUSATION

PARTICIPATORY ACCUSATION PARTICIPATORY ACCUSATION A. Introduction B. Ask Subject to Describe in Detail How He/She Handles Transactions, i.e., Check, Cash, Credit Card, or Other Incident to Lock in Details OR Slide into Continue

More information

3 Ways to Make $10 an Hour

3 Ways to Make $10 an Hour 3 Ways to Make $10 an Hour By Raja Kamil 1 We didn't start online businesses to make 10 bucks an hour, right? Our goals are obviously much bigger. But here's what new comers need to know that only seasoned

More information

even describe how I feel about it.

even describe how I feel about it. This is episode two of the Better Than Success Podcast, where I'm going to teach you how to teach yourself the art of success, and I'm your host, Nikki Purvy. This is episode two, indeed, of the Better

More information

So, again, that was addressing that main problem of how to attract new members. Even though people in that stage, you know, it's not just about

So, again, that was addressing that main problem of how to attract new members. Even though people in that stage, you know, it's not just about Mike Morrison: Hey there. Welcome to episode 142 of The Membership Guys Podcast. I'm your host Mike Morrison and, if you are looking for tips and advice on growing a successful membership, then good news,

More information

First of all, I have my good friend, Rick Mulready, on the show today. He s back to talk about Facebook ads. Rick, how the heck are you?

First of all, I have my good friend, Rick Mulready, on the show today. He s back to talk about Facebook ads. Rick, how the heck are you? EPISODE 123 How Much Money Should I Spend on Facebook Ads To be Successful on My Webinar? SEE THE SHOW NOTES AT: AMY PORTERFIELD: Hey there, Amy Porterfield here. Welcome back to another episode of The

More information

UW_HELP_PODCAST_2.mp3

UW_HELP_PODCAST_2.mp3 UW_HELP_PODCAST_2.mp3 Randy: [00:00:08] Thank you for joining us on today's episode of the UW HELP podcast. I'm Randy Parvin, your host, and a student services coordinator at the University of Wisconsin

More information

Why Affiliate Marketing Doesn t Work for You

Why Affiliate Marketing Doesn t Work for You 1 Why do people fail? Why Affiliate Marketing Doesn t Work for You Lots of people read certain books thinking they'll get that one big secret. We're always looking for it, but we fail to look behind the

More information

Hey, Janice. Thank you so much for talking with me today. Ed, thanks so much. I'm delighted to be here to talk to you.

Hey, Janice. Thank you so much for talking with me today. Ed, thanks so much. I'm delighted to be here to talk to you. Case Study: How The 2X Project Helped Janice Hughes Strengthen Her Market Positioning, Land More Lucrative Clients and Increase the Quality and Quantity of Client Leads Hey, Janice. Thank you so much for

More information

Hello and welcome to the CPA Australia podcast, your source for business, leadership and public practice accounting information.

Hello and welcome to the CPA Australia podcast, your source for business, leadership and public practice accounting information. CPA Australia Podcast Episode 30 Transcript Introduction: Hello and welcome to the CPA Australia podcast, your source for business, leadership and public practice accounting information. Hello and welcome

More information

Obviously, this is after you start to get some traffic, but that is one of the steps, so I want to get that in there.

Obviously, this is after you start to get some traffic, but that is one of the steps, so I want to get that in there. Traffic Generation We ve built our authority site our squeeze page, and we may or may not have created a niche site, if you wanted to go that way. All of these traffic sources that I m going to get into

More information

EPISODE 8 How to Grow Your List With Facebook

EPISODE 8 How to Grow Your  List With Facebook EPISODE 8 How to Grow Your Email List With Facebook SEE THE SHOW NOTES AT: AMY PORTERFIELD: Hey there, welcome to another episode of the Online Marketing Made Easy Podcast! This is going to be a fantastic

More information

CLICK HERE TO SUBSCRIBE

CLICK HERE TO SUBSCRIBE Mike Morrison: What up, everybody, welcome to episode 116 of the Membership Guys podcast. I'm your host Mike Morrison, one half of the Membership Guys, and this is the show where we bring you proven and

More information

So why don t most of us test? Basically there are four reasons:

So why don t most of us test? Basically there are four reasons: Hi this is Don Crowther. In this video I d like to talk about one of the top five mistakes that online marketers make and this one is deadly. Very simply, it s not testing. Now you should know that if

More information

Episode 14: How to Get Cheap Facebook Likes and Awesome Engagement Subscribe to the podcast here.

Episode 14: How to Get Cheap Facebook Likes and Awesome Engagement Subscribe to the podcast here. Episode 14: How to Get Cheap Facebook Likes and Awesome Engagement Subscribe to the podcast here. Hi everybody welcome to episode number 14 of my podcast where I'm going to be talking about how to use

More information

lead generation strategies for your real estate business

lead generation strategies for your real estate business 8 lead generation strategies for your real estate business www.pipelineroi.com 1-866-300-1550 8 LEAD GENERATION STRATEGIES for your real estate business Lead generation is simultaneously perhaps one of

More information

BEST PRACTICES COURSE WEEK 14 PART 2 Advanced Mouse Constraints and the Control Box

BEST PRACTICES COURSE WEEK 14 PART 2 Advanced Mouse Constraints and the Control Box BEST PRACTICES COURSE WEEK 14 PART 2 Advanced Mouse Constraints and the Control Box Copyright 2012 by Eric Bobrow, all rights reserved For more information about the Best Practices Course, visit http://www.acbestpractices.com

More information

PAC Listing Inventory

PAC Listing Inventory PAC Listing Inventory Welcome to how to list your product on Amazon for FBA, from the Proven Amazon Course. There are two ways to add product on Amazon. One is by adding the product individually, the other

More information

EPISODE 7 How to Get More Facebook Fans

EPISODE 7 How to Get More Facebook Fans EPISODE 7 How to Get More Facebook Fans SEE THE SHOW NOTES AT: AMY PORTERFIELD: Hey there, Amy Porterfield here and welcome to another episode of the Online Marketing Made Easy Podcast. Today's session

More information

Phase 2: Testing & Validation: Forever Affiliate Content Strategy - Minisite & Authority Site

Phase 2: Testing & Validation: Forever Affiliate Content Strategy - Minisite & Authority Site Phase 2: Testing & Validation: Forever Affiliate Content Strategy - Minisite & Authority Site Okay. Welcome to Phase 2: Testing and Validation: Forever Affiliate Content Strategy for Minisites and Authority

More information

The 3 Day Cash Machine. (rinse and repeat this to get to $3k/mo)

The 3 Day Cash Machine. (rinse and repeat this to get to $3k/mo) The 3 Day Cash Machine (rinse and repeat this to get to $3k/mo) The #1 goal of this 3 day cash machine bonus is to get you RESULTS and fast. No beating around the bush. No fluff. This is what I would do

More information

17 Maximum Conversion Rate Tips

17 Maximum Conversion Rate Tips 17 Maximum Conversion Rate Tips Discover how to increase your sales copy conversions by making minimum changes that deliver maximum impact! Special Report by Brian Terry Brought to you by: http://bigsellingwebsitedesign.com

More information

PODCASTING FOR LEADS NOT JUST LISTENERS. by Kim Doyal

PODCASTING FOR LEADS NOT JUST LISTENERS. by Kim Doyal PODCASTING FOR LEADS NOT JUST LISTENERS by Kim Doyal Podcasting Whether or not you have your own list of 'favorite podcasts' or only listen to a few here and there, there's no mistaking that podcasting

More information

Proven Performance Inventory

Proven Performance Inventory Proven Performance Inventory Module 4: How to Create a Listing from Scratch 00:00 Speaker 1: Alright guys. Welcome to the next module. How to create your first listing from scratch. Really important thing

More information

just going to flop as soon as the doors open because it's like that old saying, if a tree falls in the wood and no one's around to hear it.

just going to flop as soon as the doors open because it's like that old saying, if a tree falls in the wood and no one's around to hear it. Mike Morrison: What's up, everyone? Welcome to episode 141 of The Membership Guys podcast. I'm your host, Mike Morrison, and this is the show for anybody serious about building and growing a successful

More information

The ENGINEERING CAREER COACH PODCAST SESSION #1 Building Relationships in Your Engineering Career

The ENGINEERING CAREER COACH PODCAST SESSION #1 Building Relationships in Your Engineering Career The ENGINEERING CAREER COACH PODCAST SESSION #1 Building Relationships in Your Engineering Career Show notes at: engineeringcareercoach.com/session1 Anthony s Upfront Intro: This is The Engineering Career

More information

CLICK HERE TO SUBSCRIBE

CLICK HERE TO SUBSCRIBE Mike Morrison: Hey, guys. Welcome to episode 126 of the Membership Guys podcast. I'm your host, Mike Morrison, and I'm so glad you decided to spend a little bit of your day with me getting your weekly

More information

MITOCW watch?v=fp7usgx_cvm

MITOCW watch?v=fp7usgx_cvm MITOCW watch?v=fp7usgx_cvm Let's get started. So today, we're going to look at one of my favorite puzzles. I'll say right at the beginning, that the coding associated with the puzzle is fairly straightforward.

More information

David Abrams: 02:33 Hey Aaron how are you doing today. Thanks for joining me today. Aaron Krall: 02:36 David I'm good man. Thanks for having me.

David Abrams: 02:33 Hey Aaron how are you doing today. Thanks for joining me today. Aaron Krall: 02:36 David I'm good man. Thanks for having me. David Abrams: 00:00 Hello hello and welcome to episode number seven of the SaaS Breakthrough Show brought to you by Demio. The SaaS Breakthrough Show will be an inside look at what is working today in

More information

This is a transcript of the T/TAC William and Mary podcast Lisa Emerson: Writer s Workshop

This is a transcript of the T/TAC William and Mary podcast Lisa Emerson: Writer s Workshop This is a transcript of the T/TAC William and Mary podcast Lisa Emerson: Writer s Workshop [MUSIC: T/TAC William and Mary Podcast Intro] Lee Anne SULZBERGER: So, hello, I m sitting here with Lisa Emerson,

More information

CLICK HERE TO SUBSCRIBE

CLICK HERE TO SUBSCRIBE Mike Morrison: Welcome to episode 68 of the Membership Guys podcast with me, your host, Mike Morrison, one half of the Membership Guys. If you are planning on running a membership web site, this is the

More information

A Word of Warning Behind the Scenes Online Marketing Insider Secret

A Word of Warning Behind the Scenes Online Marketing Insider Secret GET CLIENTS ONLINE BLUEPRINT PAGE 2 What will this Get Clients Online Blueprint do for YOU? This one-page Get Clients Online Blueprint lays out all the steps for a lead generation and qualifying system

More information

Transcriber(s): Yankelewitz, Dina Verifier(s): Yedman, Madeline Date Transcribed: Spring 2009 Page: 1 of 22

Transcriber(s): Yankelewitz, Dina Verifier(s): Yedman, Madeline Date Transcribed: Spring 2009 Page: 1 of 22 Page: 1 of 22 Line Time Speaker Transcript 11.0.1 3:24 T/R 1: Well, good morning! I surprised you, I came back! Yeah! I just couldn't stay away. I heard such really wonderful things happened on Friday

More information

As of today (September 9), two other classes are posted in full as well. You ll have immediate access to those two.

As of today (September 9), two other classes are posted in full as well. You ll have immediate access to those two. Sample from Session2: Emails That Attract More Prospects and Retain More Customers Copyright 2009 World Copywriting Institute, a division of David Garfinkel LLC W hat you are about to read is a transcript

More information

GETTING FREE TRAFFIC WHEN YOU HAVE NO TIME TO LOSE

GETTING FREE TRAFFIC WHEN YOU HAVE NO TIME TO LOSE GETTING FREE TRAFFIC WHEN YOU HAVE NO TIME TO LOSE Shawn, it's so great to have you here on this show. For people who are listening in today who haven't heard about you, I'll be surprise if some people

More information

Hello and welcome to the CPA Australia podcast. Your weekly source of business, leadership, and public practice accounting information.

Hello and welcome to the CPA Australia podcast. Your weekly source of business, leadership, and public practice accounting information. Intro: Hello and welcome to the CPA Australia podcast. Your weekly source of business, leadership, and public practice accounting information. In this podcast I wanted to focus on Excel s functions. Now

More information

Top 10 Keyword Research Methods. Anyone who says that keyword research and optimization are dead, are wrong.

Top 10 Keyword Research Methods. Anyone who says that keyword research and optimization are dead, are wrong. Top 10 Keyword Research Methods Anyone who says that keyword research and optimization are dead, are wrong. End of. Keyword research is alive and well and still helping me and many, many other serious

More information

Lesson 4: Develop and Launch an Engaging Website

Lesson 4: Develop and Launch an Engaging Website Chapter 1, Video 1: "Welcome to Lesson 4" Welcome to Lesson number 4. This is a lesson in which the old proverbial the rubber meets the road. To this point, you've created a strategy. You've got your business

More information

Zoë Westhof: Hi, Michael. Do you mind introducing yourself?

Zoë Westhof: Hi, Michael. Do you mind introducing yourself? Michael_Nobbs_interview Zoë Westhof, Michael Nobbs Zoë Westhof: Hi, Michael. Do you mind introducing yourself? Michael Nobbs: Hello. I'm Michael Nobbs, and I'm an artist who lives in Wales. Zoë Westhof:

More information

Inside The Amazing 57 Days

Inside The Amazing 57 Days CASE STUDY Inside The Amazing 57 Days From Failed Entrepreneur to Full-Time Consultant With 4 High Ticket Clients Dave Rogenmoser Co-Founder & CEO, Market Results Best-Selling Author Visit us at themarketresults.com

More information

Group Coaching Success Free Video Training #1 Transcript - How to Design an Irresistible Group

Group Coaching Success Free Video Training #1 Transcript - How to Design an Irresistible Group Group Coaching Success Free Video Training #1 Transcript - How to Design an Irresistible Group Hi! Michelle Schubnel here, President and Head Coach over at CoachAndGrowRich.com and creator of the Group

More information

What I Would Do Differently If I Was Starting Today (Transcript)

What I Would Do Differently If I Was Starting Today (Transcript) What I Would Do Differently If I Was Starting Today (Transcript) Hi there. Henri here. In this audio class I wanted to cover what I would do differently if I was starting my online business today. There

More information

Power Phrases: The Perfect Words To Say It Right & Get The Results You Want By Meryl Runion

Power Phrases: The Perfect Words To Say It Right & Get The Results You Want By Meryl Runion Power Phrases: The Perfect Words To Say It Right & Get The Results You Want By Meryl Runion This is a collection of words and phrases framed by actionable test ideas If you want to sell more of something,

More information

Do Not Quit On YOU. Creating momentum

Do Not Quit On YOU. Creating momentum Do Not Quit On YOU See, here's the thing: At some point, if you want to change your life and get to where it is you want to go, you're going to have to deal with the conflict of your time on your job.

More information

Episode #8 Transcript

Episode #8 Transcript Episode #8 Transcript Answering your call to adventure. Navigating the unknown, with Suzanne Stavert. Hey Mavericks, Pack your bags because today we are going on an adventure. Where we going? I don t know.

More information

26 AdWords Mistakes: How They Are Killing Your Profits (And How To Fix Them) Contents

26 AdWords Mistakes: How They Are Killing Your Profits (And How To Fix Them) Contents Contents Mistake #1: Not Separating Search Network & Display Network Campaigns... 4 Mistake #2: Not Adding Negative Keywords... 5 Mistake #3: Adding Too Many Keywords Per Ad Group... 6 Mistake #4: Not

More information

Instructor (Mehran Sahami):

Instructor (Mehran Sahami): Programming Methodology-Lecture21 Instructor (Mehran Sahami): So welcome back to the beginning of week eight. We're getting down to the end. Well, we've got a few more weeks to go. It feels like we're

More information

Training and Resources by Awnya B. Paparazzi Accessories Consultant #

Training and Resources by Awnya B. Paparazzi Accessories Consultant # Papa Rock Stars Podcast Training and Resources by Awnya B. Paparazzi Accessories Consultant #17961 awnya@paparockstars.com http://www.paparockstars.com Paparazzi Accessories Elite Leader: Natalie Hadley

More information

All Ears English Episode 220:

All Ears English Episode 220: All Ears English Episode 220: Find Your Zone of Genius with TEDx Speaker Laura Garnett This is an All Ears English Podcast, Episode 220: Find Your Zone of Genius with TEDx Speaker Laura Garnett. Gabby:

More information