FRESH IDEAS WITH FABRIC

Transcription

1 FRESH IDEAS WITH FABRIC MEDIA INFORMATION

2 On average, our readers spend 5.6hrs sewing per week! JOIN THE SEWING REVOLUTION! OUR STORY Immediate Media Co is an award-winning special interest and platform company. We re one of the biggest consumer and media businesses in the UK and one of the largest magazine media publishers. In May 2015 we were named Media Company of the Year at the prestigious British Media Awards. We create compelling content on platforms that enhance the way people engage with what they love. That s at the very heart of what we do and what drives us and our portfolio of social interest brands. World-class content and an innovative culture are our primary objectives. Every month we reach over 16 million highly engaged UK consumers across our multi-platform brands. We sell 74 million magazines every year, with well over 1 million active subscribers, and reach 33 million people online every month. We combine our reputation for editorial quality with an integrated approach to delivering forward-thinking, multiplatform content. Our vision for turning specialist interests into lifelong passions to create valuable brands puts us in a strong position to build for the future. Never before has sewing been so popular! Recent cultural shifts have brought sewing back into our homes and the market for making appears more vibrant than ever. At Simply Sewing we re proudly flying the flag for contemporary sewists across the globe, whatever their level. Our inspiring patterns and beautiful photography will get you behind the sewing machine from the getgo! We re passionate about fabrics and proud of the things we make from them just like our readers. Whether it s a quick-to-sew summer top, a set of new cushions for our living room or a more complex graded dress pattern, we re always on the lookout for new techniques and ideas to add to our sewing repertoire. We want to connect our readers with you to make the most of their passion. That s why we pack each issue with patterns, technical know-how, and, most importantly, shopping advice to help our readers turn their sewing aspirations into a reality. We re in, are you? CHARLIE MOORBY, EDITOR 91% of our readers keep hold of their magazine for reference when they re done.

3 * Research conducted by Immediate Media every 2 years to measure the levels of craft participation in the UK THE BACKGROUND With online retailers and high street stores offering an extensive range of crafting supplies, evidence of a growing number of sewing workshops and an increased frequency and volume of fabric ranges, accessibility to sewing has been greatly improved. Never has the art of making your own clothes been so popular. Sewing remains a craft on the rise and Craft Intelligence research* shows there are 4.4m sewists in the UK; a number that has risen +8% over the last 2 years. Of this number, 0.5m were new to sewing, showing growth at grass roots level, and over half considered sewing as their hobby indicating strong engagement. Simply Sewing is perfectly placed to engage with this new and growing audience with its contemporary offering of patterns, expert technical advice and industry news. Supporting indie pattern designers, large household brands, bloggers and retailers, Simply Sewing provides an exciting and varied platform for beginner and intermediate (52%) sewists alike. BRAND POSITIONING The launch of Simply Sewing, in Feburary 2015, identified a clear opportunity for a contemporary sewing magazine for beginner - intermediate sewists (52% of our readers describe themselves as intermediate sewists) looking for accessible pattern content. Simply Sewing brings a breath of fresh air into the booming sewing sector, offering an original magazine with modern design and engaging content that appeals to all abilities. We have created a beautifully well-balanced magazine that inspires our readers to try something new or challenging, while catering to their demand for accessible small projects, quick gifts to sew and on-trend accessories and garments for their wardrobes. Positioning itself at the forefront of the modern sewing market, with a beautifully contemporary aesthetic, on-trend projects and stunning photography, Simply Sewing is leading the way for modern sewists with aspirational and achievable content. Each issue comes with a free fold-out A1 pattern sheet, and an additional cover gift so readers can get making right away, offering excellent value. Plus, with a growing and engaging international audience we re innovatively catering, across multiplatforms, for sewists across the globe.

4 BRAND REACH PRINT Simply Sewing is published every four weeks and has a wide geographical distribution we re sold in all major supermarkets, WHSmith, Marks & Spencer and Hobbycraft as well as many smaller independent stores. ONLINE Simply Sewing is building a vibrant and passionate community online, showcasing exclusive projects, the latest news, interviews with our designers and heaps of inspiration, enabling you to take your message to the web and reach thousands of new consumers worldwide. INTERNATIONAL REACH Simply Sewing has already secured a significant international reach and is being sold in 16 countries outside of the UK. It s also seen particular success in the US, ranking an impressive No.2 in the Barnes & Noble Sewing category. With digital editions available on Apple, Google, Kindle and Zinio platforms, Simply Sewing is readily available to a growing digital audience across the world. SOCIAL MEDIA We recognise the huge value and importance social media can have to a contemporary brand. With an engaging audience of sewists reaching out to Simply Sewing, from across the world, we re continuing to build sizeable audiences across Facebook, Twitter, Pinterest and Instagram. NEWSLETTERS We produce a monthly, and mobile-friendly, newsletter, which features opportunites for advertising, sponsorship and content. Simply Sewing newsletters are the perfect way to get your message in front of an engaged audience. DIGITAL EDITIONS The popularity of tablet-based devices has revolutionised magazine publishing and Immediate Media Co is leading the way. Simply Sewing is available as an interative digital edition on Apple, Google, Kindle and Zinio platforms. 56% of our readers visit the website after reading the magazine.

5 MEET OUR CONTRIBUTORS We have some of the most influential bloggers, fabric designers and sewists from across the globe contributing to Simply Sewing. With an impressive social media and website reach, we re tapping into a global audience through their brands, as well as our own. OUR READERS 99% of our audience are female. More than 8 in 10 readers have children under the age of 21 (46% primary school age and 23% toddlers). 46% of our readers are expecting a baby. INCOME A large proportion of our readers are from a high social grade (middle to upper-middle class), with 68% graded ABC1. 65% of Simply Sewing readers are employed Lisa Comfort Tilly Walnes Amy Butler (with 43% employed in a full-time job). Their average household income is 41,261 that s 37% higher than the national average. SKILLS 34% of readers see themselves as beginners, while 52% rate themselves as intermediate. 4 in 10 readers have completed a sewing course in the last 12 months, and 5/10 are intending to go on one within the next year. Simply Sewing readers spend an average of 5.6 hours sewing per week. Kirsty Hartley April Rhodes Portia Lawrie INTERACTION Our readers spend an average of 1hr 47mins reading Simply Sewing each month, and 91% keep hold of it for reference when they re done. Each copy has an average of 1.8 readers. 56% of our readers visit the website ( after reading the magazine, on average twice a month. SHOPPING 10% of our readers shop at independent retailers they want service and expertise. 77% of our readers find the advertising very to quite useful, with 32% buying a product as Sarai Mitnick Kate Smith Leah Farquharson a direct result of seeing it in the magazine.

6 Happily Ever Ever Library Gardens NAPTIME BY DARLENE ZIMMERMAN FOR ROBERT KAUFMAN Thirties-inspired prints are having a bit of a moment this season, with lots of modern seamstresses embracing small scale prints for vintage patterns and retro-look homewares. And we re joining in the hype by adding this blushing new collection from to our stash wish list! We re super-smitten with Darlene Zimmerman s forthcoming collection Naptime for Robert Kaufman isn t it pretty? With its combo of kitty prints, little bunnies and sweet florals in soft candy colours, it really is rather dreamy (pardon the pun). Mix-and-match with a little of Robert Kaufman s iconic Kona Cotton to break up the busy designs and you ve got yourself a modern classic in the making. Now, where s that pillowcase pattern...? Quoted Camellia: Cats Script: Floral GARDEN SECRETS BY SARAH WATSON FOR CLOUD9 FABRICS The buttery-soft, organic cottons that have made Cloud9 such a key player in the fabric industry, paired with Sarah s intricate hand-drawn illustrations (inspired by the outdoors) are a match made in heaven. www. sarahmewatson. blogspot.co.uk Quote Garden: Green Plus.Dot: Green Helvetica: Dots Yarrow Valentine Work with us to create engaging advertorial features. MAGAZINE Size 1 insertion 3 insertions 6 insertions 13 insertions DPS 1,219 1, ADVERTISE WITH US Looking for something more bespoke? There are heaps of ways we can work with you in spreading your message and we ve got plenty of experience when it comes to helping brands make an impact. We have an expert team of marketers and creatives who are focused on ensuring that our clients are getting the most from our magazines and websites. Sponsor our content. Page Half Quarter Eighth CLASSIFIED Size 3 series 6 series 13 series Large 70 +VAT 65 +VAT 984 Small 40 +VAT 35 +VAT 570 SPONSORSHIP OPPORTUNITIES COVERMOUNT TIE-INS RETAIL STORE EXCLUSIVES SUBSCRIPTION OFFERS BESPOKE MARKETING ONLINE ADVERTORIALS ADVERTISEMENT FEATURES MAGAZINE INSERTS NEWSLETTER ADVERTISING SOCIAL MEDIA CAMPAIGNS IN-MAG ADVERTORIALS AFFILIATE SCHEMES Fabric news FLORA & FAUNA SPECIAL EDITION PAPERIE BY AMY SINIBALDI FOR ART GALLERY Amy, the blogger behind NanaCompany, has got an eye for fabric that s the envy of most home sewers. So her appointment as Art Gallery Fabric s latest Limited Edition designer is a bit of a masterstroke! Inspired by Amy s love of literature, book spines are interspersed with handwritten text and library stamps in faded pastels that are totally on-trend. VINTAGE PRINT PICK OF THE PRINTS BLUEBERRY PARK BY KAREN LEWIS FOR ROBERT KAUFMAN Karen s gorgeous hand-printed designs channel that simple Scandi-inspired style we love so much, so imagine our delight when we discovered that she s collaborating with Robert Kaufman, reproducing her work on a commercial scale! Editorial product placement ensures you make an impact on the page. 728 x x x x x 100 WEBSITE If you would like to advertise on please contact us for prices: MPU spot 12 CPM* Leaderboard 15 CPM Button POA Blog posting POA Geo targeting + 1 CPM Sute specific + 1 CPM *CPM = cost per 1,000 impressions E-NEWSLETTER Our bespoke newsletter goes out with each new issue. We have the following inventory available: MPU spot POA Leaderboard spot POA Advertorial spot POA Share our online reach for instant and trackable results - new customers are just a click away!

7 CONTACT US ADVERTISING Group Advertising Manager Penny Stokes Brand Sales Executive Tiffany Jackson EDITORIAL Editor Charlie Moorby Production Editor Michelle Grady PUBLISHING Publisher: Sewing Portfolio Liz Taylor All photography Simply Sewing magazine 2015