SPONSORSHIP OPPORTUNITIES

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Nickolas Shannon Dawson
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SPONSORSHIP OPPORTUNITIES 2016 Dates Dates Location

May 11 th 14 th August Edinburgh *launched in 2016 NEC,

October 24 th 27 th November Alexandra Palace 30,295

1 SPONSORSHIP OPPORTUNITIES 2016 Dates Dates Location Visitor Stats The Festival of Quilts 28 th April 1 st May 11 th 14 th August Edinburgh *launched in 2016 NEC, Birmingham 8,000 23,717 5 th 9 th October 20 th - 23 rd October 24 th 27 th November Alexandra Palace 30,295 Dublin 16,145 HIC, Harrogate 19,008 March 2017 Olympia 14,935

ago), s are synonymous with quality shopping, displays of fine art textiles and sell-out workshops Beadwork

2 Five thriving textile events in the UK and Ireland. Attracting audiences in excess of 30,000 at our flagship show at Alexandra Palace (established over 25 years ago), s are synonymous with quality shopping, displays of fine art textiles and sell-out workshops Beadwork Crochet Cross stitch Dress-making Embroidery Felt-making Jewellery-making Knitting Lace-making Patchwork and Quilting Home furnishing Weaving, Spinning and Dyeing Tapestry 5 shows a year

3 The Festival of Quilts is Europe s leading patchwork and quilting show attracting over 24,000 visitors in just 4 days. A celebration of quilting offering visitors an unforgettable experience which incorporates shopping, learning, and inspiration with over 1600 quilts on display. Professionally Curated Textile Galleries 700+ Competition Quilts Quick & Easy Workshops Quilt Academy Masterclasses Talks and Discussions The Festival Theatre The Virtual Studio Social Events August 2016

Key Facts If you decide to sponsor or become a show partner you can be safe in the knowledge that our visitors and online audience are strategically selected to maximise engagement.

female Average age 56 Average household income 46,756 30% earn + 50,000 Over 50% also interested in Cooking, Gardening and Walking 24,2331 6,188 1,400 2,078 Visitor Motivations 1.

4 Key Facts If you decide to sponsor or become a show partner you can be safe in the knowledge that our visitors and online audience are strategically selected to maximise engagement. 5-6hr Dwell Time 80,383 visitors in AVERAGE SPEND 2015 Campaign Reach: 8,011,269 Direct Mail 206,967 mailed Marketing 106,244 receive fortnightly updates Audience Demographics 98% female Average age 56 Average household income 46,756 30% earn + 50,000 Over 50% also interested in Cooking, Gardening and Walking 24,2331 6,188 1,400 2,078 Visitor Motivations 1. Shopping 80% of visitors stocked up on products 2. Galleries 30% of visitors main reason for visiting is to view the Galleries 80% attend to look for ideas and inspiration 3. Workshops 17% of visitors took part in a workshop 16% attend to learn a new skill

5 Our Exhibitors We value the relationship we have with the Upper Street Events team and feel their events are the most important in the annual show calendar. Duncan Yarnall, Brand Manager, Amann Group Mettler. May 2015 Twistedthread go the extra mile to put on an exhibition which not only offers us the opportunity to sell to enthusiastic consumers from a wide demographic but also offers the extra dimension of inspiring visitors with a diverse range of displays and workshops catering for all aspects of knitting and stitching. Paul Johnston, owner of Fabrics Galore. May 2015 Sponsors

Key Facts Our sponsors and partners benefit from a marketing campaign targeting the most relevant individuals, who are both willing and eager to invest in products and services related to their

6 Key Facts Our sponsors and partners benefit from a marketing campaign targeting the most relevant individuals, who are both willing and eager to invest in products and services related to their passion. Audience Demographics 99% female Average age 57 10% International visitors Average household income of 45,723 19% earn in excess of 50,000 pa. 187 AVERAGE SPEND 7,671 1,413 1,213 1, Campaign Reach: 8,919,070 Direct Mail 135,519 mailed Marketing 78,000 receive fortnightly updates 24,034 visitors in hr Dwell Time Visitor Motivations 1. Shopping 75% of visitors stocked up on products 97% made a purchase during their visit 2. Viewing Quilts 84% come to see quilts on display 3. Galleries 82% of visitors viewed the Galleries 83% attend to look for ideas and inspiration 4. Workshops 17% of visitors took part in a workshop 11% attended a lecture

7 Opportunities at the shows Advertising Opportunities Headline Sponsor Theatres VIP Lounge Tea Rooms Textile Galleries Guide The Website E-Newsletters Social Media 11,442 unique website users pcm The Benefits Logo placement Inclusion in marketing activity Product placement Promotional literature distribution Sponsors 63% of visitors attend the Galleries 55% do not attend any other shows 50% of Guide purchasers use it at home

8 Interested in becoming a sponsor or partner? We offer bespoke sponsorship and partnership opportunities for all our events. For more information please contact : Lesley Fryer, Head of Sponsorship Lesley.fryer@upperstreetevents.co.uk

Exhibitor Application Pack

... a festival of textiles Saturday 08 June 2019 Farnham Maltings, Farnham Exhibitor Application Pack Farnham Maltings, Bridge Square, Farnham, Surrey, GU9 7QR General information About thread... a festival