Where To Access Ideal Client Profile Your Client Avatar

Transcription

1 Where To Access Ideal Client Profile Your Client Avatar Once you are absolutely clear on Who your ideal client is the next step is to identify where your ideal client hangs out. Ideally you should be able to identify 5-20 places where you can access them. Take time to brainstorm places, both online and offline, where you can assess your ideal client. Here are some questions to ask yourself when determining the best way to reach your ideal client: What clubs and organizations are they members of? What places do they physically frequent? Which websites or blogs do they spend time on? What periodicals or newsletters do they read? Which social networking groups are they part of? Do they listen to regular podcasts? What related products and services do they buy?

2 For example, if you serve chiropractors, here are some ways you could reach them: Industry associations that they are a part of Local industry association meetings or other clubs for chiropractors Community clubs like the Chamber of Commerce Mastermind or other collaborative groups for chiropractors Websites with tips, continuing education and the latest equipment for chiropractors Chiropractor conventions Other partnerships that they establish, such as massage therapists & personal trainers Yahoo groups Local search in your community Interview chiropractors and ask them what ways they recommend that you access them Groups on social media platforms that are geared toward chiropractors Searching keyword hashtags on social media You can discover quite a bit about your ideal client by researching on the Internet and/or asking professionals in that industry. Take time this week to research where to access your ideal client.

3 Assignment: Research where you can access your ideal client My ideal client is: 1) What clubs, organizations and industry associations do they belong to? Be sure to consider online and offline, local and national, related to their specific industry or community focused, (like the Chamber of Commerce). 2) What conferences and meetings do they attend? 3) What websites or blogs do they read? 4) What periodicals, journals or newsletters do they subscribe to? 5) Which social networking groups are they members of? Facebook, LinkedIn, Twitter and Yahoo are a great place to start.

4 6) What related products and services do they buy? (These are your potential affiliate partners) 7) Where do they spend most of their time learning more about their industry, corresponding and talking with others and purchasing products to solve their problems or address their interests? 8) Additional thoughts you have about where your ideal client is hanging out.

5 How to Access My Ideal Client Once you ve identified where your ideal client spends their time, the next step is to identify how you can access them where they are. Explore all the options for connecting with your market. This could include activities like: Becoming a member and/or contributor on a social networking site Placing banner ads on websites that they frequent Use pay-per-click advertising to draw them to your website Write contributing articles to association newsletters or websites Arranging to speak at a club or organization meeting Participating in a joint venture with a company whose products or services are complementary to yours Post answers to questions and concerns in social media groups Create weekly blog posts for your website that can be posted in social media groups and profiles Taking time to determine where you can access your market is a critical step to growing your business because if you can t access your market you can t grow your list. Having a good list is essential to having a good business.