The Luxury Lifestyles of the World s Most Affluent Collectors

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1 PUBLISHED BY HERITAGE AUCTIONS The Luxury Lifestyles of the World s Most Affluent Collectors Jim & Diane Cook As featured in Showcase Living: Minneapolis Couple Teams Up with Architect, Decorator and Contractors to Spotlight Their $20 Million Collection, Winter 2013/14 Media Kit 2017

2 The Intelligent Collector A Trusted Guide for Affluent Collectors The Intelligent Collector s readership of wealthy consumers is culled directly from the client database of Heritage Auctions, offering advertisers a proven audience of active consumers. Cultivating a loyal, affluent client base is one reason why Heritage Auctions is ranked among the world s 25 most innovative luxury brands by Robb Report. The magazine is delivered to more than 100,000 high net worth enthusiasts seeking unique treasures, luxuries, experiences, adventures and investments. Each oversized 9" x 11" formatted issue explores the collector lifestyle, delivering insightful interviews and features, full-color photography and columns by top experts. JAMIE WYETH As featured in American Master Paints What He Sees, And That Often Includes Objects From The Collection He Keeps On His Delaware Farm, Spring 2013

3 BARBARA GUGGENHEIM As featured in Obsessed with Hermès: Art Consultant Might Not Sleep With Her Collection, But Don t Say She Doesn t Find Her Handbags Romantic, Summer 2013 Engaging and Guiding Top Collectors Editorial Mission The Intelligent Collector is written for passionate, curious collectors who want to research and learn more about the assets they own, or wish to own, and then consistently make transactions that enhance their collecting experiences. Our award-winning editorial features and stunning photography have made The Intelligent Collector a trusted guide for the world s top collectors. INTERVIEWS & FEATURES Cover stories and highlight features spotlight top collectors and collections, whether it s sports memorabilia and movie posters or vintage handbags and illustration art. FULL-COLOR PHOTOGRAPHY Each issue includes detailed images of the world s most valuable treasures. Curiosity and a discerning eye for detail are vital traits among the world s most successful collectors. EXPERT COLUMNS & ADVICE Like stock investing, owning and acquiring collectibles can be both enjoyable and a wise financial diversification. In each issue, our expert columnists share advice on everything from trusts & estates and rare coins to fine wine and laying the groundwork for the next generation of collectors.

4 Valuable and Credible Editorial that Collectors Crave AUCTION PREVIEWS A sneak peek at some of the most significant pieces of fine art, rare coins, jewelry, timepieces, memorabilia, illustration art, comic books, movie posters, fine wine, silver and currency going to auction. LIFESTYLE & TRAVEL Intelligent collectors enjoy their treasures. But they also enjoy the finer things in life. Each issue includes stories and features on topics such as travel, jewelry, watches, spirits, jets and luxury real estate. DR. TRACEY GOESSEL As featured in For Tracey Goessel, Collecting Douglas Fairbanks Memorabilia is About Keeping a Legend Alive, Winter 2015/16 ADDITIONAL COVERAGE Autos Wine Insurance Cruises Air travel Dining Jewelry Golf Security Home Handbags Electronics Financial Resorts Hotels Vacation Home Watches

5 Reader Profile The Intelligent Collector is delivered to the world s most active collectors, who spend $1 billion annually at Heritage Auctions alone. They spend more than $4.75 billion every year at all auction venues worldwide. 50,000 Circulation Representing the Top 5% of Heritage Auctions Clients 87,500 Readership An Audience of Savvy High Net Worth Collectors 50Average Age 76/24 Male/Female Ratio PHIL ROMANO $13.6 million Average Net Worth As featured in Savoring Life: Legendary Restaurateur Doesn t Chase Collectibles. He Seeks Beauty, Happiness and Wisdom, Spring 2013 $92,800 Total Net Worth $5 million % $10 million % $25 million % $1.98 million Average Real Estate Holdings Average Annual Auction Purchases OCCUPATIONS 32% Top Managers 17% Professionals 20% CEOs 5% Retired PURCHASING POWER Every year, Heritage Auctions clients spend nearly $1 billion with Heritage on: Jewelry Fine Art Timepieces Pop Culture Memorabilia Luxury Accessories Rare Coins & Currency Wine Sports Memorabilia Source: Wealth Engine Readership Analysis

6 Reaching Wealthy, Proven Consumers Circulation The Intelligent Collector is delivered to subscribers nationwide, affluent readers who collect from the world s top auction houses. Copies are available at Heritage Auctions showrooms and offices in Beverly Hills, Dallas, New York, San Francisco, Chicago and Hong Kong. Bonus Delivery DIGITAL Edition delivered to an additional 35,000 Heritage Auctions clients, on top of our 50,000 circulation. PRINT Edition delivered to an additional 12,500 Heritage clients, on top of our 50,000 circulation. Also Available PRINT Elite Client Edition: Delivered to Heritage Auctions top 5,000 collectors. DIGITAL Intelligent Collector Partner One-time announcement to Intelligent Collector subscribers highlighting your message (80,000). PRINT Auction Catalogs: Covering categories such as Fine Art, Jewelry, Timepieces, Vintage Handbags, Sports, Americana, Rare Books and Nature & Science (1,000 print run each). Top Delivery by State California % Texas % New York % Florida % Pennsylvania % Illinois % All Editions Combined Reach 102,500 Affluent Consumers LOUIS MEISEL As featured in Gallery Owner and Author has a Simple Approach to Collecting: Specialize in Categories That No One Knows Are Cool Yet, Winter 2014/15.

7 DITA VON TEESE As featured in Pin-Up Princess: For Model And Burlesque Star, Old-Fashioned Beauty Is Part Of Her Everyday Life, Spring 2012 WINTER 2016/17 THE ENTERTAINMENT ISSUE Editorial Calendar WINTER 2017/18 THE LUXURY REAL ESTATE ISSUE KING OF COOL: Twenty-five years after his death, Steve McQueen remains one of Hollywood s most cherished and collectible personalities HOME SWEET SECOND HOME: Interest rates are low and real estate is once again appreciating. Is this the year to buy a vacation home? AWARD-WINNING PERFORMERS: Movie posters are driving the entertainment collectibles market. Here are the season s most cherished posters HIGH-PERFORMING TREASURES: The year s top illustration art, from Maxfield Parrish to Norman Rockwell to N.C. Wyeth TOP TREASURES: A look at the year s top collectibles in fine art and vintage collectibles TOP DESTINATIONS: Readers share the journeys that complement their collecting experiences SPACE MATERIALS PUBLICATION DATE SPACE MATERIALS PUBLICATION DATE Nov. 2, 2016 Nov. 16, 2016 Jan. 9, 2017 Nov. 4, 2017 Nov. 17, 2017 Jan. 9, 2018 SPRING/SUMMER 2017 THE SPORTS ISSUE SPORTS TREASURES OF THE YEAR: The artifacts from baseball cards to team uniforms that collectors have turned into gold DEPARTMENTS & COLUMNS ON THE BALL: Professional sports team owners reveal their remarkable collections SMART COLLECTING: How the world s most successful collectors protect their treasures SPACE MATERIALS PUBLICATION DATE March 1, 2017 March 15, 2017 May 2, 2017 LIFESTYLE & TRAVEL Creative ways to broaden your collecting experiences LUXURY REAL ESTATE Top collectors show off their homes in this multi-page photo feature EDITORIAL CONTACT Hector Cantu, Editor HectorC@IntelligentCollector.com AWARDS Since 2009, The Intelligent Collector has been honored numerous times for editorial and journalism excellence: Pearl Award-Gold: Best Overall Editorial Maggie Award-Finalist: Editorial Excellence Eddie Award-Bronze: Best Overall Editorial Numismatic Literary Guild: Best Dealer Publication Apex Award: Publication Excellence FALL 2017 THE LUXURY ACCESSORIES ISSUE LIVING IN LUXURY: The year s top luxury items, from handbags to timepieces to jewelry COLLECTOR S JOURNAL: Here s why New York is the hottest collecting city in America SMART COLLECTING: The best electronics, software and high-tech products that help collectors organize and preserve their treasures SPACE MATERIALS PUBLICATION DATE June 30, 2017 July 14, 2017 Sept. 5, 2017 COLLECTING GEAR How electronics, software and high-tech products help today s collectors TRUSTS & ESTATES Legal issues of importance to executors and heirs COLLECTOR BRIEFING Q&A with collectors in the news PRICES REALIZED Hammer prices for the world s top treasures AUCTION PREVIEWS Significant fine art and vintage collectibles going up for sale Note: Story lineups subject to change.

8 Advertising The Intelligent Collector is the only way to reach the most active, affluent clients of the world s largest collectibles auction house. Our distribution list includes Heritage Auctions top clients, who combined represent more than 50 percent of all auction house transactions worldwide. Advertising partners get access to this exclusive audience, for whom collecting is not simply an interest. It s a passion. An investment. A lifestyle. Exclusive Access to Our Auction Rooms ADVERTISING SALES CONTACTS Mike Edison medison@saintsmarketing.co Diane Homer dhomer@saintsmarketing.co Ad Specs SUBMITTING FILES 2017 Rates (GROSS) [EFFECTIVE WINTER 2016/17 ISSUE] RATE BASE: 50,000 FOUR COLOR 1X 4X Full Page $20,000 $18,000 Double Page Spread $37,000 $33,300 1/2 Page $11,000 $9,900 1/3 Page $7,332 $6,599 COVERS 1X 4X Cover 2 Inside Front $24,000 $21,600 Cover 3 Inside Back $23,000 $20,700 Cover 4 Back $24,000 $21,600 All rates are gross. All copy and contract conditions apply. FULL PAGE Trim 9 x Live 7.5 x 9.25 Bleed 9.25 x 11 Non Bleed 7.5 x 9.25 Press-ready PDF (300 dpi CMYK; fonts embedded) is the preferred format. Adobe InDesign files (CS5, CS6, CC) for Mac (packaged with all linked images and fonts) are also accepted. All images should be 300 dpi CMYK. For bleeds, allow 1/8" (.125") beyond trim area. Set Trim Marks Offset to.125" in press-ready PDFs. Ads in Microsoft Word, Microsoft Publisher, Power Point, or other file formats not specified above cannot be accepted. Please for ad production rates. Ads may be ed to RobinE@HA.com or submitted via FTP. Please for FTP instructions. 1/4 Page $5,500 $4,950 Reaching Affluent, Proven Consumers 1/2 HORIZONTAL Trim 9 x /2 VERTICAL Trim 4.5 x /3 VERTICAL Trim 3 x /3 HORIZONTAL Trim 9 x /4 HORIZONTAL Trim 9 x /4 VERTICAL Trim 4.5 x 5.375

9 SYLVESTER STALLONE As featured in Sylvester Moves Forward: With Rocky and Rambo Securely Positioned in America s Cultural Lexicon, Stallone Decides it s Time to Share His Memories With The World, Fall 2015 The Intelligent Collector isn t just a magazine. It s a learning tool, a trusted guide, a reference, a keepsake itself for the world s most distinguished, accomplished and well-traveled collectors. Hector Cantu Editor & Publisher 43086