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1 WOMAN Yeah. MOLLY I m looking for Larissa Star. The woman just laughs. WOMAN Who the hell are you? MOLLY I m her daughter. The woman stops laughing and stares back at Molly. And now tears start to form in her eyes. WOMAN Shit. The woman drops the cig on the carpet and snuffs it out. WOMAN (Cont d) She uh, she moved out. She s gone. MOLLY Where? WOMAN How the hell would I know? Molly pulls out the photo, holding it up against the woman s face. This woman looks too old to be her mother. Yet there s no denying it. MOLLY I think this is you. And now tears are forming on Molly s face. WOMAN (sighs) Well, are you gonna come in? Print Advertising Media Kit rev A Final Draft, Inc. Publication
2 Interesting facts about Script magazine: 4 Script has the largest reach of any niche filmmaking publication due to its access to the Final Draft registered user database. 4 Script is the only scriptwriting publication to offer a thriving online community, constantly updated with both articles and multimedia offerings. 4 Script has expanded its editorial, both online and in print, to cater to writer-director and filmmaker readers. 4 Script works hand-in-hand with our advertisers, focusing on your needs and creating a package that maximizes your reach to our market while remaining within your budget. 4 There is no other outlet able to reach more scriptwriters available. Period. What Hollywood is saying about Script magazine: What Advertisers are saying about Script magazine: Script magazine is an excellent tool for both aspiring and professional writers. It s recommended reading for anyone in the business. Randall Wallace Wallace Literary, Braveheart, The Man in the Iron Mask... a road map to writing for the screen. Script is an invaluable tool for writing and selling a screenplay. JC Spink Benderspink Agency Most overnight sensations are anything but that. Script details the stories the blood, sweat and tears behind the big deals... not just the end result. The Writers Store consistently chooses Script magazine as an advertising partner because their focus on quality content for the writing community matches our own. They ve cultivated a loyal audience that truly understands the value of creative products and services. Jesse Douma President The Writers Store Given an incredible reach into the U.S. and international film/screenwriting community, advertising with Script magazine in any fashion is a huge, huge asset to Script P.I.M.P. and the expansion of our own global footprint. Matt Misetich General Manager, Script P.I.M.P. (Pipeline Into Motion Pictures) Chris Fenton H2f Entertainment
3 Who reads Script magazine and why? 4 The Final Draft User Base 4 Filmmakers and Writer-Directors 4 Writers (professional and aspiring) 4 Actors, Directors and Producers 4 Entertainment Industry Professionals and Agents 4 Industry Executives 4 Film and Scriptwriting Educators Devoted to Entertainment Highlights from a Recent Reader Survey: Final Draft, Inc. and Script magazine have the largest brand reach in the scriptwriting community with a significant percentage of those readers being interested in filmmaking as well. Our readers are serious about their craft and are willing to invest in their career. Regarding Higher Education: 57% of our readers are considering further film education in the next 12 months. 20% are currently considering a graduate degree. 77% are interested in more information on screenwriting education programs. Regarding Events and Conferences Contests: 81% of readers plan to attend a conference or film festival in % are interested in taking a workshop or class in Filmmaking Experience: 30% of Script readers are currently making a living as screenwriters or filmmakers. 30% of Script readers are decision makers in film production and 25% have worked on the production of films with budgets over $1 million. Regarding Screenwriting Contests: 60% of readers plan to enter a contest in % of those readers plan to enter 6 or more contests. Script readers are tech-savvy consumers: 53% plan to purchase a Blu-ray player in % plan to purchase a new flat-screen television. 78% plan to purchase a new laptop or desktop computer in Software and editing: 47% plan to purchase digital editing equipment in the next year. 74% plan to purchase screenwriting software - either formatting or story development - in the coming year. 32% plan to purchase storyboarding software in % will purchase production or preproduction software. Filmmaking Equipment: 23% will be purchasing new cameras in % are interested in learning more about film locations. NEW! REACH THE FINAL DRAFT USER BASE! The largest list of its kind. Script magazine is also available in digital format for our subscribers. Ads in the digital issue are linked to the URL of your choice.* *See Rate Sheet for details
4 Script magazine Digital Edition Script magazine s popular online edition is available to Final Draft users, digital-only subscribers, as well as print subscribers. All digital readers have access to the current issue and a library of several years of back issues. Our online issue is accessed over 96,000 times a month with 200,000 page views and the numbers grow with every issue. With new access to viewing online issues on the ipad and Android mobile devices, readership will grow exponentially. Script offers several digital issue options for reaching our readership. PLUS your ad stays in the issue as it moves to our back issue archive and is viewed for years to come. Introduction Page Ad: See your full-page ad or video on the very first page when the issue opens in the web browser or viewing device. No purchase of a print ad is necessary. Video Ad: Have a video play on load of the Zmag page with your ad in it. Your ad also links directly to your website. (Requires purchase of print ad and your own video.) Website / URL Link: Have your print ad linked directly to your website from the Zmag version of the magazine. (Requires purchase of print ad.)
5 Editorial Calendar March/April 2011 The Filmmaking Issue If your product or service is a necessity in the filmmaking process, get it in front of our writer-directors in this special issue. A recent survey of Script readers revealed that 47% plan to purchase digital editing equipment, 74% plan to purchase screenwriting software either formatting or story development, and 23% will be purchasing new cameras in Scriptwriters are filmmakers, and if they haven t made the leap from keyboard to camera, they soon will. Our Filmmaking Issue provides inspiration to get writers directing, as well as a comprehensive guide to the tools they need to turn their words into a film. Make sure your product is there when they make their purchase decision. Reaches readers late February. On newsstands the first Tuesday of March, 3/1/11. RESERVATION DEADLINE: 1/14/11 ART DEADLINE: 1/19/11 SUBSCRIBER MAIL DATE: 2/10/11 May/June 2011 Annual Contests and Services Guide In our latest reader survey, 60% of readers plan to enter a contest in % of those readers plan to enter 6 or more contests. In our annual contest guide we outline their choices and help them decide where to spend their entry fees in the coming year. PLUS our guide to coverage services and consultants details the various options available to polish and improve the script before entering. What tools or service do you provide writers? Is your contest or event on their radar? Let them know in this issue as we get writers ready to invest in their careers. Reaches readers late April. On newsstands the first Tuesday of May, 5/3/11. RESERVATION DEADLINE: 3/18/11 ART DEADLINE: 3/23/11 SUBSCRIBER MAIL DATE: 4/14/11 July/August 2011 The Education Issue More than 75% of Script readers are interested in more information in screenwriting education programs. The Annual on Education Issue delivers with a definitive list of the 50 best film and scriptwriting schools, including online ratings and comments from our readers. Also, the top-10 online film schools as we cover how distance learning has come of age. Make sure your school is featured in the once-a-year special issue writers turn to when they consider the many education options available today. Reaches readers late June. On newsstands the first Tuesday of July, 7/5/11. Print Advertising Media Kit RESERVATION DEADLINE: 5/20/11 ART DEADLINE: 5/25/11 SUBSCRIBER MAIL DATE: 6/16/11 September/October 2011 Screenwriting Software & Technology Guide and Readers Choice Awards Be sure your product is there when Script presents the best of the best products for writers and filmmakers. We review the best products available for scribes, from formatting to storyboarding software, laptops to digital cameras. Readers also weigh in with their choices for the best products available today. Reaches readers late August. On newsstands the first Tuesday of September, 9/6/11. RESERVATION DEADLINE: 7/22/11 ART DEADLINE: 7/27/11 SUBSCRIBER MAIL DATE: 8/18/11 November/December 2011 Annual Gift Guide Writers love two things: movies and technology. Our special year-end collector s issue rolls out the go-to guide for writer and filmmaker gifts, including Script musthave new product lists and the 20 best gifts for today s screenwriter. What do writers need to write better scripts? Fight writer s block? Find inspiration? Make their first film? We ll feature what writers should have on their wish list for the holiday season. Is your product one of them? Reaches readers late October. On newsstands the first Tuesday of November, 11/1/11. RESERVATION DEADLINE: 9/16/11 ART DEADLINE: 9/21/11 SUBSCRIBER MAIL DATE: 10/14/11 January/February 2012 The Awards Issue Which films will earn the WGA s respect this year? Who will get Oscar s nod? Or the Golden Globe s? Independent Spirit Awards? Will one screenplay dominate? Oscar expert Bob Verini gives his picks and pans for the year. When the voters read, be sure your film is represented. The other pinnacle of the screenwriting year happens as Sundance recognizes the best independent filmmakers working today. Script goes inside the selection process to find out what Sundance considers award-winning storytelling, and where and how those films are being made. Reaches readers late December. On newsstands the first Tuesday of January, 1/3/12. RESERVATION DEADLINE: 11/18/11 ART DEADLINE: 11/23/11 SUBSCRIBER MAIL DATE: 12/16/11
6 Circulation SUBSCRIBERS BONUS DISTRIBUTION ON THE NEWSSTANDS DIGITAL DISTRIBUTION TO THE FINAL DRAFT USER BASE 8,300 10,000 27, ,000 TOTAL 355,800 Digital Magazine Click-throughs Newsstand Distribution The Script magazine digital edition: Is delivered to over 310,000 unique readers Receives 138,000 page flips a month Over 260,000 page views Viewers zoom in over 63,000 times per issue The average visit time is over 9 minutes Highlights from a Recent Reader Survey: Final Draft, Inc. and Script magazine have the largest brand reach in the scriptwriting community. 57% of our readers are considering further film education in the next 12 months. 20% are currently considering a graduate degree. 77% are interesting in more information on screenwriting education programs. Demographics Gender Male 73% Female 27% Median Age Under 21 9% % % 50 & over 18% Median Household Income $72,000 Education Level 82% are college educated Our Top Consumer Markets California New York Texas Florida New Jersey Illinois Washington North Carolina
7 Print Rate Card! Spread Back Cover Inside Front Cover Inside Back Cover Full Page 2/3 Page Island 1/2 Page Horizontal 1/2 Page Vertical 1/3 Page Square 1/3 Page Vertical 1/6 Page Horizontal 1/6 Page Vertical Prices listed are per insertion. Zmag Rate Card! Intro Page Ad/Video Link Ad to Website* Embedded Video Ad** * Requires purchase of print ad. ** Requires purchase of full-page ad. 1x 3x 6x 6,495 3,995 3,495 3,295 2,995 2,495 1,795 1, ,525 3,395 2,975 2,550 2,550 2,125 1,530 1, ,875 2,995 2,625 2,250 2,250 1,875 1,350 1, x 3x 6x 1,500 1, % of print rate card + 25% of print rate card Mechanical Requirements Ad Submissions Specs Please submit all files as 300 dpi, CMYK PDFs. Acrobat 5.0 compatible PDF required. (Distiller settings can be provided upon request). Flatten transparencies. Images must be CMYK ONLY. Embed all graphics. Convert type to outlines. Black type should be set as 100% black. Bleed ads must be set to bleed size. NO RGB images or spot colors. Two-page spread ads must allow a one-inch space for each inside gutter. Zmag Mechanical Requirements Ad with Link to Website: Linked ads simply require a working URL to be provided along with the ad. The URL you provide will be where readers are directed when they click on your ad. Introduction Page Ad: Introduction page ads can be submitted as either full-page pdf-only ads, video-only ads, or full-page ad with video embedded. Full-page ads, supply us with artwork according to the full-page ad specs listed above. For video ads, we require a 25MB or less file in FLV format for optimal results. AVI, MPG, WMV and MOV files are also accepted. For full-page ads with video embedded, provide us with both the full-page and the video according to the specs in the paragraph above. Please indicate where you would like the video to be placed in the ad when you submit the files. Our Design Services We can help you create your print ad or your blast. Editing time is available at a rate of $100/hr., minimum one hour. Where to Send Press-Ready Files FTP URL: Username: Password: For More Information Contact: Telephone: Fax: ftp.scriptmag.com advertisers scriptmag production@finaldraft.com Paige Gordon x adsales@finaldraft.com
8 Mechanical Requirements (Cont.) Cover Ad or Full Page Bleed Ad bleed size: x Bleed ad document size must be set to 8.625" x " Trim size: x Full Page Ad x 10 no bleed Two Third Page ISLAND Ad 4.75 x 10 Half Page HORZ. Ad x Half Page VERT. Ad x 7.25 Third Page HORZ. Ad x Third Page SQUARE Ad 4.875" x 4.875" Third Page VERT. Ad 2.25 x 10 Sixth Page HORZ. Ad x 2.3 Sixth Page VERT. Ad 2.3 x 4.875
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