14 SEP 1 OCT Advertising Kit ARTISTS. Church produced by Mama Alto. Melbourne Fringe Photo by Jacinta Oaten
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1 14 SEP 1 OCT 2017 Advertising Kit ARTISTS Principal Partner Major Government Partners Church produced by Mama Alto. Melbourne Fringe Photo by Jacinta Oaten
2 MELBOURNE FRINGE FESTIVAL AT A GLANCE Flesh Fanatics, Melbourne Fringe Festival 2016 Photo by Theresa Harrison KEY STATS 330,000+ patrons 65,689 tickets sold 3,000+ artists 400+ events 179+ venues Melbourne Fringe is a celebration of cultural democracy and art for everyone. By embracing diversity and a spirit of independence, we create a unique space for artistic self-expression linked to the life of our great city. We re here to challenge perceptions and shake up the hierarchy, to be brave and unafraid, to explore the boundaries of what art is and can be. And what s more, everyone s invited.
3 OUR AUDIENCE GENDER Female 67% Male 31% Other 2% EDUCATION AND EMPLOYMENT 30 % % 60+ AGES 10 % % Top occupations: Health 8 % Arts & 33 % Entertainment 14 % 10 % Students 14 % Education LOCATION 7% travel from interstate 90% live in Melbourne Top suburbs include: Brunswick Brunswick East Fitzroy Fitzroy North Northcote Melbourne CBD North Melbourne Richmond Footscray Preston Kensington Carlton SPENDING HABITS $54,000 average annual income $20.71 average ticket price $148 /person spent on dining during the Festival $87 /person spent on drinks during the Festival
4 MEDIA REACH Flesh Fanatics, Melbourne Fringe Festival 2016 Photo by Theresa Harrison Facebook followers 27,000+ Twitter followers 26,000+ Instagram followers 4,400+ enews subscribers 28,000+ Website views annually 3,000,000+ Media value in 2016 $7,439,089
5 FESTIVAL GUIDE The official Festival Guide is our key communication to the Melbourne Fringe audience. It is a high quality product, has a design unique among Melbourne arts festival programs and is professionally printed in full colour on matt stock. We distribute 50,000 Festival Guides to bars, cafés, theatres, galleries, universities, cinemas, hotels, information centres and Festival venues in central and outer Melbourne. The Guide is launched on 10 August 2017 and is used by our audience as a constant reference for 8 weeks. Photo by Jacinta Oaten SIZE DIMENSIONS COST DISCOUNTED RATE (BEFORE 29 MAY) Full Page 1/2 Page (horizontal) 1/4 Page (horizontal) Breakout block 215mm (w) x 270mm (h) Crop marks + 5mm bleed CMYK 300dpi 188mm (w) x 127mm (h) CMYK 300 dpi 188mm (w) x 61mm (h) CMYK 300 dpi 92mm (w) x 61mm (h) CMYK 300 dpi $3,000 + GST $2,550 + GST $1,500 + GST $1,275 + GST $750 + GST $ GST $300 + GST $255 + GST Full Page 215mm (w) x 270mm (h) 1/2 Page Horizontal 188mm (w) x 127mm (h) CMYK 300dpi Crop marks + 5mm bleed CMYK 300dpi Breakout Block 92mm (w) x 61mm (h) CMYK 300dpi 1/4 Page Horizontal 188mm (w) x 61mm (h) CMYK 300dpi
6 ONLINE ADVERTISING The Melbourne Fringe website received over 3,100,000 visits in 2016, we have over 56,000 Facebook, Twitter and Instagram followers and over 28,000 enews subscribers. We provide a range of online advertising options, accommodating every budget. TYPE COST ADVERT RUNS FOR 5 DAYS DISCOUNTED RATE (BEFORE 29 MAY) ADVERT RUNS FOR 5 DAYS Featured Show (HOMEPAGE) 300px (w) x 250px (h) $325 + GST $ GST MREC (EVENTLISTING) 300px (w) x 250px (h) $225 + GST $ GST FEATURED SHOW (HOMEPAGE) Put your event front-and-centre and buy an advert on our homepage. Your ad will apear in our Featured Show tile on rotation for 5 days. We cap the number of shows being advertised at any one time to 10 (so that s 1 in 10 chance of your ad being seen!) Ads run for five days, so submit your preferred dates when you book and make sure you get in early. FEATURED SHOW (HOMEPAGE)
7 ONLINE ADVERTISING CONT. PRINCIPAL PARTNER SEASON DATES WHAT S ON BANK AUSTRALIA DONATE MEMBERSHIP LOGIN CART WISHLIST What s on INSPIRE ME I m in the mood for anything on anytime at anywhere CABARET CIRCUS COMEDY DANCE KIDS LIVE ART MUSIC PERFORMANCE SOCIAL EVENTS VISUAL ART WORDS AND PHRASE TODAY TOMORROW SOON PICK A DATE S M T W T F S SEPTEMBER OCTOBER 1 2 CBD NEAR ME NORTH WEST EAST SOUTH OR, SHOW ME OR, GUIDE ME Reviewed Shows Celebrity Bank Australia Wishlist Made by FRINGE Award Nominees Free MREC (EVENT LISTING) Do you want your event to appear in more often in searches? Buy an MREC advert and your ad will appear in the sponsored section of Festival event searches. Your ad will run for five days, so submit your preferred dates when you book. FRINGE Guide to feminisism FRINGE Guide to LGBTI WE CAN ADD AS MANY AS THESE AS YOU LIKE MREC (EVENT LISTING)
8 enews ADVERTISING enews Ads are priced for placement in one edition (28,000+ subscribers). We send targeted enews to previous ticket buyers based on which events they attended and which areas they live in. This means you re speaking directly to your audience and they re ready to listen. Spots are limited for these bad boys, so get in quick to reserve your place. TAKE-OVER (BANNER + FOOTER) COST $300 + GST 728px (w) x 90px (h) BANNER FOOTER Church by Mama Alto. Melbourne Fringe 2016 Photo by Jacinta Oaten
9 ARTWORK DEADLINES & REQUIREMENTS Festival Guide Deadlines Booking and payment: Friday 23 June 2017 Artwork deadline: Monday 26 June 2017 Artwork: All Festival Guide ads must be high resolution press-ready PDF files, 300 dpi, CMYK colour mode only Website Deadlines Booking and payment: 2 weeks prior to advertising going live Artwork deadline: 1 week prior to advertising going live Artwork: Artwork must be RGB colour mode only, saved as a JPG and a minimum of 72dpi enews Ads Deadlines Booking and payment: 2 weeks prior to advertising going live Artwork deadline: 1 week prior to advertising going live Artwork: Landscape, JPG image Where to send Please upload all advertising artwork before the deadline to eventotron.com
14 SEP 1 OCT Advertising Kit CORPORATE. Church by Mama Alto. Melbourne Fringe 2016 Photo by Jacinta Oaten
14 SEP 1 OCT 2017 Advertising Kit CORPORATE Principal Partner Major Government Partners Church by Mama Alto. Melbourne Fringe 2016 Photo by Jacinta Oaten MELBOURNE FRINGE FESTIVAL AT A GLANCE Flesh Fanatics,
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