MEDIA KIT 2018 US. July Subject to change

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1 MEDIA KIT 2018 US July Subject to change

2 Table of contents The Red Bulletin Audience profile Reader Study MRI Distribution US Timings & gear guide Rates World of Red Bull Contact 2

The Red Bulletin Beyond the ordinary Delivering the

Red Bulletin tells stories from around the world of Red Bull.

Bulletin readers the possibility to profit from these.

opportunities to enter the world of Red Bull.

featuring quick-hit stories on life and style beyond the

3 The Red Bulletin Beyond the ordinary Delivering the unexpected, the international Active Lifestyle magazine The Red Bulletin tells stories from around the world of Red Bull. Sports, Adventures, Culture, Music, Nightlife, Innovation and Lifestyle - beyond the ordinary. The focus is on high performers and adventure seekers, opportunists and achievers. Inspiring people with extraordinary ideas that give The Red Bulletin readers the possibility to profit from these. The Red Bulletin and its line extensions offer unique opportunities to enter the world of Red Bull. With our magazine you can benefit from the environment and enjoy many interesting 360 solutions. Concept Bullevard A lively, diverse start to the magazine, featuring quick-hit stories on life and style beyond the ordinary. The section relies on strong, single pages that grab the attention of the reader via a clever three-grade guide system (picture/sub-headline/headline) and stories that encourage the reader to go their own way. 3

4 Features In-depth stories from around the world with emphasis on visual storytelling. Get up close and personal with the most exclusive action, adventure, culture and music stories from all over the globe. Go behind the scenes and get into the hearts and minds of creators and athletes through inspiring interviews and captivating photo stories. Guide Service journalism focusing on the best gear and ideas for day and night. Get it, do it, see it: where to go, where to party, what to buy and loads more. Concept Concept 4

5 Audience profile* AUDIENCE 76% male (158 Index) MEDIAN AGE 34.6 yrs ANY COLLEGE+ 70% (121 Index) MEDIAN HHI $78,328 (128 Index) AGE % (169 Index) SINGLE 45% (162 Index) EMPLOYED 79% (130 Index) * Source: The Red Bulletin 2015 GfK MRI Doublebase Publisher s Estimate; DJG Marketing, LLC, November

6 Reader Study* Quality 93% of readers rated The Red Bulletin as Excellent/Good Red Bulletin readers are influencers in social media: Facebook 86% - average of 439 friends Twitter 67% - average of 318 followers LinkedIn 65% - average of 277 connections Instagram 57% - average of 224 followers Red Bulletin readers are PASSIONATELY ENGAGED with every issue: Loyal Readers with 82% reading at least 3 of the past 4 issues Excited about Red Bulletin s Content Average time spent with each issue: 51 minutes Red Bulletin readers have a diverse range of interests and passion points: Red Bulletin readers are active and participate in: Magazine Duplication: Adventure 77 % Gym/Workout 59 % 20 % Travel 74 % Outdoor Adventure 50 % 20 % Photography 64 % Biking 47 % 17 % Music 59 % Playing Music 43 % Culture 56 % Running 39 % None** 16 % Movies 52 % Skiing/Snowboarding 28 % 9 % % % % 13 % *Source: Reader Study 2014; 5125 respondents **16% of Readers don t read another magazine 6

7 Time with young, engaged people Median Age 34.6 years old Average time spent/issue 51 minutes* 34.9 years old 34 minutes 34.6 years old 34 minutes 40.4 years old 35 minutes 42.9 years old 37 minutes 43.6 years old 29 minutes 37,3 years old 40 minutes 39,1 years old 40 minutes 41,5 years old 31 minutes Source: 2015 GfK MRI Doublebase; The Red Bulletin Publisher s defined prototype * 2014 The Red Bulletin Reader Study 7

8 Distribution US Distribution Setup 425,000 Monthly print run ratebase 1,700,000 Total audience 400,000 Subscribers* $ 4.99 Cover price 4 Readers per copy ON-SALE/SUBSCRIPTION Subscription In store Kiosk RED BULL CHANNELS ALTERNATIVE/PARTNERSHIPS Universities Airport lounges Geo-targeting Airlines DIGITAL Red Bull Events Wings Teams Student Brand Managers Podcast E-Paper Social Web Our Key Markets UK US France Mexico Austria Germany Switzerland * 380 K Print/ 20 K Digital 8

9 Timings & gear guide 2018* Issue Cover Gear Date of publication Ad copy deadline Space reservation due date January/February Winter Travel Winter "Tourism" 12/12/ /13/ /10/2017 March Music Festivals Active Style Fashion 02/13/ /16/ /11/2017 April Survival Motor Bikes 03/13/ /13/ /16/2018 May Summer Travel Running/Endurance/Wearables 04/10/ /12/ /13/2018 June Adventure Home Entertainment/Electronics 05/08/ /10/ /12/2018 July / August Sports Science/Fitness Outdoor Gear & Watersports 06/12/ /15/ /10/2018 September Tech/Innovation Active Style Fashion 08/14/ /17/ /12/2018 October Social Impact Must Haves 09/11/ /16/ /17/2018 November High Performance Watches - Performance Gear 10/09/ /11/ /16/2018 December Best of 2018/Year in Review Gadgets, Gear & Gaming 11/13/ /16/ /11/2018 January/February 2019 Winter "Tourism" 12/11/ /12/ /16/2018 * Subject to change 9

10 Rates Print (incl. e-paper) Double-page Single-page 1/2 page Special positioning RATE $ 80,590 FORMAT * RATE $ 47,415 FORMAT * RATE $ 30,825 FORMAT (portrait)* (landscape)* IFC (Inside front cover)/3 $ 105,000 IBC (Inside back cover) $ 52,200 OBC (Outside back cover) $ 61,700 Rates special unit Sample / Sachet Tip-On Card Leaflets RATE $ 65/1,000 + page RATE $ 65/1,000 + page RATE $ 75/1,000 All prices listed in gross. *plus ADDITIONAL 0.15 bleed on EACH side! Formats given are in [width x height]. Terms & conditions and technical details: 10

11 The Red Bull media world Please contact us to find out more about our Red Bull Media House channels. Red Bull 11

12 Position & regions Cheryl Angelheart Director, Publishing Todd Peters Partnership Development Tanya Foster Manager, Media Sales Subject to change. Red Bull Media House, North America W. Olympic Blvd. #200 Los Angeles, CA 90064

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