4/23/12. Improving Your Digital Photographs + ABOUT ME. + CHANGES in PHOTOGRAPHY. CAMERA and DARKROOM Pro? Cons? DIGITAL PHOTOS Pro? Con?

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1 Improving Your Digital Photographs Dana Baumgart Marketing Consultant UW Oshkosh Adjunct Faculty ABOUT ME Attended UWO Attended Marian College Marketing Coordinator Project Manager, Managing Editor Adjunct Faculty, Marketing Consultant Account Executive CHANGES in PHOTOGRAPHY CAMERA and DARKROOM Pro? Cons? DIGITAL PHOTOS Pro? Con? 3 1

2 WHY DIGITAL IMAGES? To improve quality. Adjustments: Color correction, background blur Why WHY Use DIGITAL Digital Images? IMAGES? For special effects. Grayscale images, gaussian blur Background motion blur Duotones, edge feather, white drop shadow Why WHY Use DIGITAL Digital IMAGES? Images? To create interesting layouts Cut out backgrounds, drop shadows, semi-transparent objects 2

3 CAN PHOTOGRAPHY COPIED FROM THE INTERNET BE USED IN PRINT? 72 dpi 130 ppi 300 dpi Internet Yearbook RESOLUTION Image menu > Image Size From Camera: 72 dpi, 35.5 x 26.7 in. Important Terms and concepts: MODE: the way color images are displayed RGB: Red Green Blue CMYK: Cyan Magenta Yellow black Red Cyan Green Yellow Yellow White Magenta Blue Black Red Green Cyan Blue Magenta Monitors, Scanners, Digital Cameras Color from ink: The Printed Page Printed page 3

4 Set the Mode MODE: the way color images are displayed Image menu > Mode Grayscale for all black and white images CMYK for all color images Important Terms and concepts: FILE FORMAT Photoshop: the native format, save a copy in this format and use this copy to if revisions need to be made in the future. CompuServe GIF (aka GIF): save certain web images in this format. Photoshop EPS: use for duotones and images with clipping paths. JPEG: use this for most images, both print and web. Be sure to choose Level 10 compression. Photoshop PDF: make PDF files directly in Photoshop. TIFF: a high quality loss-less format, but with very large file sizes. SAVE in proper file format Save images in Photoshop format initially... and at the very end, save as JPEG, level 10 quality 4

5 PROBLEM: Poorly Lit Subject This muddy photo can be improved by adjusting Levels (Image > Adjust > Levels) Histogram (Bar graph): each vertical line shows the relative number of pixels that are showing this level of gray (or color density) Black point slider Midtone slider White point slider Set SET Levels LEVELS Adjust Black and White point sliders under Histogram to where the data begins and ends. Move Midtone slightly. Black point slider Midtone slider White point slider moved to the right moved slightly left moved to the left to create true blacks to lighten midtones to create true whites Set SET Shadows LEVELS and Highlights (CS) Image > Adjust > Shadow/Highlight Shadows slider: Move to left to darken shadows, right to lighten shadows Highlights slider: Move to right to darken highlights 5

6 Set SET Levels, LEVELS Shadows/highlight Original After Levels adjustment After Shadow/Highlight Problem: Flawed subject Original photo 1. Click on Healing Brush 2. Adjust brush diameter 3. Option/Alt click near the paint 4. Drag Healing brush on the paint. The final product 9: MAGNETIC Selections, LASSO: cut out backgrounds CUT OUT BACKGROUNDS 1. Drag around edge of subject 2. Release mouse button when back to where you started selecting. 3. Select > Inverse 4. Hit Delete key Select the lily 6

7 COLOR EFFECTS: PART COLOR, PART GRAYSCALE 1. Use fuzzy brush, change to color mode 2. Black foreground color 3. Paint away the color Before After FEATHERED EDGES 1. Use Rectangle Marquee tool 2. Select>Modify> Feather 3. Select > Inverse 4. Foreground/ Background set to black on white 5. Hit Delete key Before After Images as links in INDD When an image is imported into INDD, it is NOT embedded into the layout document unless it is smaller than 48K. The low-res screen images is put into INDD and a link is created to the actual files on the hard drive. You must send the original image files along with the INDD page files to any printer not connected to the computer. 7

8 Image considerations in INDD Convert all image files to JPG or TIFF Convert all graphic files from RGB to CMYK Convert to grayscale if images is black and white. Ensure that resolution is 300 DPI Images copied from the Internet are usually 72 DPI Place all images in at 100% Enlargements may compromise quality Job Opportunities in Advertising CREATIVE BUSINESS Creative Director Art Director Graphic Designer Copywriter Photographer Account Executive Advertising Sales Promotions Public Relations Agency Owner Advanced Photoshop QUESTIONS? 8

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