LOGO USAGE JANUARY 2010 VERSION 2.0 BRAND IDENTITY GUIDELINES 6

Size: px
Start display at page:

Download "LOGO USAGE JANUARY 2010 VERSION 2.0 BRAND IDENTITY GUIDELINES 6"

Transcription

1 LOGO USAGE 6

2 Elements Arc Arc The Aviat Networks intersecting arcs represent our technology, guiding presence, vision for the future, and wireless network connections. Logotype Logotype The logotype for Aviat Networks was designed specifically for us. The hand-drawn, modern sans serif characters are simple and clean, with an openness and geometry that make it highly legible. Color variations and assets The Aviat Networks logo is available in 4-color and 1-color. Logo 7

3 Configurations The Aviat Networks logo is the most immediate representation of our company, our products, and our people. It represents our company in various applications, from the web and ads to brochures, presentations, and signage. For ease of use, we have developed two logo configurations. There is no preferred configuration defined at this time. 8

4 Clear Space Clear space Clear space is the area surrounding the logo that must be kept free of other graphic elements. The minimum required clear space is defined by the height of the A in Aviat, or height. In the case of the vertical logo only, the clear space is first defined by the height, using the height at the top and bottom. Once the height is established, the width of the clear space is equal to the height. Clear space Clear space is the area surrounding the logo that must be kept free of other graphic elements. The minimum required clear space is defined by the height of the A in Aviat on all sides, as shown. logo clear space logo clear space Height Width = Height 9

5 Minimum Size We want our corporate logo to stand out, so we ve established minimum sizes. The minimum sizes included here should accommodate most applications. Some promotional applications may require logo usage below minimum size. For these exceptions, please the Creative Services Group at logo minimum size logo minimum size (Inches, millimeters, and pixels) Actual Size (Inches, millimeters, and pixels) Actual Size mm 27 px mm 48 px 10

6 Assets and File naming The Aviat Networks logo assets are available for print and on-screen applications in CMYK and RGB. We have developed a file naming system that makes it easy to identify our logo assets. The following pages show details of the logo variations and assets. To download the Aviat Networks logo, go to the Aviat Networks intranet. Configuration: vertical/horizontal Version: dimensional/flat Color: 4-color or 1-color Aviat_VD_4C_CMYK_Rev.eps Suffix (file format) Reverse color Color space: CMYK or RGB Note: RGB bitmap files are provided in two sizes (minimum size and large). Filenames include a number before the suffix that indicates pixel width. For example: Aviat_HD_RGB-860.png. The pixel width is 860. Descriptions of logo asset file formats EPS vector files EPS vector files can be reproduced at any size without compromising quality. Colors can be set to CMYK or RGB. CMYK and PMS colors are ideal for working with most illustration and page-layout programs such as Adobe Illustrator and Adobe InDesign for print applications. RGB colors are ideal for use in web programs such as Adobe Flash for on-screen applications. RGB vector files can also be used to create RGB bitmap files at any size required. PNG bitmap files PNG RGB bitmap files are ideal for working with programs such as Microsoft Word and Microsoft PowerPoint and most web programs for on-screen applications. PNG files contain transparency and can be placed on any colored background. PNG files are more diverse than JPEG files, which do not handle transparency. Two sizes are available for use. If other sizes are required, they can be created from the RGB Adobe Illustrator EPS files. They can be opened in Adobe Photoshop and set to any size required. File naming key V H D F 4C 1C configuration configuration Dimensional version Flat version 4-color 1-color K CMYK RGB Black Process-color ink (full-color): cyan, magenta, yellow, and black On-screen colors: red, green, and blue Rev.eps.png Reverse color Suffix (file format) Suffix (file format) 11

7 Color Variations and Assets for Print Applications 4-color dimensional logos The 4-color logo on a white background is the preferred version and should be used at all times, unless there are printing limitations. Example usage: 4-color advertising when printing on gloss or matte coated paper and large color output such as banners. 4-color process gradation 100% black process 50% black process Aviat_VD_4C_CMYK.eps Aviat_HD_4C_CMYK.eps 12

8 Color Variations and Assets for Print Applications 4-color dimensional reversed logos The 4-color dimensional reversed logo should be used on a black background. Example usage: 4-color advertising when printing on gloss or matte coated paper and large color output such as banners. 4-color process gradation Reversed out of background 50% black process Black Black Aviat_VD_4C_CMYK_Rev.eps Aviat_HD_4C_CMYK_Rev.eps 13

9 Color Variations and Assets for Print Applications 1-color dimensional logos When 4-color printing is not available, the 1-color dimensional logo on a white background should be used. Example usage: 1-color advertising. 1-color process gradation 100% black process 50% black process Aviat_VD_1C_K.eps Aviat_HD_1C_K.eps 14

10 Color Variations and Assets for Print Applications 1-color dimensional reversed logos When 4-color printing is not available, the 1-color dimensional reversed logo on a black background should be used. Example usage: 1-color advertising. 1-color process gradation Reversed out of background 50% black process Black Black Aviat_VD_1C_K_Rev.eps Aviat_HD_1C_K_Rev.eps 15

11 Color Variations and Assets for Print Applications 1-color flat logos When the gradation in the logo cannot be produced due to printing limitations, the 1-color flat logo on a white background should be used. Example usage: Silk-screen printing, embossing, and debossing. 100% black process 100% black process 100% black process Aviat_VF_1C_K.eps Aviat_HF_1C_K.eps 16

12 Color Variations and Assets for Print Applications 1-color flat reversed logos When the gradation in the logo cannot be reproduced, the 1-color flat reversed logo on a black background should be used. Example usage: Silk-screen printing, embossing, and debossing. Reversed out of background Reversed out of background Reversed out of background Black Black Aviat_VF_1C_Rev.eps Aviat_HF_1C_Rev.eps 17

13 Color Variations and Assets for On-screen and Digital Applications RGB dimensional logos The RGB dimensional logo on a white background is the preferred version for on-screen and digital applications. Three PNG assets are available for both the vertical and horizontal logos. Do not use the smaller 95-pixel or 122-pixel versions to enlarge. Vector assets are also available. These assets are not meant for offset printing applications. Example usage: Web sites, web banner advertising, videos, and Microsoft PowerPoint presentations. RGB gradation RGB (R:0, G:0, B:0) RGB (R:147, G:149, B:152) Aviat_VD_RGB.eps Aviat_VD_RGB-860.png Aviat_VD_RGB-430.png Aviat_VD_RGB-95.png Aviat_HD_RGB.eps Aviat_HD_RGB-1080.png Aviat_HD_RGB-540.png Aviat_HD_RGB-122.png 18

14 Color Variations and Assets for On-screen and Digital Applications RGB dimensional reversed logos The RGB dimensional logo should be used when the logotype is not legible on a white or light-colored background for on-screen and digital applications. Three PNG assets are available for both the vertical and horizontal logos. Do not use the smaller 95-pixel or 122-pixel versions to enlarge. Vector assets are also available. These assets are not meant for offset printing applications. Example usage: Web sites, web banner advertising, videos, and Microsoft PowerPoint presentations. RGB gradation Reversed out of background Reversed out of background Black Black Aviat_VD_RGB_Rev.eps Aviat_VD_RGB_Rev-860.png Aviat_VD_RGB_Rev-430.png Aviat_VD_RGB_Rev-95.png Aviat_HD_RGB_Rev.eps Aviat_HD_RGB_Rev-1080.png Aviat_HD_RGB_Rev-540.png Aviat_HD_RGB_Rev-122.png 19

15 Color Variations and Assets for On-screen and Digital Applications RGB flat logo for fax The RGB flat logo on a white background is used for the Aviat Networks digital fax Microsoft Word document only. Example usage: Digital fax Microsoft Word document. RGB (R:0, G:0, B:0) RGB (R:0, G:0, B:0) RGB (R:0, G:0, B:0) Aviat_VF_RGB_1C_K.eps Aviat_VF_RGB_1C_K-860.png Aviat_VF_RGB_1C_K-430.png Aviat_VF_RGB_1C_K-95.png Aviat_HF_RGB_1C_K.eps Aviat_HF_RGB_1C_K-1080.png Aviat_HF_RGB_1C_K-540.png Aviat_HF_RGB_1C_K-122.png 20

16 Misuses Our logo is custom-drawn. Always use the approved artwork, and never recreate our logo elements or make changes to the approved artwork. Don t change the color of the arc. Don t change the gradation of the arc. Don t use the logotype alone. Don t change the color. Don t change the logotype to black. Don t change the scale of the arc. Don t rotate the logo. Don t add a stroke or an outline, or change the color of the logotype. Don t switch the order of the logotype and the arc. Don t distort the logo. 21

17 Background Control The preferred backgrounds for our logo are white and black. Any exceptions must be approved by the Creative Services Group at For instances in which we are showcasing our logo with full-bleed photography or a textured/patterned background, the Aviat Networks logo should be displayed on a white or black background container, as shown in the examples below. Please see page 23 of these guidelines to learn more about the logo container. Incorrect usage Correct usage Container is derived from the clear space Example 22

18 Container The container is used when we showcase the logo with full-bleed photography or a textured/patterned background. The Aviat Networks logo should be displayed on a white or black background. To define the appropriate container size for the Aviat Networks logo, use the approved clear space that surrounds it. See the examples below. logo clear space logo clear space TexT any size lorem ipsum dolor sit amet elit sed diam nonummy nibh euismod. Height Width = Height Container Container TexT any size lorem ipsum dolor amet elit sed diam nonummy Container Example 23

How to use the UNODC logo

How to use the UNODC logo How to use the UNODC logo 1 How to use the new UNODC logo INTRODUCTION The UNODC logo has been updated. Please only use the updated version from 1 January 2009. The following pages contain the guidelines

More information

Bemis Visual Identity Standards. Key Guidelines for External Users

Bemis Visual Identity Standards. Key Guidelines for External Users Key Guidelines for External Users February 10, 2014 Symbol The Bemis Symbol embodies who we are as a company dynamic and modern, an expression of the integration of our values and capabilities. Our symbol

More information

B R A N D I D E N T I T Y G U I D E L I N E S

B R A N D I D E N T I T Y G U I D E L I N E S B R A N D I D E N T I T Y G U I D E L I N E S About Pointwise/Pointwise Logos 3 The Pointwise Corporate Logo 5 The Pointwise Product Logo 9 The Let s Talk Meshing Logo 13 The Pointwise Support Team Logo

More information

THE 3 BIGGEST MISTAKES TO AVOID WHEN USING GRAPHIC IMAGES IN PRINT

THE 3 BIGGEST MISTAKES TO AVOID WHEN USING GRAPHIC IMAGES IN PRINT THE 3 BIGGEST MISTAKES TO AVOID WHEN USING GRAPHIC IMAGES IN PRINT Nothing beats great color and crisp images in a printed marketing piece. But if you ve ever had a print job rejected for poor image resolution,

More information

printing An designer s guide to newsprint printing

printing An designer s guide to newsprint printing 7 Toptips printing An designer s guide to newsprint printing The Meeting Place of Intelligent Business Introduction Our aim in producing this guide is to help you modify your files to meet our paper and

More information

printing A guide to newsprint printing

printing A guide to newsprint printing A guide to newsprint A guide to newsprint Introduction Our aim in producing this guide is to help you modify your files to meet our paper and requirements, so you can receive the best print result possible.

More information

Corporate Logo Guidelines

Corporate Logo Guidelines Corporate Logo Guidelines 2 Aldec Globe Primary Logo to be used in 4-color applications greater than 200 pixels or 3 wide. Aldec Crescent Secondary logo to be used horizontal and/or 1 color applications

More information

GUIDELINES & INFORMATION

GUIDELINES & INFORMATION GUIDELINES & INFORMATION This document will provide basic guidelines for the use of the World Animal Day logo and general knowledge about the various file formats provided. Adhering to these guidelines

More information

Positive & Negative Space = the area around or between a design. Asymmetrical = balanced but one part is small and one part is large

Positive & Negative Space = the area around or between a design. Asymmetrical = balanced but one part is small and one part is large Study Guide Compostion COMMERCIAL ART Positive & Negative Space = the area around or between a design Radial Symmetrical = balance is circular Asymmetrical = balanced but one part is small and one part

More information

BU3 Beijing 2008/Johnson & Johnson (English & Chinese)

BU3 Beijing 2008/Johnson & Johnson (English & Chinese) BU3 Worldwide Partner & Worldwide Olympic Partner Identity Guidelines 06/07/06 i. Overview Worldwide Partner & Worldwide Olympic Partner Table of contents Overview i. Table of contents ii. Using these

More information

Graphic Design Standards

Graphic Design Standards Graphic Design Standards CONTENTS 3 4 4 5 6 7 8 9 10 11 12 INTRODUCTION COLOR VALUES FONTS LOGO ARRANGEMENTS & GUIDELINES PROPER USAGE IMPROPER USAGE STAGING MINIMUM SIZE BUSINESS CARD APPAREL LINKS TO

More information

Co-branding with an Offering REGIONAL NAME

Co-branding with an Offering REGIONAL NAME Co-branding with an Offering REGIONAL NAME Overview The following section serves as a guide on how to apply co-branding and advertising to market the local destination or offerings of geographic regions

More information

Graphic Standards Guide

Graphic Standards Guide Graphic Standards Guide Purpose of this document This graphic standards guide is designed to assist CACCN members, staff and contracted suppliers in maintaining a consistent usage of the elements of the

More information

THE PARTNERSHIP FOR THE EAST ASIAN-AUSTRALIASIAN FLYWAY LOGO

THE PARTNERSHIP FOR THE EAST ASIAN-AUSTRALIASIAN FLYWAY LOGO Partnership of the East Asian-Australasian Flyway I LOGO Guide THE PARTNERSHIP FOR THE EAST ASIAN-AUSTRALIASIAN FLYWAY LOGO Pantone 654 Process C: 100 / M: 67 / Y: 0 / K: 38 Web Safe R: 0 / G: 51 / B:

More information

Graphic Standards Manual. Edition V.1

Graphic Standards Manual. Edition V.1 Graphic Standards Manual Edition V.1 Logo Overview Dames Point Bridge Dames Point Bridge Acosta Bridge Main Street Bridge The Jacksonville Aviation Authority is the conduit through which millions of people

More information

OUR MASTER BRANDMARK BRANDMARK USAGE LIVE UNITED TAGLINE PRIMARY BRANDMARK OUR PURPOSE WHAT IT MEANS TO JOIN

OUR MASTER BRANDMARK BRANDMARK USAGE LIVE UNITED TAGLINE PRIMARY BRANDMARK OUR PURPOSE WHAT IT MEANS TO JOIN OUR MASTER BRANDMARK PRIMARY BRANDMARK The most fundamental visual element of a brand identity is its brandmark. The evolution of our brandmark is most dramatic in its configuration. The United Way symbol

More information

PixaGraphic. PixaGraphic. transforms glass into a creative medium without limitation. Colour matching. Overview

PixaGraphic. PixaGraphic. transforms glass into a creative medium without limitation. Colour matching. Overview DESIGN GUIDELINES PixaGraphic Overview Viridian PixaGraphic is a state of the art decorative glass product, manufactured using ceramic coated ink which is printed directly onto the glass. The PixaGraphic

More information

Corporate Identity Quick Reference Guide

Corporate Identity Quick Reference Guide Corporate Identity Quick Reference Guide The Logo true form The Cold Jet logo is most effective when used on a white background. There is also a reversed version of the logo that is acceptable for use

More information

Branding guidelines - V /08/23 - Company confi dential - Internal use only

Branding guidelines - V /08/23 - Company confi dential - Internal use only Branding guidelines - V 1.0 2012/08/23 - Company confi dential - Internal use only The following visual identity guidelines are designed to achieve the highest level of consistency throughout communications

More information

UBC Logos: Quick Guide

UBC Logos: Quick Guide primary logo UBC Full Signature The UBC Full Signature is the primary logo to be used on all applications. Please ensure that the signature is reproduced at a legible size. In instances where the space

More information

web MASTERBRAND MARK GUIDELINES

web MASTERBRAND MARK GUIDELINES 02.2013 web MASTERBRAND MARK GUIDELINES The Masterbrand Mark The Carestream Masterbrand Mark is more than just our logo. It s the foundation on which our powerful brand communications are built. Our Masterbrand

More information

IMAGE SIZING AND RESOLUTION. MyGraphicsLab: Adobe Photoshop CS6 ACA Certification Preparation for Visual Communication

IMAGE SIZING AND RESOLUTION. MyGraphicsLab: Adobe Photoshop CS6 ACA Certification Preparation for Visual Communication IMAGE SIZING AND RESOLUTION MyGraphicsLab: Adobe Photoshop CS6 ACA Certification Preparation for Visual Communication Copyright 2013 MyGraphicsLab / Pearson Education OBJECTIVES This presentation covers

More information

One Look. A guide to our identity

One Look. A guide to our identity A guide to our identity Emirates General Petroleum Corporation P.O. Box 9400, Dubai, United Arab Emirates Telephone (971-4) 3434444 Telefax (971-4) 3433393 Website: www.emarat.co.ae One Look One Voice

More information

Logo Standards Guide 2013

Logo Standards Guide 2013 Logo Standards Guide 2013 www.smahc.org Page 1 Logo Usage Our logo is a visual representation of our identity and our values. It is essential to use it correctly and consistently. Correct Usage The Southwest

More information

L O G O G U I D E L I N E S

L O G O G U I D E L I N E S LOGO GUIDELINES To ensure consistency in KeepRite brand communications, the Elite Dealer crest can only be used in accordance with the specifications listed in the following pages. 1 Logo Elements Crest

More information

6. Graphics MULTIMEDIA & GRAPHICS 10/12/2016 CHAPTER. Graphics covers wide range of pictorial representations. Uses for computer graphics include:

6. Graphics MULTIMEDIA & GRAPHICS 10/12/2016 CHAPTER. Graphics covers wide range of pictorial representations. Uses for computer graphics include: CHAPTER 6. Graphics MULTIMEDIA & GRAPHICS Graphics covers wide range of pictorial representations. Uses for computer graphics include: Buttons Charts Diagrams Animated images 2 1 MULTIMEDIA GRAPHICS Challenges

More information

Logo guidelines National Physician Suicide Awareness Day

Logo guidelines National Physician Suicide Awareness Day Logo guidelines National Physician Suicide Awareness Day Prepared by Jeff Ondeyka on 4/30/18 Logos Full color Grayscale Color options: Full Color is preferred and should be used whenever possible. Grayscale

More information

CLUB LOGO GUIDELINES

CLUB LOGO GUIDELINES CLUB LOGO GUIDELINES LOGO DETAIL The Surfrider Foundation logo is the key building block of our identity. It is the primary visual element that people can associate with our work and our brand. The logo

More information

Brand Guidelines v1.0

Brand Guidelines v1.0 Brand Guidelines 2019 v1.0 Overview Ticketek is New Zealand's gateway to the live entertainment experience. Using innovative technology, we ve become New Zealand's leading platform for connecting millions

More information

Brand Basic Elements Creative Services Department - August 2009

Brand Basic Elements Creative Services Department - August 2009 Brand Basic Elements Creative Services Department - August 2009 Corporate Signature Primary Corporate Signature The corporate signature is the major visual element of the brand identity and comprises the

More information

the Venue Graphic Standards

the Venue Graphic Standards the Venue Graphic Standards by Alexandra Richardson for AAD 584 Fall Term 2012 Table of Contents About and Mission....................... 3 Logo and Logotype....................... 4 Use of Space..............................

More information

Intel Internet of Things Solutions Alliance Associate Members. Trademark and Asset Usage Guidelines

Intel Internet of Things Solutions Alliance Associate Members. Trademark and Asset Usage Guidelines Intel Internet of Things Solutions Alliance Associate Members Introduction Delivering on Our Brand Promise Under the Intel Internet of Things Solutions Alliance Associate Agreement you entered into with

More information

RUNNING FOR ALL LOGO STYLE GUIDE Edition 1 March 2017

RUNNING FOR ALL LOGO STYLE GUIDE Edition 1 March 2017 RUNNING FOR ALL LOGO STYLE GUIDE Edition 1 March 2017 Using this Logo Style Guide 2 This Style Logo Guide is for the use of those involved in the design and production of promotional or information material

More information

L O G O G U I D E L I N E S

L O G O G U I D E L I N E S LOGO GUIDELINES To ensure consistency in Arcoaire brand communications, the Elite Dealer crest can only be used in accordance with the specifications listed in the following pages. 1 Logo Elements Crest

More information

GRAPHIC STANDARDS GUIDE

GRAPHIC STANDARDS GUIDE GRAPHIC STANDARDS GUIDE TABLE OF CONTENTS THE story how to use this guide color values & typography logo arrangement logo staging proper logo usage improper logo usage business card apparel links the end

More information

L O G O G U I D E L I N E S

L O G O G U I D E L I N E S LOGO GUIDELINES To ensure consistency in Comfortmaker brand communications, the Elite Dealer crest can only be used in accordance with the specifications listed in the following pages. 1 Logo Elements

More information

Posters. Leaflet & Flyers. Brochures. Postcards. A6 on 130gsm Gloss/Matt (105 x 148mm) Posters. Quantity

Posters. Leaflet & Flyers. Brochures. Postcards. A6 on 130gsm Gloss/Matt (105 x 148mm) Posters. Quantity Leaflet & Flyers A6 on 130gsm Gloss/Matt (105 x 148mm) Posters Posters Single Sided 26 30 46 60 76 Double Sided 31 42 60 76 94 A5 on 130gsm Gloss/Matt (148 x 210mm) Single Sided 30 40 60 77 97 Double Sided

More information

AD GUIDELINES & SPECS: PRINT MAGAZINE

AD GUIDELINES & SPECS: PRINT MAGAZINE AD GUIDELINES & SPECS: PRINT MAGAZINE PREFERRED FILE FORMAT / FTP UPLOAD / PREFLIGHT Advertisers are encouraged to upload PDF/X1-A files to SendMyAd at provided they are prepared for press-optimized printing

More information

Chapter 11. Preparing a Document for Prepress and Printing Delmar, Cengage Learning

Chapter 11. Preparing a Document for Prepress and Printing Delmar, Cengage Learning Chapter 11 Preparing a Document for Prepress and Printing 2011 Delmar, Cengage Learning Objectives Explore color theory and resolution issues Work in CMYK mode Specify spot colors Create crop marks Create

More information

Understanding Image Formats And When to Use Them

Understanding Image Formats And When to Use Them Understanding Image Formats And When to Use Them Are you familiar with the extensions after your images? There are so many image formats that it s so easy to get confused! File extensions like.jpeg,.bmp,.gif,

More information

/ (Excluding advertising) Header-positioned gradient bands / Headline placement/ Headline placement

/ (Excluding advertising) Header-positioned gradient bands / Headline placement/ Headline placement Booth Guidelines contents 1 Total Sign / Composition / Clear Space and Minimum Size / Monochrome and Negative Space Versions / Incorrect Usage / Construction Methods / Reverse Cut-Out Illuminated / Reverse

More information

Vector VS Pixels Introduction to Adobe Photoshop

Vector VS Pixels Introduction to Adobe Photoshop MMA 100 Foundations of Digital Graphic Design Vector VS Pixels Introduction to Adobe Photoshop Clare Ultimo Using the right software for the right job... Which program is best for what??? Photoshop Illustrator

More information

Corporate Style Guide

Corporate Style Guide Corporate Style Guide Contents Our Brand Identity 1 The Elements 2 Colours 3 Typefaces 8 Unacceptable Applications 11 corporate style guide Our Brand Identity The Iluka brand identity represents the purpose

More information

Department of ELDER AFFAIRS STATE OF FLORIDA. ran - Ul. Internal and External brand guidelines I October 2015

Department of ELDER AFFAIRS STATE OF FLORIDA. ran - Ul. Internal and External brand guidelines I October 2015 I I ran - Ul Internal and External brand guidelines I October 2015 There are three acceptable layouts for our brand logo: the primary brandmark, the secondary brandmark, and the wordmark. The 4-color primary

More information

Coreldraw Crash Course

Coreldraw Crash Course Coreldraw Crash Course Yannick Kremer Vrije Universiteit Amsterdam, February 27, 2007 Outline - Introduction to the basics of digital imaging - Bitmaps - Vectors - Colour: RGB vs CMYK - What can you do

More information

2.1. The Corporate Signature and Colors

2.1. The Corporate Signature and Colors The Corporate Signature and Colors 2.1 The Southern States signature is the foundation for our brand identity system. Proper use of the signature is fundamental to the success of all applications. The

More information

Digital Imaging & Photoshop

Digital Imaging & Photoshop Digital Imaging & Photoshop Photoshop Created by Thomas Knoll in 1987, originally called Display Acquired by Adobe in 1988 Released as Photoshop 1.0 for Macintosh in 1990 Released the Creative Suite in

More information

WelcomeBC Graphic Standards Guide

WelcomeBC Graphic Standards Guide WelcomeBC Graphic Standards Guide The WelcomeBC Mark The WelcomeBC Mark is created by combining the BC ID with the WelcomeBC wordmark. The Mark uses the colours and typeface from the BC ID Mark to maintain

More information

STEAM BRANDING GUIDELINES. Revised December 6, 2017

STEAM BRANDING GUIDELINES. Revised December 6, 2017 STEAM BRANDING GUIDELINES Revised December 6, 2017 CONTENTS Branding Assets 1 General Guidelines 2 1 STEAM SYMBOL AND LOGO Hardware Application 4 On-screen and Printed Applications 6 2 STEAM MACHINES LOGO

More information

Photoshop Study Notes and Questions

Photoshop Study Notes and Questions Copyright Law The World Intellectual Property Organization (WIPO) Copyright treaty restrict the use of copyrighted material without first getting permission. Printing Soft proof (viewing on screen) allows

More information

FOREST INDUSTRY SAFETY ACCORD BRAND IDENTITY

FOREST INDUSTRY SAFETY ACCORD BRAND IDENTITY BRAND GUIDELINES BRAND GUIDELINES BRAND IDENTITY The Forest Industry Safety Accord Master Brand Identity shown here should be used in accordance with these guidelines. The branding has been created to

More information

ERO. Federal Credit Union. Brand Guidelines

ERO. Federal Credit Union. Brand Guidelines Brand Guidelines Brand Guidelines Our Visual Identity Section 1 Introduction Content Section 2 Our Visual Identity Logo Sizes Color Guide Color Process/Usage Logo Format Usage on Pictures Use on Background

More information

00 Table of Contents

00 Table of Contents BRAND GUIDE 2018 00 Table of Contents Contents 01 Hello 4 Welcome to Index Exchange 5 02 Making Our Mark 6 Our Logo 7 Let it Breathe 8 Our R Is Never Silent 9 Logo Color Variations 10 The Squares Are Social

More information

CONTENTS LOOK AND FEEL TELLING OUR STORY 15 COLOR 16 IMAGERY STYLE 17 IMAGERY CONTENT 20 TYPOGRAPHY 23 COMPOSITION 25

CONTENTS LOOK AND FEEL TELLING OUR STORY 15 COLOR 16 IMAGERY STYLE 17 IMAGERY CONTENT 20 TYPOGRAPHY 23 COMPOSITION 25 IDENTITY GUIDELINES The IALD identity guidelines introduce and define the visual elements we use to create the new IALD brand; our signature, color, imagery, typography and composition. The following layout

More information

Art Guidelines. Overview. Process. Acceptable File Types/Programs

Art Guidelines. Overview. Process. Acceptable File Types/Programs Art Guidelines Overview Our Graphics Department works seamlessly with Customer Service and our Sales Representatives. Once you have had a project quoted and are ready to submit your PO and art, we are

More information

Style guide. November 2015 v1.0; CC BY 4.0.

Style guide. November 2015 v1.0; CC BY 4.0. Style guide November 2015 v1.0; CC BY 4.0 http://creativecommons.org/licenses/by/4.0/ Introduction Our visual identity is a core part of our user experience, so it s important to us that it be used correctly.

More information

GRAPHIC IDENTITY MANUAL

GRAPHIC IDENTITY MANUAL GRAPHIC IDENTITY MANUAL GRACELAND UNIVERSITY GRAPHIC IDENTITY 2 INTRODUCTION The Graceland University Graphic Identity Standards Manual was created to provide all Graceland University employees and associates

More information

FILE ASSEMBLY GUIDE. ~ File Assembly Guidelines ~

FILE ASSEMBLY GUIDE. ~ File Assembly Guidelines ~ To reduce your costs in prepress and turn-around time for proofs, Standard Printing Company recommends using the following information as a guide for correct file assembly: Acceptable File Formats QuarkXpress

More information

Special Olympics Delaware Logo Guidelines

Special Olympics Delaware Logo Guidelines Special Olympics Logo Guidelines Introduction - Special Olympics Brand Identity Guidelines Our brand is our reputation, a reputation shared by all of the programs within Special Olympics. This reputation

More information

Photoshop Domain 2: Identifying Design Elements When Preparing Images

Photoshop Domain 2: Identifying Design Elements When Preparing Images Photoshop Domain 2: Identifying Design Elements When Preparing Images Adobe Creative Suite 5 ACA Certification Preparation: Featuring Dreamweaver, Flash, and Photoshop 1 Objectives Demonstrate knowledge

More information

Photoshop Certification

Photoshop Certification 2/13/2017 Photoshop Certification Mock up or comp Planning Scheduling Design/Build Test/Review Publish Derivative Work Intellectual Property Copyright Fair-Use They're made with mathematical equations,

More information

ACADEMIC STYLE GUIDE Last updated October 2018

ACADEMIC STYLE GUIDE Last updated October 2018 ACADEMIC STYLE GUIDE Last updated October 2018 Join us in taking pride in our brand. Our University s brand is its identity. It is what people think of and feel when they hear our name. It differentiates

More information

Photoshop 01. Introduction to Computer Graphics UIC / AA/ AD / AD 205 / F05/ Sauter.../documents/photoshop_01.pdf

Photoshop 01. Introduction to Computer Graphics UIC / AA/ AD / AD 205 / F05/ Sauter.../documents/photoshop_01.pdf Photoshop 01 Introduction to Computer Graphics UIC / AA/ AD / AD 205 / F05/ Sauter.../documents/photoshop_01.pdf Topics Raster Graphics Document Setup Image Size & Resolution Tools Selecting and Transforming

More information

IDENTITY GUIDELINES AND GRAPHIC STANDARDS MANUAL SPRING 2017

IDENTITY GUIDELINES AND GRAPHIC STANDARDS MANUAL SPRING 2017 IDENTITY GUIDELINES AND GRAPHIC STANDARDS MANUAL SPRING 2017 THE IMPORTANCE OF GRAPHIC STANDARDS The United Mail logo is our unique graphic signature. It is one of the most visible aspects of the company

More information

Graphic Standards. Graphic Standards. Graphic Standards

Graphic Standards. Graphic Standards. Graphic Standards Graphic Standards Graphic Standards Graphic Standards M A N U A L Introduction Graphic Design Standards astern Connecticut State University is one of four universities within the Connecticut State University

More information

APPROX SIZE_33.125"( mm)(W) x "( mm) (H) x 4"(101.6mm) (D) NOTE: THE DIGITAL FILE S ARTWORK IS 100% ACTUAL SIZE

APPROX SIZE_33.125( mm)(W) x ( mm) (H) x 4(101.6mm) (D) NOTE: THE DIGITAL FILE S ARTWORK IS 100% ACTUAL SIZE 2010 Geoffrey, LLC Client: Toys R Us File Name: FAO_BigPiano_Corrugate_V1.ai Application: Adobe Illustrator CS3 One Geoffrey Way, Wayne, NJ 07480 tel. 973-617-3500 toysrus.com Date: 09/24/10 COLORS: Description:

More information

The ExCeL logo. ExCeL London brand guidelines V2

The ExCeL logo. ExCeL London brand guidelines V2 10 The ExCeL logo 11 ExCeL logo ExCeL London and The ADNEC GROUP tab have been given more space to breathe, they are now separate elements that work together. This gives the structure of the organisation

More information

Photoshop Notes and Application Study Packet

Photoshop Notes and Application Study Packet Basic Parts of Photoshop Interface Photoshop Notes and Application Study Packet PANELS Photoshop Study Packet Copyright Law The World Intellectual Property Organization (WIPO) Copyright treaty restrict

More information

Image Optimization for Print and Web

Image Optimization for Print and Web There are two distinct types of computer graphics: vector images and raster images. Vector Images Vector images are graphics that are rendered through a series of mathematical equations. These graphics

More information

South San Antonio Independent School District. Brand Style Guide

South San Antonio Independent School District. Brand Style Guide South San Antonio Independent School District Brand Style Guide Table of Contents Introduction... 3 Primary & Secondary Colors... 4 Fonts & Typography... 5 Logos: The Seal & State... 6 Logo Does & Don

More information

Blue Light Brand Guidelines Phase 1 The Logo. Fostering positive youth and community relationships

Blue Light Brand Guidelines Phase 1 The Logo. Fostering positive youth and community relationships Blue Light Brand Guidelines Phase 1 The Logo Fostering positive youth and community relationships Introduction Blue Light has grown rapidly in the past 30 years and the charity should be very proud of

More information

raw format format for capturing maximum continuous-tone color information. It preserves all information when photograph was taken.

raw format format for capturing maximum continuous-tone color information. It preserves all information when photograph was taken. raw format format for capturing maximum continuous-tone color information. It preserves all information when photograph was taken. psd files (photoshop default) layered photoshop continuous-tone (photograph)

More information

Artwork Preparation Guide

Artwork Preparation Guide Artwork Preparation Guide General notes Artwork Preparation Guide Size, Position and Order When displaying a series of card symbols together, the following rules apply: No logo should occupy a prominent

More information

Creative and file preparation guidelines

Creative and file preparation guidelines Creative and file preparation guidelines KODAK NEXPRESS OPAQUE WHITE DRY INK Expand your options The ability to add white ink into a design offers both practical and creative benefits. White ink improves

More information

Digital Images. Digital Images. Digital Images fall into two main categories

Digital Images. Digital Images. Digital Images fall into two main categories Digital Images Digital Images Scanned or digitally captured image Image created on computer using graphics software Digital Images fall into two main categories Vector Graphics Raster (Bitmap) Graphics

More information

PAYONEER BRAND GUIDELINES

PAYONEER BRAND GUIDELINES PAYONEER BRAND GUIDELINES GRAPHIC LANGUAGE Graphic Language / Colors 333333 RGB: 51/51/51 CMYK: 0/0/0/90 ff4800 RGB: 255/70/0 CMYK: 0/80/100/0 ffae8f RGB: 255/174/143 CMYK: 0/38/40/0 e2e4e6 RGB: 226/228/230

More information

SAGE ASI CATALOG

SAGE ASI CATALOG SAGE 62648 ASI 74256 2011 CATALOG Glossary EXPRESS CARD LINE Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Heavyweight Cards - Surface Printed Heavyweight

More information

SUBMITTING A PRESS-READY COVER For Paperback Books with Perfect Binding, Plastic Comb, and Plastic Coil Binding

SUBMITTING A PRESS-READY COVER For Paperback Books with Perfect Binding, Plastic Comb, and Plastic Coil Binding For Paperback Books with Perfect Binding, Plastic Comb, and Plastic Coil Binding Press-Ready Material We will only accept a digital file for a press-ready cover. The file must be print-ready with no typesetting

More information

Formats. Signature

Formats. Signature Signature Formats 03 Illustrated below are the only approved corporate signature formats for internal and external applications. To ensure our legal protection and to promote proper use, the symbol or

More information

Brand Guidelines 12 December 2014

Brand Guidelines 12 December 2014 Brand Guidelines 12 December 2014 Our brand Introduction A distinctive new approach to the transport infrastructure of Edinburgh deserves a bold new look. A whole new brand platform has been developed

More information

General Checklist: How To Use Our Templates: How To Outline Fonts: How To Embed Images: Custom Order Artwork Specs SETTING UP PDF PRINT FILES

General Checklist: How To Use Our Templates: How To Outline Fonts: How To Embed Images: Custom Order Artwork Specs SETTING UP PDF PRINT FILES Custom Order Artwork Specs SETTING UP PDF PRINT FILES General Checklist: Accepted Formats: AI (Adobe Illustrator), EPS, PDF, SVG How To Use Our Templates: PDF Print File Created in Adobe Illustator CS6

More information

Ableton Live Set Export Integration Guidelines 1.1

Ableton Live Set Export Integration Guidelines 1.1 Ableton Live Set Export Integration Guidelines 1.1 Ableton Live Set Export 1.2 Add Ableton Live Set Export to your application 4 Text label in action sheet Promote Ableton Live Set Export 6 Ableton Live

More information

Press-Ready Folder Guide

Press-Ready Folder Guide Press-Ready Folder Guide Our online system enables you to upload logos, images, and text to build folder parts (front, back, pockets, and handbook). You may also upload completed press-ready parts. Press-ready

More information

Media Toolkit Style Guide

Media Toolkit Style Guide Media Toolkit Style Guide Table of contents 01 FACEBOOK COVER PHOTO 11 POSTER 03 TWITTER COVER PHOTO 13 14 X 48 BILLBOARD 05 INSTAGRAM POST 15 FULL-PAGE MAGAZINE AD 07 WEBSITE BANNER 17 FULL-PAGE NEWSPAPER

More information

CONTENTS. Introduction 04. Primary Logo 07. Clear Space & Size Requirements 08. Alternate Logo Usage 09. Logomark Usage 1 3.

CONTENTS. Introduction 04. Primary Logo 07. Clear Space & Size Requirements 08. Alternate Logo Usage 09. Logomark Usage 1 3. CONTENTS Introduction 04 Primary Logo 07 Clear Space & Size Requirements 08 Alternate Logo Usage 09 Logomark Usage 1 3 Usage Dos 14 Usage Don ts 15 Colors 16 Typography 17 Photography Guidelines 18 Tone

More information

DESIGN GUIDE CUSTOM BOTTLES

DESIGN GUIDE CUSTOM BOTTLES DESIGN GUIDE CUSTOM BOTTLES Artwork File Formats Artwork for custom bottle printing may be received in both vector or raster file formats depending on the type of artwork. Artwork will be determined by

More information

4/23/12. Improving Your Digital Photographs + ABOUT ME. + CHANGES in PHOTOGRAPHY. CAMERA and DARKROOM Pro? Cons? DIGITAL PHOTOS Pro? Con?

4/23/12. Improving Your Digital Photographs + ABOUT ME. + CHANGES in PHOTOGRAPHY. CAMERA and DARKROOM Pro? Cons? DIGITAL PHOTOS Pro? Con? Improving Your Digital Photographs Dana Baumgart Marketing Consultant UW Oshkosh Adjunct Faculty ABOUT ME 1997-2001 Attended UWO 2003-2004 Attended Marian College 2001-2003 Marketing Coordinator 2003-2007

More information

1. Describe how a graphic would be stored in memory using a bit-mapped graphics package.

1. Describe how a graphic would be stored in memory using a bit-mapped graphics package. HIGHER COMPUTING COMPUTER SYSTEMS DATA REPRESENTATION GRAPHICS SUCCESS CRITERIA I can describe the bit map method of graphic representation using examples of colour or greyscale bit maps. I can describe

More information

A picture is worth a thousand words

A picture is worth a thousand words Images Images Images include graphics, such as backgrounds, color schemes and navigation bars, and photos and other illustrations An essential part of a multimedia product, is present in every multimedia

More information

A Guide to Using the Generic Flyer Template

A Guide to Using the Generic Flyer Template A Guide to Using the Generic Flyer Template The purpose of this document is to demonstrate the creative uses of the Generic Flyer Template as well as providing a style guide for the successful application

More information

Specific structure or arrangement of data code stored as a computer file.

Specific structure or arrangement of data code stored as a computer file. FILE FORMAT Specific structure or arrangement of data code stored as a computer file. A file format tells the computer how to display, print, process, and save the data. It is dictated by the application

More information

Creating Digital Artwork

Creating Digital Artwork 5Steps to Creating Digital Artwork (For more detailed instructions, please click here) Introduction to Digital Artwork Authors often choose to include digital artwork as part of a submission to a medical

More information

Raster (Bitmap) Graphic File Formats & Standards

Raster (Bitmap) Graphic File Formats & Standards Raster (Bitmap) Graphic File Formats & Standards Contents Raster (Bitmap) Images Digital Or Printed Images Resolution Colour Depth Alpha Channel Palettes Antialiasing Compression Colour Models RGB Colour

More information

Branding principles Version 1 July 2016

Branding principles Version 1 July 2016 Branding principles Version 1 July 2016 Introduction The spirit of all Silent Pool Gin graphic executions should stem from the idea of Romantic Botany. This is the guiding principle behind everything that

More information

BRAND GUIDELINES 2017

BRAND GUIDELINES 2017 BRAND GUIDELINES 2017 Working with Agtivation CONTENTS 01 - BRAND PLATFORM 03 - VISUAL SYSTEM Purpose Vision Brand Archetype Brand Platform Color Palette Primary Typography Secondary Typography Overview

More information

Graphics packages can be bit-mapped or vector. Both types of packages store graphics in a different way.

Graphics packages can be bit-mapped or vector. Both types of packages store graphics in a different way. Graphics packages can be bit-mapped or vector. Both types of packages store graphics in a different way. Bit mapped packages (paint packages) work by changing the colour of the pixels that make up the

More information

CEVA Brand Identity Basics

CEVA Brand Identity Basics The logo and other CEVA intellectual property contained in these guidelines are protected by national and international laws and conventions on trademark and copyright. All reproduction, full or partial,

More information

Identifying Design Elements When Preparing Images

Identifying Design Elements When Preparing Images DOMAIN 2 Identifying Design Elements When Preparing Images OBJECTIVES Upon completion of this domain, you should be able to: Demonstrate knowledge of image resolution, image size, and image file format

More information

OSA Sponsorship Order Form

OSA Sponsorship Order Form Oakleaf Sports Association, Inc. 3979 Plantation Oaks Blvd. Orange Park, FL 32065 www.oakleafsports.net sponsorshipcoordinator@oakleafsports.net Tax Exempt ID: 38-3817246 OSA Sponsorship Order Form Become

More information

UNITED WAY BRANDMARK. Brandmark Usage. The most fundamental visual element of a brand identity is its brandmark.

UNITED WAY BRANDMARK. Brandmark Usage. The most fundamental visual element of a brand identity is its brandmark. OUR BRANDMARK 13 UNITED WAY BRANDMARK Brandmark Usage The most fundamental visual element of a brand identity is its brandmark. The evolution of our brandmark is most dramatic in its configuration. The

More information