CB1069 Unicorn Magazine Issue 126 FOR PRESS (singles).indd 1
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1 FC CB1069 Unicorn Magazine Issue 126 FOR PRESS (singles).indd 1 5/3/14 13:08:34
2 Inside Front Cover Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 UM1 Contents & Key Advertiser Information Payment & Contact Details Quarter Page (portrait) ad size (UM2) Half Page (landscape) ad size (UM3) Half Page (portrait) ad size (UM4) Full Inner Page (with border) ad size (UM5) Inside Font Cover (with border) ad size (UM7) Inside Font Cover (without border) ad size (UM8) Inside Back Cover (with border) ad size (UM9) Inside Back Cover (without border) ad size (UM10) Back Cover (with border) ad size (UM11) Back Cover (without border) ad size (UM12) Full Inner Page (without border) ad sizes (UM6) New Bounding Box shapes Advert Design Services Back issues & Copy Deadlines Distribution Details & Contact Us Advert area / trim size for no bleed options Advert area for with bleed options Recommended Safe Area Advert Bounding Box Template Reference Number Advertisement Sizes: Please note that from March 2013 we changed our adverts sizes and prices to the following shown below. Prices are for supplied, correctlysized, press-ready artwork: Quarter page (portrait) Trim size: 63.5mm (W) x 92mm (H) Half page (landscape) Trim size: 134mm (W) x 92mm (H) Half page (portrait) Trim size: 63.5mm (W) x 191mm (H) Full Inner page (no border) Trim size: 134mm (W) x 191mm (H) Full Inner page (with border) Trim size: 148 x 210mm Bleed size: 151 x 216mm Inside Front or Back Cover (with or without border) No bleed: Trim size: 134mm (W) x 196mm (H) With border: Trim size: 148mm (W) x 210mm Bleed size: 154mm (W) x 216mm (H) Back Cover (with or without border) No border: Trim size: 134mm (W) x 196mm (H) With border: Trim size: 148 x 210mm (no bleed) Bleed size: 154 x 216mm Diary Entries These include free entry in the Club Index. Price per quarter: Bespoke Advert sizes If you have a specific size or shape of advert in mind, please do not hesitate to contact us and we will accommodate you if we can and give you a quotation. Advertorial We can also offer advertorial features if required please contact us for further information or to discuss your exact requirements. Advert Size Explanation: Here are some brief explanations of the Trim, Bleed and Recommended Safe Area categories and how they should be applied to your advertisements: Trim Size: This is the final / actual size of the ad, either when it is placed within the bounding box (for stand alone ads), or after the publication has been cut to size (148mm (W) x 210mm (H)) for those ads with bleed. Bleed Size: For ads that have elements that extend to the very edge of the trimmed page, 5mm of bleed needs to be added, which is then trimmed off when the publication is cut to size). Recommended Safe Area: To prevent any areas of the ads from being obscured by the bounding box, we recommend (but do not insist) that any important items such as text, photos etc that do not bleed off etc, are kept within a 3 5mm border from the inside trim size of the ad. The dotted red line shown on the ads in this document shows a sample 3mm safe area within each trim size. Full page (with bleed) ads we have suggested use a 7mm recommended safe area. Bounding Box Shapes As part of the new design, look and feel for the publication, we have introduced a couple of options for the boxes your ad will sit within (Options 1 & 2, as shown on page 10 of this document). You can either specify which you prefer, or we will apply these at our discretion. As a preference we will be using the rounded corner version of the box (Option 1), so please bear this in mind when designing your ad. Please note that we will be adding the black line around the box shape in-house it is therefore preferred that you leave this off you ad design. Artwork Formats: All artwork is printed in mono / grayscale, ideally at 300dpi. Acceptable artwork formats include (in order of preference): Press Ready PDF Packaged InDesign Files.EPS files (Adobe Illustrator or similar vector formats / software) TIFFs High Res JPEGS.PSD files (Adobe Photoshop formats Packaged Quark files Word files (please also include with the file any images / graphics / photos / logos / fonts used). We can also scan from a correct size mono print (although please note we cannot be held responsible for the quality of the reproduction from this process) Please note we also cannot guarantee the accuracy of artwork reproduction unless any file is accompanied by a PDF proof, screen grab, or printed proof sent to us by post. Advert Design: We can design and typeset advertisements for you to produce a professional and eye-catching layout. Charges for this are per ad, per edition please contact Clive to discuss your exact requirement. Advert Helpdesk : If you need any help in setting your ad, preparing it for print or simply need a bit of guidance / advice, please don t hesitate to contact us at any time and we will help you through the process. Advert Templates: To help you put your ads together, we have ready-made templates for all the ad sizes, in a variety of acceptable formats. Please visit the website to download these, or contact us directly and we will send them to you. CB1076 Unicorn Magazine Media Pack 2014 Take advantage of our ifc Unicorn Magazine: media pack Unicorn Magazine: media pack 1
3 Payments: All Diary entries and Adverts must be pre-paid, except by prior arrangement with the editorial team. Local Councils etc who cannot pre-pay may be subject to a 5.00 Surcharge to cover invoicing costs. Receipts will only be sent by post if you send us a Stamped Addressed Envelope. We are also happy to invoices or receipts as PDFs. Please make all cheques and P.O.s payable to Unicorn Magazine and send to our main address. Contact To book an advertisement or for any queries, please contact the Editorial team at the following: Telephone: Mobile: unicornmagazine@hotmail.co.uk Web: Post: Unicorn Magazine, 10 Chapel Street, Dunton, Biggleswade SG18 8RW UM3 HALF PAGE (landscape) Trim size 134mm (W) x 92mm (H) Bleed size 140mm (W) x 98mm (H) Recommended Safe Area 128mm (W) x 86 mm (H) UM2 UM2 UM3 quarter page % discount for four issues booked and paid for in advance any size! Trim size 63.5mm (W) x 92mm (H) Bleed size 69.5mm (W) x 98mm (H) Recommended Safe Area 57.5mm (W) x 86mm quarter page % discount for four issues booked and paid for in advance any size! Trim size 63.5mm (W) x 92mm (H) Bleed size 69.5mm (W) x 98mm (H) Recommended Safe Area 57.5mm (W) x 86mm HALF PAGE (landscape) Trim size 134mm (W) x 92mm (H) Bleed size 140mm (W) x 98mm (H) Recommended Safe Area 128mm (W) x 86 mm (H) 2 Unicorn Magazine: media pack Unicorn Magazine: media pack 3
4 UM4 UM4 UM5 HALF PAGE (portrait) HALF PAGE (portrait) FULL INNER PAGE (with border) % discount for four issues booked and paid for in advance any size! 10% discount for four issues booked and paid for in advance any size! Trim size 63.5mm (W) x 191mm (H) Bleed size 69.5mm (W) x 197mm (H) Recommended Safe Area 57.5mm (W) x 185mm (H) Trim size 63.5mm (W) x 191mm (H) Bleed size 69.5mm (W) x 197mm (H) Recommended Safe Area 57.5mm (W) x 185mm (H) Trim size 134mm (W) x 191mm (H) Bleed size 140mm (W) x 197mm (H) Recommended Safe Area 128mm (W) x 185mm (H) 4 Unicorn Magazine: media pack Unicorn Magazine: media pack 5
5 UM7 UM8 Inside Front Cover (with border) Inside Front Cover (without border) With border option: Trim size 134mm (W) x 196mm (H) Bleed size 140mm (W) x 202mm (H) Recommended Safe Area 128mm (W) x 190mm (H) Without border option: Trim size 148mm (W) x 210mm Bleed size 154mm (W) x 216mm (H) Recommended Safe Area 134mm (W) x 196mm (H) 6 7
6 UM9 UM10 Inside Back Cover (with border) Inside Back Cover (without border) With border option: Trim size 134mm (W) x 196mm (H) Bleed size 140mm (W) x 202mm (H) Recommended Safe Area 128mm (W) x 190mm (H) Without border option: Trim size 148mm (W) x 210mm Bleed size 154mm (W) x 216mm (H) Recommended Safe Area 134mm (W) x 196mm (H) 8 9
7 UM11 UM12 Back Cover (with border) Back Cover (without border) With border option: Trim size 134mm (W) x 196mm (H) Bleed size 140mm (W) x 202mm (H) Recommended Safe Area 128mm (W) x 190mm (H) Without border option: Trim size 148mm (W) x 210mm Bleed size 154mm (W) x 216mm (H) Recommended Safe Area 134mm (W) x 196mm (H) 10 11
8 UM6 BOX SHAPE 1 (rounded corner) (these can be requested, or declined, or we will add at our discretion as the design allows) Full Inner Page (without border) BOX SHAPE 2 (square corners) (these can be requested, or declined, or we will add at our discretion as the design allows) Trim size 148mm (W) x 210mm Bleed size 154mm (W) x 216mm (H) Recommended Safe Area 134mm (W) x 196mm (H) Unicorn Magazine: media pack 13
9 Simply tell us what size advert you want, supply us with all the relevant content (text, photos, contact details etc) and for just per ad we will design an eye-catching and effective design no more worries about sizing, specifications or artwork technicalities... Alternatively for 15.00* we have a range of pre-prepared Gallery Adverts in a range of styles all ready to accept your content. Please visit the website to see these in greater detail *Price is a one-off fee if the information is non-variable, ie will not change issue to issue (an advert for a business or product, for example). Price is per ad if the information will change issue to issue (an advert for a folk club programme, gig listing etc). Remember that you can download a FREE PDF version of each issue at our website Copy deadlines for each issue fall on the middle month of the run duration of each issue, on or around the 15th of the month (normally a Friday). Deadlines for 2015 are as follows: Issue 129: Jan/Feb/Mar /11/2014 Issue 130: Apr/May/Jun /2/2015 Issue 131: Jul/Aug/Sep /8/2015 Issue 132 Oct/Nov/Dec /11/2015 (a bit earlier due to Xmas closing) Contact the Unicorn Team for more information or to discuss your requirements: Telephone: Mobile: unicornmagazine@hotmail.co.uk Web: Post: Unicorn Magazine, 10 Chapel Street, Dunton, Biggleswade SG18 8RW 2015 Unicorn Magazine: media pack 15
10 We print over 3000x hard copies of Unicorn Magazine, distributed to over 60 venues, folk clubs, pubs, libraries etc. We also publish the magazine online in PDF format via our website ( a dedicated Dropbox folder, and also via other online distribution methods such as Issuu.com ( We also have a YouTube & Soundcloud channel where we publicise the magazine and acts featured in it. We have a blog ( where up-to-date details of events, late additions and cancellations are published in between editions. We also have a mailing list (subscribed to via the website) where we inform advertisers and readers of important features, advertising deadlines etc Overall readership is therefore far larger that our 3000x print run... Contact us at any time if you need any additional information, or to discuss your specific requirements Simon Bailes Advert booking, payment, logistics unicornmagazine@hotmail.co.uk Clive Batkin Design, layout, artwork requirements, online clive@cbatkin.plus.com Contact address: 10 Chapel Street, Dunton, Biggleswade, Bedfordshire SG18 8RW Website: Twitter: Facebook: Issu: Blog: Dropbox: unicornmagazine@hotmail.co.uk Unicorn Magazine: media pack Unicorn Magazine: media pack 17
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