UTILITY BOX WRAP ART REQUEST FOR QUALIFICATIONS

Transcription

1 UTILITY BOX WRAP ART REQUEST FOR QUALIFICATIONS DESCRIPTION OF PROJECT The Playhouse District Association ( PDA ) is seeking to select an artist/designer or artistic team to create art designs to be displayed on 4 utility boxes along Colorado Boulevard as shown in Attachment A at the south east corners of the following intersections: Union and Los Robles Union and Oakland Union and Oak Knoll Walnut and Los Robles Each Utility Box is to feature one design which will be installed using a vinyl wrap around the four sides of the Utility Box. The art is considered to be temporary and will be in place for an estimated 5 years. The artwork should work well both day and night, and highlight the District s historic, theatrical heritage and cultural niche as an arts district with theaters, museums, bookstores, galleries and performance venues. An honorarium of $2,000 will be paid to the selected artist or team. The Playhouse District Association will retain the rights to utilize the artwork in PDA newsletters, website, and other marketing materials promoting the District, and to refurbish the vinyl wraps. In addition the PDA will launch a publicity campaign with photos of the art installation and artist. The deadline to respond to this Request for Qualifications is Wednesday, October 16, 2013 at 5 pm. Submissions are to be sent to: Playhouse District Association 709 E Colorado Boulevard, Suite 160 Pasadena, CA Electronic submissions are to be sent to eromo@playhousedistrict.org The projected installation date is by February

2 SCOPE OF WORK The selected artist/artist team will provide the following services : A letter agreement is to be executed stipulating the agreement terms between the artist and the Playhouse District Association along with additional criteria specifications. Pre-design Meeting: The successful team will meet with the Playhouse District Design & Physical Enhancement Committee to discuss the project and ask questions. Development of Concept Design Meet to present Concept Design & receive comments on Concept Design Revise Concept Design and scaled model Meet to present Revised Concept Design and scaled model Present revised concept design to the City of Pasadena Arts & Culture Commission Incorporate additional refinements to Concept Design Refined Concept Design for approval Produce final digital files of designs and submit designs on a CD or flash drive plus a printed copy of each design The Playhouse District Association will order, produce, and install the artwork utilizing a vinyl wrap medium with an anti-graffiti film. In addition the artist/artist team may needed to work with the manufacturer / installer of the vinyl wrap, if questions arise with the digital files and design wrapping WORK PRODUCT SPECIFICATIONS Four digital images Final Art File Format: EPS, PDF or TIFF format Color: Native RGB or CMYK Pantone Color: All Pantone colors need to be Solid Coated Colors Fonts: All fonts need to be outlined (converted to curves) and strokes need to be expanded) Pictures and Photographs: All photographs and pictures placed or linked in the artwork needs to be embedded. Files at 100% scale should be between 74 dpi and 150 dpi (Dots Per Inch) Scale: Reduce to 10% - example a 240 x 600 dpi document will be a 24 x dpi scaled at 10% THE PLAYHOUSE DISTRICT The Playhouse District is Pasadena s arts and cultural center with 2 performance theaters, 2 museums, 2 art film houses, 3 centers for higher learning, 6 places of worship, 5 bookstores, 7 galleries, many design businesses as well as shops to find unique treasures, and restaurants with food from the far corners of the world. 2

3 The Playhouse District Association is a property-based business improvement district (PBID) in a public-private partnership with the City of Pasadena. Funding for the PBID is primarily generated by the property owners within the District s boundaries through an assessment on their property taxes. Our PBID provides a suite of services to the District that go well beyond basic municipal services, including enhanced safety, clean streets, parking, and promotion programs. RESPONSE To be considered for this project, send the following information No Later than 5:00 pm on October 16, 2013 to the Playhouse District Association, 709 E Colorado Boulevard, Suite 160, Pasadena, CA or electronically to Erlinda Romo at eromo@playhousedistrict.org: Cover Letter describing interest in the project and ability to complete the project Resume (For artist team include resume of each team member and role of team member) Photos of work 3 5 examples of artwork. (Do not submit concepts at this time). o o o Describe artwork size and medium Use the Artwork Description Form to list artwork Artwork Description Form is Attachment B Format of photos hardcopy images and JPG images no larger than 1 mg are acceptable All responses are to be received no later than October 16, 2013 at 5 pm. No postmarked responses will be accepted. PROJECT TIMELINE Request for Qualifications responses due 5:00 pm on October 16, 2013 Selection of Artist October 23, 2013 Pre-design Meeting TBD Concept Design November 6, 2013 Revised Concept Design November 13, 2013 Arts Commission Presentation and Approval December 11, 2013 Refined Concept Design December 18, 2013 Finalized Designs in digital form January 8, 2014 Utility Box Art Wrap Installed February

4 LISTING OF ATTACHMENTS Attachment A Map of Utility Boxes Attachment B Artwork Description Form Attachment C Photograph of Utility Box Attachment D Utility Box Specifications 4

5 ATTACHMENT A MAP OF UTILITY BOXES 5

6 ATTACHMENT B ARTWORK DESCRIPTION FORM Artist to Complete Number all images to correspond to the listing on this chart for hardcopy photos write number on back of image for JPG files use the number in the name of the file. 1. Title Medium Size

7 ATTACHMENT C PHOTO OF UTILITY BOX 7

8 ATTACHMENT D UTILITY BOX SPECIFICATIONS 8