Special Olympics Delaware Logo Guidelines
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1 Special Olympics Logo Guidelines
2 Introduction - Special Olympics Brand Identity Guidelines Our brand is our reputation, a reputation shared by all of the programs within Special Olympics. This reputation exists in the hearts and minds of the public and our stakeholders. Our reputation is informed primarily by what we do but it is also influenced by what and how we communicate. The power of the Special Olympics brand helps us to raise awareness and funds more effectively, strengthen and build partnerships and foster inclusive communities worldwide. We can all serve as Brand Ambassadors, helping to steward positive brand adherence. Logo Usage Guidelines Please follow the branding and logo guidelines when using the Special Olympics (SODE) logo. Any use of the Special Olympics logo or any SODE-related event logo (i.e. Polar Bear Plunge, Over the Edge, etc.) in any form for any purposes must be approved in writing by SODE. Individuals, teams or groups who are fundraising under Special Olympics s name must first follow proper protocol and contact the SODE office. Use of the SODE logo must be approved. Unauthorized use by third parties of any SODE logo or SODE-related event logo is strictly prohibited without prior approval. Please forward questions or approval requests to info@sode.org. Additional resources: Special Olympics Brand Identity Quick Guide Special Olympics Brand Identity Guidelines
3 How to Obtain the Special Olympics logo Requests for a digital EPS, PNG or JPG file of the Special Olympics official logo may be made by contacting info@sode.org. When making the request please outline in detail the intended use of the logo. Please review this document for more Logo Usage Guidelines. Terminology 1) Please say Special Olympics athletes when referring to our participants. Do NOT refer to athletes as Special Olympians or Special Olympic athletes; the correct reference is Special Olympics athletes. 2) Do NOT use the label kids when referring to Special Olympics athletes. Adult athletes are an integral part of the program. Please say Special Olympics athletes. 3) Please refer to us as Special Olympics when referring to the organization. 4) Do NOT use Special Olympics or Special Olympics of ; both are incorrect usages. Also, avoid using the word the in front of Special Olympics. People-First Language People first language is used to speak appropriately and respectfully about an individual with a disability. Peoplefirst language emphasizes the person first, not the disability. To learn more, please view the resource below. Language guidelines
4 Visual identity Our logo Color In color application the symbol is printed in Special Olympics Red (Pantone 186) and the logotype and Accredited Program name is printed in Special Olympics Grey (Pantone 418). Free space Free space should be left around the mark. Other graphic elements or information should be used in this area. Minimum size The minimum size is ⅓ inch or 8mm in height. Please note this is a recommendation for standard print only. The minimum size will depend on the method of reproduction being used, the substrate onto which it is being printed, or the materials out of which the mark is being fabricated. Leave this space free around the mark MIN: 1/3 Inch or 8mm Please use process color mix created for artwork. Colors should be visually matched to an up-to-date Pantone Swatch.
5 Visual identity Brand mark Lock-up options There are a number of lock-ups of the mark that provide flexibility for different layout situations. The standard lock-up has been optimized for placement of the mark in the top-right or bottom-right of regular print items. Two Line (Standard) The lock-up with the logotype used across two lines is the best option for general use where space may be restricted. Single Line The one line lock-up is ideal where more horizontal space can be afforded for the mark. Centered The centered lock-up of the mark is best for vertical application or center-axis layouts. Web/Online The convention for websites, s and ezines is that the symbol appears in the top left corner. For these applications a lock-up with the symbol to the left is available. This lock-up may also be used in situations where the mark must be placed on the left side of an item e.g. Envelopes. Standard lock-up refers to use with scripts that read from left to right. PRINT USE Two Line Lock-up (Standard Version) Single Line Lock-up ONLINE USE Web/Online Lock-up Centered Lock-up Note All of these lock-up options are available in a variety of artwork versions and file formats. An adapted version of the lock-up has also been developed for programs with longer names.
6 Visualidentity Brand mark Background color Color mark The color mark should only be used against white. Single color marks On backgrounds that have a tonal value of between white and 30% black, the single color mark should be used in a dark color. On backgrounds that have a tonal value greater than 30% the White version of the mark should be used. Low contrast When positioning the mark against a photographic background, place the single color or white mark as appropriate against a low-contrast section of the photograph. Place color mark on white background Place single color mark on low contrast background When placing single color mark against a background, please ensure that there is appropriate contrast between the color of the mark and the background color. 0% 30% 100%
7 Visual identity Primary color palette The Special Olympics primary color palette consists of Special Olympics Red and Special Olympics Grey. This is the color combination that we wish to be associated with. These two colors are supported by Black, Biscuit and White for core applications of the brand visual identity such as stationery and signage. Special Olympics Grey Pantone 418 Process: 0c/0m/15y/75k RGB: 99R/99G/89B Hex: # RAL 7013 Please note that white should be considered an important color within the palette. Use of white space within design layouts and the use of the mark against white backgrounds contribute to the feeling of a bright, open and contemporary identity. Special Olympics Red Pantone 186 Process: 0c/100m/100y/0k RGB: 255R/0G/0B Hex: #FF0000 RAL 3020 Black RAL 9017 White Biscuit Pantone Wam Grey 1 Process: 0c/0m/8y/8k RGB: 236R/234G/219B Hex: #ECEADB RAL 1013
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