panthers high point university athletics

Transcription

1 panthers high point university athletics Logo Standards 2004

2 Pantone Matching System (PMS) Color Chart hpu purple pantone color equivalent: C=96, M=100, Y=0, K=10 hpu purple highlight pantone color equivalent: C=62, M=60, Y=0, K=0 or use 80% of PMS 2685 (HPU purple). hpu gray pantone color equivalent: C=3, M=0, Y=0, K=32 or use PMS Metallic 8180 or 30% black. black 4-color equivalent: C=0, M=0, Y=0, K=100 white Note: White will be considered a color when used in embroidery and some screenprinting applications. *This guide does not use Pantone colors and may not accurately match PMS standards. Coated and Uncoated papers or Pantone (PMS) colors will yield different results. Color is one of the most important elements of the High Point Panthers identity. The colors shown above are the only approved identity colors. The logos and marks should not be reproduced in any other colors. The primary color for the High Point identity is HPU Purple. In addition to HPU Purple, there are two secondary colors. HPU Purple Highlight is used only as a highlight color and may n o t be used as a substitute for HPU Purple. HPU Gray or Pantone Metallic 8180 are used interchangeably and may be substituted with 30% black when neither are available. Black and White are the two basic identity colors and may be used with the official colors or as complements. To help create a consistent look throughout a wide variety of visual communications, copperplate 30ab has been chosen as the standard font for all applications. Copperplate 30ab (macintosh font) 28pt ABCDEFGHIJKLMNOPQRSTUVWXYZ 21pt abcdefghijklmnopqrst 1 Colors & Fonts Contact Chris Dudley at or cdudley@highpoint.edu with any questions.

3 table of contents Color and Fonts 1 Full Cat 3-4 Cat Head 5-6 Panthers 7-8 Athletic Seal 9-10 HP HPU Guideline Notes 15 Table of Contents 2

4 Cat Icon Logotype Registered Mark Descriptor The logo consists of four individual components: the team Cat icon, the Panthers logotype, the High Point University descriptor and the Registered Mark. These four elements should always be used together as a unit in relationship to one another as shown above. The descriptor remains constant in all applications. Although specific products may be identified in a piece, no further designations should be added to, or appear near the logo. The logo may not appear without the descriptor and may not be replaced. ALWAYS reproduce the logo from a digital file. NEVER attempt to recreate the logo yourself. Clear Zone. A minimum area, pro p o rtional to the size of the logo, should be left clear of text and other graphics. Font. To help create a consistent look throughout a wide variety of visual communications, copperplate 30ab has been chosen as the standard typeface for all applications. See inside front page for examples of this font. Size. Each of the High Point University Panthers marks has a minimum allowable size. In order to ensure clear reproduction and legibility, the marks may not be used any smaller than.75 in height. Legal Marks. This logo must use with art in position as shown and made clearly visible, regardless of the background and/or size. We proudly support the Collegiate Licensed Product label and require that all manufacturers display the CLP label on products bearing licensed marks. P r i m a ry logo usage. The pre f e rred color application uses the 4-color PMS production method as outlined on the following page. When this method is unavailable, the 2-color PMS or 4-color Process method should be used. Optional logo usage. For other applications, use one of the optional logos as outlined on the following page. For single color uses, employ either one of the 1-color logos or the grayscale version. Note that certain printing methods include white as a color which makes a 1-color logo a 2-color logo. 3 Full Cat Logo Color Key pantone 2685 c=96 m=100 y=00 k=10 pantone 2665* c=62 m=60 y=0 k=0 pantone 429** c=03 m=00 y=00 k=32 black c=00 m=00 y=00 k=100 *For substitute use 80% of Pantone **Pantone Metallic 8180 may be substituted for PMS 429 or use 30% black.

5 primary full cat logo Printing options for this logo are: 4-color PMS using: PMS 2685, PMS 2665, PMS 429, and Black 2-color PMS using: PMS 2685, Black, 80% of PMS 2685 and 30% of Black. 4-color Process using: HPU Purple (C=96, M=100, Y=00, K=10), HPU Purple Highlight (C=62, M=60, Y=0, K=0), HPU Gray (C=03, M=00, Y=00, K=32) and Black (C=00, M=00, Y=00, K=100). optional full cat logos 3-color 2-color 1-color black grayscale 1-color purple on black on hpu purple on hpu gray white Note: White will be considered a color when used in embroidery and some screenprinting applications. Full Cat Logo 4 Pantone and PMS refer to the Pantone Matching System color standards. This guide does not use Pantone colors and may not accurately match PMS standards.

6 Cat Head Trade Mark The logo consists of two components: the Cat Head and the Trade Mark. These parts should always be used together as a unit in relationship to one another as shown above. No colors should be substituted within the Cat Head. Although specific products may be identified in a piece, no further designations should be added to, or appear near the logo. ALWAYS reproduce the logo from a digital file. NEVER attempt to recreate the logo yourself. Clear Zone. A minimum area, pro p o rtional to the size of the logo, should be left clear of text and other graphics. Font. To help create a consistent look throughout a wide variety of visual communications, copperplate 30ab has been chosen as the standard typeface for all applications. See inside front page for examples of this font. Size. Each of the High Point University Panthers marks has a minimum allowable size. In order to ensure clear reproduction and legibility, the marks may not be used any smaller than.75 in height. Legal Marks. This logo must use with art in position as shown and made clearly visible, regardless of the background and/or size. We proudly support the Collegiate Licensed Product label and require that all manufacturers display the CLP label on products bearing licensed marks. P r i m a ry logo usage. The pre f e rred color application uses the 4-color PMS production method as outlined on the following page. When this method is unavailable, the 2-color PMS or 4-color Process method should be used. Optional logo usage. For other applications, use one of the optional logos as outlined on the following page. For single color uses, employ either one of the 1-color logos or the grayscale version. Note that certain printing methods include white as a color which makes a 1-color logo a 2-color logo. 5 Cat Head Color Key pantone 2685 c=96 m=100 y=00 k=10 pantone 2665* c=62 m=60 y=0 k=0 pantone 429** c=03 m=00 y=00 k=32 black c=00 m=00 y=00 k=100 *For substitute use 80% of Pantone **Pantone Metallic 8180 may be substituted for PMS 429 or use 30% black.

7 primary cat head logo Printing options for this logo are: 4-color PMS using: PMS 2685, PMS 2665, PMS 429, and Black 2-color PMS using: PMS 2685, Black, 80% of PMS 2685 and 30% of Black. 4-color Process using: HPU Purple (C=96, M=100, Y=00, K=10), HPU Purple Highlight (C=62, M=60, Y=0, K=0), HPU Gray (C=03, M=00, Y=00, K=32) and Black (C=00, M=00, Y=00, K=100). optional cat head logos 3-color 2-color 1-color black grayscale 1-color purple on black on hpu purple on hpu gray white Note: White will be considered a color when used in embroidery and some screenprinting applications. Cat Head 6 Pantone and PMS refer to the Pantone Matching System color standards. This guide does not use Pantone colors and may not accurately match PMS standards.

8 Logotype Trade Mark Descriptor The logo consists of three components: the Panthers logotype, the High Point University descriptor and the Trade Mark. These three components should always be used together as a unit in relationship to one another as shown above. The descriptor remains constant in all applications. Although specific products may be identified in a piece, no further designations should be added to, or appear near the logo. The logo may not appear without the descriptor and may not be replaced. ALWAYS reproduce the logo from a digital file. NEVER attempt to recreate the logo yourself. Clear Zone. A minimum area, pro p o rtional to the size of the logo, should be left clear of text and other graphics. Font. To help create a consistent look throughout a wide variety of visual communications, copperplate 30ab has been chosen as the standard typeface for all applications. See inside front page for examples of this font. Size. Each of the High Point University Panthers marks has a minimum allowable size. In order to ensure clear reproduction and legibility, the marks may not be used any smaller than.75 in height. Legal Marks. This logo must use with art in position as shown and made clearly visible, regardless of the background and/or size. We proudly support the Collegiate Licensed Product label and require that all manufacturers display the CLP label on products bearing licensed marks. P r i m a ry logo usage. The pre f e rred color application uses the 3-color PMS production method as outlined on the following page. When this method is unavailable, the 2-color PMS or 4-color Process method should be used. Optional logo usage. For other applications, use one of the optional logos as outlined on the following page. For single color uses, employ either one of the 1-color logos or the grayscale version. Note that certain printing methods include white as a color which makes a 1-color logo a 2-color logo. 7 Panthers Color Key pantone 2685 c=96 m=100 y=00 k=10 pantone 2665* c=62 m=60 y=0 k=0 pantone 429** c=03 m=00 y=00 k=32 black c=00 m=00 y=00 k=100 *For substitute use 80% of Pantone **Pantone Metallic 8180 may be substituted for PMS 429 or use 30% black.

9 primary panthers logo Printing options for this logo are: 3-color PMS using: PMS 2685, PMS 429, and Black 2-color PMS using: PMS 2685, Black and 30% of Black. 4-color Process using: HPU Purple (C=96, M=100, Y=00, K=10), HPU Gray (C=03, M=00, Y=00, K=32) and Black (C=00, M=00, Y=00, K=100). optional panthers logos 2-color 1-color black grayscale 1-color purple on black on hpu purple on hpu gray white Note: White will be considered a color when used in embroidery and some screenprinting applications. Panthers 8 Pantone and PMS refer to the Pantone Matching System color standards. This guide does not use Pantone colors and may not accurately match PMS standards.

10 Descriptor Cat Head Interchangeable Descriptor Trade Mark The logo consists of four components: the team Cat Head icon, the High Point descriptor, the University Interchangeable descriptor and the Trade Mark. These four components should always be used together as a unit in relationship to one another as shown above. The descriptor may be replaced with the same font representing individual school sports. Although specific products may be identified in a piece, no further designations should be added to, or appear near the logo. The logo may not appear without the descriptor and only University is interchangeable. ALWAYS reproduce the logo from a digital file. NEVER attempt to recreate the logo yourself. Clear Zone. A minimum area, pro p o rtional to the size of the logo, should be left clear of text and other graphics. Font. To help create a consistent look throughout a wide variety of visual communications, copperplate 30ab has been chosen as the standard typeface for all applications. See inside front page for examples of this font. Size. Each of the High Point University Panthers marks has a minimum allowable size. In order to ensure clear reproduction and legibility, the marks may not be used any smaller than.75 in height. Legal Marks. This logo must use with art in position as shown and made clearly visible, regardless of the background and/or size. We proudly support the Collegiate Licensed Product label and require that all manufacturers display the CLP label on products bearing licensed marks. P r i m a ry logo usage. The pre f e rred color application uses the 4-color PMS production method as outlined on the following page. When this method is unavailable, the 2-color PMS or 4-color Process method should be used. Optional logo usage. For other applications, use one of the optional logos as outlined on the following page. For single color uses, employ either one of the 1-color logos or the grayscale version. Note that certain printing methods include white as a color which makes a 1-color logo a 2-color logo. School Sport s. Use the Athletic Seal o n l y to create logos identifying school sports. The High Point descriptor must remain constant in all uses. University may be replaced with a sport name, but must use the font provided. No part of this logo may be altered to accommodate the sport name. 9 Athletic Seal Color Key pantone 2685 c=96 m=100 y=00 k=10 pantone 2665* c=62 m=60 y=0 k=0 pantone 429** c=03 m=00 y=00 k=32 black c=00 m=00 y=00 k=100 *For substitute use 80% of Pantone **Pantone Metallic 8180 may be substituted for PMS 429 or use 30% black.

11 primary athletic seal Printing options for this logo are: 4-color PMS using: PMS 2685, PMS 2665, PMS 429, and Black 2-color PMS using: PMS 2685, Black, 80% of PMS 2685 and 30% of Black. 4-color Process using: HPU Purple (C=96, M=100, Y=00, K=10), HPU Purple Highlight (C=62, M=60, Y=0, K=0), HPU Gray (C=03, M=00, Y=00, K=32) and Black (C=00, M=00, Y=00, K=100). optional athletic seals with school sport 3-color 2-color 1-color black grayscale 1-color purple on black on hpu purple on hpu gray white Note: White will be considered a color when used in embroidery and some screenprinting applications. Athletic Seal 10 Pantone and PMS refer to the Pantone Matching System color standards. This guide does not use Pantone colors and may not accurately match PMS standards.

12 Logotype Trade Mark The logo consists of two components: the two letters of the HP logo and the Trade Mark. These two parts should always be used together as a unit in relationship to one another as shown above. Although specific products may be identified in a piece, no further designations should be added to, or appear near the logo. ALWAYS reproduce the logo from a digital file. NEVER attempt to recreate the logo yourself. Clear Zone. A minimum area, pro p o rtional to the size of the logo, should be left clear of text and other graphics. Font. To help create a consistent look throughout a wide variety of visual communications, copperplate 30ab has been chosen as the standard typeface for all applications. See inside front page for examples of this font. Size. Each of the High Point University Panthers marks has a minimum allowable size. In order to ensure clear reproduction and legibility, the marks may not be used any smaller than.75 in height. Legal Marks. This logo must use with art in position as shown and made clearly visible, regardless of the background and/or size. We proudly support the Collegiate Licensed Product label and require that all manufacturers display the CLP label on products bearing licensed marks. P r i m a ry logo usage. The pre f e rred color application uses the 3-color PMS production method as outlined on the following page. When this method is unavailable, the 2-color PMS or 4-color Process method should be used. Optional logo usage. For other applications, use one of the optional logos as outlined on the following page. For single color uses, employ either one of the 1-color logos or the grayscale version. Note that certain printing methods include white as a color which makes a 1-color logo a 2-color logo. 11 HP Color Key pantone 2685 c=96 m=100 y=00 k=10 pantone 2665* c=62 m=60 y=0 k=0 pantone 429** c=03 m=00 y=00 k=32 black c=00 m=00 y=00 k=100 *For substitute use 80% of Pantone **Pantone Metallic 8180 may be substituted for PMS 429 or use 30% black.

13 primary hp logo Printing options for this logo are: 3-color PMS using: PMS 2685, PMS 429, and Black 2-color PMS using: PMS 2685, Black and 30% of Black. 4-color Process using: HPU Purple (C=96, M=100, Y=00, K=10), HPU Gray (C=03, M=00, Y=00, K=32) and Black (C=00, M=00, Y=00, K=100). optional hp logos 2-color 1-color black grayscale 1-color purple on black on hpu purple on hpu gray white Note: White will be considered a color when used in embroidery and some screenprinting applications. HP 12 Pantone and PMS refer to the Pantone Matching System color standards. This guide does not use Pantone colors and may not accurately match PMS standards.

14 Logotype Trade Mark The logo consists of two components: the three letters of the HPU logo and the Trade Mark. These two parts should always be used together as a unit in relationship to one another as shown above. Although specific products may be identified in a piece, no further designations should be added to, or appear near the logo. ALWAYS reproduce the logo from a digital file. NEVER attempt to recreate the logo yourself. Clear Zone. A minimum area, pro p o rtional to the size of the logo, should be left clear of text and other graphics. Font. To help create a consistent look throughout a wide variety of visual communications, copperplate 30ab has been chosen as the standard typeface for all applications. See inside front page for examples of this font. Size. Each of the High Point University Panthers marks has a minimum allowable size. In order to ensure clear reproduction and legibility, the marks may not be used any smaller than.75 in height. Legal Marks. This logo must use with art in position as shown and made clearly visible, regardless of the background and/or size. We proudly support the Collegiate Licensed Product label and require that all manufacturers display the CLP label on products bearing licensed marks. P r i m a ry logo usage. The pre f e rred color application uses the 3-color PMS production method as outlined on the following page. When this method is unavailable, the 2-color PMS or 4-color Process method should be used. Optional logo usage. For other applications, use one of the optional logos as outlined on the following page. For single color uses, employ either one of the 1-color logos or the grayscale version. Note that certain printing methods include white as a color which makes a 1-color logo a 2-color logo. 13 HPU Color Key pantone 2685 c=96 m=100 y=00 k=10 pantone 2665* c=62 m=60 y=0 k=0 pantone 429** c=03 m=00 y=00 k=32 black c=00 m=00 y=00 k=100 *For substitute use 80% of Pantone **Pantone Metallic 8180 may be substituted for PMS 429 or use 30% black.

15 primary hpu logo Printing options for this logo are: 3-color PMS using: PMS 2685, PMS 429, and Black 2-color PMS using: PMS 2685, Black and 30% of Black. 4-color Process using: HPU Purple (C=96, M=100, Y=00, K=10), HPU Gray (C=03, M=00, Y=00, K=32) and Black (C=00, M=00, Y=00, K=100). optional hpu logos 2-color 1-color black grayscale 1-color purple on black on hpu purple on hpu gray white Note: White will be considered a color when used in embroidery and some screenprinting applications. HPU 14 Pantone and PMS refer to the Pantone Matching System color standards. This guide does not use Pantone colors and may not accurately match PMS standards.

16 Other Usage Guidelines Do not flip, twist or alter the logo in any way. Use only the CD art provided for reproduction. Do not attempt to recreate the logos or any part of them yourself. For best results, use 150 lpi (lines per inch) when printing. Never add dimension, perspective or other 3-D effects to any of the logos. Never switch colors within the logos. Never resize elements. Never add shapes to logos. In multimedia usage, never animate, spin, revolve or put any of the logos in motion. Do not use the logo in any application not previously authorized by High Point University. School name and sport may be typed using font provided at a 2 to 1 ratio with approved colors. Sample Web and other screen colors: high point basketball HPU Purple: R=63, G=37, B=107; Hex #3F256B or # HPU Purple Highlight: R=93, G=62, B=146; Hex #5D3E92 or # HPU Gray: R=160, G=160, B=160; Hex #A0A0A0 or #AAAAAA Black: R=0, G=0, B=0 or Hex # Contact Chris Dudley at or cdudley@highpoint.edu with any questions. 15 Full Cat Logo Color Key pantone 2685 c=96 m=100 y=00 k=10 pantone 2725* c=62 m=60 y=0 k=0 pantone 429** c=03 m=00 y=00 k=32 black c=00 m=00 y=00 k=100 *For substitute use 80% of Pantone **Pantone Metallic Silver may be substituted for PMS 429 or use 30% black.

17 use CD art for reproduction only. Files on this CD were created using Adobe Illustrator and are saved using the.eps format. Contact Chris Dudley at or with any questions.

18 Contact Chris Dudley at or with any questions.