APPROX SIZE_33.125"( mm)(W) x "( mm) (H) x 4"(101.6mm) (D) NOTE: THE DIGITAL FILE S ARTWORK IS 100% ACTUAL SIZE

Transcription

1 2010 Geoffrey, LLC Client: Toys R Us File Name: FAO_BigPiano_Corrugate_V1.ai Application: Adobe Illustrator CS3 One Geoffrey Way, Wayne, NJ tel toysrus.com Date: 09/24/10 COLORS: Description: FAO Big Piano Portfolio Corrugate Solution Digital Design Mechanical Layout SUPPLIER IS RESPONSIBLE FOR CHECKING WORKING DRAWINGS BEFORE PLATES ARE MADE FOR ACCURACY IN MEASUREMENTS, PLATE TOLERANCE REQUIREMENTS, REGISTRATION AND CONSTRUCTION DETAILING. ANY CHANGES MADE TO SUIT PRODUCTION REQUIREMENTS SHOULD BE APPROVED BY BOTH THE CLIENT AND DESIGNER. COLOR PROOFS SHOULD BE SUBMITTED TO CLIENT AND DESIGNER. ALL COPY SHOULD BE PROOFREAD BY CLIENT AND LEGAL REQUIREMENTS CHECKED BY CLIENT S LEGAL DEPARTMENT. FONTS: FAO_Red (Pantone 186 C) FAO_Silver (Pantone 877 C) Pompei Family Helvetica Family FAO_Grey (Pantone 425 C) NOTE: REPLACES BLACK PLATE Printer s die: CYAN STOCK & FINISH: 300gsm + E-FLUTE BRIGHT WHITE HIGH GLOSS UV COATING Created by TRU MAGENTA YELLOW NOTE: THE DIGITAL FILE S ARTWORK IS 100% ACTUAL SIZE APPROX SIZE_33.125"( mm)(W) x "( mm) (H) x 4"(101.6mm) (D) PLASTIC HANDLE PLASTIC HANDLE PORTFOLIO corrugate box solution with label printed on the box. Shadows added to simulate a window with an insert. PORTFOLIO corrugate box solution with label printed on the box. Flap snaps to back for storage solution.

2 Die cut for plastic handle This Front Flap fold over and snap on the back panel PLASTIC HANDLE. Optional Silver Color match to FAO Grey or Silver Pantone button button Front Side & Front Panel FRONT PANEL (844.5mm) x 15 (381mm) Graphics goes on this box 4 color, with window die cut effects around the Graphics 9.7 (246.6mm) 28.6 (728.2mm) 6 (152mm) New Pattern Logo Goes here 2 (53mm) New Classic Logo Goes here snap in button snap in button This dotted line shows the placement of front panel BACK PANEL (844.5mm) x 15 (381mm) APPROX SIZE_33.25 (844.5mm)(W) x 15 (381mm) (H) x 4 (101.6mm) (D) (PRINT WITH NEW BACKGROUND PATTERN ART) Back Side PLASTIC HANDLE. Optional Silver Color match to FAO Grey PLASTIC HANDLE This illustration shows Graphics printed on the box. Cost effective. Also create window die cut effects around the Graphics This illustration shows Back side

3 Style & New Packaging Segmentation Guidelines 2011

4 WELCOME This guide provides you with the tools needed to properly segment products using the refreshed Fast Lane packaging look. It should be used as an addendum to the Fast Lane Style & Packaging Guidelines. In addition, it will help your product coordinate with other Fast Lane branded products and to heighten impact at retail, ensure visual consistency, grow brand awareness and increase your sales. This style guide has been designed to be user-friendly and to ensure visual consistency across all brand segments all for maximum impact. It is important that these guidelines are followed as closely as possible to minimize the need for corrections and maximize production speed. Packaging Design & Development Department will provide artwork on Master DVD. All artwork MUST be created in Adobe Illustrator & Adobe Photoshop (not in Quark Xpress). 1

5 COLOR GUIDENCE NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements Effective Fall 2011 There are (3) Three FL segments that are receiving this color bar treatment. Lights & Sounds, Construction & Farming. The segment logo must always reside in the upper-left-hand corner, and the color bar on the right-hand side (see below). Please refer to the color swatches for each segment (see right). Lights & Sounds C=80, M=40 Construction C=2, M=24, Y=97 Farms C=100, Y=100 Artwork supplied on Master DVD 2

6 COLOR BAR PLACEMENT ON VARIOUS PACKAGES NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements Effective Fall 2011 This illustration shows the placement of the color bar on Mid-sized packaging. 15" 2" (25%) (25% of the Total Box Height) See sizing chart for applicable width 8" Point of arrow is placed at 25% of the total height of the front panel. The 25% unit is measured down from the top of the panel as illustrated above. 6" (75%) Effects applied on the left side only. Shows Bleed Bar width may vary according to package & product placement COLOR BAR SIZE CHART PACKAGE SIZE PACKAGE HEIGHT COLOR BAR WIDTH SMALL Up to 6" 1.5" MEDIUM 6" to 12" 1.75" LARGE 12" and Up 2" Artwork supplied on Master DVD This illustration shows Light & Sounds segment only but applies to all segments. 3

7 GUIDELINE FOR COLOR BAR PLACEMENT NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements Effective Fall 2011 This illustration shows the placement of the color bar on Mid-sized packaging. 15" 2" (25%) (25% of the Total Box Height) 8" 6" (75%) 2" Width Shows Bleed Bar width may vary according to package & product placement EXAMPLE: Proper placement of the color bar on a package. This illustration shows Light & Sounds segment only but applies to all segments. 4

8 COLOR BAR PLACEMENT ON THE VARIOUS PACKAGES NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements Effective Fall 2011 This illustration shows the placement of the Color Bar on Smaller-Size packaging " (25%) 15.35" (25% of the Total Box Height) 4.5" 3.375" (75%)" 1.5" Width Shows Bleed Bar width may vary according to package & product placement EXAMPLE: Proper placement of the color bar on a package. Artwork supplied on Master DVD This illustration shows Light & Sounds segment only but applies to all segments. 5

9 TOP COLOR BAR PLACEMENT NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements Effective Fall 2011 Step 1: Place Artwork provided on the DVD Step 2: Align left edge with Front Color Bar Step 3: Crop according to layout Step 1 Shows Bleed Step 2 Shows Bleed Front Color Bar This illustration shows Light & Sounds segment only but applies to all segments. 6

10 TOP COLOR BAR PLACEMENT NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements Effective Fall 2011 This illustration shows the placement of the Top Color Bar on FL packaging. Artwork supplied on Master DVD This illustration shows light & sounds segment only but applies to all segments. 7

11 Lights & sounds! 1con luce sonidos! Lights & sounds! 1con luce sonidos! Lights & sounds! 1con luce sonidos! Lights & sounds! 1con luce sonidos! Lights & sounds! 1con luce sonidos! PMS 165 C PMS BLACK C Designer: Don Chowdhury File name: HomeDepot_Burst_LightSound_V2.ai

12 Style & Package Guidelines

13 Welcome & Table of Contents Corporate Branding Guidelines This booklet will provide you with all of the branding guidelines of Toys-R-us.These guidelines should be adhered to at all times to maintain the strong Corporate ID that we have developed. This Corporate Branding Guideline booklet will provide all design work associated with Toys-R-us with the consistency that is required to re in force our strong Identity. Table of Contents: Toys-R-us Welcome & Table of Contents 1 Toys-R-us Logo & Description/Usage 2 Toys-R-us Logo & Color Guideline 3 Toys-R-us Logo & Black/White Guideline 4 Toys-R-us Logo & Color Variations & Size Restrictions 5 Toys-R-us Corporate Typefaces 6 Toys-R-us Star Graphics Usage 7 1

14 Logo Description/Usage Although its primary function is to identify our company, the colorful and playful TOYS R US logotype has also become synonymous with fun and joy to kids of all ages around the world. The TOYS R US logotype is a unique piece of artwork and must never be altered in any way without prior authorization from the TOYS R US please contact Creative Packaging Group USA, at or Ext: 5032, 5039 Note: The TOYS R US logotype is a unique piece of artwork and must never be altered and/or re-created. 2

15 Logo & Color Guideline In order to maintain a consistent brand image for Toys-R-us on a Local, national and global basis, it s important to adhere to the style guidelines for Primary Color Formulas as stated here. Any Question or concern please contact Creative Packaging Group USA, at or Ext: 5032, 5039 Toys-R-us logo & Background Color Guideline requirements. There are (3) Three process Toys-R-us color treatment & one (1) Spot color PMS 2728 Coated. Toys-R-us Logo must always reside with white stroke & registered symbol. See below. m100,y50 m60,y100 c60,y100 PMC 2728 C CMYK GUIDELINE: 4 Color Process Toys-R-us Red: Magenta=100, Yellow=50 Toys-R-us Orange: Magenta=60, Yellow=100 Toys-R-us Green: Cyan=60, Yellow=100 Color Pantone HTML 4-Color Process RGB TRU Red pms 206 cb0044 m100 y50 r:203 g:0 b:68 Toys-R-us Color Guide TRU Orange pms 1505 f f6e00 m60 y100 r:255 g:110 b:0 TRU Green pms be28 c60 y100 r:105 g:190 b:40 TRU Blue pms f4dbc c100 m65 r:15 g:77 b:188 Toys-R-us logo without Blue Background There are (3) Three process Toys-R-us color treatment and one (1) Spot color PMS 2728 Coated. Toys-R-us Logo must always reside with white stroke & registered symbol color need to be PMS 2728 C. See below. PMC 2728 C 3

16 Logo & Black/White Guideline Toys-R-us Black & White logo Guideline requirements. There is One (1) Color K=100 or one (1) Spot color PMS Black Coated requirement. Toys-R-us Logo must always reside with registered symbol. See below. K100 White PMC BLACK C Toys-R-us registered symbol placement for non background logo

17 Logo Color Variations & Size Restrictions These are the recommended color options for the TOYS R US logotype. Use the Multi-Color version when and wherever possible. The one-color logo may be reproduced in Black or TRU Blue when budget constraints do not allow for the Multi-Color version. Substrate/background colors often vary, so use an appropriate option that offers the best contrast. Never use the Multi-Color logotype without its white outline on any colored background. Never alter or change any of these colors. Digital art for these logotypes is enclosed on the accompanying DVD/CD in EPS and JPG formats. One Color, Black One Color, TRU Blue Multi-Color (Spot PMS or Process) Reverse-Out White from Black Reverse-Out White from TRU Blue Multi-Color (Spot PMS or Process) on TRU Blue A minimum size restriction applies to all TOYS R US logotypes regardless of color. On rare occasions, the TOYS R US logotype may need to be reproduced smaller than the size stated here. For prior authorization, contact the TOYS R US Creative Packaging Group USA, at or Ext: 5032, inch, 6 picas or 26mm To protect its integrity, legibility, and impact, the TOYS R US logotype depicted on this page is the minimum reproduction size allowed in which it remains legible. 5

18 Corporate Typefaces Toys-R-us use main font families, ShagPS Lounge. For Price & Body Copy use Helvetica Neue family. For Caution/Legal copy use News Gothic BT. ShagPS Lounge ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefg hijklmnopqrstuvwxyz News Gothic BT - Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ?!#%&@{}().,;: Helvetica Neue Family (Shown only 57 Condensed) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ?!#%&@{}().,;: 6

19 Stars Graphics Usage Toys-R-us Stars Graphics Guideline requirements. Stars Graphics created at Illustrator Vector file. Stars Pattern are 100% Black, Transparency mode - Multiply, Opacity 35%. It must need to print overprint black on PMS 2728 C blue background. See below: Stars Pattern are 100% Black, Transparency mode - Multiply, Opacity 35%. It must need to print overprint black on PMS 2728 C blue background. 7

20 Stars Graphics Placement Stars Graphics Placement: Star Graphics should always place in the top of a right corner and Star Graphics should not go below center of the Packaging or any related design. See example below. Back Shows Folding Front Packaging & related design requirements: Star Graphics should always place in the top of a right corner and Star Graphics should not go below center of the Packaging or any related design. See attach example. Shows Center of a pacakaging Front 8

21 Hang Tags Toys-R-us logo Hangtags: Shows various sizes HangTag using Toys-R-us corporate guideline. Color Palette without Photography Toys-R-us logo & Background Color Guideline requirements. There are (3) Three process Toys-R-us color treatment & one (1) Spot color PMS 2728 Coated. Toys-R-us Logo must always reside with white stroke & registered symbol. TRU Hang Tags PRINTS 4 COLORS Colors: Paper: Finishing: PMS 2728C CMY - 3 Color Process + 1 Spot Color 400 gsm double side coated white card PP coating both sides 100M 50Y 60C 100Y 60M 100Y PP Coating Age+ symbol goes in Orange box with KO ShagPS Lounge typeface. 0+ Hang Tag Hole: Size vary from smaller to Large Hang Tag design. Part of the R US Family of Brands. Forma parte de la marca de familia R US. CAUTION: Remove all tags, twist-ties and plastic loops before giving toy to child. PRECAUCIÓN: Retira todas las etiquetas, los anclajes y las cintas de plástico antes de entregar el juguete al niño. Toys R US and Design are marks of Geoffrey, LLC., a subsidiary of Toys R Us, Inc Geoffrey, LLC. Made in China Distributed in the United States by Toys R Us, Inc., Wayne, NJ CAUTION: News Gothic BT KO TYPEFACE WITH PMS BLUE BACKGROUND LEGAL: ShagPS Lounge KO TYPEFACE WITH PMS BLUE BACKGROUND 0+ D AT E C O D E A R E A US XXXXXX 94 MFR#XXXXX Age+ symbol goes in Orange box & Web Address KO ShagPS Lounge typeface. Price: KO Helvetica Neue 65 Medium typeface. US $00.00 upc code UPC Bar Code will print in blue. Date Code Area must go above UPC Code. 10

22 Hang Tags Toys-R-us logo Hangtags: Shows various sizes HangTag using Toys-R-us corporate guideline. TR_Wet Proof_FIN 3/C Process + PMS 2728C without Photo 4/C Process + PMS 2728C with Photo 0+ Part of the R US Family of Brands. Forma parte de la marca de familia R US. CAUTION: Remove all tags, twist-ties and plastic loops before giving toy to child. PRECAUCIÓN: Retira todas las etiquetas, los anclajes y las cintas de plástico antes de entregar el juguete al niño. Toys R US and Design are marks of Geoffrey, LLC., a subsidiary of Toys R Us, Inc Geoffrey, LLC. Made in China Distributed in the United States by Toys R Us, Inc., Wayne, NJ TR-Standard_Medium_15" to 30"_Front 0+ US $00.00 US $00.00 TR-Small_0" to 14"_Front 0+ D AT E C O D E A R E A US XXXXXX 94 X MFR#XXXXX US XXXXXX 94 MFR#XXXXX upc code TR-Small_0" to 14"_Back TR-Standard_Medium_15" to 30"_Back Part of the R US Family of Brands. Forma parte de la marca de familia R US. CAUTION: Remove all tags, twist-ties and plastic loops before giving toy to child. PRECAUCIÓN: Retira todas las etiquetas, los anclajes y las cintas de plástico antes de entregar el juguete al niño. Toys R US and Design are marks of Geoffrey, LLC., a subsidiary of Toys R Us, Inc Geoffrey, LLC. Made in China Distributed in the United States by Toys R Us, Inc., Wayne, NJ D AT E C O D E A R E A US XXXXXX 94 MFR#XXXXX upc code TRU Hang Tags PRINTS 4 COLORS Colors: CMY - 3 Color Process + 1 Spot Color Paper: 400 gsm double side coated white card Finishing: PP coating both sides TRU Packages with Photography PRINTS 5 COLORS Colors: CMYK - 4 Color Process + 1 Spot Color Paper: 400 gsm double side coated white card Finishing: PP coating both sides PMS 2728C 100M 50Y 60C 100Y 60M 100Y PP Coating PMS 2728C 100M 50Y 60C 100Y 60M 100Y 60M 100Y PP Coating Star Pattern: 100K-Opacity 35%-Multiply Dropshadow around photo: 100K-Opacity 100%-Multiply-Guassian Blur set at 8 Dropshadow around burst: 100K-Opacity 75%-Multiply Color Palette without Photography Color Palette with Photography TR-Large_Jumbo_Front TR-Large_Jumbo_Back 0+ Part of the R US Family of Brands. Forma parte de la marca de familia R US. CAUTION: Remove all tags, twist-ties and plastic loops before giving toy to child. PRECAUCIÓN: Retira todas las etiquetas, los anclajes y las cintas de plástico antes de entregar el juguete al niño. Toys R US and Design are marks of Geoffrey, LLC., a subsidiary of Toys R Us, Inc Geoffrey, LLC. Made in China Distributed in the United States by Toys R Us, Inc., Wayne, NJ Safety Signs Señales de seguridad Easy 3 Step Assembly Montaje fácil en 3 pasos 0+ D AT E C O D E A R E A US XXXXXX 94 MFR#XXXXX upc code US $